What Blueiot does

Blueiot (legal entity: BlueIOT Technology Co., Ltd.) is a Beijing-headquartered provider of Bluetooth 5.1 Angle of Arrival (AoA) Real-Time Location Systems (RTLS) for indoor positioning. Founded in 2013 and operating as a subsidiary of Tsingoal Group (which separately owns the UWB positioning line), Blueiot delivers sub-meter positioning accuracy — typically 0.3m with a stated range of 0.1–1.0m — for tracking personnel, assets, and vehicles in environments where GPS is unreliable. The company self-describes as the "world's No.1 Bluetooth AoA RTLS" with deployments in 60+ countries, and is included in the Gartner Indoor Positioning Technology Magic Quadrant.

The product is a three-layer architecture. The hardware layer comprises AoA anchors (Classic BA3000-t, Pro BA3000-p, Waterproof IP68 BA3000-w), a family of BLE tags (Card BT1000-g, Vehicle BT2000-z, Wristband BT1000-w, Tamper-proof BT4500-b), a GPS+AoA fusion tag (TBG3000-BD), and certified Partner Tags from third parties. The calculation layer is a proprietary AoA positioning engine that handles signal direction calculation, multi-path interference filtering, and high tag density. The application layer is an RTLS platform with map visualization, geofencing, camera linkage, attendance checking, and value-added applications, exposed through an Open API for ERP/WMS integration. A single deployment supports up to 100,000 tags with 500 concurrent tags per anchor and up to 5-year battery life on tags.

Blueiot monetizes through a mix of hardware sales (anchors and tags), software/platform subscriptions, professional services tied to deployment, and a partner ecosystem that certifies and licenses third-party Partner Tags. Go-to-market combines direct enterprise field sales with a structured two-tier channel — Solution Partners for system integration and Tag Partners for compatible tag development — supplemented by Demo Kits and a 10-day training program that lower the POC barrier. The customer base spans manufacturing, logistics, and warehousing, healthcare, entertainment and public venues, smart buildings, transportation hubs, museums, safety and security, smart retail, and parking. Named deployments include Microsoft Montreal (visitor monitoring), F1 Abu Dhabi Grand Prix (personnel safety tracking), and Seen Health (elderly patient tracking); the company has also received the GHP Most Innovative Indoor Positioning System Provider award and the IIC Global Breakthrough Award.

Name

Blueiot

Legal name

BlueIOT Technology Co., Ltd.

Website

https://blueiot.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Blueiot is a Beijing-based Bluetooth 5.1 AoA RTLS provider and Tsingoal Group subsidiary, delivering sub-meter indoor positioning via anchors, tags, and software for manufacturing, logistics, healthcare, and smart-building enterprises across 60+ countries.

Ownership category

akta.pro rank

Product category

Indoor Positioning & Real-Time Location Systems (RTLS)

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Communications Equipment, Nec (3669), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Wi‑Fi Location Services & RTLS (BLE/UWB/Wi‑Fi positioning) (HDAFACAK)

akta.pro secondary industries

Asset Tracking, RTLS & Industrial Visibility (IMAIAMAE), Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)

