BinBin
BinBin is a Turkish-founded micro-mobility company operating an electric scooter sharing service across 6 countries and 22 cities via a self-serve mobile app, with franchise and corporate fleet extensions.
- Company typePrivate
- Founded2019
- HeadquartersIstanbul
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What BinBin does
BinBin is a for-profit micro-mobility company that operates an electric-scooter sharing service accessible via a mobile application on iOS and Android. Founded in 2019 and headquartered in Istanbul, Turkey, the company locates users with nearby scooters through GPS, unlocks vehicles by scanning a QR code, and bills on a pay-as-you-go per-ride basis with a 24-hour maximum rental window; supplementary penalty fees apply for misuse, late returns, and damage. The fleet is positioned strategically at high-traffic venues — airports, university campuses, and shopping malls — and BinBin operates its own proprietary scooter hardware featuring three ride modes (ECO, Drive, Sport), front suspension, dual front-and-rear braking, integrated panel displays, automatic evening stop lights, and headlight controls.
The company operates across six countries (Turkey, Bulgaria, North Macedonia, Albania, Bosnia and Herzegovina) and 22 cities through locally incorporated subsidiaries, with a product-led go-to-market model: users self-onboard through the app stores, with no sales interaction required. Beyond the consumer rental product, BinBin offers a Bayilik (franchise) program for licensed local operators and a BinBin Corporate B2B offering for enterprise fleet management. Revenue is generated from per-ride usage fees, supplemented by late-return, improper-parking, and damage penalties; the company has raised approximately $16 million in disclosed funding (notably an $11M round from RePie Asset Management in October 2021) and acquired Netherlands-based GO Sharing in February 2023. The firm claims it is listed on ist:BINBN, although other parts of the data characterize it as private; this discrepancy is unresolved in available sources.
BinBin firmographics
Firmographics- Name
- BinBin
- Legal name
- BinBin
- Website
- https://binbin.tech
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- BinBin is a Turkish-founded micro-mobility company operating an electric scooter sharing service across 6 countries and 22 cities via a self-serve mobile app, with franchise and corporate fleet extensions.
- Ownership category
- akta.pro rank
BinBin industry classification
Industry- Product category
- Shared Micro-Mobility / Electric Scooter Rental
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Scootershare (Dockless E-Scooters) (TLAFAMAG)
- akta.pro secondary industry
- Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE)
Keywords
Where BinBin is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices3 records
Markets served
BinBin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Electric Scooter Rental Fees: Users pay usage-based rental fees for e-scooter rides. Pricing is determined by location and demand, with fees displayed in the app before the ride starts. The maximum rental period is 24 hours per trip.
- Late Return and Penalty Fees: Fees are charged for exceeding maximum rental periods, improper parking, taking scooters outside designated zones, damage, or loss. Scooter replacement costs range from 46,550 MKD to 83,200 ALL depending on country.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based per ride pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BinBin product offering
Product offeringCore offering
BinBin operates a shared electric scooter rental service where consumers locate nearby GPS-enabled e-scooters via the BinBin mobile app (iOS and Android), unlock them by scanning a QR code, and pay per ride with usage-based fees displayed in app. The service is deployed across 6 countries (Turkey, Bulgaria, North Macedonia, Albania, Bosnia and Herzegovina) and 22 cities at airports, university campuses, and shopping malls. BinBin scooters include three riding modes, front suspension, dual brakes, integrated panel display, and automatic night stop lights for rider safety and comfort.
Product overview
BinBin is an electric scooter sharing platform offering a unified mobility service accessible via iOS and Android mobile applications. The core offering consists of electric scooter rentals deployed across 6 countries and 22 cities, where users locate available scooters through the app, unlock them by scanning a QR code, and pay per ride. The product portfolio includes the main BinBin Electric Scooter Rental Service and mobile app, supplemented by BinBin Corporate for business clients and BinBin Bayilik franchise opportunities for regional operators.
Differentiator
Problem solved
Functional benefit
Products and services
- BinBin Electric Scooter Rental Service Shared electric scooter rental service that lets individual users locate nearby GPS-enabled e-scooters via the BinBin mobile app, unlock them by scanning a QR code, and pay per ride based on duration or distance. The service is deployed across 6 countries and 22 cities at airports, universities, and shopping malls, with scooters featuring ECO/Drive/Sport modes, front suspension, dual brakes, integrated panel display, and automatic night stop lights.
- BinBin Mobile Application Native mobile application for iOS and Android that serves as the primary platform for locating, unlocking, paying for, and managing BinBin electric scooter rentals. Distributed on Google Play and the App Store, it is the self-serve entry point for all consumer rides.
