What Bob & Berts does

Bob & Berts is a privately-held hybrid coffee shop and casual food operator founded in 2013 by Colin McClean in Portstewart, Northern Ireland, trading under the parent entity Bob & Berts Group Limited. The company runs 20+ owned-and-operated storefronts across Northern Ireland (14 stores), Scotland (5 stores), and England (6 stores), differentiated from typical UK coffee chains by a full restaurant-standard kitchen offering that serves an all-day menu spanning breakfast, lunch, and dinner, including seasonal specials, vegetarian/vegan/gluten-free options, signature milkshake range ("Melters"), and value breakfast promotions ("Bob's Breakfast Club"). Each store is operated by a separate legal entity under the group holding structure, and Bob & Berts does not franchise.

The commercial model is built on direct-to-consumer in-store transactions (food, beverages, and ancillary gift card sales) supplemented by a digital click-and-collect channel powered by Vita Mojo, gift cards via Toggle, and a forthcoming in-house mobile loyalty programme announced for 2024. A compact "coffee kiosk" format was launched in 2023 to extend reach into grab-and-go micro-locations. The company also generates intangible brand and community value through long-running charity partnerships with CHAS, Northern Ireland Hospice, and the George Sports Academy, and through sponsorships of youth sports teams at every store.

The supporting technology architecture is a stack of sector-standard SaaS platforms rather than proprietary infrastructure: Vita Mojo for online ordering, click-and-collect, and delivery; Toggle for gift card lifecycle management; Fourth for HR, payroll, scheduling, and absence management; Talos for recruitment; and Mapal for learning and compliance. GTM motion is multi-channel: physical retail dominates, complemented by online ordering, social media across Facebook/Instagram/TikTok/LinkedIn/X, email newsletter, PR in regional press, and an event-led layer of seasonal menu launches, charity runs (Run The Race series), and store-level community initiatives. Customers are general consumers (families, students, professionals, tourists) with no enterprise, B2B, or named-account exposure.

Name

Bob & Berts

Legal name

Bob & Berts Group Limited

Website

https://bobandberts.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Bob & Berts is a privately-held Northern Irish-founded hybrid coffee shop and casual food chain operating 20+ storefronts across Northern Ireland, Scotland, and England, serving all-day breakfast, lunch, dinner, and handcrafted beverages to general consumers via full restaurant-standard kitchens and digital click-and-collect.

Ownership category

akta.pro rank

Product category

Coffee Shop and Cafe Restaurant

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

Keywords

• Coffee shop chain
• Cafe restaurant
• Breakfast brunch menu
• Click and collect
• Gift card programme

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-store Food and Beverage Sales: Full-service restaurant model with handcrafted coffees, teas, breakfast, lunch, and dinner options. Freshly prepared to order in restaurant-standard kitchens.
2. Click & Collect / Online Ordering: Digital ordering through Vita Mojo platform for collection and delivery orders
3. Gift Cards: Gift card programme managed through Toggle platform

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bob & Berts operates a hybrid coffee shop and restaurant chain across 20+ physical storefronts in Northern Ireland, Scotland, and England, offering handcrafted coffees and teas alongside a restaurant-standard kitchen menu of freshly prepared to-order breakfast, lunch, and dinner. Complementary digital channels include online click-and-collect ordering via Vita Mojo, digital gift cards via Toggle, and an in-development loyalty mobile app, all anchored by seasonal menus, community charity partnerships, and local youth sports sponsorships at each store.

Product overview

Bob & Berts is a UK-wide coffee shop and cafe chain founded in 2013, operating a hybrid coffee-and-food concept with full restaurant-standard kitchens. The core offering includes handcrafted coffees, teas, and freshly prepared hot food spanning breakfast, lunch, and seasonal specials. The product portfolio consists of the main cafe/eatery format across 24+ locations in Northern Ireland, Scotland, and England, supplemented by online ordering and click & collect powered by Vita Mojo, gift cards via Toggle, and an upcoming loyalty app. The brand features signature items like Melters (premium milkshakes), Bob's Breakfast Club promotions, and rotating seasonal menus. The company also operates a compact coffee kiosk format launched in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Bob & Berts Cafe/Eatery Hybrid coffee shop and restaurant offering handcrafted coffees, teas, and freshly prepared hot food (breakfast, lunch, and seasonal menu items) from full restaurant-standard kitchens across 20+ UK storefronts. For individual consumers, families, students, professionals and tourists seeking quality coffee and food in a welcoming setting.
• Online Ordering and Click & Collect Digital ordering platform enabling customers to browse menus and pre-order food and drinks for collection at selected stores. Powered by Vita Mojo; available across all Bob & Berts locations for individual consumers.
• Gift Cards Digital and physical gift vouchers available for purchase via the Toggle platform, redeemable across all Bob & Berts locations; marketed as a gifting product for friends, family, teams and others.
• Bob's Breakfast Club Promotional breakfast offering at £2.50 per breakfast item with any regular or large drink, featuring Breakfast Brioche, Ham & Cheese Croissant and Breakfast Wrap in Northern Ireland and Scotland, and Breakfast Sandwich and Ham & Cheese Croissant in England. For consumers seeking affordable, classic breakfast and brunch treats.
• Melters Milkshakes Bob & Berts' signature milkshake range — Chocolate, Strawberries and Cream, Biscoff, and Milky Bar varieties — crafted with premium ice cream for a rich and velvety texture. Sold across all UK stores.
• Coffee Kiosk Format Compact coffee kiosk retail format launched in 2023 for serving coffee drinks on the go, complementing the full cafe and restaurant format; targets customers seeking quick takeaway coffee.
• Loyalty App Mobile loyalty application under development, announced as coming soon in May 2024, designed to reward and retain customers with loyalty points or rewards across the Bob & Berts estate.
• Hot Honey Summer Menu 2024 Seasonal summer menu line (May 2024) featuring loaded fries, wraps and a caesar salad with sweet and spicy hot honey chicken, designed to drive warm-weather footfall across all stores.
• Summer Coolers 2024 Seasonal summer beverage menu (May 2024) featuring Dragon fruit & Mango Cooler, Strawberry Cooler, Passionfruit & Lemon Iced Tea and Summer Elderflower Cooler across all UK stores.
• Autumn Delights 2023 Seasonal autumn food and beverage menu (October 2023) including Korean BBQ Chicken Loaded Fries, Korean BBQ Chicken Burger, Pulled Pork Quesadilla, Toffee Apple Pancakes, Pumpkin Spiced French Toast, Maple Spice Latte, S'mores Hot Chocolate and other autumn specials.
• Summertime Specials 2023 2023 seasonal summer menu featuring Classic Berry Granola, BLT toastie, Dragon fruit & Mango Iced Tea, multiple Fro-lo flavours, Cheese and Ham Sourdough Toastie, Breakfast Brioche, Posh Beans on Toast, Chicken Sizzler burger, Avocado and Halloumi Burger, and Chilli Caesar Salad.
• Christmas Menu 2023 Christmas seasonal food and beverage menu launched November 2023 spanning breakfast, lunch, loaded sides, festive hot chocolates and specialty festive lattes across all UK stores.

