FSport
FSport AB is a Swedish sports media company operating Tippa.se, Trav.se, HockeyStakes.com, and Fans48.com to deliver qualified player traffic to licensed gaming operators in Sweden and the USA via performance-based affiliate marketing, with approximately 24% equity exposure to Aftermath Interactive AB.
- Company typePublic
- Founded2021
- HeadquartersHelsingborg, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What FSport does
FSport AB (publ) is a Swedish sports media and affiliate marketing company that operates a portfolio of digital gaming portals delivering qualified player traffic to licensed gaming operators. Founded in its current public-company form in 2021 and headquartered in Billdal, Sweden, the company is listed on Nasdaq First North Growth Market in Stockholm under the ticker FSPORT. Its core properties include Tippa.se (a Swedish sports betting guide with daily tips, expert analyses, and live streaming), Trav.se (Swedish horse racing betting portal), HockeyStakes.com (an English-language NHL betting portal targeting the US market under a New Jersey affiliate license), and Fans48.com (a multi-language global football fan service launched across seven European languages). FSport generates revenue primarily through performance-based affiliate commissions from licensed operators including PointsBet, BetMGM, DraftKings, FanDuel, Caesars and Bally, supplemented by advertising on Fans48 and one-time domain/IP monetization transactions.
The company is built on proprietary SEO-optimized publishing platforms and a multi-domain, multi-language architecture designed for scalable sports media operations. Following a strategic pivot in mid-2024 — in which FSport declined to renew its Swedish gaming licence and exited its B2C Daily Fantasy Sports and PoolX products — the business model has narrowed to media and affiliate revenue generation, with an additional strategic position via an approximate 24% equity stake in Aftermath Interactive AB, a Swedish game studio developing a poker game (Hands of Victory) for the US market via Steam. Recent platform investments include a long-term SEO partnership with European SEO specialist Magnus Bråth, daily 7-day-per-week live streaming on Tippa.se/live, and a betting-influencer collaboration with Sargon Rüya.
Despite operating across four distinct media properties and seven language markets, FSport is a micro-cap company with reported FY2025 net turnover of approximately 1.29 MSEK (~$130K) and a headcount of 1-10 employees. The combination of a lean cost base, monetizable media assets, non-operating equity exposure through Aftermath Interactive, and recurring affiliate arrangements with major US operators provides an asset-rich but revenue-thin profile, with growth dependent on converting the recently acquired Fans48 audience and expanding US affiliate relationships.
FSport firmographics
Firmographics- Name
- FSport
- Legal name
- FSport AB
- Website
- https://fsportgroup.se
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FSport AB is a Swedish sports media company operating Tippa.se, Trav.se, HockeyStakes.com, and Fans48.com to deliver qualified player traffic to licensed gaming operators in Sweden and the USA via performance-based affiliate marketing, with approximately 24% equity exposure to Aftermath Interactive AB.
- Ownership category
- akta.pro rank
FSport industry classification
Industry- Product category
- Sports Betting Media
- NAICS
- Gambling Industries (7132), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Affiliate, Media Buying & Performance Marketing for Sports Betting (MPAEACAH)
- akta.pro secondary industries
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Social/Creator-Led Sports Live Streaming & Watch-Alongs (MPAKAOAI)
Keywords
Where FSport is headquartered
LocationHeadquarters
- HQ city
- Helsingborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
FSport business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Affiliate Marketing / Performance-Based Traffic: FSport operates gaming portals (Tippa.se, Trav.se, HockeyStakes.com) offering performance-based affiliate marketing to licensed gaming operators in Sweden and USA. The company earns commissions for sending qualified player traffic to operator partners.
- Advertising Revenue: Fans48 generates revenue through refined, non-intrusive advertising placements. The platform serves as a traffic driver to the company's other services while generating advertising income.
- Technology/IP Monetization: FSport sold its Daily Fantasy Sports technology platform to Aftermath Interactive for approximately 4 MSEK in equity (approximately 24% ownership stake), with additional potential earnouts.
- Domain Asset Sales: Realized value through sale of domain assets including 1x2.se domain sold to Paf for 10 MSEK, providing liquidity for operations and future investments.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
FSport product offering
Product offeringCore offering
FSport AB operates a portfolio of digital sports media portals — Tippa.se (sports betting guide), Trav.se (horse racing), HockeyStakes.com (NHL betting), and Fans48.com (global football) — that deliver expert betting tips, analyses, video content, and prediction games to sports fans. The company monetizes the resulting consumer traffic via performance-based affiliate marketing commissions from licensed gaming operators in Sweden and the United States, supplemented by advertising and selected technology/domain transactions.
