What Helbiz does

Helbiz is an electric micromobility platform founded in 2018 in New York that operates shared e-scooter, e-bike, and e-moped fleets accessible through a single mobile application. The company is a subsidiary of micromobility.com Inc. (NASDAQ: SPMC) and operates in over 20 cities worldwide, with the bulk of its operational footprint concentrated in Italian cities including Turin, Cesena, Bari, Parma, Palermo, Ravenna, Catania, Modena, Pisa, Collegno, and Grottamare. Its technology stack centers on IoT-connected vehicles managed through a mobile app, augmented with computer-vision AI features for real-time parking verification, helmet verification, and sidewalk detection, alongside predictive fleet rebalancing, street-level geofencing, over-the-air (OTA) updates, and MDS+ compliance integration.

The company monetizes through multiple streams: usage-based ride fees (per minute/per ride), recurring subscriptions (Helbiz Plus at €45.99/month bundling rides, food delivery via Helbiz Kitchen, and sports streaming via Helbiz Live; and city-specific Helbiz Unlimited at €39.99/month), geo-targeted advertising via Helbiz Ads, insurance product distribution powered by YOLO, and a franchise/licensed-operator model in which local operators pay per day for IoT-equipped vehicles with no upfront cost and receive access to the Helbiz platform and 2M+ users. According to Q3 2025 SEC disclosures, the parent company has completed a strategic transition from micromobility and media services to IT software services, with its Serbian subsidiary Helbiz Doo providing development services to related party Everli S.p.A.; Q3 2025 revenue from continuing operations was $610 thousand (35% year-over-year growth) and the company swung to a small net income of $379 thousand from a prior-year loss of $1,265 thousand.

Go-to-market combines a product-led mobile app experience, a franchise/licensing channel for fleet expansion, a direct-to-consumer advertising platform, and community-led growth through the Helbiz Access program, which provides free rides to low-income residents enrolled in government assistance programs. Strategic partnerships span Pininfarina (vehicle design for the consumer Helbiz One e-scooter), Enel Energia (clean energy for fleet charging), Li-Cycle (battery recycling), Vmoto Soco (electric moped OEM), and YOLO (insurance). The customer base spans urban commuters, franchise operators, brands/advertisers, food delivery and sports streaming consumers, and accessibility-program participants.

Name

Helbiz

Legal name

Helbiz

Website

https://helbiz.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Helbiz is an electric micromobility platform operating shared e-scooters, e-bikes, and e-mopeds across 20-plus cities (primarily in Italy) via a mobile app with AI-powered safety features and franchise-operated fleets; it has transitioned its corporate parent toward IT software services.

Ownership category

akta.pro rank

Product category

Shared Electric Micromobility

NAICS

Automotive Equipment Rental and Leasing (5321), Recreational Goods Rental (532284)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

akta.pro secondary industries

Shared Mopeds/Motorbike Share (TLAFAMAH), Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)

Keywords

• Shared electric mobility
• Micromobility platform
• Urban transportation services
• Mobility subscription bundle
• Franchise mobility operations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations

Revenue model

1. Subscription Services (Helbiz Plus): Monthly subscription at €45.99 providing unlimited rides (up to 50 free 30-minute rides daily), free Helbiz Kitchen deliveries, and Helbiz Live sports streaming. Covers e-scooters, e-bikes, and mopeds worldwide.
2. Subscription Services (Helbiz Unlimited): Monthly subscription at €39.99 for unlimited rides in specific cities like Turin. Pay-per-day model with no upfront costs for franchise operators.
3. Usage-Based Rides: Pay-per-minute or per-ride pricing for individual trips. Rates vary by city and vehicle type, with local rates shown in the app.
4. Advertising (Helbiz Ads): Geo-targeted advertising platform offering sponsored unlocks, highlighted map pins, and location-based notifications. Brands can own the full app experience from unlock screen to location-triggered notifications.
5. Franchise Fees: Local operators pay per day for vehicles and receive access to Helbiz's connected fleet, software, and brand. No upfront payment required for vehicles.
6. Insurance Services: Insurance products powered by YOLO, available for cycling, sports, and travel activities. Purchasable directly through the Helbiz app.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Helbiz provides shared electric micromobility (e-scooters, e-bikes, e-mopeds) accessible through a mobile app for last-mile urban transportation, supported by a franchise model that lets local operators run their own fleets using Helbiz's IoT-connected vehicles and software. The platform bundles mobility with on-demand food delivery (Helbiz Kitchen), live sports streaming (Helbiz Live), geo-targeted advertising (Helbiz Ads), and in-app insurance under an all-inclusive Helbiz Plus subscription.

