Topway
Topway is a Brazilian direct-to-consumer health and wellness brand, founded in 2020, selling 266+ protein supplements, snacks, beverages, and dermocosmetics through its topwayfit.com.br e-commerce store and a nationwide reseller network, targeting health-conscious Brazilian consumers and fitness enthusiasts.
- Company typePrivate
- Founded2020
- HeadquartersBrazilia, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Topway does
Topway is a Brazilian direct-to-consumer health and wellness brand founded in 2020 by Gustavo Rosa, operating exclusively through its owned e-commerce store at topwayfit.com.br. The company sells more than 266 stock-keeping units spanning protein supplements (100% Whey, 3W Whey, Iso Whey, 100% Vegetal Protein), workout supplements (creatine, pre-workouts, thermogenics), omega-3 and vitamin lines, functional beverages (Go Fresh Energy, Go Fresh Fiber), the Yamo protein-enriched snack sub-brand, the Kalpa dermocosmetics line, the Top Coffee functional coffee line, the Harmony specialized health-supplement line, and fitness accessories. The storefront runs on the standard Nuvemshop (Mitienda Nube) e-commerce platform with no proprietary technology disclosed.
The business model is unit-priced direct e-commerce with prices ranging from R$7.90 to R$399.90, free shipping above R$199 nationally, installment payments up to 3x interest-free, and a 20% first-purchase email discount. Revenue is generated almost entirely through DTC sales on the owned storefront, supplemented by a reseller/distributor program. The go-to-market combines product-led growth through the storefront with community-led acquisition via a dedicated Topway Community platform, a creator/influencer program, a prescriber program targeting nutritionists and fitness professionals, email marketing, and a nationwide reseller network. The customer base consists of health-conscious Brazilian consumers and fitness enthusiasts pursuing protein supplementation, weight management, and holistic wellness; named 'customers' in the data are individual wellness professionals used as testimonial endorsers rather than enterprise buyers. No revenue, headcount growth metrics, patents, certifications, or post-2021 funding events are disclosed in the available source material.
Topway firmographics
Firmographics- Name
- Topway
- Legal name
- Topway
- Website
- https://topwayfit.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Topway is a Brazilian direct-to-consumer health and wellness brand, founded in 2020, selling 266+ protein supplements, snacks, beverages, and dermocosmetics through its topwayfit.com.br e-commerce store and a nationwide reseller network, targeting health-conscious Brazilian consumers and fitness enthusiasts.
- Ownership category
- akta.pro rank
Topway industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Specialty Food Retailers (4452), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
- akta.pro secondary industries
- Weight Management & Metabolic Supplements (CRADAGAG), Functional & Wellness Beverage Shops (Shots, Adaptogens, Vitamin/Collagen Drinks) (THAFAKAJ)
Keywords
Where Topway is headquartered
LocationHeadquarters
- HQ city
- Brazilia
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Topway business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Revenue generated from direct sales of nutritional supplements, wellness products, snacks, and accessories through the company's owned online store. The store offers products at various price points with installment payment options (up to 3x interest-free) and free shipping above R$199.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide product range from R$7.90 to R$399.90 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Topway product offering
Product offeringCore offering
Topway is a Brazilian direct-to-consumer health and wellness brand that sells protein supplements, pre-workout formulas, vitamins, omega-3, healthy snacks, dermocosmetics, functional beverages, and fitness accessories through its own e-commerce store at topwayfit.com.br. The portfolio is organized under multiple sub-brands including Yamo (protein-enriched snacks), Kalpa (dermocosmetics and home fragrance), Top Coffee (ground coffee and sachets), Go Fresh (energy and fiber drinks), and Harmony (specialized health supplements including Protein Life, Microbiomune, Dermo Hyaluronic, and Sleep Life). Products are distributed nationwide across Brazil with free shipping on orders above R$199 and installment payment options up to 3x interest-free.