Product overview
FSport operates a portfolio of digital sports media platforms and gaming portals. The core offering includes Tippa.se (leading Swedish sports betting guide with video streaming), Trav.se (horse racing betting portal), and HockeyStakes.com (NHL-focused US market portal). The company expanded internationally with Fans48, a multi-language football fan service covering major European leagues. Media operations deliver player traffic through performance-based affiliate marketing to licensed gaming operators in Sweden and the US. FSport also holds a significant stake in Aftermath Interactive AB (24%) developing poker games. The company previously operated Daily Fantasy Sports and PoolX games but divested these assets, now focusing on affiliate media and owned media content including live streaming video.
Differentiator
Problem solved
Functional benefit
Products and services
- Tippa.se One of Sweden's largest guides for sports betting and odds, providing daily betting tips, expert analyses, odds comparisons, community features, and integrated live streaming. Designed as a community platform for Swedish sports and gaming enthusiasts, positioned as the flagship consumer media property of FSport.
- Trav.se One of Sweden's largest resources for horse racing betting, offering daily betting tips with place and win bets from horse races in Sweden and internationally. Targets Swedish horse racing (trav) enthusiasts and serves as a traffic source for licensed gaming operators.
- HockeyStakes.com Gaming portal focused on NHL betting with expert analyses and tips, targeting the North American gaming market through an affiliate license in New Jersey. Delivers qualified hockey betting traffic to licensed US gaming operators.
- Fans48 Global web service for football fans providing club-focused content including tables, match data, and schedules across Premier League, La Liga, Serie A, Bundesliga, Ligue 1, and Allsvenskan. Built for scalability with multi-language support and monetized via refined, non-intrusive advertising placements.
- Tippa.se/live Video Section Proprietary video section integrated into Tippa.se offering daily live streams with expert analyses, betting tips, and sports discussions covering football, hockey, and horse racing. Distributed both on the owned platform and via Twitch, YouTube, Facebook, and LinkedIn for expanded reach and monetization.
- VM-tips (World Cup Prediction Game) Free prediction contest ahead of the FIFA World Cup 2026, open to all participants at vm.tippa.se. Players predict match winners and earn points calculated based on odds, rewarding upsets more than safe picks. Drives audience engagement and traffic across FSport's media ecosystem.
- FSport Free (via TV4/Fotbollskanalen) Free-to-play fantasy sports product delivered through a partnership with TV4/Fotbollskanalen to Sweden's largest football site, exposing FSport's gaming technology to a major Swedish football audience.
Quantifiable outcome
- ~20,000 unique visitors per month organically for Swedish portals
- +2 more outcomes
Companies that use FSport
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
FSport technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
FSport partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Sargon RüyaminorStreaming collaboration with prominent betting expert 'Giganten' for expert analyses, betting tips and insights on Tippa.se and Twitch, covering Allsvenskan, European leagues and World Cup.
- Player FoundminorAftermath Interactive partnership with UK influencer agency Player Found for Hands of Victory marketing. Player Found will activate its gaming influencer network for game introduction, concluding with tournament on Challengermode with 200+ players.
- LeoVegasminorRecurring video broadcast partnership for hockey content on Tippa.se. LeoVegas sponsors FSport's video streams featuring hockey expert content, providing stable long-term partnership for Tippa.se's video expansion.
- Aftermath Interactive ABcoreFSport sold its Daily Fantasy Sports technology platform to Aftermath Interactive for approximately 4 MSEK in new shares, acquiring approximately 24% ownership stake. FSport also provided 1 MSEK loan to Aftermath. Strategic partnership positions FSport in the skill gaming market targeting ~15 billion USD market. Aftermath is developing poker game 'Hands of Victory' for Steam launch in the US market.
- Paf (Åland Gaming)minorDomain sale of 1x2.se to the Åland-based gaming company Paf for 10 MSEK cash. Sale completed April 2025, providing FSport with liquidity while Paf acquired premium domain and brand.
- Magnus BråthcoreLong-term SEO collaboration with Magnus Bråth, one of Europe's leading SEO specialists and author of Sweden's best-selling SEO book. The agreement covers traditional SEO work and AI-based content production. Contract value is SEK 400,000 first year (paid via 5M shares at SEK 0.08), SEK 600,000 plus up to SEK 400,000 performance-based second year. After the latest rights issue, Magnus Bråth is also a shareholder.
- CoolbetminorCollaboration for EM-tips fantasy product and championship guide during Euro 2024. Coolbet partnered with FSport for the free-to-play prediction game on 1x2.se, combining FSport's gaming technology with Coolbet's market presence.
