The Daebak Company
The Daebak Company is a Seoul-based e-commerce startup that curates and ships Korean lifestyle subscription boxes (K-beauty, K-pop merch, snacks, K-character goods) to consumers in 100+ countries, and runs brand partnership, B2B wholesale, and Korean government tourism programs.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Daebak Company does
The Daebak Company (주식회사 더대박컴퍼니) is a Seoul-headquartered, South Korea-incorporated e-commerce startup founded by CEO Cho Hyunwoo (조현우) and co-founder Jo Jang. The company operates daebak.co, a community-driven direct-to-consumer platform that curates and ships Korean lifestyle products — spanning K-beauty, K-pop merchandise, Korean snacks, K-food, K-character goods, K-books, and K-fashion — to subscribers in 100+ countries via YunExpress logistics.
Its core commercial engine is a portfolio of seasonal subscription products: the flagship Daebak Box (8+ full-size lifestyle products per season, $63–$70/box, with annual plans at $238), the vertical-specific Daebak K-Beauty Box and SnackFever, plus limited-edition Collab Boxes with Korean IP brands such as Sulsul (in partnership with K-pop group ATEEZ), Molang, Line Friends, Mediheal, Etude House, CJ, and Wiggle Wiggle. Subscription cadence follows a Spring/Summer/Fall/Winter calendar.
The business has progressively expanded beyond D2C into three additional revenue streams: (1) brand partnership programs offering Korean brands international go-to-market support and curated collab boxes, (2) a B2B wholesale, corporate gifting, and global retailer partnership program providing sourcing, consolidation, export documentation, and international logistics, and (3) government and tourism partnerships (Korean Consulate General in LA, Busan Tour Organization, Jeju Gimnyeong Village Global Haenyeo Festival) producing regional promotional boxes. A digital ecosystem — Nurida Games (Korean language puzzles), Nurida Meetup (Seoul cultural meetups), HealSwing Wangsimni (K-Swing experience), Daebak Magazine, Daebak Daily blog, and the Daebak Quiz — is layered as subscriber benefits and content marketing. Total disclosed funding across 2015–2019 rounds is approximately $612K, and the company operates with an 11–50 employee base.
The Daebak Company firmographics
Firmographics- Name
- The Daebak Company
- Legal name
- 주식회사 더대박컴퍼니
- Website
- https://daebak.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Daebak Company is a Seoul-based e-commerce startup that curates and ships Korean lifestyle subscription boxes (K-beauty, K-pop merch, snacks, K-character goods) to consumers in 100+ countries, and runs brand partnership, B2B wholesale, and Korean government tourism programs.
- Ownership category
- akta.pro rank
The Daebak Company industry classification
Industry- Product category
- Korean Lifestyle Subscription E-commerce
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (459120), All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Variety Stores (5331), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
- akta.pro secondary industries
- Recorded Music Retail & D2C Merch Bundles (MPAIAAAF), Toy Rentals & Subscription Boxes (CRALAFAK)
Keywords
Where The Daebak Company is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Daebak Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Box Sales: Recurring seasonal subscription model where customers receive curated Korean products including K-beauty, K-pop merch, snacks, and lifestyle items. Options include seasonal (10% off) and annual (15% off) plans.
- Individual Product Sales: Direct sales of individual Korean brand products including K-beauty, K-snacks, K-food, K-books, K-fashion, K-character merchandise through the e-commerce platform
- Brand Collaboration Boxes: Limited-edition collab boxes with Korean brands (Line Friends, Mediheal, CJ, Molang, Etude House, Sulsul, Wiggle Wiggle, GS25/YOUUS, I.Style, Esther Bunny, Mediheal) featuring exclusive products and themed merchandise
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Daebak Box - Original Plan: 8+ full-size Korean lifestyle products worth $100+ |
| Subscription | Annual | Daebak Box - Deluxe Plan: 12+ full-size Korean lifestyle products worth $150+ |
| Subscription | Pay-as-you-go | Daebak K-Beauty Box - Original Plan: 7+ full-size K-beauty products |
| Subscription | Pay-as-you-go | Daebak K-Beauty Box - Deluxe Plan: 11+ full-size K-beauty products |
| Subscription | Pay-as-you-go | SnackFever - Original Plan: 8+ Korean snacks |
| Subscription | Pay-as-you-go | SnackFever - Deluxe Plan: 12+ Korean snacks |
| One time/ perpetual license | Pay-as-you-go | Collab Boxes |
| Other | Pay-as-you-go | Shipping Rates - Western EU |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels13 records
The Daebak Company product offering
Product offeringCore offering
The Daebak Company sells seasonally curated Korean lifestyle subscription boxes (Daebak Box, Daebak K-Beauty Box, SnackFever) and limited-edition collaboration boxes with Korean brands directly to global consumers via its Shopify-based storefront at daebak.co, with shipping to 100+ countries via YunExpress. Beyond boxes, it operates an online retail layer aggregating third-party Korean brands (Beauty of Joseon, COSRX, Nature Republic, Innisfree, ETUDE, Mary&May, Kakao Friends, etc.), pairs purchases with cultural experiences (Nurida Meetup in Seoul, HealSwing Wangsimni K-Swing, Nurida Korean-language puzzle games, Daebak Magazine content), and runs B2B wholesale, brand-partnership Collab Box, and government/tourism Regional Box programs.
