Yoyo Wallet
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Yoyo Wallet firmographics
Firmographics- Name
- Yoyo Wallet
- Legal name
- Yoyo Group
- Website
- https://yoyowallet.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Yoyo Wallet industry classification
Industry- Product category
- Customer Loyalty Platform
- akta.pro primary industry
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
- akta.pro secondary industry
- Embedded Wallets (Platforms & Marketplaces) (FSAMAEAM)
Keywords
Where Yoyo Wallet is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Yoyo Wallet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Loyalty Platform Services: Yoyo provides a modular loyalty platform for enterprises and small merchants, charging for platform access and loyalty program management. The platform powers personalised rewards at scale with bank card-linking technology.
- Gift Cards & Vouchers: Sale of gift cards and vouchers as part of the broader rewards ecosystem.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Yoyo Wallet product offering
Product offeringCore offering
Yoyo Wallet sells a modular, bank card-linked customer loyalty and rewards platform for retailers and merchants. Its four product modules — Retail Loyalty (enterprise), Small Merchant Loyalty, Retail Rewards, and Gift Cards & Vouchers — enable customers to earn and redeem rewards through their existing bank cards, WhatsApp, Google Wallet and Apple Wallet without downloading a separate app. The platform provides configurable loyalty rules, real-time campaign and float analytics, data-driven customer segmentation, and QR code redemption.
Product overview
Yoyo Rewards is a multi-module loyalty and rewards platform offering three distinct loyalty solutions: Retail Loyalty (enterprise-scale bank card-linked platform with advanced rules, rich insights, and smart targeting), Small Merchant Loyalty (frictionless card-as-loyalty solution with WhatsApp/Google/Apple Wallet integration and 3-minute onboarding), and Retail Rewards (instant WhatsApp rewards with dynamic campaigns). The platform also includes Gift Cards & Vouchers. All modules leverage bank card linking technology and provide real-time data insights, forming an integrated customer retention ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Loyalty
Companies that use Yoyo Wallet
Customer profileSegments4 records
Ideal customer profiles4 records
Yoyo Wallet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Yoyo Wallet partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Yoyo Wallet competitors and assessment
Company assessmentDirect peers
- Punchh: Enterprise loyalty platform for retail and restaurant chains with deep POS and card-linked integrations; competes head-to-head with Yoyo's Retail Loyalty module for large merchant contracts.
- Yotpo: Loyalty and reviews platform serving mid-market and enterprise retail/DTC brands; overlaps directly with Yoyo's enterprise and SMB loyalty offerings, especially around data-driven segmentation.
- Talon.One: Enterprise promotion and loyalty engine with a rules-based platform; competes with Yoyo's Advanced Loyalty Rules Engine and real-time targeting capabilities for enterprise retailers.
- Annex Cloud: Enterprise loyalty, referral, and customer engagement suite for omnichannel retailers; comparable to Yoyo's enterprise-grade modular platform targeting large retailers.
- LoyaltyLion: Shopify-native loyalty platform with points, referrals, and rewards; competes directly with Yoyo's SMB offering and shares the merchant-friendly onboarding ethos.
- Paytronix: Loyalty and engagement platform specialised in restaurants and convenience; overlaps with Yoyo's card-linking and gift card capabilities for similar verticals.
- Smile.io: SMB-focused loyalty and rewards platform primarily serving Shopify merchants; comparable to Yoyo's Small Merchant Loyalty product in targeting friction-light, self-serve loyalty.
Broad incumbents
- Square Loyalty (Block): SMB loyalty product bundled into Square's payments ecosystem; competes with Yoyo's Small Merchant module for SMB mindshare and offers bundled payments-plus-loyalty value.
- SessionM by Mastercard: Enterprise loyalty and CRM platform owned by Mastercard; competes with Yoyo at the top of the market and brings issuer relationships Yoyo lacks.
Emerging players
- Open Loyalty: Headless, API-first loyalty platform for composable commerce; partial overlap with Yoyo's modular platform and an emerging alternative for digital-native brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Yoyo Wallet social profiles
Digital presenceYoyo Wallet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoyo Wallet leadership team
Management profileNumber of profiles
Profiles5 records
Yoyo Wallet funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoyo Wallet M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoyo Wallet
What does Yoyo Wallet do?
Yoyo Wallet sells a modular, bank card-linked customer loyalty and rewards platform for retailers and merchants. Its four product modules — Retail Loyalty (enterprise), Small Merchant Loyalty, Retail Rewards, and Gift Cards & Vouchers — enable customers to earn and redeem rewards through their existing bank cards, WhatsApp, Google Wallet and Apple Wallet without downloading a separate app. The platform provides configurable loyalty rules, real-time campaign and float analytics, data-driven customer segmentation, and QR code redemption.
Is Yoyo Wallet a public or private company?
Yoyo Wallet is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yoyo Wallet founded?
Yoyo Wallet was founded in 2013. It employs 101 to 250 people.
Where is Yoyo Wallet based?
Yoyo Wallet is headquartered in London, United Kingdom, in the Europe region.
How does Yoyo Wallet make money?
Two revenue lines are on record. Loyalty Platform Services are the primary driver. The others are gift Cards & Vouchers.
Who are Yoyo Wallet's main competitors?
Direct peers on record are Punchh, Yotpo, Talon.One, Annex Cloud, LoyaltyLion, Paytronix and Smile.io. Broad incumbents are Square Loyalty (Block) and SessionM by Mastercard. Open Loyalty is listed as an emerging player.
Does Yoyo Wallet have an API?
No public API is recorded for Yoyo Wallet.
What industry is Yoyo Wallet in?
Yoyo Wallet's product category is Customer Loyalty Platform. Its primary akta.pro industry code is BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant), with a secondary code of FSAMAEAM, Embedded Wallets (Platforms & Marketplaces).