RoasterCup

What RoasterCup does

RoasterCup is a Luxembourg-based e-commerce marketplace founded in 2020 that connects independent European artisanal producers of coffee, tea, and chocolate with both B2B customers (offices and professional buyers) and B2C consumers (home enthusiasts). The platform curates roughly 20 active producers offering 289+ SKUs across whole bean coffee (96), ground coffee (42), tea (50), and chocolate (101), and ships products fresh directly from roasters to customers via integrated logistics partners (DPD, Chronopost, Mondial Relay) with carbon-neutral delivery through Shopify Planet. The technical stack is built on Shopify, with custom integrations for direct-from-roaster inventory sync, custom grind-to-order processing, and a conversational AI assistant branded "Beanie" that supports product discovery and customer queries on the search interface.

The business model combines marketplace commission on GMV with three adjacent revenue mechanics: (1) a subscription service offering 3-5% discounts on recurring deliveries every 2-6 weeks, (2) a B2B Pro account tier with Net 30 payment terms, free samples, and a €70 minimum order, and (3) digital gift cards in €20-€300 denominations. Pricing on the catalog spans approximately $13-$250 for coffee, $7-$640 for tea, and $18-$360 for chocolate, with Pro account discounts layered on public list pricing. Marketing is digital-first, relying on content marketing, organic social (Instagram, Facebook), SEO-optimized product pages in English/French/German, the Beanie chatbot, and customer reviews, with a 4.8-star verified rating. The named enterprise customer base includes Triton Partners, Emtronix, AG2R la mondiale, and Paperjam.

RoasterCup has secured institutional support through the Fit4Start acceleration programme and the Luxembourg-City Incubator. The company has raised approximately $446,228 across two funding rounds in 2025 and early 2026. Geographic footprint currently covers Luxembourg with shipping enabled to Belgium, France, Germany, Italy, the Netherlands, and a US storefront in progress; France is the stated first international market expansion outside Luxembourg. The seller acquisition program is open to artisans from Luxembourg, Belgium, and France, signaling a staged rollout strategy.

Name

RoasterCup

Legal name

RoasterCup

Website

https://roastercup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

RoasterCup is a Luxembourg-based e-commerce marketplace connecting independent European artisanal coffee, tea, and chocolate producers with B2B office buyers and B2C home consumers, shipping fresh products directly from roasters across Europe with plans to expand to France and the US.

Ownership category

akta.pro rank

Product category

Specialty Food Marketplace

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Artisanal coffee marketplace
• Specialty tea e-commerce
• Artisan chocolate retail
• B2B coffee procurement
• Subscription coffee delivery

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Marketplace Product Sales: Revenue generated from transaction fees on sales of artisanal coffee, tea, and chocolate products through the RoasterCup e-commerce platform. Products are sold directly to consumers and businesses at prices set by individual artisan producers.
2. Subscription Service: Customers can subscribe for recurring deliveries with 3-5% discounts (deliver every 2-6 weeks). This creates predictable recurring revenue while offering savings to loyal customers.
3. Gift Cards: Digital gift cards sold in denominations from €20 to €300 with no fees or expiration dates, generating upfront cash flow.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RoasterCup operates a European e-commerce marketplace that connects independent artisanal producers of coffee, tea, and chocolate with B2B professionals/offices and B2C home consumers. Products are shipped fresh directly from artisan roasters to customers, with the platform offering curated 289+ products from 20+ European artisan producers, a B2B Pro account program with Net 30 payment terms, optional subscription deliveries, and an AI-powered recommendation assistant named "Beanie".

Product overview

RoasterCup is a European e-commerce marketplace for artisanal coffee, tea, and chocolate. The platform connects independent roasters and producers with B2B professionals and B2C consumers, shipping products fresh directly from artisans. The core offering consists of four main product categories: Whole Bean Coffee (96 products), Ground Coffee (42 products), Tea (50 products), and Chocolate (101 products), plus a Gift Cards product. The platform is enhanced by a B2B Pro Account with Net 30 terms and negotiated pricing, a Subscription Model for recurring deliveries with discounts, a Find My Coffee recommendation quiz for customer product discovery, and a Seller Partner Program enabling artisanal producers to join the marketplace. The platform integrates payment processing (Visa, Mastercard, PayPal, Klarna, Apple Pay, Google Pay), logistics partners (DPD, Chronopost, Mondial Relay), and carbon-neutral shipping verification via Shopify Planet. An AI chatbot named 'Beanie' assists customers with product discovery.

