PRECURE

What PRECURE does

PRECURE ApS is a Danish health-technology company headquartered in Allinge, Denmark, founded in 2012 by physiotherapist Søren Würtz and incorporated in 2016 with an expert team spanning engineering, data science, and occupational health. The company builds smart wearables equipped with electromyography (EMG) sensors and accelerometers that measure real-time muscle load and movement patterns, primarily for the elbow and lower back. Its proprietary MLI® (Muscle Load Index) algorithm — validated against hospital-grade EMG equipment in a Gold Standard comparison test — translates biosignal data into a personalized 1–10 strain score, supports predictive alerts roughly 30 minutes ahead of injury-risk events, and powers personalized behavioral recommendations. The product is backed by the world's largest EMG database of elbow movements (8,000+ hours from ~1,000 workers), which continuously improves model accuracy.

PRECURE delivers its technology through two service programs: the Precure Individual Program, a 6-week intervention for employees experiencing pain (priced at €400 per employee, excluding VAT), and the Precure Ergonomics Program, a 3–6 month data-driven workplace initiative (base price €3,000 covering up to 20 employees across two departments). The full stack combines MLI® Wearables (sleeves and vests), the MLI® App (iOS/Android), and the MLI® Interface analytics dashboard for organizational monitoring — a software-plus-hardware-plus-services model sold through direct enterprise sales supplemented by pilot projects.

The company's primary customers are employers (enterprises and mid-market), municipalities, and insurance companies seeking measurable reductions in musculoskeletal disorder risk, sick leave, and insurance premiums. Documented customer logos include Tryg, Zurich Insurance, Swiss Life International, ISS Facility Services, and Roskilde Municipality (the latter representing an implementation across 2,500 employees with a projected 317% ROI). The company holds CE marking and an EU Seal of Excellence, has received ~DKK 2.7M in EU Regional Development Fund grant funding, and is venture-backed with operations primarily in Denmark and broader Europe.

Name

PRECURE

Legal name

PRECURE ApS

Website

https://precure.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

PRECURE is a Danish health-tech company that builds EMG-based smart wearables and the MLI® (Muscle Load Index) AI platform to prevent workplace musculoskeletal disorders. It sells to employers, municipalities, and insurance companies through 6-week individual and 3–6 month organizational programs priced from €400 per employee.

Ownership category

akta.pro rank

Product category

Occupational Health & Ergonomic Risk Management

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Ergonomics & Musculoskeletal Risk Assessments (EUAHAGAH)

akta.pro secondary industries

Ergonomics & Manual Handling / Material Handling Safety (EDABAEAJ), Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)

Keywords

• Workplace ergonomics solutions
• Musculoskeletal disorder prevention
• EMG wearable sensors
• Occupational health monitoring
• Ergonomic risk assessment

Headquarters

HQ city

Allinge

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Individual Program (Precure MLI®): A 6-week hyperfocused program for employees experiencing pain, including a sensor vest or sleeve, app access, healthcare consultations, and personalized behavioral change recommendations. Priced at €400 per employee (excl. VAT).
2. Precure Ergonomics Program: A 3-6 month data-driven ergonomic program including baseline measurement, analysis, targeted interventions, and effect measurement. Base price €3,000 covering up to 20 employees across 2 departments. Additional pricing for larger groups or subscription options.
3. MLI® Interface (Platform Access): Unlimited use of the MLI® Interface included in the MLI® Solution subscription. The analytics dashboard is bundled with the ergonomics program and wearable device use.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

PRECURE sells the MLI® Solution, a workplace musculoskeletal disorder (MSD) prevention platform combining EMG-equipped smart wearables (MLI® Elbow sleeve and MLI® Back vest) with the MLI® App for end users and the MLI® Interface analytics dashboard for organizations. The company delivers these through two service programs: the 6-week Precure Individual Program for employees with existing pain and the 3–6 month Precure Ergonomic Program for organizational prevention and intervention.

Product overview

PRECURE offers the MLI® (Muscle Load Index) Solution platform—a unified ecosystem for workplace MSD prevention consisting of MLI® Wearables (hardware sensors for lower back and elbow monitoring using EMG technology), MLI® App (mobile application providing personalized feedback and real-time MLI scores), and MLI® Interface (analytics dashboard for organizational insights). The platform is delivered through two service programs: the Precure Individual Program (6-week focused intervention for employees with existing pain) and the Precure Ergonomic Program (3-6 month comprehensive workplace ergonomic assessment and improvement initiative). The core differentiator is the proprietary MLI® algorithm that processes EMG and movement data through AI/machine learning to generate personalized muscle load indices and predictive alerts, enabling behavior change and preventing musculoskeletal disorders.

