SerpApi
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SerpApi firmographics
Firmographics- Name
- SerpApi
- Legal name
- SerpApi, LLC
- Website
- https://serpapi.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SerpApi industry classification
Industry- Product category
- Search Engine APIs
- NAICS
- Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Meta-Search & Search Aggregators (BPAMAAAC)
- akta.pro secondary industries
- Search Engines (BPAMAAAB), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
Keywords
Where SerpApi is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SerpApi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- API Subscription Plans: SerpApi generates revenue through tiered subscription plans (Free, Starter, Developer, Production, Big Data) that provide monthly search credits, throughput limits, and feature access. Higher tiers offer more searches per month, greater throughput, and premium features like U.S. Legal Shield.
- Usage-Based Additional Credits: Customers can purchase additional search credits beyond their plan limits through Extra Credits purchases.
- Enterprise Custom Plans: Enterprise customers receive custom pricing with tailored search volumes, throughput limits, and SLA guarantees based on their specific requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for developers to try the API |
| Subscription | Monthly | Entry-level paid plan for small projects |
| Subscription | Monthly | Most popular plan for professional developers |
| Subscription | Monthly | Business plan with production features |
| Subscription | Monthly | High-volume data needs |
| Subscription | Multi-year contract | Custom enterprise solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SerpApi product offering
Product offeringCore offering
SerpApi provides a real-time Search API that scrapes Google, Bing, Baidu, Yahoo, Yandex, DuckDuckGo, Amazon, YouTube, Walmart, Yelp, and dozens of other search engines and returns structured JSON results. Each request is executed in a full browser with automated CAPTCHA solving and routed through a global proxy network for accurate geolocated results, eliminating the need for customers to maintain their own scraping infrastructure. The platform is delivered via REST endpoints and SDKs in 10+ languages, with tiered monthly subscriptions, usage-based extra credits, and custom enterprise plans.
Product overview
SerpApi is a comprehensive search API platform providing structured data access across 50+ search engines and services. The core product is the Search API that scrapes and parses search results into clean JSON format, with each request running in a full browser with CAPTCHA solving. The platform offers dedicated APIs for major engines including Google (with specialized APIs for AI Mode, AI Overview, Maps, Shopping, Scholar, Images, Jobs, News, Trends, Finance, Flights, Hotels, Patents), Bing, Amazon, YouTube, Walmart, DuckDuckGo, Brave, and many more. Additional capabilities include MCP (Model Context Protocol) server for AI assistant integration, U.S. Legal Shield for legal protection, ZeroTrace Mode for privacy, Ludicrous Speed performance tiers, X-Ray for deep SERP analysis, Pixel Position for ad tracking, and Team Management for collaboration. The platform is SOC 2 Type II and ISO 27001 certified.
Differentiator
Problem solved
Functional benefit
Products and services
- SerpApi Search API (Core) Primary API service that scrapes and returns structured JSON search engine results from Google, Bing, Baidu, Yahoo, Yandex, DuckDuckGo, and dozens of other search engines. Each request runs in a full browser with automated CAPTCHA solving and is routed through a global proxy network for geolocated results. Designed for developers, SEO teams, AI/ML engineers, and enterprise data teams needing reliable real-time search data.
- Google AI Mode API API that enables users to track citations used by Google's AI Mode in responses, supporting measurement and optimization of content for AI-generated answers. Targeted at SEO professionals and AI/ML teams working with Google's AI search features.
- Bing Copilot API API for fetching AI-generated answers from Bing Copilot as structured JSON, including text blocks, images, and source links. Designed for AI applications and research teams integrating Bing's generative search responses.
- SerpApi MCP Server Model Context Protocol (MCP) server implementation that integrates SerpApi search capabilities with MCP-compatible AI clients such as Claude Desktop, VS Code, and Cursor, enabling AI assistants to perform live searches using a SerpApi subscription without custom tool implementation.
- SerpApi Postman Collection Official Postman collection covering 115+ SerpApi-supported engines, providing prefilled requests and saved response examples for faster API exploration and onboarding. Targeted at developers adopting SerpApi via Postman.
Quantifiable outcome
- 99.95% SLA guarantee with 100% penalty credit
- +1 more outcomes
Companies that use SerpApi
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
SerpApi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
SerpApi partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
SerpApi competitors and assessment
Company assessmentDirect peers
- ScraperAPI: ScraperAPI is a direct competitor offering a proxy-based web scraping API with similar developer-first, usage-based pricing and structured output. Both companies sell managed scraping infrastructure to developers and enterprises that need to bypass anti-bot measures.
- Diffbot: Diffbot provides AI-powered web data extraction APIs and a Knowledge Graph, including structured product, article, and search data. It overlaps with SerpApi on structured web data delivery for AI and enterprise intelligence applications.