Product overview
The Daebak Company operates a multi-faceted Korean lifestyle commerce platform centered on subscription box products, including the Daebak Box (seasonal Korean lifestyle collection), Daebak K-Beauty Box (skincare-focused), and SnackFever (Korean snack curation), complemented by limited-edition Collab Boxes with Korean brands. The company also curates third-party K-beauty brands (Nature Republic, Beauty of Joseon, COSRX, K-SECRET, AESTURA, Innisfree, ETUDE, Mary&May), distributes character IP merchandise (Kakao Friends, Molang), and offers digital services including Nurida Games (Korean language puzzles) and Nurida Meetup (Seoul community events). The platform also features HealSwing (Seoul travel experience), Daebak Magazine content, and government/tourism partnership programs promoting Korean culture globally.
Differentiator
Problem solved
Functional benefit
Brands
- Daebak Box: Main seasonal subscription box featuring K-beauty, K-pop merchandise, Korean snacks, stationery, and lifestyle products curated from Seoul.
- Daebak K-Beauty Box
- SnackFever
- Nurida Games
- Nurida Meetup
- HealSwing
Products and services
- Daebak Box Seasonal subscription box delivering 8+ (Original) or 12+ (Deluxe) full-size Korean lifestyle products — K-beauty, K-pop and K-drama merchandise, Korean snacks, stationery, accessories — curated from Seoul each season for international subscribers in 100+ countries.
- Daebak K-Beauty Box Korean skincare subscription box delivering 7+ (Original) or 11+ (Deluxe) full-size K-beauty products — skincare, makeup, and beauty tools — sourced from Seoul brands for global beauty enthusiasts.
- SnackFever Curated Korean snack subscription box delivering 8+ (Original) or 12+ (Deluxe) trending Korean convenience-store snacks — chips, jellies, cookies, chocolate, candy — for unboxing experiences outside Korea.
- Daebak Collab Box (Line Friends, Mediheal, CJ, Etude House, Wiggle Wiggle, Sulsul, Molang, GS25/YOUUS, I.Style, Esther Bunny) Limited-edition collaboration boxes featuring exclusive partnerships with iconic Korean brands, combining themed product assortments and co-branded merchandise for individual purchase or subscription add-on.
- Nurida Games Daily Korean-language puzzle games (K-Categories, Word Train, Type Trivia) offered free to Daebak subscribers to enhance Korean vocabulary and language skills.
- Nurida Meetup Seoul-based multicultural community meetup program connecting Korean locals with foreigners through cafe culture events, K-Drama Club, and Korean language practice, offered free for Daebak subscribers.
- HealSwing Wangsimni Free 360-degree rooftop K-Swing experience in Seoul featuring traditional Korean rope swing (geune ttwigi), team battle games, and Korean folk activities — complimentary for Daebak customers.
- Daebak Beauty Magazine Seasonal digital K-beauty magazine covering Korean beauty trends, skincare routines, founder interviews, and beauty tips — published alongside the K-Beauty Box subscription cycles.
Quantifiable outcome
- 4.81/5 star rating from 2,360 verified reviews
- +2 more outcomes
Companies that use The Daebak Company
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
The Daebak Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Daebak Company partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core and minor.
