Noccela

What Noccela does

Noccela Oy is a Finnish UWB-based Real-Time Location System (RTLS) technology company founded in 2014 and headquartered in Littoinen, Turku. Originally developed to address retail security, the company expanded its proprietary High-Performance Ranging (HPR) platform globally in 2019 to industrial, healthcare, logistics, and sports customers. The product portfolio comprises indoor and outdoor anchor beacons (Beacon 3, Sports Beacon, Mobile Anchor with Flash), four tag variants for personnel, assets, and emergency calls (ID Badge, Smart Tag, Industrial Tag, Andon Button), a suite of accessories (Signalling Flash, Charging Dock, Extension Box, On-Premise Server), and a cloud-based Location Intelligence Platform for designing, monitoring, analyzing, and managing location data.

The HPR technology combines Time Difference of Arrival and Two Way Ranging algorithms to deliver centimeter-level accuracy (typically less than 10 cm at 7-22 meters) with up to 16 Hz refresh rates and the ability to track assets moving at 77 km/h. Each anchor covers approximately 500 sqm and supports unlimited tag capacity, with self-adjusting auto-calibration reducing deployment effort. The system integrates via API with enterprise WMS, MES, and ERP platforms, and offers an on-premise server option for security- and privacy-sensitive buyers. Documented enterprise customers include DB Schenker (warehouse optimization, generating claimed annual savings of €2.3M-€3.1M), Koskisen Oy (160 beacons across 25,000 sqm in a wood-processing factory, €412K-€735K claimed annual savings), Konecranes (forklift collision avoidance and lone-worker alerting), SPÅT Positioning (football player tracking), Harjun Oppimiskeskus (equine monitoring), and partners Navigine and DNA. Koskisen's Koskisen Oy project with Nortal as SI partner is cited as the world's largest digitalization of a wood-processing factory.

Noccela generates revenue through four streams: hardware sales of anchors, tags, and accessories; subscription-based access to the Location Intelligence Platform; a 'Positioning as a Service' recurring offering bundling hardware, software, and ongoing support; and professional services spanning consultation, installation, integration, calibration, and maintenance. The company sells through direct enterprise field sales with quote-based multi-year contracts, supplemented by technology and integration partners. It is a member of the FiRa Consortium, aligning with global UWB standards for interoperability, security, and performance. Lead investors and post-2016 funding are not disclosed; two small rounds (~$605K in November 2015 and ~$1.28M in December 2016) are on record.

Name

Noccela

Legal name

Noccela Oy

Website

https://noccela.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Noccela Oy is a Finnish UWB RTLS company that delivers centimeter-level real-time location hardware, software, and Positioning-as-a-Service to industrial, healthcare, logistics, and sports enterprises globally.

Ownership category

akta.pro rank

Product category

Real-Time Location Systems (RTLS)

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Computer Communications Equipment (3576), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro industry

PRIMARYBPAMANAF

Fleet, Asset Tracking & Telematics Location Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

SECONDARYHDAIAGAD

Industrial/OT Private Connectivity (Factory, Mining, Ports)

Hardware, Technology & Telecom/Telecommunications & Network Services/Private Networks & Managed Connectivity (Enterprise LTE/5G, Wi-Fi)

Keywords

• Real-time location systems
• Ultra-wideband tracking
• Indoor positioning technology
• Asset tracking hardware
• Location intelligence platform

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Hardware Sales (Anchors, Tags, Accessories): Sale of UWB hardware including anchors (Beacon 3, Sports Beacon, Mobile Anchor with Flash), tags (ID Badge, Smart Tag, Industrial Tag, Andon Button), and accessories (Signaling Flash, Extension Box, ID Badge-Charging Dock, On-Premise Server).
2. Software Platform (Location Intelligence Platform): Cloud-managed software platform for location data management, analytics, and workflow automation. Includes dashboard customization, map visualization, network design tools, and admin controls.
3. Positioning as a Service: Full-service offering combining hardware, software, and ongoing support for real-time indoor positioning. Provides scalable coverage with 500 sqm per anchor deployment.
4. Professional Services: Consultation, implementation, and maintenance services including site assessments, feasibility studies, deployment planning, installation coordination, system integration, testing, calibration, validation, ongoing monitoring, and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Noccela develops and sells UWB-powered Real-Time Location Systems (RTLS) that deliver centimeter-level indoor positioning of people, assets, and equipment. The offering combines proprietary HPR radio technology, a hardware product line (beacons/anchors, tracking tags, accessories), the Noccela Location Intelligence Platform software, and Professional Services for deployment, integration, and ongoing support across industrial, healthcare, sports, and logistics use cases.