Differentiator

Problem solved

Functional benefit

Brands

• Beanie: AI-powered chatbot assistant for customer service and product recommendations.

Products and services

• RoasterCup E-commerce Marketplace European e-commerce marketplace connecting independent artisanal producers of coffee, tea, and chocolate with businesses and consumers globally. Ships fresh products directly from artisans to customers.
• Whole Bean Coffee Curated selection of 96 freshly roasted whole bean coffees from European artisanal roasters, sourced from origins including Brazil, Ethiopia, Peru, Honduras, and Colombia, with options for different roasts, processes, and certifications including organic and fair trade.
• Ground Coffee Pre-ground coffees available in 42 variants including espresso, filter, French press, Moka, and Caps'me grinds, with custom grind-to-order options ground fresh by artisan roasters.
• Tea Selection of 50 artisanal teas including black, green, oolong, white, herbal/tisanes, matcha, and fruit-flavored varieties from specialty tea houses including Dalmat House, Teanayis, Babbocaffè, and Café Solo.
• Chocolate Artisanal chocolates including tablets/bars, coffret gift sets, choco balls, mendiants, covered fruits, spreads, cookies, and cocoa powder, with 101 products from chocolatiers including Genaveh and Chocolaterie RG.
• Gift Cards Digital gift cards available in denominations of €20, €40, €60, €80, €100, €150, and €300, with no fees, no expiration date, and email delivery.

Quantifiable outcome

• 732kg shipping emissions removed through carbon-neutral shipping
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature3 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Fit4Start Acceleration ProgrammecoreOthersRoasterCup participated in the Fit4Start acceleration programme, an official Luxembourg startup support initiative providing mentorship, resources, and validation for early-stage companies.
• Luxembourg-City IncubatorcoreOthersRoasterCup joined the Luxembourg-City Incubator, providing startup infrastructure, networking opportunities, and institutional credibility for the Luxembourg-based company.
• DPDminorChannel Partner/ Reseller/ DistributorEuropean logistics partner for package delivery services, enabling cross-border shipping to customers across the RoasterCup marketplace footprint.
• ChronopostminorChannel Partner/ Reseller/ DistributorExpress delivery partner supporting time-sensitive shipments for the artisan marketplace, particularly for B2B professional customers.
• Mondial RelayminorChannel Partner/ Reseller/ DistributorParcel point and home delivery network partner offering customers flexible delivery options across European markets.
• Knopes (Artisan Coffee Roaster)coreStrategic or Co-development PartnerLuxembourg-based artisan coffee roaster offering 1936 collection and specialty coffees on the RoasterCup platform. One of the largest producer partners with 50+ products listed.
• Babbocaffè (Artisan Coffee & Tea)coreStrategic or Co-development PartnerLuxembourg artisan coffee and tea producer featuring Italian-style espresso blends and specialty teas including Toria, mint, and exotic blends.
• Chocolaterie RG (Artisan Chocolatier)coreStrategic or Co-development PartnerLuxembourg artisan chocolatier specializing in single-origin chocolates from Madagascar, Cuba, and Peru. Offers tablets, couvertures, and specialty chocolate products.
• Genaveh (Artisan Chocolatier)coreStrategic or Co-development PartnerLuxembourg artisan chocolatier offering pralines, rochers, tablets, spreads, and discovery boxes. One of the largest chocolate partners with 70+ products.
• Dalmat House (Artisan Tea)coreStrategic or Co-development PartnerLuxembourg artisan tea producer offering premium teas including Matcha, Earl Grey, infusions, and specialty blends. One of the primary tea partners.
• Teanayis (Artisan Tea)coreStrategic or Co-development PartnerFrench artisan tea producer specializing in organic teas, chai blends, and herbal infusions including ceremonial Matcha and chai tea latte.
• Woodster (Artisan Coffee Roaster - Belgium)coreStrategic or Co-development PartnerBelgian artisan coffee roaster pioneering wood-fired roasting methods. Offers single-origin and blended specialty coffees including Daterra-sourced products.
• Platypus (Artisan Coffee Roaster - France)coreStrategic or Co-development PartnerFrench artisan coffee roaster based in Nantes/Couëron, featuring Cup of Excellence-winning producer Antonio Coli coffee from Brazil.
• CafeTree (Artisan Coffee Roaster - Luxembourg)coreStrategic or Co-development PartnerLuxembourg artisan coffee roaster specializing in Fairtrade and organic certified specialty coffees from Ethiopia, Honduras, and other origins.
• Lëtz Coffee (Artisan Coffee Roaster - Luxembourg)coreStrategic or Co-development PartnerLuxembourg artisan coffee roaster offering Barista blend and specialty single-origin coffees. One of the primary Luxembourg-based artisan partners.
• Unity Coffee (Artisan Coffee Roaster - Portugal)minorStrategic or Co-development PartnerPortuguese artisan coffee roaster offering specialty coffees including Colombia Decaf Cauca on the RoasterCup marketplace.
• Arduina (Artisan Coffee Roaster - Belgium)minorStrategic or Co-development PartnerBelgian artisan coffee roaster partner contributing to the European artisan network on the platform.
• Maison Santos (Artisan Coffee Roaster - Luxembourg)minorStrategic or Co-development PartnerLuxembourg artisan coffee roaster offering De Bio and other certified specialty coffees.
• Jolt Coffee Roasters (Artisan Coffee Roaster - Luxembourg)minorStrategic or Co-development PartnerLuxembourg artisan coffee roaster offering Morning Swing blend and specialty single-origin coffees.
• Valentino Caffè (Artisan Coffee Roaster - Luxembourg)minorStrategic or Co-development PartnerLuxembourg artisan coffee roaster specializing in Italian-style espresso blends including Deciso and Gentile.
• Maison Josy Juckem (Artisan Coffee Roaster - Luxembourg)minorStrategic or Co-development PartnerLuxembourg artisan coffee roaster offering De Grengen, De Bloen, and De Rouden specialty blends.
• Coutume (Artisan Tea - France)minorStrategic or Co-development PartnerFrench artisan tea producer offering Chaï Awachai and specialty tea blends on the platform.
• Café Solo (Artisan Tea & Coffee - France)minorStrategic or Co-development PartnerFrench artisan producer offering Earl Grey tea, Sencha Calida, and specialty tea blends.
• Cafeto (Artisan Coffee - France)minorStrategic or Co-development PartnerFrench artisan coffee roaster partner on the RoasterCup platform.
• Le THAU/rréfacteur (Artisan Coffee - France)minorStrategic or Co-development PartnerFrench artisan coffee roaster offering Café de Linette espresso blend and other specialty coffees.
• Montista (Artisan Coffee - France)minorStrategic or Co-development PartnerFrench artisan coffee roaster partner on the platform.
• Mokana Café (Artisan Coffee - France)minorStrategic or Co-development PartnerFrench artisan coffee roaster offering Los Angeles Acevedo Colombia specialty coffee.
• Roude Léiw Boune Kaffi (Artisan Coffee - Luxembourg)minorStrategic or Co-development PartnerLuxembourg artisan coffee roaster offering Duusse Goût and other Fairtrade certified blends.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• La Ruche qui dit Oui: France-based online marketplace connecting local artisanal food producers directly with consumers. Similar producer-discovery model and primary expansion geography for RoasterCup.
• Abel & Cole: UK-based online retailer specializing in organic, artisanal food products delivered directly to consumers. Comparable in curated artisan e-commerce model though primarily UK-focused.

