90 Seconds

What 90 Seconds does

90 Seconds is a Singapore-headquartered video creation platform that connects enterprise brands with a global network of vetted Creator Partners for end-to-end video production. Founded circa 2010 (one internal source references 2012–2013 based on a 13-year tenure reference), the company operates a hybrid model combining a self-serve e-commerce-style ordering platform, an enterprise Operations Hub for managed production at scale, and a full-service AI Native Video Agency offering. Its core product architecture spans four service modules — 90 Plan (strategy/pre-production), 90 Shoot (on-location capture), 90 Edit (post-production), and 90 AI-Assisted (generative AI tools covering text-to-video, 40+ language voice-over, subtitles, AI-composed music, upscaling to 4K, and versioning) — unified by workflow features including Productize, Order, Match, Deliver, Content, Account (SSO/SCIM), and Wallets (budget management).

The company monetizes through project-based fees on standardized video products priced from $5,000 to $10,000 (e.g., Quick Customer Story ~$5,000, Event Film ~$7,000, Executive Testimonial ~$8,000, Product Launch ~$9,000, Brand Story ~$10,000), plus enterprise subscriptions with dedicated Customer Success teams, Account Management, onboarding, and Wallets-based budget controls. Distribution reaches 4,500+ enterprise brands — including PayPal, Amazon, Salesforce, Microsoft, Google, HSBC, LVMH, KPMG, EY, Bloomberg, Barclays, UBS, Cisco, HP, Primark, and Edelman — across 100+ countries with 12 regional offices, 1,500+ active cities, and 50,000+ videos delivered cumulatively. Compliance is anchored by SOC 2 Type 2 and GDPR certifications targeting procurement-grade buyers.

Name

90 Seconds

Legal name

90 Seconds

Website

https://90seconds.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

90 Seconds is a Singapore-based video creation platform connecting enterprises with 14,000+ vetted creators across 100+ countries, offering AI-assisted production, standardized video products, and enterprise workflow management for 4,500+ brands.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Custom Computer Programming Services (541511), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

Keywords

• Video production platform
• Creator network marketplace
• Enterprise video creation
• AI video generation
• Self-serve video production

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Project-based video production services with standardized products priced at fixed rates including customer stories ($5,000-$8,000), brand films ($10,000), product launches ($9,000), event coverage ($7,000), and feature deep-dives ($7,000). Production shoots range from $1,000 (one-person band) to $7,500 (high-end).
2. Enterprise Platform Subscriptions: Enterprise customers access the platform with dedicated Customer Success teams, Account Management, onboarding, productization services, and quarterly content planning. Includes multi-workspace architecture, shared brand assets, enterprise governance, and SSO.
3. AI-Assisted Services: Gen-AI services for auto-editing, localization, format adaptation, and bulk repurposing bundled with production services.
4. Wallets and Budget Management: Pre-loaded budget management per team, per quarter, per campaign with real currency (not abstract credits). Central control with local autonomy.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

90 Seconds operates an AI-native video creation platform that combines a global network of 14,000+ vetted Creator Partners across 100+ countries with proprietary generative AI tools to deliver end-to-end video production for brands. Its offering layers a Self-Serve Creation catalog (standardized video products at fixed prices), an Enterprise Operations Hub (multi-workspace governance, SSO/SCIM, wallets, workflow orchestration), and a full-service AI Native Video Agency that customers can brief and 90 Seconds delivers. Core production modules include 90 Plan (strategy/pre-production), 90 Shoot (on-location production), 90 Edit (post-production), and 90 AI-Assisted (auto-editing, localization, and repurposing).

Product overview

90 Seconds is a global video creation platform that offers a unified platform-plus-modules architecture combining Self-Serve Creation for self-service ordering, Enterprise Platform (Operations Hub) for large-scale management, and AI Native Video Agency for full-service delivery. The platform integrates four core production services—90 Plan (pre-production), 90 Shoot (on-location production), 90 Edit (post-production), and 90 AI-Assisted (generative AI tools)—powered by a vetted Creator Partners Network of 162k+ professionals across 100+ countries. Enterprise features include Productize, Order, Match, Deliver, Content, Account, and Wallets for end-to-end workflow management. Solutions are organized by team function (Internal Studios, Marketing Teams, Communications Leaders, CMO, Procurement) and content type (Event Videos, Customer Stories, Brand Films, Product Content, Thought Leadership, People & Culture). The platform serves 4,500+ enterprise brands including PayPal, Amazon, Salesforce, HP, KPMG, HSBC, LVMH, Microsoft, Google, and Bloomberg.