- Oxylabs: Oxylabs provides enterprise-grade web intelligence products including SERP Scraper API, Web Scraper API, and residential/datacenter proxy networks. It targets the same SEO, market intelligence, and AI-training use cases as SerpApi with comparable product positioning.
- Apify: Apify is a cloud-based web scraping and automation platform with a marketplace of pre-built scrapers ("actors"). It competes directly with SerpApi for developer mindshare in programmatic web data extraction, particularly for search engine and e-commerce data.
- Zyte (formerly Scrapinghub): Zyte offers Scrapy Cloud, the Zyte API for automated web data extraction, and enterprise scraping services. It is a long-standing direct competitor in the managed web scraping market with overlapping developer and enterprise customer bases.
- Bright Data: Bright Data (formerly Luminati Networks) operates one of the largest proxy networks and web data platforms, offering scraping APIs, datasets, and proxy infrastructure directly competitive with SerpApi's browser-cluster approach for SERP and e-commerce data extraction.
Broad incumbents
- Bing Web Search API: Microsoft's official Bing Web Search API on Azure offers first-party structured search results and represents the incumbent, sanctioned alternative for the Bing portion of SerpApi's portfolio. Its feature gap with native SERP fidelity is exactly the wedge SerpApi exploits.
- Google Custom Search JSON API: Google's official Custom Search JSON API is the sanctioned alternative to SerpApi for accessing Google search results programmatically. It is rate-limited and lacks real-time SERP fidelity, making SerpApi the de facto substitute—Google itself is both incumbent and counterparty in the active lawsuit.
Others
- Perplexity: Perplexity is a named SerpApi enterprise customer building AI-native search. It is a downstream buyer of SerpApi's structured web data and a leading indicator of demand from AI search/agent applications, while also representing a long-term disintermediation risk.
Emerging players
- Ahrefs: Ahrefs is a SerpApi customer for SERP data but also operates its own crawler and SEO data platform, making it an adjacent competitor in SEO intelligence. The relationship is partially overlapping (both serve SEO use cases) and partially symbiotic (Ahrefs relies on SerpApi's search result parsing).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SerpApi social profiles
Digital presenceSerpApi compliance and trust
Trust signalCompliance3 records
SerpApi financial estimates
Financial estimateRevenue estimate
Valuation estimate
SerpApi leadership team
Management profileNumber of profiles
Profiles1 record
SerpApi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SerpApi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SerpApi
What does SerpApi do?
SerpApi provides a real-time Search API that scrapes Google, Bing, Baidu, Yahoo, Yandex, DuckDuckGo, Amazon, YouTube, Walmart, Yelp, and dozens of other search engines and returns structured JSON results. Each request is executed in a full browser with automated CAPTCHA solving and routed through a global proxy network for accurate geolocated results, eliminating the need for customers to maintain their own scraping infrastructure. The platform is delivered via REST endpoints and SDKs in 10+ languages, with tiered monthly subscriptions, usage-based extra credits, and custom enterprise plans.
Is SerpApi a public or private company?
SerpApi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SerpApi founded?
SerpApi was founded in 2016. It employs 11 to 50 people.
Where is SerpApi based?
SerpApi is headquartered in Austin, United States, in the North America region.
How does SerpApi make money?
Three revenue lines are on record. API Subscription Plans are the primary driver. The others are usage-Based Additional Credits and enterprise Custom Plans.
Who are SerpApi's main competitors?
Direct peers on record are ScraperAPI, Diffbot, Oxylabs, Apify, Zyte (formerly Scrapinghub) and Bright Data. Broad incumbents are Bing Web Search API and Google Custom Search JSON API. Perplexity is listed as an others. Ahrefs is listed as an emerging player.
Does SerpApi have an API?
Yes. SerpApi provides a comprehensive search API that scrapes and parses search engine results from Google, Bing, Baidu, Yandex, Yahoo, eBay, and more into structured JSON format. Each API request runs in a full browser, solves CAPTCHAs, and mimics human behavior to guarantee real-time, accurate results. The API supports geolocation targeting, various result types including Maps, Local, Shopping, Direct Answer, and Knowledge Graph. The API is available via REST endpoints at https://serpapi.com/search, with official SDKs available in Ruby, Python, JavaScript, Go, PHP, Java, Rust, .Net, Swift, C++, and CLI. Authentication is via private API key. Pricing tiers range from free (250 searches/month) to $275/month for 30,000 searches, with enterprise custom plans available. Developer documentation is at serpapi.com/search-api.
What industry is SerpApi in?
SerpApi's product category is Search Engine APIs. Its primary akta.pro industry code is BPAMAAAC, Meta-Search & Search Aggregators, with a secondary code of BPAMAAAB, Search Engines. Its NAICS code is 519290 and its SIC code is 7372.