Product overview

Helbiz operates as a multi-product urban mobility and lifestyle platform comprising three interconnected layers: (1) Core mobility services including Helbiz Mobility (e-scooter, e-bike, and e-moped sharing) and Helbiz One (personal e-scooter hardware designed by Pininfarina); (2) Subscription offerings including Helbiz Plus (€45.99/mo bundling rides, food delivery, and sports streaming) and Helbiz Unlimited (city-specific unlimited ride plans); (3) Adjacent services including Helbiz Ads (advertising platform), Helbiz Insurance (YOLO-powered coverage), and Helbiz Franchise (fleet franchise program). The platform also includes Helbiz Kitchen (ghost kitchen food delivery) and Helbiz Live (sports streaming) integrated into the Plus subscription. The company operates across 20+ Italian cities with a focus on AI-powered safety features, sustainability through clean energy partnerships and battery recycling, and equity programs for low-income riders.

Differentiator

Problem solved

Functional benefit

Brands

• Helbiz Plus: All-inclusive subscription service offering ride passes, free food delivery with Helbiz Kitchen, and sports streaming with Helbiz Live.
• Helbiz One
• Helbiz Franchise
• Helbiz Insurance

Products and services

• Helbiz Mobility Shared electric micromobility service providing e-scooters (15 mph top speed, 30-mile range), e-bikes (20 mph, 50-mile range), and e-mopeds (25 mph, 50-mile range) for short-distance urban transportation in 20+ cities. Users browse nearby vehicles, scan a QR code to unlock, ride, and leave the vehicle curbside. Includes AI-powered parking verification, helmet verification, sidewalk detection, OTA updates, MDS+ compliance, and 24/7 multilingual support.
• Helbiz Plus Monthly subscription at €45.99 that bundles unlimited Helbiz Mobility rides (up to 50 free 30-minute rides per day on e-scooters, e-bikes, and mopeds), unlimited free Helbiz Kitchen food deliveries, and unlimited Helbiz Live sports streaming, including Serie B Championship content.
• Helbiz One Consumer hardware: a personal electric scooter designed by Pininfarina with 500W motor, 32Nm torque, 15-degree incline capability, LED dashboard, 3 riding modes, 15kg folding design, and app connectivity.
• Helbiz Ads Geo-targeted advertising platform enabling brands to reach on-the-go users through sponsored vehicle unlocks, highlighted map pins, and location-based notifications as riders travel through cities.
• Helbiz Insurance Insurance products powered by YOLO covering cycling, sports, and travel activities, purchasable directly through the Helbiz app as flexible 1–30 day policies with 24/7 phone and digital support.
• Helbiz Access Program Equity-focused accessibility program offering 100 free unlocks and 100 free 30-minute rides per month to low-income U.S. residents enrolled in Medicare/Medicaid, TANF, SNAP, or earning at or below 200% of the federal poverty guidelines, with waived deposits and cash payment options.
• Helbiz Franchise Turnkey franchise offering for local entrepreneurs and operators who want to launch a branded shared-micromobility fleet using Helbiz's IoT-connected vehicles, dispatch software, brand, and operational support, with access to over 2 million existing users for immediate market penetration.
• Helbiz Unlimited City-specific monthly subscription at €39.99 in Turin offering unlimited 30-minute rides on all Helbiz vehicle types with no per-minute charges.
• Helbiz Kitchen On-demand food delivery service integrated into the Helbiz app and bundled into Helbiz Plus, offering curated dishes from ghost kitchens with sustainable packaging.
• Helbiz Live Live sports streaming service including Serie B Championship and other live sports content, accessible in-app and bundled into the Helbiz Plus subscription.

