Natural HR Limited
Natural HR Limited is a Birmingham-based HR software vendor founded in 2010 that provides technology-driven HR solutions. It operates as a small, founder-led private company in the United Kingdom HR technology market.
- Company typePrivate
- Founded2010
- HeadquartersBirmingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Natural HR Limited firmographics
Firmographics- Name
- Natural HR Limited
- Website
- https://naturalhr.com
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 1–10 employees
- Short description
- Natural HR Limited is a Birmingham-based HR software vendor founded in 2010 that provides technology-driven HR solutions. It operates as a small, founder-led private company in the United Kingdom HR technology market.
- Ownership category
- akta.pro rank
Natural HR Limited industry classification
Industry- Product category
- Human Resources Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industries
- HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), HRIS/HCM Managed Services & Support (BPAEAGAF)
Keywords
Where Natural HR Limited is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Natural HR Limited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Natural HR Limited product offering
Product offeringCore offering
Natural HR Limited provides cloud-based human resources software designed to bring the latest technology innovations to HR functions for UK employers. The platform supports core HR processes such as employee record management, absence tracking, and recruitment for small and mid-sized businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural HR Platform Cloud-based human resources software that brings technology innovations to HR functions — covering employee records, absence management, and recruitment — for UK small and mid-sized employers.
Companies that use Natural HR Limited
Customer profileIdeal customer profiles1 record
Natural HR Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Natural HR Limited competitors and assessment
Company assessmentDirect peers
- CIPHR: CIPHR is a UK-based HR, payroll, and talent software vendor focused on mid-market organizations. Comparable UK HRIS/HCM product positioning to Natural HR.
- BambooHR: BambooHR is a leading cloud HRIS/HCM platform serving small and mid-sized businesses with core HR, onboarding, and reporting. It is the most direct global comparable to Natural HR in product category and target customer.
- Personio: Personio is a European (Germany-based) all-in-one HRIS platform targeting SMBs with HR, recruiting, and payroll. It is the most direct European competitor to Natural HR in product scope and customer segment.
- HiBob: HiBob is a modern cloud HCM platform focused on mid-market companies globally. Directly comparable to Natural HR on HCM functionality and SaaS delivery model, with substantially greater scale.
- Cezanne HR: Cezanne HR is a UK-based HRIS provider serving mid-market and enterprise customers with core HR, absence, and self-service modules. Closest UK-domiciled direct peer to Natural HR.
- BrightHR: BrightHR is a UK-based HR and employment law software platform serving SMBs with HR, rostering, and people-management tools. Directly competes with Natural HR in the UK SMB HRIS market.
- Employment Hero: Employment Hero is an Australia-headquartered cloud HRIS/payroll/benefits platform expanding into the UK. Comparable SMB HRIS product and pricing model.
Broad incumbents
- Sage HR: Sage HR is the HRIS offering from Sage Group, a large UK-based accounting/payroll/HR software incumbent. Comparable core HRIS functionality but bundled within a much broader business software portfolio.
- Zoho People: Zoho People is the HRIS module of Zoho's broader business application suite. Directly comparable core HR functionality but distributed and priced as part of Zoho's massive portfolio, creating significant pricing pressure on smaller HRIS vendors like Natural HR.
Emerging players
- Workable: Workable is a global SMB-focused HR and recruiting platform with ATS and HRIS-like functionality. Adjacent rather than direct, but competes for the same UK SMB HR-tech wallet.
Market position
Customer concentration
Natural HR Limited social profiles
Digital presenceNatural HR Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natural HR Limited leadership team
Management profileNumber of profiles
Profiles2 records
Natural HR Limited funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natural HR Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natural HR Limited
What does Natural HR Limited do?
Natural HR Limited provides cloud-based human resources software designed to bring the latest technology innovations to HR functions for UK employers. The platform supports core HR processes such as employee record management, absence tracking, and recruitment for small and mid-sized businesses.
When was Natural HR Limited founded?
Natural HR Limited was founded in 2010. It employs 1 to 10 people.
Where is Natural HR Limited based?
Natural HR Limited is headquartered in Birmingham, United Kingdom, in the Europe region.
Who are Natural HR Limited's main competitors?
Direct peers on record are CIPHR, BambooHR, Personio, HiBob, Cezanne HR, BrightHR and Employment Hero. Broad incumbents are Sage HR and Zoho People. Workable is listed as an emerging player.
Does Natural HR Limited have an API?
No public API is recorded for Natural HR Limited.
What industry is Natural HR Limited in?
Natural HR Limited's product category is Human Resources Software. Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPACAKAC, HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt). Its NAICS code is 5182 and its SIC code is 7372.