Differentiator

Problem solved

Functional benefit

Brands

• MLI® Solution: Complete data-driven ergonomic solution combining smart wearables, MLI® App, and MLI® Interface for MSD prevention
• MLI® (Muscle Load Index)
• MLI® Elbow
• MLI® Back
• Precure Individual Program
• Precure Ergonomics Program

Products and services

• MLI® Solution

Quantifiable outcome

• 43% reduction in employee pain within six weeks
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered major.

• Tryg Forsikring A/SmajorStrategic or Co-development Partner · 1 March 2021Tryg Forsikring A/S collaborated with PRECURE and ISS FACILITY SERVICES A/S to perform ergonomic testing and analysis on over 100 employees, validating the MLI® Back solution in real-world workplace conditions. The partnership contributed data collection, user interviews, and focus group insights.
• ISS FACILITY SERVICES A/SmajorStrategic or Co-development Partner · 1 March 2021ISS FACILITY SERVICES A/S partnered with PRECURE and Tryg Forsikring A/S to test the MLI® Back solution across more than 100 employees in a real-world facility services environment, contributing to product validation and development insights.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kaia Health: Kaia Health offers app-based digital therapy programs for MSK pain and other chronic conditions, sold to employers and health plans. It overlaps with PRECURE's Individual Program concept (behavior change, exercises, personalized feedback), though it lacks EMG hardware.
• Sword Health: Sword Health provides AI-driven virtual MSK care, combining digital therapists with sensor-based exercise programs for employers and health plans. It competes for the same employer and payer budgets as PRECURE's workplace ergonomics programs, with overlapping value propositions around data-driven MSK prevention.
• Hinge Health: Hinge Health is a digital MSK care platform for employers and health plans, offering virtual physical therapy, exercise therapy, and wearable-guided programs. It is the most direct comparable to PRECURE's employer/municipality MSD prevention model, though its delivery is digital-first rather than EMG-hardware-first.
• dorsaVi: dorsaVi develops wearable sensor technology for workplace ergonomics and movement analysis, with clinical-grade motion sensors used by physiotherapists, occupational health teams, and employers. It is one of the closest direct peers in EMG/sensor-based workplace ergonomic risk assessment, addressing the same customer pain points.

Emerging players

• Kenzen: Kenzen provides wearable sensors and a SaaS platform to predict and prevent workplace injuries among industrial workers. It targets a similar customer segment (employers with physically demanding roles) using biometric wearables, though focused on physiological signals (core temp, heart rate) rather than EMG-based muscle load.
• StrongArm Technologies: StrongArm Technologies (now part of VelocityEHS) develops wearable safety devices and ergonomics risk scoring for industrial workers. It targets similar employer pain points (injury prevention, MSD reduction) with a wearable-plus-software model, though more focused on industrial back/exertion injury than clinical EMG.
• Soter Analytics: Soter Analytics offers wearable-based ergonomic risk assessment tools (SoterSpine, SoterTask) for workplace safety, used by employers across logistics, manufacturing, and healthcare. It directly competes with PRECURE on workplace ergonomic risk monitoring, with a focus on posture and back injury prevention.
• Humu: Humu (formerly SweetZpot) developed a smart wearable cushion with sensors to encourage movement and reduce sedentary behavior at work. It is comparable to PRECURE in targeting ergonomic well-being and behavior change via connected wearables, though it focuses on posture and sitting behavior rather than EMG-based muscle load.
• Kinematix USA: Kinematix develops smart insoles and wearable sensor solutions for movement analysis, including workplace gait, posture, and fatigue monitoring. It overlaps with PRECURE in the broader workplace wearable injury-prevention space, with comparable technology and target use cases.

Broad incumbents

• Apple: Apple's Watch and Health platform increasingly incorporate ergonomic, mobility, and health-monitoring features with broad enterprise adoption. While not a direct MSK-prevention competitor, Apple sets the benchmark for wearable UX, app ecosystem, and data privacy that workplace wearable players like PRECURE must contend with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/precure
• YouTubeyoutube.com/@precure5451

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRECURE