MONTISTA

What MONTISTA does

MONTISTA is a French specialty coffee roaster and vertically integrated coffee services provider operating from Montferrier-sur-Lez near Montpellier. Founded in 2010 by Michaël Hedri as a shop-in-shop concept, the company expanded in 2021 into a "360° concept" encompassing green bean sourcing, in-house roasting on Giesen equipment, retail coffee sales, equipment and accessories distribution, a professional training academy (L'Acadèmie), a barista coworking space, Co-Roasting® facility rentals for independent roasters, and authorized technical services for premium equipment brands. The business operates a hybrid B2C/B2B model: selling roasted specialty coffee (€9–€70 per 250g–1kg unit), equipment, and accessories through e-commerce and a physical boutique to individual coffee enthusiasts, while serving professional coffee shops, hospitality businesses, and aspiring roasters through equipment installation and maintenance, professional training programs, and coworking or co-roasting facilities. Pricing models vary by stream: unit pricing for coffee and accessories, subscription-style recurring rental for coworking and co-roasting facilities, and quote-based professional services for training and equipment installation. MONTISTA holds strategic authorized service partnerships with La Marzocco, Giesen, and Mahlkönig in Southern France, granting it regional exclusivity for premium espresso and roasting equipment service. The company sources directly from specialty producers including Kongo Coffee (Papua New Guinea), Racafe (Colombia), and Fazenda Guariroba (Brazil). MONTISTA SAS is privately held with variable capital of €6,500, reflecting founder-led ownership with no external institutional investors identified in available data.

Name

MONTISTA

Legal name

MONTISTA SAS

Website

https://montista.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

MONTISTA is a French specialty coffee roaster operating a 360° concept covering coffee sales, equipment distribution, a professional training academy, barista coworking, co-roasting rentals, and authorized technical services for La Marzocco, Giesen, and Mahlkönig in Southern France.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Espresso Bars & Coffee Bars (THAFADAD), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Specialty coffee roasting
• Coffee equipment sales
• Barista training services
• Espresso machine maintenance
• Specialty coffee beans

Headquarters

HQ city

Montferrier-sur-lez

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Specialty Coffee Sales: Sale of roasted specialty coffee beans sourced from various origins (single origin and blends), sold in 250g and 1kg quantities. Coffee is roasted in-house at their Montferrier-sur-Lez facility. Prices range from €9 to €70+ depending on origin and quantity.
2. Equipment and Accessories Sales: Sale of coffee machines (Moccamaster, La Marzocco compatible), grinders, brewing equipment (V60, Chemex, French Press, Aeropress), accessories (Airscape storage containers, Fellow Stagg kettles, Loveramics cups), and maintenance supplies (filters, descaling products).
3. Barista Coworking Space: Rental of professional barista workspace equipped with La Marzocco machines and Mahlkönig grinders. Free access for professional baristas or those who have taken workshops, with €5-10 machine startup participation fee.
4. Co-Roasting Facilities: Rental of professional roasting facilities for independent roasters who need access to Giesen roasting equipment without investing in their own machine. Offers half-day, full-day, and monthly rental options with optional coaching.
5. Professional Training (Académie): Professional Barista and Roaster training programs for individuals seeking to enter the specialty coffee industry. Also offers consumer workshops (Latte Art, Espresso Technique, Coffee Culture, Extraction Methods).
6. Technical Service (SAV): Authorized technician services for La Marzocco coffee machines, Giesen roasters, and Mahlkönig grinders in Southern France. Provides installation and maintenance services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MONTISTA is a French specialty coffee roaster that sources, roasts and sells single-origin coffee beans through its boutique and e-commerce site. The company also distributes home and professional coffee equipment, runs barista and roaster training in an on-site academy, and provides authorized technical maintenance for premium coffee machines and roasters. Its operations integrate a co-roasting facility and a barista coworking space at its site near Montpellier.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Roasted Coffee Beans In-house roasted single-origin and blended specialty coffee beans sold to consumers and businesses through the MONTISTA boutique and e-commerce store.
• Coffee Accessories and Brewing Equipment Manually operated and home brewing accessories including V60, Chemex, French Press and Aeropress, sold to specialty coffee consumers for home brewing.
• Coffee Machines (Moccamaster, La Marzocco and others) Distribution of home and professional coffee machines and grinders including Moccamaster for home users and La Marzocco professional machines for cafés and hospitality operators.
• Barista and Roaster Training (Académie MONTISTA) Structured barista and roasting courses ranging from workshops for enthusiasts to professional formations, delivered at the MONTISTA site for individuals and professionals entering the coffee industry.
• Authorized Technical Maintenance Service Authorized technical service for La Marzocco espresso machines, Giesen roasters and Mahlkönig grinders, contracted by professional coffee operators in Southern France.
• Co-Roasting Facility Rental Rental of MONTISTA's industrial Giesen roasting capacity to independent roasters, aspiring torréfacteurs and career changers who want to produce their own coffee recipes without investing in equipment.
• Barista Coworking Space Bookable barista coworking space at the MONTISTA site, providing professionals with access to espresso equipment and a working environment, with conditions including free access for workshop participants and professionals.