Differentiator

Problem solved

Functional benefit

Brands

• Self-Serve Creation: A self-service platform allowing customers to browse, order, and receive professional video delivered globally with the simplicity of e-commerce.
• Operations Hub
• AI Native Video Agency
• Real World Video Creation
• 90 Plan
• 90 Shoot
• 90 Edit
• 90 AI-Assisted

Products and services

• 90 Seconds Platform The core video creation platform that enables brands to create high-quality video content globally using a network of vetted Creator Partners, AI-assisted workflows, and end-to-end production management.
• Self-Serve Creation Self-service ordering system where teams browse a catalog of standardized video products, configure scope, and place orders with transparent pricing and guaranteed quality, without needing a sales call.
• Enterprise Platform (Operations Hub) Enterprise-grade video creation platform with multi-workspace architecture, shared brand assets, enterprise governance, SSO/SCIM, dedicated Customer Success teams, and Account Management for large organizations.
• AI Native Video Agency Full-service video creation offering where customers brief and 90 Seconds delivers end-to-end production, powered by an AI-driven platform and expert producers handling parsing, matching, editing, and localization.
• 90 Plan Strategy and pre-production service including briefing, talent sourcing, location scouting, and budget planning managed through the platform.
• 90 Shoot Real-world video production service in 100+ countries using vetted Creator Partners with local knowledge to deliver professional on-location video content.
• 90 Edit Post-production and finishing service including color grading, motion graphics, sound design, and revision rounds in a single workflow.
• 90 AI-Assisted Generative AI services for auto-editing, localization, format adaptation, and bulk repurposing, including text-to-video, voice-over generation, subtitling, B-roll generation, upscaling, and versioning.
• Creator Partners Network A vetted global network of 14,000+ (and up to 162k+) professional creators including directors, DOPs, editors, motion designers, and voice artists across 100+ countries for real-world content capture.
• Wallets Pre-loaded budget management system per team, region, and campaign with spending limits, expiry dates, low-balance alerts, and quarterly budgeting controls on the Operations Hub.
• Real World Creation Authentic real-world content capture service that uses real crews, real locations, and real stories by tapping local Creator Partners embedded in markets worldwide.
• Continuous Creation Always-on video production program offering productized formats, planned cadence, and a dedicated team for ongoing content needs.
• Mobile App (iOS + Android) Mobile application for approving shoots, reviewing edits, tracking delivery, and signing off on assets from anywhere with real-time notifications and on-the-go access to the asset library.
• Event Videos Multi-camera event video coverage including conference capture, same-day social cuts, post-event hero films, attendee interviews, and sponsor deliverables for conferences, summits, and corporate events.
• Customer Success Service Dedicated success team offering for enterprise accounts that onboards teams, productizes video needs, plans quarterly content, and ensures video production meets business goals.

Quantifiable outcome

• 3x faster delivery with AI-assisted workflows
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature10 records

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Lemonlight: On-demand video production marketplace connecting brands with vetted creators globally. Closest comparable to 90 Seconds in model, customer base (enterprise and SMB), and project-based pricing.
• VidMob: AI-powered creative analytics and video ad production platform serving enterprise brands. Comparable in targeting large advertisers, leveraging AI for creative optimization, and offering both self-serve and managed service motions.
• QuickFrame by MNTN: Video creative marketplace for performance advertisers, combining creator network with AI tools. Comparable in providing a managed creator marketplace for enterprise marketing teams producing digital video.
• Billo: UGC and creator-led video production platform for brands and ecommerce. Comparable in standardized product offerings, fixed pricing, and self-serve ordering for repeatable video formats.
• Superside: Subscription-based creative services platform covering design and video. Comparable in offering enterprise customers a managed service plus platform subscription for scalable creative production.

Emerging players

• Synthesia: AI avatar-based video generation platform for enterprise communications and training. Comparable as an enterprise video platform but competes via AI-generated video rather than human-captured footage.
• Runway: Generative AI video toolset for creators and brands. Comparable as an AI video creation platform; represents both a potential integration partner and a competitive threat to human-led production.
• Storykit: AI-driven video creation platform targeting enterprise content teams. Comparable in automating video production from text-based briefs and offering enterprise-scale governance features.
• Pictory: AI video creation tool for marketers repurposing long-form content into short videos. Comparable in offering AI-assisted video creation aimed at marketing teams, though smaller and more SMB-focused.

Broad incumbents

• Celtra: Creative automation and production platform for enterprise advertisers. Comparable in serving large brand advertisers with scalable creative production workflows, but with broader display and digital ad focus beyond video.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/90secondstv
• YouTubeyoutube.com/@90seconds
• Facebookfacebook.com/90Seconds.tv
• LinkedInlinkedin.com/company/90-seconds
• Instagraminstagram.com/90seconds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds6 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 90 Seconds