- Korean Consulate General in LAcoreDaebak provided 200 curated event boxes for Korean traditional culture promotion event introducing Korean history dramas and traditional culture to US university students; featured Oly.B, Mary&May, moev, uoco, and zoneout brands
- Jeju Gimnyeong Village Global Haenyeo FestivalcoreRegional cultural event showcasing Jeju's unique Haenyeo (female divers) culture with fishing experiences, sea glass crafting, Haenyeo meetings, village tours, plogging, and Haenyeo market; Daebak provided regional box curation and promotion
- Busan Tour Organizationcore'Busan is Daebak' SNS event (Nov-Dec 2023) promoting Busan's charm to overseas residents and foreign visitors; reached 264 participants from 18 countries with special Daebak boxes containing Busan tourism tickets and coupon books
- MoevcoreKorean hair care brand featured in Daebak Summer Box with ANNURCATIN™ hair care products including shampoo, treatment, and hair oil essence designed to support hair from scalp to strands
- Oly.BcoreFamily derma wellness care brand featured in Summer Box focusing on body care rituals and everyday connection between parents and children
- MintreecoreScalp health brand featured in Summer Box offering scalp care, hair care, and styling products for healthy hair from root to tip
- Nurida GamescoreDaily Korean word puzzle games (K-Categories, Word Train, Type Trivia) offered free to Daebak subscribers as part of membership benefits
- Nurida MeetupcoreMulticultural Korean community in Seoul offering free meetups for Daebak subscribers (normally ₩10,000 each) including café culture events, K-Drama Club, and Korean language practice
- HealSwing Wangsimnicore360° K-Swing experience in Seoul offered free to Daebak customers featuring traditional Korean rope swing (geune ttwigi) with team battle games and Korean folk activities
- SulsulcoreTraditional Korean crafts brand (founded 2016, established 2020) specializing in Maedeup decorative knotting; collaborated with ATEEZ K-pop group; featured in Collab Box with norigae, brooches, and DIY bracelet kits ($120)
- MolangcorePopular Korean character created by artist Yoon Hye-ji in 2010; featured in Collab Box ($35) with plushies, keyrings, sticker sheets, game sets, pocket mirrors, shot glasses, mouse pads, and lens cloths
- Line FriendscorePopular Korean character brand featured in Collab Box with exclusive K-pop merch, K-beauty items, and cute character collectibles
- MedihealcoreKorean skincare brand featured in Collab Box with sheet masks and serums in limited-edition themed packaging (103 reviews)
- CJ (CJ Foods)coreKorean food brand featured in Collab Box with variety of ready-to-eat meals, snacks, and sauces (21 reviews)
- Wiggle WiggleminorKorean lifestyle brand featured in Collab Box with vibrant, playful designs (10 reviews)
- GS25/YOUUSminorKorean convenience store brand featured in Collab Box with popular snacks, instant meals, and drinks (38 reviews)
- I.StyleminorKorean planner brand featured in Collab Box with curated weekly, monthly, and yearly planners and accessories (5 reviews)
- Esther BunnyminorKorean character/beauty brand featured in Collab Box with limited-edition K-beauty items and cute collectibles in pastel-themed packaging (6 reviews)
- Etude HousecoreKorean makeup brand featured in Collab Box with playful, colorful K-beauty products (17 reviews, 4.76 rating)
- Global Retailers & DistributorscoreB2B partnerships with brick-and-mortar retailers, online retailers, e-commerce platforms, and distributors worldwide; Daebak provides sourcing, consolidation, export documentation, and international logistics for Korean products
- Global CreatorscoreUnbox Korea tester program for global creators to receive curated Daebak Boxes, test products, create content, and share honest reviews on social media with first-come, first-served project applications
- Beauty of JoseonminorKorean hanbang skincare brand featuring Joseon Dynasty herbal beauty wisdom; products include Relief Sun SPF50+, Glow Deep Serum, Dynasty Cream, Revive Eye Serum, Red Bean Pore Mask
- Nature RepublicminorKorean skincare brand inspired by nature with 75+ products including cleansers, toners, moisturizers, sheet masks, aloe vera gel, serums, and sunscreens
- House of DohwaminorKorean skincare brand inspired by traditional Korean beauty rituals with rice-based skincare; products include Rice Makgeolli Toner, Serum, Moisturizer, Eye Cream
- COSRXminorKorean skincare brand for acne-prone and sensitive skin; products include Advanced Snail 96 Mucin Power Essence, Acne Pimple Master Patch, Low pH Good Morning Cleanser
- K-SECRET (SEOUL 1988)minorKorean skincare brand blending modern innovation with traditional Korean beauty; SEOUL 1988 line includes Retinal Liposome Eye Cream and Retinal + Ginseng Serum
- The OrdinaryminorGlobally recognized skincare brand with science-backed, ingredient-focused formulas at accessible prices; products include niacinamide, retinol, hyaluronic acid, vitamin C, lactic acid
- AESTURAminorKorean derma-cosmetic brand for sensitive skin; products include ATO Barrier 365 Cream and A-Cica line for barrier-damaged skin
- InnisfreeminorKorean skincare brand rooted in Jeju Island nature; products include Green Tea Seed Serum, No-Sebum line, Volcanic Pore Clay Mask with naturally derived ingredients
- EtudeminorKorean makeup brand with playful, approachable beauty; products include Play Color Eyes palettes, lip tints, cushions, brow products; also SoonJung line for sensitive skin
- CoréelleminorKorean skincare collection featuring essential K-beauty brands including House of Dohwa and The Potions with simplified routines
- Mary&MayminorVegan Korean skincare brand with clean formulas; products include Cica, Niacinamide, Vitamin C, and Idebenone serums; featured in Korean Consulate General event boxes
- Kakao FriendsminorKorean character brand featuring Ryan, Muzi, Apeach, and other characters; products include tumblers, water bottles, dish cloths, yogurt makers, mystery boxes
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Daebak Company competitors and assessment
Company assessmentDirect peers
- YesStyle: YesStyle is the largest global online retailer of Korean and Asian beauty, fashion and lifestyle products, shipping to 100+ countries. Directly comparable to Daebak on geographic reach, Korea-sourced catalog, and DTC positioning across K-beauty, K-pop, and Korean lifestyle categories.
