Steamoji, Inc.

What Steamoji, Inc. does

Steamoji, Inc. operates a hands-on STEM education platform branded as the "STEM Maker Academy for Kids," serving children ages 6 to 14 through a network of physical academy locations. Its core program covers five learning pathways — coding, robotics, engineering, 3D printing, and digital arts — delivered through a proprietary structured curriculum called the "Journey to Master Maker," paired with a gamified progression system (Tinkerer to Master Maker ranks, "OJI Coin" rewards). The platform is supported by a parent-facing mobile application available on iOS and Android that enables session booking, real-time progress tracking, and post-session video recaps in which students summarize their learning.

The company's revenue model combines end-consumer session revenue (recurring after-school programs, seasonal camps, one-time birthday parties) generated at company-owned or franchise-operated locations with B2B franchise fees and royalties from operator partners. As of the source data, Steamoji has scaled to 33 open academies, concentrated in Canadian markets (Ontario, British Columbia, Alberta) with a limited United States footprint (Redmond, WA and Evanston, IL). The growth model is franchise-led via steamojifranchise.com. The company supplements its core academy product with seasonal camps (summer, winter, spring break, robotics bootcamps), a 10-week online "Build to Solve" program, a branded merchandise store (steamojistore.com), and birthday-party hosting services.

Steamoji was founded in 2019 by Hank Horkoff (co-founder & CEO) and T.R. Harrington (co-founder), is headquartered in Newark, United States, and operates as a privately held corporation. Disclosed equity funding totals approximately $970,000 across two early rounds in late 2019 and early 2020, with no subsequent institutional rounds reported in the source material. The company does not publicly disclose revenue, valuation, or institutional ownership details.

Name

Steamoji, Inc.

Legal name

Steamoji, Inc.

Website

https://steamoji.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Steamoji, Inc. operates a franchise-based STEM education academy for children ages 6-14, delivering hands-on programs in coding, robotics, engineering, 3D printing, and digital arts across 33 open locations primarily in Canada.

Ownership category

akta.pro rank

Product category

Children's STEM Education

NAICS

Fine Arts Schools (61161), Computer Training (61142), Sports and Recreation Instruction (611620)

akta.pro primary industry

STEAM-Focused Early Learning Academies (EDACADAJ)

akta.pro secondary industries

STEM & Coding Readiness for Early Learners (EDACANAF), Game Development (Unity, Unreal, 2D/3D) (EDAMACAE)

Keywords

• STEM education services
• After-school programs
• Kids coding classes
• Robotics education
• Maker education

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. After-school STEM Program Sessions: Recurring session-based revenue from children attending weekly or twice-weekly STEM maker sessions covering coding, robotics, engineering, 3D printing, and digital arts. Parents book sessions flexibly through the app.
2. STEM Camps: Revenue from summer camps, winter camps, spring break camps, and specialty bootcamps (e.g., robotics bootcamps) offered at various locations throughout the year.
3. Birthday Party Packages: One-time event revenue from hosting STEM-themed birthday parties at academy locations, providing activities and hands-on projects for party guests.
4. Franchise Fees: Revenue from franchisees who operate Steamoji academies under the brand, including initial franchise fees and ongoing royalties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Steamoji operates a hands-on STEM Maker Academy for children ages 6-14, delivered through franchised physical academy locations. The core offering is a multi-disciplinary curriculum covering coding, robotics, engineering, 3D printing, and digital arts, structured as a progressive "Journey to Master Maker" with a gamified OJI coin leveling system. Supporting offerings include seasonal camps, birthday party packages, a 10-week online Build to Solve program, branded merchandise, and franchise opportunities, with a parent-facing mobile app used for session booking and progress tracking.

Product overview

Steamoji, Inc. operates The STEM Maker Academy for Kids, a single unified educational platform providing hands-on STEM learning for children ages 6-14. The core offering is the Academy program, which encompasses five learning pathways: Coding, Robotics, Engineering, 3D Printing, and Digital Arts. This is supplemented by seasonal Camps, a Parent App for progress tracking and booking, Birthday Party services, an Online Build to Solve Program, and the Steamoji Store. The company also offers franchise opportunities for expanding its Academy network across new locations.

Differentiator

Problem solved

Functional benefit

Products and services

• STEM Maker Academy Hands-on educational program for kids ages 6-14 teaching coding, robotics, engineering, 3D printing, and digital arts through maker-based projects and a progressive Tinkerer-to-Master Maker leveling system, delivered at franchised academy locations across North America.
• Steamoji Camps
• Steamoji Parent App
• Steamoji Store
• Steamoji Birthday Parties
• Steamoji Online: Build to Solve Program
• Steamoji Franchise Program

Quantifiable outcome

• Children develop real-world STEM skills including coding, 3D printing, robotics, and engineering principles at an early age
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Code Ninjas: Code Ninjas is the closest direct competitor — a franchise-based kids coding/STEM academy network with hundreds of locations across North America offering after-school programs, camps, and birthday parties for the same 6-14 age range as Steamoji.
• iD Tech: iD Tech operates STEM summer camps and after-school programs covering coding, robotics, and engineering for kids and teens, competing for the same parent-paid STEM enrichment dollars as Steamoji across North America.
• Engineering For Kids: Engineering For Kids is a franchise-based STEM enrichment program for children offering hands-on engineering, coding, and robotics classes through after-school programs, camps, and birthday parties — overlapping directly with Steamoji's academy offering.
• Mad Science: Mad Science runs a long-established franchise model delivering hands-on science and STEM programming to children via after-school programs, camps, birthday parties, and school workshops — closely comparable to Steamoji's multi-format STEM enrichment franchise.
• Bricks 4 Kidz: Bricks 4 Kidz is a franchise-based STEM program using LEGO-based engineering and robotics activities for elementary-aged children in after-school, camp, and birthday-party formats — a comparable kids' STEM franchise targeting the same demographic.

Emerging players

• MakerKids: MakerKids runs brick-and-mortar maker spaces for kids focused on coding, robotics, and STEM with hands-on project learning and a leveling-based curriculum, overlapping with Steamoji's maker-mindset positioning though at a smaller, single-region scale.
• Tynker: Tynker is an online coding-for-kids platform offering self-paced coding courses, camps, and school programs for the same 6-14 age band; it overlaps with Steamoji's coding pathway and Steamoji Online program but competes via an online-only delivery model rather than academies.
• Club SciKidz: Club SciKidz runs science and STEM summer camps, after-school programs, and workshops for children, with hands-on curriculum across multiple STEM disciplines — partial overlap with Steamoji's camp and academy offerings for kids.
• Bitsbox: Bitsbox delivers coding-for-kids subscription products and curriculum used by parents, schools, and STEM programs; it overlaps with Steamoji's coding pathway as a complementary technology and curriculum provider rather than a direct physical-academy competitor.

Broad incumbents

• Sylvan Learning: Sylvan Learning is a broad incumbent supplemental-education franchise network offering tutoring and STEM/STEM-related programs for K-12 students; while much larger and more diversified, it competes for the same parent spend on after-school enrichment that Steamoji targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/steamoji
• Facebookfacebook.com/steamoji
• LinkedInlinkedin.com/company/steamoji

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steamoji, Inc.