What AB180 does

AB180 (에이비일팔공) is a Seoul-headquartered MarTech and AdTech company founded in 2018 that builds a full-stack AI marketing technology portfolio for mobile app developers, mobile gaming studios, and digital platforms. Its core proprietary product is Airbridge, a cross-platform mobile attribution and analytics platform that ingests user-behavior data from approximately 160 million mobile devices daily and applies AI-driven predictive LTV modeling and fraud protection to support marketing optimization decisions. The company has extended this core with Airflux, an AI-powered monetization agent that automatically A/B tests and optimizes in-app advertising and in-app purchase timing for mobile games, and DeepLink Plan, a deep-linking solution that improves conversion and retention. In March 2026 AB180 added Airbridge Pilot (a multi-turn autonomous AI agent for data exploration) and Airbridge MCP (an LLM integration enabling natural-language querying of campaign metrics such as ROAS and retention), pushing the platform toward agentic analytics. In parallel, AB180 acts as an authorized Korean reseller and implementation partner for Amplitude (product analytics) and Braze (CRM/messaging), enabling it to bundle a complete analytics-to-engagement stack.

The company monetizes through SaaS subscriptions for Airbridge, Airflux, DeepLink Plan, and adjacent modules, supported by quote-based enterprise pricing rather than public list pricing. Distribution is primarily direct enterprise sales, driven from the ab180.co website through demo-request CTAs and a content-led motion that includes an extensive customer success-story library and the AB180 Academy education platform. The customer base spans more than 600 enterprise accounts across 31 countries, including marquee Korean logos such as NEXON, Lotte On, LG Uplus, Hyundai Card, Naver Webtoon, SOCAR, and Alarmy. AB180 is the #1 Mobile Measurement Partner (MMP) in South Korea and is positioned as the only Asia-based MMP holding both global MMP and MTA partnerships. The company raised a KRW 12 billion (approximately USD 9.1 million) Series B in August 2023 at a KRW 60 billion post-money valuation, led by Storm Ventures with KB Investment, SL Investment, and Kolon Investment, with proceeds directed at AI/ML enhancement, infrastructure, and international expansion. AB180 is co-led by CEOs Nam Seong-pil (남성필) and Jeong Heon-jae (정헌재), with Jeong Ju-hong (정주홍) as Head of Engineering, and operates with a headcount in the 101-250 range.

Name

AB180

Legal name

주식회사 에이비일팔공

Website

https://ab180.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

AB180 is a Seoul-based MarTech company building an AI-driven full-stack marketing platform, anchored by Airbridge mobile attribution and Airflux game monetization, with resold Amplitude and Braze solutions. It holds the #1 MMP position in South Korea and serves 600+ enterprise customers across 31 countries.

Ownership category

akta.pro rank

Product category

Marketing Technology (MarTech)

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Mobile attribution software
• Marketing analytics platform
• Game monetization tools
• Customer engagement platform
• Adtech martech solutions

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscriptions: AB180 generates revenue through SaaS subscriptions for their marketing technology platforms including Airbridge (attribution), Airflux (game monetization), and DeepLink solutions. The company serves 600+ enterprise customers across 31 countries with their full-stack AI marketing solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AB180 provides a full-stack AI marketing technology portfolio comprising three proprietary SaaS platforms — Airbridge for cross-platform mobile attribution with predictive LTV and fraud protection, Airflux for AI-driven mobile game monetization, and DeepLink Plan for deep-linking and retention — supplemented by resold integrations of Amplitude (product analytics) and Braze (customer engagement / CRM). The offering targets enterprise customers across mobile apps, gaming, e-commerce, fintech, and digital content with the goal of unifying advertising performance measurement, user analytics, and engagement under a single AI-driven stack.