Keywords

• Indoor positioning systems
• Bluetooth AoA RTLS
• Real-time location tracking
• Asset tracking technology
• Indoor location services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. RTLS Hardware (Anchors and Tags): Blueiot sells a range of RTLS hardware including AoA anchors (BA3000-t Classic, BA3000-p Pro, BA3000-w Waterproof variants) and BLE tags (BT1000-g Card Type, BT2000-z Vehicle Type, BT1000-w Wristband, BT4500-b Tamper-proof, TBG3000-BD GPS Tag). Hardware is sold as part of system deployments; anchor models vary in price based on range, IP rating, and form factor.
2. RTLS Software Platform and Positioning Engine: Blueiot provides RTLS software platform (real-time locating, value-added applications, mobile apps) and AoA positioning engine (software package for location data calculation). Software is offered as part of the integrated system, with Open API access for enterprise system integration.
3. Demo Kits and Training Services: Blueiot offers AoA Demo Kits that bundle 4 anchors, 4 tags, positioning engine, application software platform, API interface, and a 10-day training program. Training is included with the kit at no additional cost. These kits serve as evaluation and sales-enablement tools.
4. Partner Tag Licensing and Ecosystem: Blueiot maintains an open ecosystem that certifies Partner Tags from third-party developers. Partners include tag manufacturers and integrators who develop AoA-compatible tags, with Blueiot providing the technology framework and certification.
5. Enterprise System Integration (Open API): Blueiot provides open and standard API interfaces for location data, event reports, command controls, and sensor data upload. Enables integration with ERP, WMS, and enterprise management platforms, supporting professional services and customization engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Blueiot designs, manufactures and sells a Bluetooth 5.1 Angle of Arrival (AoA) Real-Time Location System (RTLS) for indoor positioning. The offering combines hardware anchors and tags, a proprietary positioning engine, an RTLS software platform and an open API to deliver sub-meter accuracy tracking of people, assets and vehicles for enterprise customers in manufacturing, logistics, healthcare and other verticals.

Product overview

Blueiot is a Bluetooth 5.1 Angle of Arrival (AoA) based Real-Time Location System (RTLS) provider offering a complete indoor positioning solution. The product portfolio consists of hardware components (AoA Anchors including Classic BA3000-t, Pro BA3000-p, and Waterproof BA3000-w types; various Tags including Card BT1000-g, Vehicle BT2000-z, Wristband BT1000-w, and Tamper-proof BT4500-b types; plus GPS Tag TBG3000-BD for outdoor/indoor fusion), software components (RTLS Platform for visualization and management, AoA Engine for positioning calculations, and Open API for enterprise integration), and a Demo Kit for development and testing. The system achieves 0.3m positioning accuracy with support for up to 100,000 tags and is designed for applications in manufacturing, logistics, healthcare, and entertainment sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Blueiot RTLS A complete real-time location system (RTLS) based on Bluetooth 5.1 Angle of Arrival (AoA) technology, providing sub-meter accuracy positioning with anchors, tags, positioning engine and open API for enterprise indoor tracking of people, assets and vehicles.
• AoA Demo Kit A development and testing kit for Bluetooth AoA RTLS technology, including anchors, tags, positioning engine, application software platform, API interface and a 10-day training program, used for POC, pilot projects, customer demonstrations and further industry-specific development.
• Blueiot Anchor Bluetooth AoA RTLS anchor device that collects signals from tags and processes location data, available in Classic BA3000-t, Pro BA3000-p and Waterproof BA3000-w variants with positioning accuracy up to 0.1–1.0m, used in enterprise RTLS deployments.
• Blueiot Tag Bluetooth RTLS tracking tags in Card Type BT1000-g, Vehicle Type BT2000-z, Wristband Type BT1000-w and Tamper-proof Type BT4500-b variants, with up to 5-year battery life and 0.1–1m ranging accuracy, used for personnel and asset tracking in RTLS deployments.
• Blueiot GPS Tag Outdoor and indoor RTLS tracking tag (TBG3000-BD series) that supports GPS and Bluetooth AoA positioning, 4G/LoRa data transmission and IP67 protection, enabling seamless outdoor-to-indoor positioning with 0.1–1m accuracy.
• Blueiot Partner Tag Third-party developed Bluetooth AoA tags integrated into the Blueiot ecosystem under the Partner Tag program (e.g., HangTag 1.5 with anti-theft features and designable display), enabling partners and customers to deploy diversified tracking solutions.
• RTLS Platform Real-time locating system software platform supporting basic tracking, value-added applications, big data platform and mobile applications, with map visualization, trajectory tracking, regional management, camera integration and attendance checking for enterprise users.
• AoA Engine High-precision Bluetooth AoA positioning engine that processes location data for personnel and devices with 0.1–1.0m accuracy, offered as a highly concurrent, reliable local or cloud service with an API for secondary development by integrators.
• Open API Open and standard API interfaces providing access to location data, event reports, command controls and sensor data uploads, enabling enterprise developers and integrators to monitor, deploy and maintain BLE location tracking systems and integrate with WMS/ERP platforms.

