SGProtein
SGProtein is a Singapore-based B2B contract manufacturer of plant-based meat and fish analogues, serving food manufacturers, brands, and food service providers via custom formulation services and a self-serve e-commerce portal (shnedz.com).
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SGProtein does
SGProtein Pte. Ltd. is a Singapore-based B2B development and contract manufacturer of plant-based meat and fish analogues, founded in 2020 and operating a facility at 7 Buroh Ln under co-founders Dominique Kull (CEO), Riccarda Zuellig (COO), and Chairman Tom Ludescher. The company's product portfolio spans plant-based meat alternatives (fibrous chunks, steaklets, and ground textures for burgers, sausages, and meatballs), plant-based fish analogues, and bespoke custom formulations, all produced using high-capacity extrusion technology for textured vegetable protein. SGProtein holds FSSC22000, Singapore Food Agency, and Halal certifications, positioning it to serve regulated supply chains and Muslim-majority consumer markets across Asia-Pacific.
The business operates a horizontal go-to-market across three customer segments — food manufacturers, food brands, and food service providers — through enterprise field sales for custom formulations and bulk orders, and a self-serve consumer-facing e-commerce portal (shnedz.com) under the SHNEDZ sub-brand for standard food service products. Revenue is generated via product sales and formulation/professional services on a quote-based pricing model, typically under multi-year contracts, with no publicly disclosed pricing or revenue figures. Strategic investor Khong Guan (a Singapore food group) participated in a single disclosed seed round of approximately $1.13 million in March 2021, and the company maintains an 11-50 employee headcount with an Asia-Pacific regional orientation anchored by its Singapore base.
SGProtein firmographics
Firmographics- Name
- SGProtein
- Legal name
- SGProtein Pte. Ltd.
- Website
- https://eatsgprotein.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SGProtein is a Singapore-based B2B contract manufacturer of plant-based meat and fish analogues, serving food manufacturers, brands, and food service providers via custom formulation services and a self-serve e-commerce portal (shnedz.com).
- Ownership category
- akta.pro rank
SGProtein industry classification
Industry- Product category
- Plant-based protein ingredients
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA)
- akta.pro secondary industries
- Textured Vegetable Protein (TVP) & Protein Texturates Manufacturing (AFAKAGAE), Functional Protein Fractions (Albumins/Globulins, Protein Fibers) (AFAJAHAK), Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)
Keywords
Where SGProtein is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
SGProtein business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- B2B Manufacturing & Supply: SGProtein supplies standard and customized plant-based protein products to food manufacturers, food brands, and food service channels. Revenue is generated through product sales, formulation development services, and manufacturing partnerships with recurring and project-based engagements.
- Custom Formulation Services: The company works with clients to develop custom formulations tailored to specific brand specifications, providing specialized product development as part of their service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact for pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
SGProtein product offering
Product offeringCore offering
SGProtein manufactures plant-based meat and fish analogue ingredients — specifically textured vegetable protein (TVP) — for use by food manufacturers, food brands, and food service providers. The company uses a proprietary high-capacity extrusion process to produce protein ingredients for incorporation into finished plant-based products.
Product overview
SGProtein operates as a Singapore-based development and manufacturing partner specializing in meat analogues, including plant-based meat and fish products. The company offers three core product categories: Plant-Based Meat Alternatives (fibrous chunks, steaklets, and ground textures for burgers, sausages, meatballs), Fish Analogues (plant-based seafood alternatives), and Custom Formulations (tailored development services). A consumer-facing sub-brand called SHNEDZ (available at shnedz.com) distributes the Standard Food Service Range online. SGProtein provides end-to-end solutions serving food manufacturers, food brands, and food service providers, offering both standard products and customized protein formulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant-based meat analogues
- Plant-based fish analogues
- Textured vegetable protein (TVP)
Quantifiable outcome
- Manufacturing capacity supports substantial and recurring orders with ability to scale from small-batch prototypes to large-scale production
Companies that use SGProtein
Customer profileSegments3 records
Ideal customer profiles1 record
SGProtein technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SGProtein partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Republic Polytechnic School of HospitalityminorSGProtein partnered with Republic Polytechnic's School of Hospitality for a tasting session featuring dishes crafted by Chef Don, a culinary lecturer. The collaboration showcased three dishes made with SGProtein plant-based meat: Plant-Based Butter Chicken Masala, Plant-Based Minced Meat Tofu, and Plant-Based Rendang. This partnership serves as a product demonstration and educational outreach initiative.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
SGProtein competitors and assessment
Company assessmentDirect peers
- Cargill (PURIS): Cargill's PURIS business is the dominant North American B2B supplier of pea protein and contract-manufactured plant-based ingredients. SGProtein competes for similar food brand and food service contracts with extrusion-based textured proteins, though at smaller scale and with an Asia-Pacific focus.
