Flux Motorcycles
Flux Motorcycles is a Slovenian startup building high-performance electric off-road motorcycles. Its flagship Flux Moto Enduro features a 7.9 kWh battery and 85 hp motor, with production scheduled for 2026 targeting individual off-road enthusiasts via direct pre-orders.
- Company typePrivate
- Founded2021
- HeadquartersKoper, Slovenia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Flux Motorcycles does
Flux Motorcycles (also operating as Flux Performance) is a Slovenian private startup founded in 2021 and headquartered in Koper, Slovenia, that designs and develops high-performance electric off-road motorcycles. The company's flagship and only disclosed product is the Flux Moto Enduro, an electric dirt bike built around a 7.9 kWh high-voltage lithium-ion battery pack—described as the largest ever installed in a dirt bike—paired with an 85 hp electric motor producing 200 Nm of torque. The product is scheduled for production in 2026 and targets off-road motorcycle enthusiasts seeking a high-torque, zero-emission alternative to traditional gasoline dirt bikes.
The business model is direct-to-consumer hardware sales through an online pre-order channel. Flux opened pre-orders for the Flux Moto Enduro at €12,000 per unit, and the first series sold out within weeks, serving as the primary commercial validation signal. The company has assembled a team of industry veterans from KTM, Stark Future, High Motors, and CAKE, and has established a core supply-chain partnership with semiconductor distributor Avnet Silica to secure electronics components for its battery and motor controller systems.
Flux is pre-revenue with 1-10 employees and a small disclosed capital base consisting of two seed rounds in 2021 (~$59,367) and 2022 (~$55,417 from Slovene Enterprise Fund), plus an undisclosed 2025 financing round. Revenue concentration is low as Flux sells individual units to a distributed base of enthusiast consumers rather than enterprise fleets, although all forward demand currently rests on the 2026 production execution.
Flux Motorcycles firmographics
Firmographics- Name
- Flux Motorcycles
- Website
- https://fluxmoto.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flux Motorcycles is a Slovenian startup building high-performance electric off-road motorcycles. Its flagship Flux Moto Enduro features a 7.9 kWh battery and 85 hp motor, with production scheduled for 2026 targeting individual off-road enthusiasts via direct pre-orders.
- Ownership category
- akta.pro rank
Flux Motorcycles industry classification
Industry- Product category
- Electric Off-Road Motorcycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industries
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH), E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK), DC Motors (Brushed, Brushless DC) (IMAGACAB)
Keywords
Where Flux Motorcycles is headquartered
LocationHeadquarters
- HQ city
- Koper
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Flux Motorcycles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Electric Motorcycle Sales: One-time hardware sales of electric off-road motorcycles. The Flux Moto Enduro is priced at €12,000 for pre-orders, representing the primary revenue stream from direct product sales to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Flux Moto Enduro Pre-order Series |
Go-to-market motion1 record
Distribution channels1 record
Flux Motorcycles product offering
Product offeringCore offering
Flux Motorcycles designs, develops, and manufactures high-performance electric off-road motorcycles. Its debut product, the Flux Moto Enduro, combines a 7.9 kWh high-voltage battery pack with an 85 hp electric motor producing 200 Nm of torque, targeting individual off-road motorcycle enthusiasts as a zero-emission alternative to traditional gasoline dirt bikes.
Product overview
Flux Motorcycles (also referred to as Flux Performance) is a Slovenian electric off-road motorcycle startup that has developed a single primary product: the Flux Moto Enduro. The company is assembling a team of industry veterans from KTM, Stark Future, High Motors, and CAKE to bring this electric off-road motorcycle to market, with production scheduled for 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Flux Moto Enduro Electric off-road motorcycle with a 7.9 kWh high-voltage lithium-ion battery pack and an 85 hp electric motor producing 200 Nm of torque, designed for off-road riding, dirt biking, and trail riding by individual enthusiasts seeking a zero-emission alternative to gasoline dirt bikes. Scheduled for production in 2026 at a pre-order price of €12,000 per unit.