Quantifiable outcome

• Over £61,000 raised for Northern Ireland Hospice to date
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core and support.

• CHAS (Children's Hospices Across Scotland)coreOthersLong-term charity partner of Bob & Berts. Scottish stores have conducted multiple fundraising activities including Ben Nevis climb raising £1,500 and December lockdown fundraising of £6,229. CHAS provides full family support for babies, children and young people with life shortening conditions across Scotland.
• Northern Ireland HospicecoreOthersLong-term charity partner with £61,000 raised to date. Bob & Berts sponsored Elmer's Big Belfast Trail in support of Northern Ireland Hospice. Annual Christmas fundraising campaigns including Lights to Remember and Jingle all the Way initiatives.
• George Sports Academy / George Royal AcademycoreOthersCharity partner for Run The Race series of 10k/5k charity runs. 100% of entry fees go directly to the charity. George Royal Academy is a non-profit private school for underprivileged children in George, South Africa. Bob & Berts covers event costs to enable full bursaries for students.
• Vita MojocoreTechnology or IntegrationTechnology platform for online ordering, click-and-collect, delivery, and loyalty programmes. Used across all Bob & Berts locations.
• TogglecoreTechnology or IntegrationGift card platform for purchases, balances, and redemptions. Powers Bob & Berts gift card programme.
• FourthsupportTechnology or IntegrationHR and payroll platform for employee records, scheduling, absence management, and training records.
• TalossupportTechnology or IntegrationRecruitment management system including applications from job boards such as Indeed.
• MapalsupportTechnology or IntegrationLearning, training and compliance management platform used after employee onboarding.

Scale indicators11 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Costa Coffee: UK's largest coffee chain (~2,500+ UK stores) owned by Coca-Cola; competes head-to-head with Bob & Berts in every UK town it operates in and sets the competitive benchmark on price and menu breadth.
• Pret a Manger: UK high-street chain combining barista coffee with hot and cold food all day; directly competes with Bob & Berts' hybrid coffee-plus-restaurant model in town and city-centre locations.
• Starbucks: Global coffee chain with ~1,000 UK stores; competes on coffee quality, brand, and digital loyalty — relevant peer for understanding the standard Bob & Berts is benchmarked against.
• Greggs: UK high-street bakery-on-the-go chain (2,500+ stores) competing for breakfast and snack occasions; sets the price-value benchmark that constrains Bob & Berts' £2.50 Breakfast Club tier.

Direct peers

• Black Sheep Coffee: UK specialty coffee chain with ~70 stores emphasising single-origin coffee and food — comparable mid-size independent competitor with a similar regional-to-national scaling playbook.
• Joe & The Juice: Premium Scandinavian-origin coffee and juice chain expanding across the UK — comparable on lifestyle-brand positioning, food-and-drink menu breadth, and aspirational target demographic.
• 200 Degrees Coffee: UK specialty coffee roaster and cafe chain with ~20 stores across the Midlands and beyond — closely comparable in size, store count, and independent specialty positioning to Bob & Berts.
• Gail's Bakery: Fast-growing UK cafe-bakery chain (100+ stores) pairing specialty coffee with freshly prepared food in a community-anchored format — very close analogue to Bob & Berts' hybrid positioning and target customer.
• Caffè Nero: UK-founded coffee chain with ~600 UK stores serving handcrafted coffee alongside light food — the closest direct competitor to Bob & Berts in terms of cafe-first hybrid positioning and store-format scale.
• Coffee#1: Welsh-headquartered independent coffee chain with ~100 UK stores serving coffee alongside hot food — highly comparable on hybrid cafe model, regional origins, and multi-region expansion profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BobandBerts
• Facebookfacebook.com/bobandberts
• LinkedInuk.linkedin.com/company/bob-&-berts-artisan-coffee
• Instagraminstagram.com/bobandbertscoffee/?hl=en
• TikToktiktok.com/@bobandbertscoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob & Berts