- Roquette: Roquette is a global B2B plant-based ingredient manufacturer offering textured pea protein and custom formulation services. It is a direct competitor to SGProtein's contract manufacturing and custom formulation value proposition across food manufacturers and brands.
- Axiom Foods: Axiom Foods is a US-based B2B supplier of plant-based proteins including textured vegetable protein for meat analogue manufacturers. SGProtein competes for similar food brand and food service customers with extrusion-based protein ingredients.
- Next Gen Foods (TiNDLE): Next Gen Foods is a Singapore-based plant-based meat company behind the TiNDLE brand serving foodservice and retail across Asia. It competes with SGProtein for Singapore-based brand customers and food service contracts, though Next Gen operates more of a branded product model versus SGProtein's contract manufacturing model.
Broad incumbents
- ADM: ADM is a global agricultural processor with significant plant-based protein ingredient operations. While far broader than SGProtein, it competes in the same B2B alternative protein ingredient space and supplies many of the same food manufacturer customers.
- Ingredion: Ingredion supplies plant-based protein ingredients and texturants to global food brands through its PURASIA and specialty ingredients lines. It competes with SGProtein for ingredient supply contracts with multinational and Asia-Pacific food manufacturers.
- Beyond Meat: Beyond Meat is the largest dedicated plant-based meat brand globally. While it is primarily a branded consumer products company rather than a contract manufacturer, it sets the competitive bar for texture, formulation, and price points that SGProtein's customers benchmark against.
- Impossible Foods: Impossible Foods is a major plant-based meat company with foodservice distribution across Asia and global. It is an incumbent competitor influencing the menu and retailer decisions that drive SGProtein's downstream customer demand.
- Kerry Group: Kerry Group is a global taste and nutrition company supplying plant-based protein systems and flavor solutions to food manufacturers. It overlaps with SGProtein's custom formulation and B2B ingredient supply offerings across the food manufacturer and food service channels.
Emerging players
- Sophie's Kitchen: Sophie's Kitchen is a plant-based seafood brand that overlaps with SGProtein's fish analogue product line. While operating as a branded CPG rather than a B2B contract manufacturer, it represents comparable product category competition for shelf and foodservice fish alternative slots.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SGProtein social profiles
Digital presenceSGProtein compliance and trust
Trust signalCompliance3 records
SGProtein financial estimates
Financial estimateRevenue estimate
Valuation estimate
SGProtein leadership team
Management profileNumber of profiles
Profiles3 records
SGProtein funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SGProtein M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SGProtein
What does SGProtein do?
SGProtein manufactures plant-based meat and fish analogue ingredients — specifically textured vegetable protein (TVP) — for use by food manufacturers, food brands, and food service providers. The company uses a proprietary high-capacity extrusion process to produce protein ingredients for incorporation into finished plant-based products.
Is SGProtein a public or private company?
SGProtein is a private company. It is classified as venture growth investor backed and is currently operating.
When was SGProtein founded?
SGProtein was founded in 2020. It employs 11 to 50 people.
Where is SGProtein based?
SGProtein is headquartered in Singapore, Singapore, in the Asia region.
How does SGProtein make money?
Two revenue lines are on record. B2B Manufacturing & Supply is the primary driver. The others are custom Formulation Services.
Who are SGProtein's main competitors?
Direct peers on record are Cargill (PURIS), Roquette, Axiom Foods and Next Gen Foods (TiNDLE). Broad incumbents are ADM, Ingredion, Beyond Meat, Impossible Foods and Kerry Group. Sophie's Kitchen is listed as an emerging player.
Does SGProtein have an API?
No public API is recorded for SGProtein.
What industry is SGProtein in?
SGProtein's product category is Plant-based protein ingredients. Its primary akta.pro industry code is AFAKAGAA, Plant-Based Meat & Seafood Analogues Manufacturing, with a secondary code of AFAKAGAE, Textured Vegetable Protein (TVP) & Protein Texturates Manufacturing. Its NAICS code is 311 and its SIC code is 2000.