Quantifiable outcome

• 0.3m typical positioning accuracy — 10x more precise than traditional indoor positioning
• +8 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and strategic.

• Tsingoal GroupcoreOthersTsingoal Group (北京钛光科技有限公司) is the parent company of Blueiot. Blueiot is explicitly branded as a Tsingoal Group company, with Tsingoal operating as the family site for the group. Tsingoal is referenced in the context of UWB technology comparison (Tsingoal UWB) and hosts the official Tsingoal Group website. The relationship is one of parent-to-subsidiary corporate ownership.
• Nordic SemiconductorstrategicTechnology or IntegrationBlueiot is an Official Nordic Semiconductor Solution Partner for advanced Bluetooth AoA indoor positioning development. Nordic Semiconductor is a leading provider of Bluetooth low-energy chips. This partnership validates Blueiot's technical credibility in the Bluetooth ecosystem and provides access to Nordic's chip technology for AoA anchor and tag development.

Scale indicators10 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Aruba Networks (HPE): Enterprise networking vendor offering Bluetooth and Wi-Fi-based location services integrated with its WLAN infrastructure — competes for indoor positioning deals anchored to enterprise Wi-Fi refresh cycles, often against Blueiot's BLE AoA.
• Zebra Technologies: Global enterprise asset intelligence leader with a broad RTLS portfolio (including Bluetooth, UWB, and RFID) and a dominant channel in healthcare, retail, and logistics — competes with Blueiot across multiple verticals from a much larger installed base.
• CenTrak (HID Global): Healthcare-focused RTLS vendor (now part of HID Global) offering sub-meter accuracy using a mix of technologies including Bluetooth — competes directly with Blueiot in the healthcare patient and asset tracking segment.
• Cisco (DNA Spaces / IoT Operations): Networking incumbent offering BLE-based indoor location and IoT services as part of its enterprise wireless portfolio — competes with Blueiot for enterprise indoor positioning RFPs that bundle wireless infrastructure with location services.

Direct peers

• Sonitor Technologies: Ultrasound and BLE hybrid RTLS vendor focused on healthcare indoor positioning — competes with Blueiot for hospital RTLS deployments with a differentiated indoor technology stack.
• Inpixon: US-based indoor intelligence and RTLS provider combining Wi-Fi, Bluetooth, and other sensors for enterprise indoor positioning — overlaps directly with Blueiot's smart-building and asset-tracking use cases.
• Ubisense: UK-based UWB RTLS specialist with deep installations in automotive manufacturing and industrial asset tracking — directly competes for high-accuracy industrial RTLS deals where Blueiot pitches its Bluetooth AoA cost advantage.
• Sewio Networks: Czech UWB-based RTLS provider serving manufacturing, logistics, and sports with sub-meter accuracy — competes with Blueiot in the same verticals using a different (UWB) technology, often appearing in the same enterprise RFPs.
• Quuppa: Finnish pioneer and the original Bluetooth AoA RTLS provider, offering sub-meter real-time locating systems for industrial, healthcare, and sports applications — the most direct head-to-head competitor to Blueiot in Bluetooth AoA technology and target verticals.

Emerging players

• Estimote: Bluetooth beacon and location startup that pivoted toward BLE-based enterprise proximity and monitoring solutions — competes with Blueiot in BLE-based indoor positioning with a stronger developer and retail-customer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGAtNjKCezorpYfgvZToQsA
• LinkedInlinkedin.com/company/blueiot-technology-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueiot