Super Robotics

What Super Robotics does

Super Robotics SL is a Madrid-based deep-tech startup that develops multi-robot automation systems for the grocery retail sector. The company is headquartered in Leganés, Spain, and was founded in 2016 (with one source citing 2017). It operates with a team of 1-10 employees and remains privately held and pre-revenue, currently selecting early-adopter grocery stores for prototype testing. The company has been financed primarily through Spanish government innovation vehicles, including a €277,128 CDTI round in January 2020 and a $16,275 round in April 2022.

The company's core product is a coordinated 5-robot system targeting four named grocery store inefficiencies: human labor costs, out-of-stock items, produce waste, and poor customer service. The system comprises BoB (autonomous shelf auditor using computer vision to scan and report product availability with claimed 95% accuracy vs. 65% human accuracy), Restocker (autonomous replenishment), Cleaner (autonomous floor maintenance), Analyzer (produce quality computer vision to reduce waste), and Butler (customer-facing service robot). The technology stack is built on ROS/ROS2 frameworks, GAZEBO 3D robotics simulation for pre-deployment testing, and CNN-based computer vision models developed for edge-device deployment. The company claims a proprietary "Crowd-Inventing" development process that leverages partnerships with robot parts manufacturers and academic institutions (notably Carlos III University of Madrid) to reduce robot design and manufacturing time to 1/4 and cost to 1/10 of competitors.

The go-to-market combines early-adopter pilot programs with a planned subscription-based robot rental model that the company says will allow grocery store owners to access the full 5-robot team without large upfront capital outlays. Pricing is not publicly disclosed. Distribution is primarily direct-to-grocery-owner via website contact, supplemented by LinkedIn, participation in startup events (South Summit, Slingshot, MUST), and the NVIDIA Inception program. The company explicitly markets against Amazon's grocery expansion and frames its solution as defensive necessity for incumbent grocers. No institutional venture capital, M&A activity, or named customers are disclosed in available source data.

Name

Super Robotics

Legal name

Super Robotics SL

Website

https://superobotics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Super Robotics SL is a Madrid-based deep-tech startup developing a coordinated 5-robot system (auditor, restocker, cleaner, analyzer, butler) that uses ROS-based robotics and CNN computer vision to automate grocery store operations for SMB supermarket owners.

Ownership category

akta.pro rank

Product category

Retail Robotics and Grocery Store Automation

akta.pro primary industry

Service & Hospitality Robots (HDAAAIAB)

akta.pro secondary industries

Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK)

Keywords

• Grocery store automation
• Autonomous shelf auditing
• Retail robotics systems
• Produce quality analysis
• Collaborative robot teams

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Robot Rental: Store owners can rent the robot team at a low price compared to the profits they will make. This is an affordable rental model allowing stores to access automation without large upfront capital investment.
2. Early Adopter/Trial Programs: The company is currently selecting early adopters to try out prototypes in their stores, generating initial revenue through pilot programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Super Robotics designs, develops, and deploys a coordinated team of five autonomous robots (BoB the Auditor, Restocker, Cleaner, Analyzer, and Butler) that work together to automate grocery store operations including shelf auditing, restocking, cleaning, produce quality control, and customer service. The company delivers these robots to grocery store owners primarily through an affordable rental model, leveraging computer vision, ROS/ROS2 frameworks, and a proprietary Crowd-Inventing development process that reduces design time and cost.