Product overview
Topway is a Brazilian fitness and wellness company offering an integrated product portfolio centered on protein supplements and healthy snacks. The core offering consists of protein powders (100% Whey, 3W Whey, Iso Whey, and 100% Vegetal Protein) alongside workout supplements (Creatina, Turbo Pré-Workout, Ready Pré-Treino, Termogênico Fire, Power Cafeína TCM) and health supplements (Ômega 3 variants, vitamins including Glutamina, Melatonina, Coenzima Q10, Dr. Brain, Articulação Flex). The company operates the Yamo sub-brand for protein-enriched snacks (Trufas, Bolinhos, Snacks, Protein Chips, Alfajores, Brownies, Cookies, Super Bar, Pão de Mel) and the Kalpa dermocosmetics line (essential oils, body care, home fragrance). Additional offerings include functional beverages (Go Fresh Energy, Go Fresh Fiber), the Top Coffee line, and the Harmony health supplements line (Protein Life, Microbiomune, Dermo Hyaluronic, Sleep Life). The portfolio is completed with fitness accessories. Products are sold exclusively through the topwayfit.com.br e-commerce platform with free shipping on orders over R$199 within Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Yamo: Healthy and protein-rich snacks brand under Topway
- Kalpa
- Top Coffee
- Harmony
- Go Fresh
Products and services
- 100% Whey Protein Powder Whey protein supplement available in 900g containers with multiple flavor variants (Chocolate Com Avelã, Coco Com Baunilha, Cookies, Banoffee, Maracujá, Torta De Limão C/ Cookies) and a 35g monodose single-serving format, for muscle building and recovery.
- 3W Whey Protein Powder Triple-matrix whey protein supplement in 900g containers with flavors including Chocolate Com Avelã, Cookies, Baunilha, Leite Em Pó Com Cookies, and Torta De Limão Com Cookies, for advanced protein supplementation.
- Iso Whey Protein Powder Whey protein isolate supplement in 900g containers with Baunilha, Chocolate, and Morango flavors, for higher-purity protein supplementation.
- 100% Vegetal Protein (Plant-Based) Plant-based protein supplement with zero lactose in 450g containers with Chocolate, Morango, Cookies, and Caramelo Machiato flavors, for lactose-intolerant and plant-based consumers.
- Creatina 100% Pura Topway Pure creatine monohydrate supplement in 210g and 300g containers for muscle mass gain, energy, strength, and immunity support.
- Turbo Pré-Workout Pre-workout energy supplement in 300g powder format and 10g single-dose sachets, with Frutas Vermelhas, Maçã Verde, and Limão flavors, for workout energy and focus.
- Ready Pré-Treino Ready-to-drink pre-workout supplement in 195g format, available in versions with and without caffeine, with Frutas Vermelhas, Limão, and Uva flavors, for on-the-go pre-workout energy.
- Termogênico Fire Thermogenic fat burner supplement in encapsulated format for weight management support and metabolic activation.
- Power Cafeína TCM Caffeine supplement combined with medium-chain triglycerides (TCM) for energy and thermogenic support.
- Omega 3 Line (Super DHA, EPA DHA, Fosfatidilserina) Omega-3 fish oil supplement line including Super DHA (high-DHA concentration for cardiovascular and brain health), EPA DHA (balanced EPA/DHA for overall health), and Fosfatidilserina (omega-3 with phosphatidylserine for cognitive function).
- Top Coffee Line Coffee-based supplement line including 380g and 220g ground coffee formats and 10g single-dose sachets for energy and focus.
- Go Fresh Energy Ready-to-drink energy beverage in 269ml cans with Pink Lemonade, Maçã Verde, and Frutas Vermelhas flavors, sold individually or in 12-can packs, for daily energy and refreshment.
- Go Fresh Fiber Ready-to-drink fiber beverage in 269ml format with Laranja, Limão, and Uva flavors, to support digestive health.
- Yamo Protein-Enriched Snacks Healthy snack sub-brand featuring protein-enriched treats including Trufas (protein truffles), Bolinhos (mini cakes), Snacks (protein bars), Protein Chips, Alfajores (protein sandwich cookies), Protein Brownies, Protein Cookies, Super Bar (protein bars), Pão de Mel (protein honey cakes), and Ovos de Páscoa (Easter eggs), available in display packs and individual units.
- Kalpa Dermocosmetics and Home Fragrance Line Dermocosmetics and wellness line including essential oils (Roll-on, Gotejador, Carreador formats), body lotions, body splashes, liquid soaps, diffusers, candles, and home sprays with scents such as Lavanda, Sol De Tangerina, and Brisa De Jardim.
- Harmony Health Supplement Line Specialized health supplements including Protein Life (450g, Baunilha and Chocolate), Microbiomune (200g immune support, Neutro and Limão), Dermo Hyaluronic (105g hyaluronic acid for skin), and Sleep Life (135g sleep support).