Product overview

Noccela offers a UWB-powered RTLS (Real-Time Location System) product portfolio comprising hardware anchors/beacons, tracking tags, and a cloud-based Location Intelligence Platform. The core offering is 'Positioning as a Service' delivering centimeter-level location tracking with the Noccela Location Intelligence Platform as the unified user interface. Hardware includes three anchor types (Beacon 3 for indoor, Sports Beacon for outdoor/harsh environments, and Mobile Anchor with Flash for portable deployments), four tag variants (ID Badge for personnel, Smart Tag and Industrial Tag for assets, and Andon Button for emergency calls), and supporting accessories (Signalling Flash, ID Badge-Charging Dock, Extension Box, and On-Premise Server). The system integrates with enterprise systems (WMS, MES, ERP) via API and supports industries including smart factories, healthcare, and sports analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Noccela ID Badge

Quantifiable outcome

• DB Schenker achieved €2.3M-€3.1M in annual savings across inventory visibility, vehicle utilization, FIFO optimization, route optimization, safety, and cycle counting.
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, key and supporting.

• FiRa ConsortiumcoreStrategic or Co-development PartnerGlobal organization dedicated to advancing Ultra-Wideband (UWB) technology. Membership reflects Noccela's commitment to innovation, collaboration, and the development of reliable, cutting-edge location and communication technologies. Allows the company to contribute to shaping the future of UWB while ensuring solutions meet the highest industry standards.
• NaviginekeyTechnology or IntegrationGlobal provider of indoor positioning and navigation technologies, specializing in high-accuracy location-based services for industrial sites, hospitals, and retail spaces. Partnership brings together Noccela's hardware expertise with Navigine's software intelligence for powerful end-to-end RTLS solutions.
• DNAsupportingTechnology or IntegrationOne of Finland's leading telecommunications companies offering high-quality mobile, broadband, and TV services. Supports seamless, reliable communication that empowers Noccela's real-time location solutions. Partnered on UWB technology leveraging smartphone computing power for indoor navigation services.
• SPÅT Positioning (TKOMV Turku Oy)keyStrategic or Co-development PartnerSports analytics solution provider for player tracking market including school/junior programs, elite club programs, college programs, and world-class events. Noccela developed positioning technology specifically for football analytics applications.
• FiderasupportingTechnology or IntegrationFinnish technology company that developed IoT analytics service used across multiple industries. Enables data collection and analysis combining various sensor and video analytics tools for real-time monitoring and tracking of people, cargo, animals, and supply chain stages.
• Harjun Oppimiskeskus LtdsupportingStrategic or Co-development PartnerEquine Education and Research center developing measurement and monitoring innovations for horse performance and well-being. Project focuses on monitoring and developing horses' performance and providing comprehensive information on equine habitat functioning.
• NortalsupportingImplementation/ SI/ Consulting PartnerMultinational technology consulting company specializing in digital transformation. Offers strategic consulting, software development, data analytics, and cybersecurity services. Supported the Koskisen wood processing factory digitalization project.
• Turku University of Applied Sciences (TUAS)supportingStrategic or Co-development PartnerEducational institution training professionals with emphasis on labor market needs and conducting R&D supporting regional development. Research partner in logistics and warehouse management projects including Baltic Loop initiative.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Blueiot: China-based BLE AoA RTLS provider rapidly expanding in Asia and Europe with positioning-platform offerings comparable to Noccela's Location Intelligence Platform.
• Kontakt.io: BLE and UWB-based indoor location platform for healthcare and industrial asset tracking, with a comparable subscription/PaaS commercial model and overlapping end markets.

Direct peers

• Sewio RTLS: Czech-based vendor of UWB-based real-time location systems for manufacturing, logistics, and sports — the closest direct competitor to Noccela's HPR platform across analogous verticals and channels.
• Quuppa: Finnish RTLS pioneer providing BLE-based high-accuracy indoor positioning — comparable Nordic-headquartered indoor location specialist competing for the same manufacturing, healthcare, and sports customers.
• Infsoft: Indoor positioning and RTLS vendor offering UWB, BLE, and Wi-Fi-based solutions to industrial and healthcare customers, with similar positioning-as-a-service and platform plays.
• AiRISTA Flow: Multi-technology RTLS (BLE, Wi-Fi, UWB) provider focused on healthcare, manufacturing, and logistics — a directly comparable RTLS specialist competing for similar enterprise use cases.
• Nanotron Technologies: German UWB and RF-based RTLS specialist serving mining, manufacturing, and logistics — closely comparable UWB technology stack and industrial vertical mix to Noccela.

Broad incumbents

• Zebra Technologies: Global leader in enterprise asset intelligence (RFID, BLE, UWB, vision) including its recent UWB RTLS offerings; competes with Noccela in industrial and healthcare RTLS but across a much broader hardware and software portfolio.
• HID Global (Bluvision): Broad identity and RTLS incumbent offering BLE/UWB location services through its Bluvision assets — serves healthcare and industrial customers similarly to Noccela, but as part of a much larger identity portfolio.
• Cisco (DNA Spaces / location services): Enterprise networking incumbent with Wi-Fi-, BLE-, and 5G-based indoor location services that compete with Noccela in large enterprises, but offer location as a feature inside a far broader networking portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/noccela
• Facebookfacebook.com/NoccelaOy

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noccela