- Soko Glam: Soko Glam is a US-based Korean beauty e-commerce retailer and original K-beauty subscription box ('The Klog' content + curated marketplace). Closest direct competitor to Daebak's K-Beauty Box + Daebak Daily blog content + DTC formula.
- Memebox: Memebox pioneered the Korean beauty subscription box category globally before pivoting to marketplace e-commerce with their own branded SKUs. Directly comparable subscription + branded product + global K-beauty DTC model.
- Peach & Lily: Peach & Lily is a US-based K-beauty marketplace and brand operator (Peach Slices). Competes with Daebak on curated K-beauty DTC + content marketing (The Glass Skin Blog), serving the same K-Beauty Enthusiast segment.
- KTown4u: KTown4u is a Seoul-headquartered global K-pop merchandise and Korean product retailer. Highly comparable to Daebak on K-pop fan target, Korean product curation, and global shipping footprint, especially the ATEEZ/K-pop collab angles.
- KpopMart: KpopMart is a global online retailer of K-pop merchandise, photo cards, albums, and Korean beauty products. Comparable to Daebak in K-pop fan focus, product breadth (lightsticks, photocards, albums), and worldwide shipping model.
- Yami (Yami Buy): Yami Buy is a US-China-based Asian snacks and beauty e-commerce retailer featuring curated Korean, Japanese and Chinese products with global shipping. Directly comparable to Daebak on SnackFever's curated Korean snack box + multi-category Korean lifestyle commerce.
Broad incumbents
- Ipsy: Ipsy is the largest US beauty subscription box (now owned by BFA Industries/Angela Caglia Brands) and a broader incumbent in the curated beauty subscription space. Comparable subscription mechanic, tiered pricing, and creator-led community, though focused on mass beauty, not Korea specialization.
- Birchbox: Birchbox pioneered the beauty subscription box model with monthly samples and curated full-size plans. Overlapping subscription commerce DNA with Daebak Box (Original/Deluxe) and Daebak K-Beauty Box tiers, but a broad incumbent rather than Korea-specialized.
- Olive Young Global: Olive Young is the dominant Korean health-and-beauty retailer operating global direct shipping. Comparable as the Korea-native, brand-authorized K-beauty marketplace that Daebak competes with on selection, pricing, and authenticity positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Daebak Company social profiles
Digital presenceThe Daebak Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Daebak Company leadership team
Management profileNumber of profiles
Profiles2 records
The Daebak Company funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Daebak Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Daebak Company
What does The Daebak Company do?
The Daebak Company sells seasonally curated Korean lifestyle subscription boxes (Daebak Box, Daebak K-Beauty Box, SnackFever) and limited-edition collaboration boxes with Korean brands directly to global consumers via its Shopify-based storefront at daebak.co, with shipping to 100+ countries via YunExpress. Beyond boxes, it operates an online retail layer aggregating third-party Korean brands (Beauty of Joseon, COSRX, Nature Republic, Innisfree, ETUDE, Mary&May, Kakao Friends, etc.), pairs purchases with cultural experiences (Nurida Meetup in Seoul, HealSwing Wangsimni K-Swing, Nurida Korean-language puzzle games, Daebak Magazine content), and runs B2B wholesale, brand-partnership Collab Box, and government/tourism Regional Box programs.
Is The Daebak Company a public or private company?
The Daebak Company is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Daebak Company founded?
The Daebak Company was founded in 2021. It employs 11 to 50 people.
Where is The Daebak Company based?
The Daebak Company is headquartered in Los Angeles, United States, in the North America region.
How does The Daebak Company make money?
Three revenue lines are on record. Subscription Box Sales are the primary driver. The others are individual Product Sales and brand Collaboration Boxes.
Who are The Daebak Company's main competitors?
Direct peers on record are YesStyle, Soko Glam, Memebox, Peach & Lily, KTown4u, KpopMart and Yami (Yami Buy). Broad incumbents are Ipsy, Birchbox and Olive Young Global.
Does The Daebak Company have an API?
No public API is recorded for The Daebak Company.
What industry is The Daebak Company in?
The Daebak Company's product category is Korean Lifestyle Subscription E-commerce. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions, with a secondary code of MPAIAAAF, Recorded Music Retail & D2C Merch Bundles. Its NAICS code is 45942 and its SIC code is 5331.