Quantifiable outcome

• SCA specialty coffee standard (80+ cupping score)

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Co-Roasting® NetworkcoreStrategic or Co-development PartnerCo-Roasting® is a collaborative movement and platform that brings together independent roasters who share the same passion for specialty coffee. Members gain access to collaborative roasting opportunities, can reserve roasting slots, and benefit from community knowledge exchange. MONTISTA hosts this initiative from their Montpellier facility.
• La MarzoccocoreTechnology or IntegrationOfficial technician for Southern France (Sud de France). Michaël Hedri is an authorized technician providing installation, maintenance, and repair services for La Marzocco espresso machines.
• GiesencoreTechnology or IntegrationAuthorized installer and maintenance provider for Giesen coffee roasters in the region. MONTISTA uses Giesen equipment for their own roasting and offers access through their Co-Roasting® program.
• MahlkönigcoreTechnology or IntegrationProfessional coffee grinders available in the barista coworking space. Authorized service relationship for Southern France region.
• Kongo Coffee LtdminorOthersPapua New Guinea exporter supplying coffee beans to MONTISTA. Specializes in supporting small-scale coffee farmers in Simbu province, with social programs including school construction and rugby sponsorship.
• RacafeminorOthersColombian coffee exporter founded in 1929, representing 5,000+ individual producers and 45 producer groups. Offers Fairtrade certified coffees with sustainability programs.
• Fazenda GuarirobaminorOthersBrazilian specialty coffee farm managed by 5th generation family. Winner of Cup of Excellence 2016. Certified with Rainforest Alliance, UTZ, Carbon Negative, and Certifica Minas.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Square Mile Coffee Roasters: London specialty roaster operating cafés, training and equipment services; similar 360° model to MONTISTA but in the UK market rather than direct French competition.
• Five Elephant: Berlin specialty roaster with cafés and barista training; comparable integrated roasting/café/education concept to MONTISTA's Académie + boutique.

Direct peers

• Coutume Café: Paris specialty coffee pioneer with multi-location cafés and training offerings, competing in the same premium, traceability-led segment as MONTISTA.
• L'Arbre à Café: Paris-based specialty roaster focused on direct trade and producer relationships; comparable to MONTISTA on sourcing-story positioning and small-batch roasted single-origin SKU strategy.
• Terres de Café: Paris-based specialty coffee roaster operating a 360° model with multiple cafés, professional training and equipment offering. Closest French analog to MONTISTA's integrated retail/training/service concept.
• Mokxa: Lyon-based specialty coffee roaster and café, comparable to MONTISTA as a regional French specialty player combining roasting, café and training.
• Brûlerie de Belleville: Paris specialty coffee roaster with attached café and barista training programs; comparable D2C-plus-experience model to MONTISTA's boutique-academy hybrid.
• La Caféothèque: Paris specialty coffee shop and roaster offering tastings and barista training; overlaps with MONTISTA on café + education experience in the French specialty segment.

Broad incumbents

• Lavazza: Large Italian coffee group with growing specialty and training offerings; a broad incumbent that increasingly overlaps with specialty roasters like MONTISTA but at vastly greater scale and distribution.

Others

• La Marzocco: Premium espresso machine manufacturer and core OEM partner to MONTISTA; included as an ecosystem participant whose authorization policy directly governs MONTISTA's service moat and equipment supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MONTISTA
• Facebookfacebook.com/Montista-113866500253688
• LinkedInlinkedin.com/company/montistacafe
• Instagraminstagram.com/montista_torrefaction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MONTISTA