AutoDeal.com.ph
AutoDeal.com.ph is the Philippines' leading online automotive marketplace, operated by Sirqo Group Inc. and connecting 100,000+ car buyers with 661+ dealers and 1,000+ sales agents. It provides vehicle comparison, dealer quotes, trade-in bidding, financing, insurance, and fleet management across the Philippines.
- Company typePrivate
- Founded2014
- HeadquartersMakati, Philippines
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What AutoDeal.com.ph does
AutoDeal.com.ph is a Philippines-based online automotive marketplace, founded in 2014 and operating as a flagship brand of Sirqo Group Inc., headquartered in Makati. The company connects individual car buyers with 661+ new car dealers and over 1,000 official sales agents across all Philippine regions (NCR, Luzon, Visayas, and Mindanao), and claims the position of the Philippines' No. 1 automotive marketplace. The platform enables consumers to research new and used vehicles, compare specifications and prices side-by-side, view 1,000+ promotional offers per month, receive dealer quotes within minutes, complete trade-ins via a multi-dealer competitive bidding system, and arrange car loans and insurance. Buyers access the platform for free through the website or native iOS/Android applications; AutoDeal monetizes by selling dealer listings, lead generation, and featured promotional placements to dealerships and automotive brands. The company cites 100,000+ car buyers on the platform, 60+ car sales facilitated daily, 2,000+ verified buyer reviews of sales agents, and a YouTube channel with 500,000+ subscribers and 3 million monthly views across 1,000+ videos.
The platform's technical foundation is a web-based marketplace with proprietary dealer bidding infrastructure for trade-ins, side-by-side car comparison tooling, and a dealer/agent directory. Adjacent monetization layers include certified pre-owned listings (AutoDeal SELECT), fleet management software for commercial buyers (EasyFleet / AutoDeal Fleet), and a B2B product suite (AutoDeal Business) comprising marketplace solutions, automotive media services, and the SirQo LMS learning management system for dealers and agents. Sister platforms under Sirqo Group extend the marketplace model into motorcycles (MotoDeal.com.ph) and commercial trucks (TruckDeal.com.ph). Distribution channels include the website, native mobile apps, social media (Facebook, Instagram, YouTube, X, LinkedIn), an email newsletter, and content marketing via editorial reviews and news.
AutoDeal has raised approximately $2.9 million in disclosed funding to date ($600K seed in 2015 from Future Now Ventures; $2.3M Series A in 2017 led by Frontier Digital Ventures). Leadership comprises co-founders Daniel Scott (CEO) and Christopher Franks, with Reynaldo Castellano serving as CTO. The company employs 11-50 people and operates exclusively within the Philippines as of the most recent data.
AutoDeal.com.ph firmographics
Firmographics- Name
- AutoDeal.com.ph
- Legal name
- Sirqo Group Inc.
- Website
- https://autodeal.com.ph
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AutoDeal.com.ph is the Philippines' leading online automotive marketplace, operated by Sirqo Group Inc. and connecting 100,000+ car buyers with 661+ dealers and 1,000+ sales agents. It provides vehicle comparison, dealer quotes, trade-in bidding, financing, insurance, and fleet management across the Philippines.
- Ownership category
- akta.pro rank
AutoDeal.com.ph industry classification
Industry- Product category
- Automotive Marketplace
- NAICS
- Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
Keywords
Where AutoDeal.com.ph is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
AutoDeal.com.ph business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Dealer Listings and Lead Generation: AutoDeal monetizes by providing dealerships and automotive brands a platform to list vehicles and receive buyer inquiries. Dealers gain access to a large pool of car buyers and can send quotes directly through the platform.
- Promotional Offers and Featured Listings: Car brands and dealers pay to feature promotional offers, discounts, and special offerings prominently on the platform. Over 1,000 promos are listed per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for car buyers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
AutoDeal.com.ph product offering
Product offeringCore offering
AutoDeal.com.ph operates the Philippines' leading online automotive marketplace, connecting individual car buyers with 661+ new car dealers and 1,000+ official sales agents nationwide. The platform lets buyers research, compare prices, access over 1,000 monthly promos, request quotes, and use a digital trade-in program with competitive multi-dealer bidding. Sister platforms MotoDeal and TruckDeal extend the marketplace to motorcycles and commercial trucks.
Product overview
AutoDeal.com.ph is the Philippines' No. 1 automotive marketplace operating a multi-brand platform ecosystem. The core offering consists of AutoDeal.com.ph for cars, alongside sister platforms MotoDeal.com.ph for motorcycles and TruckDeal.com.ph for commercial trucks. The platform connects car buyers with 661+ new car dealers and over 1,000 sales agents across the Philippines, facilitating over 60 daily sales. Key services include a digital trade-in program enabling multi-dealer bidding, fleet management via EasyFleet, car loan and insurance products, and a car comparison tool. The ecosystem extends to business solutions through AutoDeal Business (marketplace, media, SirQo LMS), a certified pre-owned program (AutoDeal SELECT), and an automotive content platform with reviews and news. A mobile app extends accessibility on iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- MotoDeal: Motorcycle marketplace platform serving the Philippines
- TruckDeal
Products and services
- AutoDeal.com.ph Philippines' leading online automotive marketplace for individual car buyers, connecting them with 661+ new car dealers and 1,000+ official sales agents to research, compare, and purchase new and used vehicles.