Product overview

AB180 (에이비일팔공) is a marketing technology company offering a full-stack AI solution portfolio. The core products are Airbridge (cross-platform attribution with AI-powered LTV prediction and fraud protection), Airflux (AI monetization agent for mobile games), and DeepLink Plan (seamless deep linking for user retention). AB180 also resells two complementary platforms: Amplitude (product analytics) and Braze (customer engagement/CRM). These products work together to enable data-driven marketing decisions, from user acquisition attribution through to retention and monetization optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Airbridge: Cross-platform mobile attribution platform with AI-driven predictive LTV and fraud protection for marketing performance measurement.
• Airflux
• DeepLink Plan
• Airbridge Pilot
• Airbridge MCP
• AB180 Academy
• CS Hub

Products and services

• Airbridge Cross-platform mobile app attribution and marketing analytics platform providing ultra-granular insights, AI-driven predictive LTV, and fraud protection for marketing performance measurement across web and app. Designed for enterprise mobile app developers and growth marketers that need accurate, fraud-resistant attribution and predictive user value modeling.
• Airflux AI-powered monetization agent for mobile games that automatically A/B tests, learns player behavior, and optimizes in-app advertising (IAA) and in-app purchases (IAP). Designed for mobile game studios and publishers seeking to maximize revenue while preserving user experience through automated AI-driven optimization.
• DeepLink Plan Seamless deep linking solution that directs users to specific in-app content across operating systems and platforms, reducing dropoffs and maximizing conversion rates and retention. Designed for mobile app marketers that want to optimize user journeys from acquisition through to in-app engagement.
• Amplitude (resold) Global #1 product analytics solution resold and implemented by AB180 in Korea, enabling deeper user understanding and data-driven decision-making for business growth. Targets enterprise product, growth, and analytics teams.
• Braze (resold) Customer engagement platform resold and implemented by AB180 in Korea for creating smart, personalized customer experiences and CRM campaign automation. Targets enterprise marketing and CRM teams.

Quantifiable outcome

• 와디즈 achieved 4000% ROAS increase and 197x ROI through CRM personalization
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• 앰플리튜드 (Amplitude)coreTechnology or Integration · 1 January 2023AB180 is an authorized Amplitude reseller and implementation partner in Korea, offering Amplitude as part of their martech solution portfolio.
• 브레이즈 (Braze)coreTechnology or Integration · 1 January 2023AB180 is an authorized Braze reseller and implementation partner in Korea, offering Braze as part of their CRM solution portfolio.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AppsFlyer: Global leader in mobile measurement and attribution; competes head-to-head with AB180's Airbridge MMP across enterprise app developers and gaming customers worldwide.
• Adjust (AppLovin): Mobile measurement partner and attribution platform owned by AppLovin; directly comparable to Airbridge for cross-platform attribution and fraud protection in gaming and app marketing.
• Branch Metrics: Mobile attribution and deep linking platform; overlaps with AB180's Airbridge attribution and DeepLink Plan offerings for app developers.
• Singular: Marketing attribution and analytics platform for mobile and desktop; competes with AB180's Airbridge on cross-channel ROI measurement for app marketers.
• Kochava: Mobile measurement and attribution platform with connected TV and omni-channel analytics; competes with Airbridge for MMP and attribution contracts.
• Tenjin: Mobile attribution and analytics platform focused on gaming; competes directly with AB180's Airbridge and Airflux products in mobile game UA and monetization.

Emerging players

• Sensor Tower: Mobile app market intelligence and analytics provider; adjacent to AB180 in mobile data and competitive intelligence, with growing overlap in marketing analytics.
• GameAnalytics: Free game analytics platform serving mobile game developers; competes with Airflux's analytics layer for game studio customers.

Broad incumbents

• data.ai (App Annie): Mobile market data and analytics platform; broader incumbent in mobile app intelligence with overlap to AB180's device-level behavioral data assets.
• Mixpanel: Product analytics platform comparable to Amplitude (which AB180 resells); represents both a partner and competitive incumbent for app-based analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ab180.co
• LinkedInlinkedin.com/company/ab180

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AB180