- PointsBet (USA)coreCooperation agreement with PointsBet for New Jersey, New York, Illinois and Iowa markets. FSport operates as licensed affiliate sending player traffic to PointsBet under their licenses. Estimated to generate performance-based affiliate revenue from Q1 2023.
- TV4/FotbollskanalenminorFantasy Sports agreement to provide FSport Free gaming product and Daily Fantasy Sports platform to Fotbollskanalen.se, Sweden's largest football site with 650,000 weekly unique visitors. TV4 promotes games under its new DFS brand covering major tournaments and leagues.
Scale indicators10 records
Recent moves11 records
Expansion highlights6 records
FSport competitors and assessment
Company assessmentDirect peers
- Raketech: Nordic-listed affiliate marketing company specializing in iGaming and sports betting lead generation — overlaps with FSport's Swedish-rooted affiliate media strategy.
- Catena Media: Listed Swedish/Malta-based affiliate marketing company focused on sports betting and iGaming, generating revenue through performance-based affiliate traffic to licensed operators — directly comparable business model and geography to FSport.
- Better Collective: Danish-headquartered sports betting media and affiliate platform operating multiple betting guide and tipster sites worldwide — closely mirrors FSport's content-and-affiliate approach at significantly larger scale.
- Gambling.com Group: US-listed performance marketing company for online gambling, operating sports betting and casino comparison/affiliate sites — direct peer in the sports-betting affiliate and comparison vertical.
- Oddschecker: UK-based odds comparison and sports betting affiliate platform, similar in concept to Tippa.se/Trav.se as a content-led, comparison-driven destination for sports bettors.
- XLMedia: Digital media and affiliate marketing company with sports betting and gaming verticals — comparable performance-based affiliate revenue model serving licensed operators.
Broad incumbents
- Sportradar: Global sports data and betting technology provider offering odds, feeds and integrity services to sportsbooks; adjacent incumbent whose products and content underly the betting ecosystem FSport monetizes.
- Kambi Group: Sportsbook platform and technology provider to operators like DraftKings and Caesars — sits one layer upstream of FSport in the value chain, supplying the operators to which FSport sends affiliate traffic.
- Svenska Spel: Swedish state-owned licensed gaming operator providing odds, horse racing (trav) and betting products — relevant incumbent that competes for the same Swedish bettor audiences FSport targets via Tippa.se and Trav.se.
Others
- TV4 Group (Telia): Sweden's largest commercial broadcaster, which partnered with FSport for fantasy sports on Fotbollskanalen.se — comparable as a sports media property and partnership counterpart rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
FSport social profiles
Digital presenceFSport compliance and trust
Trust signalCompliance2 records
FSport financial estimates
Financial estimateRevenue estimate
Valuation estimate
FSport leadership team
Management profileNumber of profiles
Profiles10 records
FSport subsidiaries and ownership
Company hierarchySubsidiaries1 record
FSport funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FSport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FSport
What does FSport do?
FSport AB operates a portfolio of digital sports media portals — Tippa.se (sports betting guide), Trav.se (horse racing), HockeyStakes.com (NHL betting), and Fans48.com (global football) — that deliver expert betting tips, analyses, video content, and prediction games to sports fans. The company monetizes the resulting consumer traffic via performance-based affiliate marketing commissions from licensed gaming operators in Sweden and the United States, supplemented by advertising and selected technology/domain transactions.
Is FSport a public or private company?
FSport is a public company. It is classified as public and is currently operating.
When was FSport founded?
FSport was founded in 2021. It employs 1 to 10 people.
Where is FSport based?
FSport is headquartered in Helsingborg, Sweden, in the Europe region.
How does FSport make money?
Four revenue lines are on record. Affiliate Marketing / Performance-Based Traffic is the primary driver. The others are advertising Revenue, technology/IP Monetization and domain Asset Sales.
Who are FSport's main competitors?
Direct peers on record are Raketech, Catena Media, Better Collective, Gambling.com Group, Oddschecker and XLMedia. Broad incumbents are Sportradar, Kambi Group and Svenska Spel. TV4 Group (Telia) is listed as an others.
Does FSport have an API?
No public API is recorded for FSport.
What industry is FSport in?
FSport's product category is Sports Betting Media. Its primary akta.pro industry code is MPAEACAH, Affiliate, Media Buying & Performance Marketing for Sports Betting, with a secondary code of MPAEAMAA, Sportsbook Affiliate & Comparison Sites. Its NAICS code is 7132 and its SIC code is 7990.