- MotoDeal.com.ph Sister marketplace platform for buying and selling motorcycles in the Philippines, operated as a wholly owned sub-brand of Sirqo Group Inc. alongside AutoDeal.
- TruckDeal.com.ph Sister marketplace platform for buying and selling commercial trucks in the Philippines, operated as a wholly owned sub-brand of Sirqo Group Inc.
- AutoDeal Fleet (EasyFleet) Fleet management solution for Philippine businesses to manage multi-vehicle fleet purchases and fleet operations via a dedicated login portal.
- AutoDeal Trade-In
- AutoDeal Car Loans
- AutoDeal Car Insurance
- AutoDeal SELECT
- AutoDeal Mobile App
- AutoDeal Business
Quantifiable outcome
- Over 60 car sales completed per day through the platform
- +1 more outcomes
Companies that use AutoDeal.com.ph
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles3 records
AutoDeal.com.ph technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AutoDeal.com.ph partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Approved Dealer Partners (Trade-in Program)coreAutoDeal's trade-in program connects used car sellers with a network of approved dealer partners who bid competitively on vehicles. Dealers benefit from access to seller leads without paying listing fees, while sellers receive multiple offers within 72 hours. The program enables competitive pricing without revealing seller contact details until a dealer is selected.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
AutoDeal.com.ph competitors and assessment
Company assessmentDirect peers
- Carro: Singapore-headquartered full-stack automotive marketplace operating across Southeast Asia, including used car listings, dealer tools, and financing — directly comparable to AutoDeal's marketplace and financial services model.
- Carsome: Malaysia-based used car marketplace and dealer platform with retail inspection centers across SEA — directly comparable in C2C/B2B used vehicle intermediation and dealer enablement.
- Carmudi: Philippines- and SEA-focused online car classifieds and marketplace platform owned by Frontier Digital Ventures — directly comparable as a same-geography automotive listing platform.
- OLX Autos (formerly CarDekho SEA / Carousell Autos): OLX Philippines operates a used car marketplace alongside general classifieds, competing for the same buyer and seller audiences in the Philippine automotive market.
- ZigWheels Philippines: Philippines automotive portal offering new car research, reviews, and dealer connections — directly comparable in the editorial-to-dealer-lead-gen model within the same geography.
- Philkotse.com: Philippines-focused automotive portal offering new and used car listings, reviews, and dealer connections — a same-geography marketplace competitor to AutoDeal.
Emerging players
- Carousell Philippines: Singapore-headquartered horizontal C2C marketplace with a significant Philippines automotive vertical — comparable as a C2C vehicle marketplace but broader in scope beyond just cars.
Broad incumbents
- Autotrader (US): One of the largest US automotive marketplaces serving buyers, sellers, and dealers with listings, reviews, and financing — a broader incumbent reference for the marketplace+dealer SaaS business model AutoDeal operates.
- CarGurus: Global automotive marketplace with strong dealer SaaS and comparison tools — comparable as a scaled reference for AutoDeal's dealer-facing business and consumer comparison features.
Regional players
- iCar Asia: Malaysia-listed automotive portal operator across Malaysia, Indonesia, and Thailand — comparable as a regional automotive marketplace with similar listings, reviews, and dealer monetization model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
AutoDeal.com.ph social profiles
Digital presenceAutoDeal.com.ph financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoDeal.com.ph leadership team
Management profileNumber of profiles
Profiles3 records
AutoDeal.com.ph subsidiaries and ownership
Company hierarchySubsidiaries2 records
AutoDeal.com.ph funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoDeal.com.ph M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoDeal.com.ph
What does AutoDeal.com.ph do?
AutoDeal.com.ph operates the Philippines' leading online automotive marketplace, connecting individual car buyers with 661+ new car dealers and 1,000+ official sales agents nationwide. The platform lets buyers research, compare prices, access over 1,000 monthly promos, request quotes, and use a digital trade-in program with competitive multi-dealer bidding. Sister platforms MotoDeal and TruckDeal extend the marketplace to motorcycles and commercial trucks.
Is AutoDeal.com.ph a public or private company?
AutoDeal.com.ph is a private company. It is classified as venture growth investor backed and is currently operating.
When was AutoDeal.com.ph founded?
AutoDeal.com.ph was founded in 2014. It employs 11 to 50 people.
Where is AutoDeal.com.ph based?
AutoDeal.com.ph is headquartered in Makati, Philippines, in the Asia region.
How does AutoDeal.com.ph make money?
Two revenue lines are on record. Dealer Listings and Lead Generation is the primary driver. The others are promotional Offers and Featured Listings.
Who are AutoDeal.com.ph's main competitors?
Direct peers on record are Carro, Carsome, Carmudi, OLX Autos (formerly CarDekho SEA / Carousell Autos), ZigWheels Philippines and Philkotse.com. Carousell Philippines is listed as an emerging player. Broad incumbents are Autotrader (US) and CarGurus. iCar Asia is listed as a regional player.
Does AutoDeal.com.ph have an API?
No public API is recorded for AutoDeal.com.ph.
What industry is AutoDeal.com.ph in?
AutoDeal.com.ph's product category is Automotive Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C. Its NAICS code is 441 and its SIC code is 5500.