- BinBin Corporate Corporate solution offering fleet management, employee mobility benefits, and customized electric scooter programs for enterprise clients who want to provide BinBin-based transportation to their staff.
- BinBin Bayilik (Franchise) Franchise program that enables local entrepreneurs and operators to run BinBin electric scooter rental services in new regions under the BinBin brand, extending the company\u2019s distribution through licensed local operators.
Companies that use BinBin
Customer profileSegments4 records
Ideal customer profiles3 records
BinBin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BinBin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Milli PiyangominorBinBin partnered with Milli Piyango (National Lottery) for a summer campaign featuring prize drawings. Winners received dream trips to Europe as prizes, demonstrating promotional marketing collaboration to drive user engagement.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
BinBin competitors and assessment
Company assessmentDirect peers
- Lime: Global dockless e-scooter and bike-share operator serving dozens of cities. Directly comparable to BinBin in core offering (shared e-scooters via app-based QR unlock) and target market (urban commuters, campuses, transit hubs).
- Bird: Pioneer dockless e-scooter sharing company (went public via SPAC, later delisted). Directly comparable in core product offering and target user base despite operational scale differences.
- Spin (Bolt): Micromobility operator (formerly Ford-owned, now part of Bolt) offering shared e-scooters in cities across the US and Europe. Directly comparable dockless scooter sharing model and urban commuter target.
- Helbiz: US- and Europe-based shared micromobility operator offering e-scooters and e-bikes. Comparable product offering and urban shared-mobility business model, though with weaker current operating scale.
- Tier Mobility (legacy operations): European shared e-scooter operator (now merged into Dott). Comparable product offering and European city coverage prior to the Dott merger.
- Dott: European shared e-scooter operator formed via the Tier-Dott merger with operations across France, Germany, and other EU cities. Directly comparable shared-micromobility offering and European market focus.
- Voi Technology: European e-scooter sharing operator headquartered in Stockholm with strong presence across Northern and Western Europe. Directly comparable product, business model, and European city-operator focus to BinBin.
Emerging players
- Neuron Mobility: Asia-Pacific and emerging-market focused shared e-scooter operator with strong presence in Australia, New Zealand, and select Asian cities. Comparable product and emerging-market expansion playbook.
Regional players
- Yandex Go (Yandex Self-Driving / Kicksharing): Russian-headquartered multi-service mobility platform with scooter-sharing operations. Comparable dockless scooter sharing product, though primarily serving Russian/CIS markets rather than BinBin's Balkan footprint.
Broad incumbents
- Bolt: Estonian mobility super-app offering scooters, e-bikes, ride-hailing, and food delivery. Comparable shared micromobility operations across European and emerging markets; broader portfolio makes it a larger incumbent in adjacent mobility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BinBin social profiles
Digital presenceBinBin financial estimates
Financial estimateRevenue estimate
Valuation estimate
BinBin leadership team
Management profileNumber of profiles
Profiles6 records
BinBin funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BinBin M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BinBin
What does BinBin do?
BinBin operates a shared electric scooter rental service where consumers locate nearby GPS-enabled e-scooters via the BinBin mobile app (iOS and Android), unlock them by scanning a QR code, and pay per ride with usage-based fees displayed in app. The service is deployed across 6 countries (Turkey, Bulgaria, North Macedonia, Albania, Bosnia and Herzegovina) and 22 cities at airports, university campuses, and shopping malls. BinBin scooters include three riding modes, front suspension, dual brakes, integrated panel display, and automatic night stop lights for rider safety and comfort.
Is BinBin a public or private company?
BinBin is a private company. It is classified as public and is currently operating.
When was BinBin founded?
BinBin was founded in 2019. It employs 501 to 1,000 people.
Where is BinBin based?
BinBin is headquartered in Istanbul.
How does BinBin make money?
Two revenue lines are on record. Electric Scooter Rental Fees are the primary driver. The others are late Return and Penalty Fees.
Who are BinBin's main competitors?
Direct peers on record are Lime, Bird, Spin (Bolt), Helbiz, Tier Mobility (legacy operations), Dott and Voi Technology. Neuron Mobility is listed as an emerging player. Yandex Go (Yandex Self-Driving / Kicksharing) is listed as a regional player. Bolt is listed as a broad incumbent.
Does BinBin have an API?
No public API is recorded for BinBin.
What industry is BinBin in?
BinBin's product category is Shared Micro-Mobility / Electric Scooter Rental. Its primary akta.pro industry code is TLAFAMAG, Scootershare (Dockless E-Scooters), with a secondary code of THADAHAE, Scooter & Moped Rentals (Motorized 2-Wheel). Its SIC code is 7510.