- Topway Health Supplements (Glutamina, Melatonina, Coenzima Q10, Dr. Brain, Articulação Flex, Shot Matinal, Achocolatado Yamo) Daily health supplements including Glutamina (300g muscle recovery), Melatonina (sleep support), Coenzima Q10 (cellular energy and antioxidant), Dr. Brain (cognitive support), Articulação Flex (joint health and mobility), Shot Matinal (morning energy), and Achocolatado Yamo (protein-enriched chocolate milk powder).
- Topway Fitness Accessories Fitness accessories including T-shirts, tank tops, travel bags, gym bags, backpacks, hooded sweatshirts, caps, thermal water bottles, and shakers.
Companies that use Topway
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Topway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Topway partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Topway competitors and assessment
Company assessmentDirect peers
- Probiótica: Brazilian supplements brand with established whey, BCAA, creatine, and pre-workout lines distributed across pharmacies, specialty retail, and e-commerce; direct competitor to Topway's core performance nutrition portfolio.
- New Millen: Brazilian supplements brand offering whey proteins, creatine, thermogenics, and functional bars through national retail and online channels; a domestic peer competing for similar health-conscious Brazilian consumers.
- Max Titanium: Major Brazilian sports nutrition brand offering whey proteins, amino acids, pre-workouts, and thermogenics through mass retail and DTC; competes head-on with Topway's core supplement lines in the Brazilian market.
- Growth Supplements: Brazilian direct-to-consumer sports nutrition and supplement brand with a similarly broad whey, creatine, pre-workout, and accessory portfolio sold through owned e-commerce; one of Topway's most direct domestic competitors.
- Black Skull (Skull Labs): Brazilian supplements and fitness apparel brand with cross-category positioning (proteins, pre-workouts, accessories, clothing); mirrors Topway's strategy of extending into fitness accessories alongside supplements.
- Vitao Nutrition: Brazilian supplement brand focused on proteins, amino acids, pre-workouts, and healthier snacks with a younger, lifestyle-oriented GTM; competes with Topway in the same Brazilian fitness-conscious consumer segment.
- Atlhetica Nutrition (Nutra): Brazilian supplement brand offering proteins, pre-workouts, and functional beverages (Whey, Bar, Cremes) with strong gym-channel presence; comparable to Topway in product breadth and Brazilian GTM.
Broad incumbents
- Optimum Nutrition (ON): Global sports nutrition incumbent (Gold Standard Whey, etc.) with broad international distribution and strong brand equity; competes with Topway's premium whey SKUs and represents a global benchmark for the category.
- GNC: Global health and wellness supplement retailer with extensive product range across vitamins, proteins, and sports nutrition; comparable to Topway's broad multi-category supplement approach at much larger scale.
Emerging players
- Ritual: DTC supplement brand using a clean-label, community- and content-led GTM to sell vitamins and wellness products online; comparable to Topway's owned e-commerce, community-driven model, although focused on daily vitamins rather than sports nutrition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Topway social profiles
Digital presenceTopway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Topway leadership team
Management profileNumber of profiles
Profiles1 record
Topway funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Topway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Topway
What does Topway do?
Topway is a Brazilian direct-to-consumer health and wellness brand that sells protein supplements, pre-workout formulas, vitamins, omega-3, healthy snacks, dermocosmetics, functional beverages, and fitness accessories through its own e-commerce store at topwayfit.com.br. The portfolio is organized under multiple sub-brands including Yamo (protein-enriched snacks), Kalpa (dermocosmetics and home fragrance), Top Coffee (ground coffee and sachets), Go Fresh (energy and fiber drinks), and Harmony (specialized health supplements including Protein Life, Microbiomune, Dermo Hyaluronic, and Sleep Life). Products are distributed nationwide across Brazil with free shipping on orders above R$199 and installment payment options up to 3x interest-free.
Is Topway a public or private company?
Topway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Topway founded?
Topway was founded in 2020. It employs 11 to 50 people.
Where is Topway based?
Topway is headquartered in Brazilia, Brazil, in the Latin America region.
How does Topway make money?
One revenue line is on record: direct E-commerce Sales.
Who are Topway's main competitors?
Direct peers on record are Probiótica, New Millen, Max Titanium, Growth Supplements, Black Skull (Skull Labs), Vitao Nutrition and Atlhetica Nutrition (Nutra). Broad incumbents are Optimum Nutrition (ON) and GNC. Ritual is listed as an emerging player.
Does Topway have an API?
No public API is recorded for Topway.
What industry is Topway in?
Topway's product category is Nutritional Supplements. Its primary akta.pro industry code is AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars), with a secondary code of CRADAGAG, Weight Management & Metabolic Supplements. Its NAICS code is 456191 and its SIC code is 2090.