What Badger Technologies does

Badger Technologies is a product division of Jabil Inc. (NYSE: JBL), a global manufacturing solutions provider. Founded in 2017 and headquartered in Nicholasville, Kentucky, the company designs and deploys autonomous mobile robots (AMRs) equipped with computer vision, AI, LiDAR navigation, and cloud-based analytics for retail and security environments. Its core product family — Badger Retail InSight (shelf-scanning), InSpect (floor/hazard-scanning), and InForm (combined) — automates out-of-stock detection, pricing verification, planogram compliance, and hazard identification. The Digital Teammate Platform, launched in May 2025, unifies these capabilities with continuous cloud updates and mobile insights, and integrates with retailer POS and supply chain systems via an open API.

Badger Technologies sells primarily through a Robotics-as-a-Service (RaaS) subscription model with no upfront hardware costs, multi-year contracts, and bundled software, maintenance, and cloud analytics. Go-to-market combines direct enterprise field sales targeting major retail chains (Stop & Shop, Kroger, Giant, Woodman's Markets, Vallarta Supermarkets) with a channel partnership through STCR, Inc. for independent and regional grocers. The company has deployed over 1,000 robots across grocery, home improvement, building supply, and specialty retail, with named customers reporting operational outcomes such as 95% out-of-stock detection accuracy, 90% mispriced-item identification, and 97% improvement in price-tag accuracy. Additional product lines include the PatrolBot autonomous security robot (integrated with TrackTik), the UV Disinfect Robot (co-developed with UVDI), and RFID-enabled inventory confirmation capabilities.

The business operates primarily in North America, with reported expansion into Australia and New Zealand, and is led by CEO John Gehre (appointed June 2025) alongside CCO Chris Green and CTO Paul Ambruso, supported by an inaugural Strategic Advisory Board composed of former executives from Walmart, Kroger, and Amazon. As a wholly owned subsidiary of Jabil, Badger Technologies benefits from the parent's global manufacturing scale and supply chain capabilities while maintaining operational autonomy as a focused retail automation product division.

Name

Badger Technologies

Legal name

Badger Technologies, LLC

Website

https://badger-technologies.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Badger Technologies, a product division of Jabil Inc., provides autonomous mobile robots with AI-powered computer vision for grocery, home improvement, and building supply retailers. It sells via a Robotics-as-a-Service subscription model serving chains including Stop & Shop, Kroger, Giant, and Woodman's Markets.

Ownership category

akta.pro rank

Product category

Retail Automation Robotics

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industrial & Warehouse Robotics (HDAAAIAA)

akta.pro secondary industries

Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Home Security & Patrol Robots (CRACARAF)

Keywords

• Retail automation robots
• Autonomous mobile robots
• Inventory management solutions
• Shelf scanning technology
• Retail data analytics

Headquarters

HQ city

Nicholasville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Autonomous Robot as a Service (RaaS): Recurring subscription model where hardware (robots) are provided as part of the service contract with no upfront costs to customers. Includes software, maintenance, cloud analytics, and support.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Badger Technologies designs, manufactures, and deploys autonomous mobile robots equipped with computer vision, AI, and LiDAR navigation that perform in-store shelf scanning, hazard detection, and price verification for retail chains. The company offers its robots and software platform under a Robotics-as-a-Service (RaaS) subscription model, bundling hardware, software, cloud analytics, integration, and ongoing support into end-to-end retail automation solutions.

Product overview

Badger Technologies is a product division of Jabil providing autonomous retail robots and an AI-powered software platform. The core offering centers on multipurpose autonomous robots (Badger™ Retail InSight, InSpect, InForm) that perform shelf scanning, hazard detection, and inventory monitoring. The Digital Teammate Platform unifies these capabilities with computer vision, AI, mobile insights, and cloud analytics. Notable products include Marty the Robot (deployed at Stop & Shop), PatrolBot (security), and the Badger UV Disinfect Robot. The platform integrates with retailer POS systems via open API and supports electronic shelf labels. Services include RFID capabilities, real-time dashboards, and comprehensive support.

Differentiator

Problem solved

Functional benefit

Brands

• Marty: The branded name for Badger Technologies' autonomous retail robot used at Stop & Shop and other retail locations. Marty performs shelf scanning, hazard detection, and inventory monitoring.
• Badger Retail InSight
• Badger Retail InSpect
• Badger Retail InForm
• Badger PatrolBot
• Badger UV Disinfect Robot
• Digital Teammate