Quantifiable outcome

• 35% year-over-year revenue growth in Q3 2025
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• YOLOcoreTechnology or IntegrationYOLO powers Helbiz's in-app insurance marketplace, providing insurance products for cycling, sports, and travel activities. Users can purchase flexible 1-30 day policies directly through the Helbiz app with 24/7 phone and digital support.
• PininfarinaflagshipStrategic or Co-development PartnerPininfarina, the renowned Italian design house, designed the Helbiz One e-scooter featuring pioneering design with front and rear suspension, 500-watt motor with 32Nm torque, 15-degree incline capability, LED dashboard, and 15kg folding design.
• Enel EnergiacoreStrategic or Co-development PartnerEnel Energia provides 100% clean energy to fuel most of Helbiz's fleet batteries. Partnership supports Helbiz's sustainability goal of zero-emission operations across the full fleet.
• Li-CyclecoreStrategic or Co-development PartnerLi-Cycle, a leader in lithium-ion battery recycling, partnered with Helbiz to sustainably recover end-of-life batteries from vehicles, supporting circular economy and sustainability goals.
• Planet FarmsminorChannel Partner/ Reseller/ DistributorSustainable supply chain partner for Helbiz Kitchen's raw materials, providing ingredients from sustainable farming sources for the ghost kitchen delivery service.
• AcquainbrickminorChannel Partner/ Reseller/ DistributorPartner providing 100% sustainable packaging for Helbiz Kitchen dishes, enabling recyclable packaging for food delivery operations.
• Vmoto SococoreOEM/ Whitelabel/ Licensing PartnerVmoto Soco provides the dedicated 100% electric moped model (Helbiz Kitchen moped) used by Butlers for food delivery, branded exclusively for Helbiz operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spin (Ford): Spin runs shared e-scooter and e-bike fleets across North American and European university and city markets, with comparable IoT-connected vehicles and app-first operations.
• Bird: Bird runs shared e-scooter fleets across US and European cities via QR-code-unlock apps, directly competing with Helbiz on urban last-mile mobility and per-minute pricing.
• Dott: Dott operates shared e-scooters and e-bikes primarily across European cities with a comparable city-permit-driven operating model to Helbiz, following its Tier merger.
• Voi Technology: Voi operates shared e-scooter and e-bike fleets across Europe, including Italy, with a directly comparable operator footprint and urban micro-mobility value proposition.
• Tier Mobility: Tier (now part of Dott) operates shared e-scooters and e-bikes across European cities under a similar city-permit operating model with comparable regulatory and unit-economics exposure.
• Lime: Lime operates shared e-scooter and e-bike fleets in cities worldwide with an app-based unlock model, directly comparable to Helbiz Mobility's core offering and pricing approach.

Emerging players

• Yulu: Yulu operates shared electric two-wheelers in India with a city-permit mobility model that is thematically comparable but regionally distinct from Helbiz's European micromobility focus.

Broad incumbents

• Uber: Uber offers rideshare alongside Uber-powered JUMP-style shared bikes and scooters, providing a wide portfolio that overlaps with Helbiz's urban mobility vision but at vastly greater scale.
• Lyft: Lyft operates a broader rideshare platform that has added shared bikes and scooters, competing indirectly with Helbiz on urban short-trip transportation while serving a much wider mobility category.
• Bolt: Bolt is a multi-vertical European mobility super-app offering ride-hailing, micromobility (Bolt scooters) and food delivery that competes with Helbiz Plus's bundled offering across overlapping customer bases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/helbiz
• Facebookfacebook.com/helbizofficial
• LinkedInlinkedin.com/company/wheelsbyhelbiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helbiz