My Health Direct

What My Health Direct does

MyHealthDirect (DBA MyHealthDirect) is a US-based healthcare technology company founded in 2005 and headquartered in Brookfield, currently operating as a subsidiary within Experian Health's healthcare technology portfolio. The company provides a cloud-based digital patient scheduling platform branded as Experian Health's Patient Schedule and deployed at apps.myhealthdirect.com for patient access. Its offering integrates three functional modules on a single rules-based scheduling engine: Online Scheduling (24/7 self-service booking with no login required for new patients), Call Center Scheduling (guided search for staff designed to shorten training time), and Automated Patient Outreach (IVR, SMS, and email reminders plus targeted campaign launch for care gap closure). The platform supports web access and integrates with IVR, SMS, and email channels to drive patient show rates.

Name

My Health Direct

Legal name

MyHealthDirect

Website

https://myhealthdirect.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MyHealthDirect, an Experian Health subsidiary, provides cloud-based patient scheduling software for health plans, health systems, and physician groups. Its platform combines online self-service booking, call center guided scheduling, and automated outreach via SMS, IVR, and email.

Ownership category

akta.pro rank

Product category

Healthcare Patient Scheduling Software

NAICS

Health Care and Social Assistance (62)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

akta.pro secondary industries

Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA), Patient Self-Service Portal for Scheduling & Management (HLACADAK)

Keywords

• Patient scheduling software
• Healthcare appointment booking
• Patient outreach platform
• Medical scheduling solutions
• Care coordination software

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Patient Scheduling Software Subscription: Subscription-based software licensing for healthcare scheduling infrastructure. The platform is sold to health plans, health systems, and physician groups as a digital scheduling solution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

My Health Direct provides cloud-based patient scheduling and automated outreach solutions for healthcare organizations. The platform enables online self-service scheduling, call-center assisted scheduling, and multi-channel patient outreach via IVR, SMS, and email to close gaps in care. It is sold to health plans, hospital systems, and physician groups to improve appointment adherence and care coordination.

Product overview

My Health Direct (operating as part of Experian Health) offers a unified patient scheduling platform centered on the Patient Schedule product. The platform comprises Online Scheduling (self-service 24/7 booking), Call Center Scheduling (guided search for staff), and Automated Patient Outreach (IVR, SMS, email reminders and campaigns). These modules work together to provide scheduling infrastructure for health plans, health systems, and physician groups, enabling patients to book appointments online, via call centers, or through automated outreach campaigns. The company also maintains a patient portal accessible at apps.myhealthdirect.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Patient Schedule Cloud-based patient scheduling platform that combines online self-service scheduling, call-center scheduling tools, and automated patient outreach (IVR, SMS, email) to schedule, confirm, and remind patients of appointments. Sold to health plans, health systems, and physician groups to close care gaps and improve appointment adherence.

Quantifiable outcome

• Up to 50% scheduling time reduction through guided search
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Experian HealthcoreOEM/ Whitelabel/ Licensing PartnerMyHealthDirect operates as a product under Experian Health's healthcare technology portfolio. The platform is branded as Experian Health's Patient Schedule and integrated into Experian's broader suite of healthcare solutions including Patient Intake, Payment Estimates, Payment Solutions, and Identity Management.

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Kyruus: Provider search, scheduling, and data-management platform sold to health systems to drive patient access and network navigation. Direct overlap with MyHealthDirect's scheduling and referral-completion use cases.
• Phreesia: Patient intake, registration, and scheduling platform for ambulatory providers and health systems, with outreach and self-scheduling tools closely aligned to MyHealthDirect's Patient Schedule.
• Zocdoc: Patient-facing appointment-booking marketplace connecting consumers to providers. Direct competition in online patient scheduling, though skewed toward a consumer marketplace rather than enterprise/B2B2C distribution.
• Luma Health: Patient self-scheduling, reminders, and digital front-door automation for ambulatory and specialty care practices. Closely comparable feature set around online booking, automated outreach, and referral management.
• Relatient: Patient engagement and scheduling platform offering self-service booking, automated reminders, and outreach campaigns to medical groups and health systems. Direct overlap on scheduling and outreach modules.
• DocASAP: Patient scheduling and online appointment booking with provider-search capability for health systems, health plans, and physician groups. Direct peer in the enterprise scheduling category.
• Solutionreach: Patient engagement suite including self-scheduling, automated reminders, and recall messaging for medical and dental practices. Overlaps directly with MyHealthDirect's appointment-reminder and outreach capabilities.

Broad incumbents

• R1 RCM (SCI Solutions): Large healthcare revenue-cycle vendor with scheduling/access capabilities inherited from SCI Solutions. Competes as part of a broader RCM suite rather than a stand-alone scheduling platform.
• athenahealth: Major ambulatory EHR/practice-management vendor whose integrated patient portal includes self-service scheduling. Indirect substitution risk for stand-alone scheduling vendors selling into ambulatory groups.
• Epic Systems (MyChart): Dominant EHR vendor whose MyChart patient portal includes self-service scheduling deeply integrated with provider systems. The primary embedded competitor for enterprise health-system scheduling deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myhealthdirect
• Facebookfacebook.com/myhealthdirect
• LinkedInlinkedin.com/company/2043710

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds11 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Health Direct