Products and services

• Badger Retail InSight Autonomous shelf-scanning robot for grocery and large-format retail that detects out-of-stock items with over 95% accuracy and identifies incorrect or mispriced products with over 90% accuracy, performing storewide scans in hours.
• Badger Retail InSpect Autonomous floor-scanning robot that automates hazard detection such as spilled liquids, powders, bulk-food spills, and debris, delivering real-time hazard alerts to keep stores safer for shoppers.
• Badger Retail InForm Multipurpose autonomous robot that integrates hazard detection and shelf-scanning capabilities into a single platform for elevated inventory management and store safety.
• Digital Teammate Platform Next-generation software platform combining autonomous robots, computer vision, AI, mobile insights, and continuous cloud updates to support inventory management, on-shelf availability, and price integrity workflows for retailers.
• Marty the Robot Badger Technologies' branded autonomous retail robot deployed at Stop & Shop and other retail locations, performing real-time shelf scanning, pricing verification, and hazard detection.
• PatrolBot Autonomous security robot for the security guard industry that verifies secured windows/doors, fire extinguishers, and defibrillators, and detects debris, with 12-hour battery life and TrackTik workforce management integration.
• Badger UV Disinfect Robot Autonomous ultraviolet disinfecting robot with UV-C technology developed by UltraViolet Devices Inc. (UVDI) that achieves 99%+ inactivation of coronaviruses and pathogens, decontaminating up to 40,000 square feet in about two hours.

Quantifiable outcome

• 97% improvement in price-tag accuracy at Stine
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AT&TcoreTechnology or IntegrationAT&T partnership provides 5G connectivity for Badger Technologies autonomous robots, enabling enhanced real-time data transmission and remote monitoring capabilities for robot fleets in retail environments.
• STCR, Inc.coreChannel Partner/ Reseller/ DistributorSTCR, Inc. serves as a channel partner and distributor specifically focused on independent grocers across the country, extending Badger Technologies' market reach to mid-market retail customers through established distribution relationships.
• TrackTik SoftwarecoreTechnology or IntegrationTrackTik Software integration with Badger Technologies' PatrolBot security robot enables automated security patrols with digital tracking and reporting capabilities, connecting robot patrol data with patrol management workflows.
• UltraViolet Devices Inc. (UVDI)minorStrategic or Co-development PartnerCollaboration with UVDI for the development of UV Disinfect Robot utilizing ultraviolet germicidal irradiation technology for autonomous disinfection in retail environments.
• Simbe RoboticscoreTechnology or IntegrationSimbe Robotics Tally robots (manufactured by Badger Technologies) are deployed at Kroger and other retailers, representing an ongoing product partnership for autonomous inventory management robots.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Simbe Robotics: Simbe Robotics produces the Tally shelf-scanning robot deployed at Kroger and other grocers, directly competing with Badger's Retail InSight on out-of-stock and price-integrity use cases. Notably, Badger manufactures Tally robots under a partnership, blurring pure competitor/cooperator status.
• Bossa Nova Robotics: Bossa Nova develops autonomous inventory-scanning robots for large-format retail and grocery, targeting the same out-of-stock and shelf-analytics outcomes as Badger's Retail InSight with comparable computer-vision technology stacks.
• Brain Corp: Brain Corp provides the AI autonomy platform powering many third-party retail and warehouse AMRs (including floor scrubbers and shelf scanners), making it a direct technology peer competing for the same retail robot autonomy stack that Badger builds in-house.
• Fellow AI: Fellow AI builds autonomous mobile robots that perform shelf audits and inventory visibility for retail, overlapping with Badger's Retail InSight product on grocery and convenience-store deployments.
• Knightscope: Knightscope builds autonomous security patrol robots used in malls, parking lots, and corporate facilities, directly competing with Badger's PatrolBot for the autonomous security-guard workforce use case in retail and institutional environments.
• Verity (formerly PSA B.V.): Verity supplies autonomous drone-based inventory systems for warehouses and large retailers, offering an alternative aerial approach to shelf auditing that overlaps with Badger's Retail InSight in the inventory-visibility category.

Broad incumbents

• Zebra Technologies: Zebra offers retail intelligence, RFID, and asset-visibility solutions across grocery and big-box retail; while not a pure robot vendor, it competes for the same shelf-analytics and inventory-accuracy wallet share via its SmartSight acquisition and Prescriptive Analytics portfolio.
• LG Electronics (CLOi): LG's CLOi line includes service and retail robots targeting hospitality, airports, and grocery; as a diversified electronics incumbent, LG competes with Badger at the platform level for retail-fleet deployments.

Emerging players

• Cobalt Robotics: Cobalt Robotics deploys autonomous indoor security robots with human-in-the-loop remote monitoring for offices, warehouses, and retail, overlapping with Badger's PatrolBot in the autonomous security-patrol category.
• SMP Robotics: SMP Robotics produces autonomous outdoor security patrol robots with a focus on industrial and perimeter security, providing adjacent competition to Badger's PatrolBot primarily in non-retail deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/badgersolutions
• YouTubeyoutube.com/channel/UCrhEY82F_qlmbv35iNo36cw
• Facebookfacebook.com/BadgerRetailSolutions
• LinkedInlinkedin.com/company/badger-tech
• Instagraminstagram.com/badger.solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badger Technologies