Direct peers

• Driftaway Coffee: Subscription-based specialty coffee platform that personalizes roasts for consumers and works with a curated network of small roasters. Similar marketplace-plus-discovery model.
• Trade Coffee: Online specialty coffee marketplace that curates beans from multiple independent roasters and ships to consumers, operating on a subscription and one-time purchase model. Closest direct comparable to RoasterCup's multi-roaster marketplace approach.
• Bean Box: Specialty coffee subscription marketplace sourcing from artisan roasters across the US, with gift options and curated discovery. Directly comparable in marketplace mechanics and target customer.
• Mouth.com: Online marketplace curating independent and artisanal food producers across multiple categories (snacks, coffee, chocolate, condiments). Directly comparable multi-artisan, multi-category marketplace.

Broad incumbents

• Blue Bottle Coffee: Established specialty coffee brand with strong direct-to-consumer e-commerce and subscription programs. Comparable in target customer and freshness positioning, though brand-direct rather than multi-roaster.
• Counter Culture Coffee: US specialty coffee roaster with direct e-commerce, subscriptions, and B2B office/hospitality supply. Comparable in B2B office coffee and subscription focus.
• La Colombe Coffee Roasters: Specialty coffee roaster with direct-to-consumer e-commerce, subscriptions, and B2B wholesale. Comparable in office procurement and freshness-led positioning.

Emerging players

• Farmstead: Online marketplace aggregating independent local food producers and artisans for direct delivery. Comparable in producer-discovery and direct-from-artisan distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/roastercup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoasterCup