ApetEat

What ApetEat does

ApetEat is a Spain-based B2B catering and corporate meal benefits operator, founded in 2015 and headquartered in Barcelona with a regional hub in Madrid, serving companies across more than 50 locations in the Barcelona and Madrid metropolitan areas (with an early presence also noted in Southeast Spain). The company's core product is a daily Mediterranean-diet menu, prepared from local and seasonal ingredients by an in-house team of chefs and nutritionists, with orders placed before 11 a.m. delivered the same day before 2 p.m. (or via express delivery before 1 p.m.) to either office or home/teleworking addresses. The proprietary features that distinguish the service are operational rather than purely software-driven: a same-day logistics system, a dietary customization and allergen-handling engine supported by per-product sheets, and compostable ECO packaging aligned with its CO2-neutral and zero-waste positioning.

In 2024 the company extended its offering with a 'Global service' line that adds corporate catering, breakfasts, picnics, and fruit delivery for events and meetings, broadening its wallet share within existing accounts. The go-to-market runs through two motions: a self-serve e-commerce platform for individual employees (including those without a corporate agreement) and a direct enterprise sales motion for the 'Lunch as a Benefit' program, under which companies can partially or fully subsidize employee meals in exchange for volume discounts and recurring billing. Distribution is reinforced by acceptance of Spanish meal voucher networks (Sodexo, Ticket Restaurant/Edenred, Gourmet), while the company has been backed by Lanzadera, Google for Startups, and ENISA, and reports roughly 11–50 employees with no disclosed revenue figures.

Name

ApetEat

Legal name

ApetEat

Website

https://apeteat.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ApetEat is a Spanish B2B corporate catering operator delivering daily Mediterranean-diet meals and event catering to companies and remote workers across 50+ locations in Barcelona, Madrid, and Southeast Spain, sold via a 'Lunch as a Benefit' subscription program and self-serve e-commerce.

Ownership category

akta.pro rank

Product category

Corporate Catering Services

NAICS

Food Service Contractors (72231), Caterers (722320), Special Food Services (7223)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

akta.pro secondary industries

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD), Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO), Nutrition, Dietary Management & Allergen/Accommodation Services (EDALADAJ)

Keywords

• Corporate catering services
• Mediterranean meal delivery
• Employee meal benefits
• Healthy office lunches
• Corporate meal programs

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Daily Healthy Menu Subscriptions: Companies provide employees with daily meal benefits. Orders placed per day/week with billing based on per-meal pricing. Corporate accounts may receive volume discounts through 'Lunch as a Benefit' program.
2. Catering and Event Services: Customized catering services for corporate events, meetings, breakfasts, and picnics. One-time transactional orders with personalized menus.
3. Individual Consumer Orders: Self-serve ordering for individual employees at companies without corporate agreements, or for remote/teleworking staff.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ApetEat provides daily healthy Mediterranean-diet meal delivery for companies and individual employees across Barcelona and Madrid, with same-day delivery for orders placed before 11:00 a.m. Its flagship "Lunch as a Benefit" corporate program lets employers subsidize meals as an employee benefit, complemented by catering, breakfasts, and fruit delivery for corporate events through its "Global service" offering. All meals are prepared from local, seasonal ingredients by in-house chefs and nutritionists and delivered in compostable ECO packaging.

Product overview

ApetEat is a corporate food service platform offering a unified healthy meal delivery solution for companies in Barcelona and Madrid. The core product is the Healthy menu service, which provides Mediterranean diet-based daily meals that companies can offer as an employee benefit (Lunch as a Benefit). The platform expanded to include complementary add-on services under the Global service offering: Catering & Picnics, Breakfasts, and Fruit delivery. All services are ordered through the web platform (computer, tablet, or mobile) with same-day delivery capabilities, and the company uses ECO Packaging for sustainability. The service operates on a B2B model with both company agreement-based ordering and individual employee ordering options.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthy Menu Daily healthy Mediterranean-diet meal delivery for companies and individual employees in Barcelona and Madrid. Meals are prepared by in-house chefs and nutritionists from local, seasonal ingredients without added additives. Orders placed before 11 a.m. are delivered the same day before 2 p.m., with express delivery before 1 p.m., and the offering supports dietary customization for allergens and intolerances.
• Lunch as a Benefit Corporate meal-benefit program that lets companies subsidize employee food partially or fully, with special conditions and volume discounts on the daily menu. Designed to improve employee wellbeing, health, happiness, commitment, productivity, and performance. Subscription-style B2B contracts are billed monthly and accessed via a dedicated corporate sales channel ([email protected]).
• Catering & Picnics Personalized corporate catering service for events, meetings, and company gatherings, including picnic-style offerings for off-site team activities. Sold as one-time transactional orders under the Global service umbrella.
• Breakfasts Breakfast delivery service for corporate offices and events, ordered through the web platform under the Global service offering for meetings and corporate gatherings.
• Fruit Fresh fruit delivery service for companies, complementing the daily meal offering and ordered under the Global service for offices and corporate events.

Quantifiable outcome

• Over 3 tons of food donated during pandemic through ApetEat Help initiative

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered support and minor.

• Google for StartupssupportGTM or Marketing PartnerGoogle's startup support program providing resources, cloud credits, and network access to promising startups. ApetEat is part of the Google Startups ecosystem.
• SodexominorChannel Partner/ Reseller/ DistributorMajor meal voucher and corporate benefit provider. ApetEat accepts Sodexo meal vouchers as payment, integrating with their employee benefit ecosystem.
• Ticket Restaurant (Edenred)minorChannel Partner/ Reseller/ DistributorCorporate meal benefit card program by Edenred. ApetEat accepts Ticket Restaurant as payment method, enabling employees to use their benefit cards.
• GourmetminorChannel Partner/ Reseller/ DistributorCorporate meal voucher service in Spain. ApetEat accepts Gourmet vouchers as payment for healthy meal orders.
• Bamba ProjectminorStrategic or Co-development PartnerSocial impact initiative in Kenya. ApetEat collaborates with Bamba Project as part of their corporate social responsibility and equality advocacy through the Agenda 2030 framework.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Uber Eats for Business: Uber's corporate meal delivery offering active in Spain. Comparable as an emerging platform-based competitor in the corporate meal benefit space, leveraging the wider Uber Eats restaurant network rather than an owned kitchen.
• Deliveroo for Business: Corporate meal benefit arm of Deliveroo, active in Spain. Comparable as an emerging player aggregating restaurant meals for corporate employee subsidies — competing for the same 'Lunch as a Benefit' budget but with a marketplace rather than owned-kitchen model.
• Just Eat for Business: Corporate ordering platform from Just Eat, operating in Spain. Comparable as an emerging player in corporate meal programs that competes for employer meal budgets without operating its own kitchens.
• Letscook: Spanish meal-prep and home cooking service with corporate offerings. Comparable as a Spanish healthy meal peer overlapping with ApetEat's corporate and individual customer segments.

Direct peers

• Dietbon: Spain-based healthy ready-meal subscription and delivery company. Comparable as a Mediterranean-adjacent healthy meal delivery peer, though its model skews more B2C/direct-to-consumer than ApetEat's B2B-led motion.
• Mediterránea de Catering (Serunion): Spanish corporate and institutional catering operator, part of the Mediterránea Group. One of the closest direct peers — same geography (Spain), same B2B corporate meal delivery model, and a similar Mediterranean culinary positioning.

Broad incumbents

• ISS A/S: Danish-listed global facility services provider with a sizable workplace food services business in Spain. Comparable as an incumbent that competes for the same corporate food services contracts and offers integrated facility + catering bundles.
• Sodexo: Global B2B food services and facilities management giant. Directly comparable because Sodexo runs corporate meal programs and issues the meal voucher ApetEat already accepts — making it both a potential partner and the dominant competitor in the Spanish corporate benefits segment.
• Eurest (Compass Group): Compass Group's contract catering division serving workplaces, schools, and institutions across Europe. Comparable as a broad incumbent in B2B corporate catering with the scale and procurement leverage ApetEat lacks.
• Aramark: Global contract food services and uniform provider. Comparable as an incumbent corporate catering operator with established relationships with large multinational employers in Spain and Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ApetEat_es
• Facebookfacebook.com/ApetEaters
• LinkedInes.linkedin.com/company/apeteat
• Instagraminstagram.com/apeteat_es

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ApetEat