Product overview

Super Robotics offers a comprehensive 5-robot grocery store automation system designed to address four major inefficiencies in grocery retail: labor costs, out-of-stock items, produce waste, and poor customer service. The system consists of five distinct robots—BoB (autonomous auditor), Restocker, Cleaner, Analyzer (produce analyzer), and Butler—that work together as a coordinated team to automate shelf auditing, restocking, cleaning, produce quality control, and customer service. The platform leverages computer vision and autonomous navigation to achieve 5x faster shelf auditing with 95% accuracy compared to human workers. Super Robotics also uses a proprietary 'Crowd-Inventing' development method that reduces robot design and manufacturing time to 1/4 and costs to 1/10 compared to competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• BoB (Autonomous Auditor Robot) Autonomous shelf-auditing robot that navigates a supermarket, continuously scanning shelves with multiple cameras to detect out-of-stock items and capture product/location data, sending the information to the Restocker robot and ERP system. Achieves 95% accuracy vs. 65% for human employees and audits 5x faster.
• Restocker Robot Autonomous robot that receives out-of-stock alerts from BoB and immediately retrieves missing products from the inventory room to restock shelves, working together with BoB to audit and resupply shelves 5x faster and 46% more accurately than human workers.
• Cleaner Robot Autonomous cleaning robot designed for continuous store maintenance and hygiene operations in grocery store environments.
• Analyzer (Produce Analyzer) Robot Robot that scans the fruits and vegetables aisle using computer vision to ensure bad produce is isolated and discarded before spoilage spreads, helping save up to 90% of produce waste and approximately $47,215 per month.
• Butler Robot Robotic butler that greets shoppers at the entrance, helps them locate products, provides product information, and enhances the overall shopping experience, with claimed ability to increase customer spending by up to 21%.
• 5-Robot Grocery Automation System Comprehensive grocery store automation platform comprising five different robots (BoB Auditor, Restocker, Cleaner, Analyzer, Butler) working together to automate shelf auditing, restocking, cleaning, produce control, and customer service, with the goal of maximizing grocery store profits and increasing margins by up to 45%.

Quantifiable outcome

• Store owners can increase profit margins by as much as 45%
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Carlos III University of MadridcoreStrategic or Co-development PartnerSuper Robotics collaborates with world-renowned researchers from Carlos III University in Madrid. This academic collaboration ensures the company's robots stay at the cutting edge of technology without additional costs to clients. The university partnership is part of Super Robotics' Crowd-Inventing approach to R&D.
• Robot Parts ManufacturerscoreStrategic or Co-development PartnerSuper Robotics partners with robot parts manufacturers through their Crowd-Inventing model. This partnership enables Super Robotics to secure extremely low prices on robot parts, while partners receive a steady supply route. This collaboration is key to achieving the company's 1/4 time and 1/10 cost advantage.
• Top Universities in Israel and MadridcoreStrategic or Co-development PartnerSuper Robotics has established world-class R&D collaboration with the best robot technology research institutes in the world, including universities in Israel and Madrid. This academic network provides ongoing research and development support.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Robotnik Automation: Robotnik is a Spain/Europe-based mobile robotics manufacturer developing autonomous robots for logistics, inspection, and service applications. It is a regional peer with overlapping ROS-based stack and European customer base relevant to Super Robotics' Madrid origins.

Direct peers

• Badger Technologies: Badger Technologies produces autonomous retail robots that scan shelves for out-of-stocks and pricing errors, deployed in grocery chains such as Stop & Shop and Walmart. It directly competes with Super Robotics' shelf-auditing use case.
• Bossa Nova Robotics: Bossa Nova developed shelf-scanning robots for large grocery retailers (notably Walmart). Although it wound down its retail robotics business, it remains a benchmark reference for grocery-store autonomous inventory robots comparable to BoB.
• Simbe Robotics: Simbe builds Tally, an autonomous shelf-auditing and inventory robot deployed in grocery and retail stores. It directly overlaps with Super Robotics' BoB Auditor and competes for the same grocery-shelf-automation budget.
• Takeoff Technologies: Takeoff deploys automated micro-fulfillment solutions for grocery retailers, addressing similar store-level automation pain points (labor, out-of-stocks) as Super Robotics, though focused on back-of-store picking rather than in-aisle robots.
• Fellow AI: Fellow AI builds autonomous robots that scan and manage grocery store inventory, directly competing with Super Robotics' BoB auditor in independent and chain grocery environments.

Broad incumbents

• Amazon Robotics: Amazon Robotics (Kiva/Proteus/Scout) operates the largest deployed fleet of warehouse and grocery-automation robots globally. It is the strategic threat Super Robotics explicitly cites and sets the technology bar for grocery automation incumbents.
• SoftBank Robotics: SoftBank Robotics (Pepper, Whiz) develops commercial service robots including retail and hospitality use cases. While not grocery-specific, it represents a broad commercial service-robot incumbent competing for retail customer mindshare and budgets.
• Walmart (retail automation programs): Walmart has rolled out large-scale in-store robots (with Bossa Nova, Alert Innovation, and others) for shelf scanning, picking, and delivery. As a major grocery buyer of automation, it shapes the competitive landscape Super Robotics sells into.

Emerging players

• Knightscope: Knightscope builds autonomous security and patrol robots used in retail and commercial environments. It overlaps with Super Robotics' autonomous-navigation and retail-deployment know-how, though in a different vertical application.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/super-robotics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Robotics