Quantifiable outcome
- Pre-order series at €12,000 sold out within weeks
Companies that use Flux Motorcycles
Customer profileSegments1 record
Ideal customer profiles1 record
Flux Motorcycles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Flux Motorcycles partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Avnet SilicacoreFlux Performance partnered with semiconductor distributor Avnet Silica to strengthen its electronics supply chain. This partnership is critical for sourcing electronic components needed for the high-voltage battery systems and motor controllers in their electric motorcycles.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Flux Motorcycles competitors and assessment
Company assessmentDirect peers
- CAKE: Swedish electric motorcycle maker focused on lightweight off-road and urban models. Flux's team includes former CAKE engineers, and both companies serve the same premium, design-conscious electric two-wheeler customer.
- Talaria: Electric dirt bike manufacturer competing in the same performance off-road segment with models like the Talaria Sting. Directly comparable product category, target customer, and price band.
- Stark Future: Spanish manufacturer of high-performance electric off-road motorcycles (notably the Stark VARG). Directly comparable: Flux's founding team includes veterans from Stark Future, and both target the premium electric motocross/enduro segment with similar performance claims.
- Sur-Ron: Chinese manufacturer of electric dirt bikes (notably the Light Bee), one of the highest-volume players in affordable electric off-road two-wheelers. Comparable as a direct electric dirt bike competitor, though positioned at a lower price point than Flux.
- Electric Motion: French manufacturer of electric trials, enduro, and kids' off-road motorcycles. Directly comparable as a niche European player in the electric off-road two-wheeler segment.
Regional players
- Rieju: Spanish motorcycle manufacturer with growing electric off-road offerings. Comparable as a European-based off-road motorcycle maker expanding into EV models that overlap with Flux's target segment.
Broad incumbents
- Husqvarna Motorcycles: Off-road motorcycle manufacturer owned by Pierer Mobility (KTM's parent). Comparable as a traditional dirt bike maker increasingly moving into electric off-road models that compete with Flux.
- Zero Motorcycles: Established American electric motorcycle manufacturer with a broader lineup spanning street and off-road. Comparable as a scaled EV motorcycle OEM competing for the same electric transition in two-wheeled mobility.
- KTM: Austrian motorcycle giant and the dominant OEM in the off-road/enduro category. Flux's founding team includes KTM veterans; KTM is the traditional reference point Flux is competing against in the electric transition.
Emerging players
- High Motors: Spanish electric motorcycle startup. Flux has hired veterans from High Motors, and both are early-stage European EV motorcycle companies pursuing similar performance niches.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Flux Motorcycles social profiles
Digital presenceFlux Motorcycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flux Motorcycles leadership team
Management profileNumber of profiles
Flux Motorcycles funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flux Motorcycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flux Motorcycles
What does Flux Motorcycles do?
Flux Motorcycles designs, develops, and manufactures high-performance electric off-road motorcycles. Its debut product, the Flux Moto Enduro, combines a 7.9 kWh high-voltage battery pack with an 85 hp electric motor producing 200 Nm of torque, targeting individual off-road motorcycle enthusiasts as a zero-emission alternative to traditional gasoline dirt bikes.
Is Flux Motorcycles a public or private company?
Flux Motorcycles is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flux Motorcycles founded?
Flux Motorcycles was founded in 2021. It employs 1 to 10 people.
Where is Flux Motorcycles based?
Flux Motorcycles is headquartered in Koper, Slovenia, in the Europe region.
How does Flux Motorcycles make money?
One revenue line is on record: electric Motorcycle Sales.
Who are Flux Motorcycles's main competitors?
Direct peers on record are CAKE, Talaria, Stark Future, Sur-Ron and Electric Motion. Rieju is listed as a regional player. Broad incumbents are Husqvarna Motorcycles, Zero Motorcycles and KTM. High Motors is listed as an emerging player.
Does Flux Motorcycles have an API?
No public API is recorded for Flux Motorcycles.
What industry is Flux Motorcycles in?
Flux Motorcycles's product category is Electric Off-Road Motorcycles. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.