ASAP

What ASAP does

ASAP (asaptaste.com) is a Moscow-headquartered, mobile-first platform company that operates a portfolio of consumer and B2B products centred on office workers in Moscow's Belorusskaya, Mayakovskaya and Moscow City (Сити) business districts. The consumer-facing iOS and Android app (id 1039381232 / asap.android) lets office workers discover local venues, order lunch delivery, accumulate cross-venue loyalty points, and unlock district perks via the Resident Card program. On the supply side, ASAP operates ASAP 360 — a tiered vendor CRM SaaS (Bravo $65/mo, Mojo $157/mo per location) that combines loyalty, feedback, push updates, in-app chat and gamified activities — alongside a free ASAP Rewards entry tier designed to upsell venues into the paid CRM.

The underlying technology stack is a cross-platform consumer and merchant mobile application backed by a vendor web portal (vendor.asaptaste.com) that integrates CRM, a loyalty engine with QR-code and receipt scanning, push notifications, real-time device location services and analytics. Beyond software, ASAP runs physical operations: an in-house electric-scooter courier network powers ASAP Lunch (a 15% commission office-lunch marketplace); ASAP Foodstation delivers curated micro-kiosks stocked from 100+ suppliers (VkusVill, Perekrestok, METRO, Food City Moscow) into office kitchens; and ASAP Office / Коллектив sells corporate nutrition and wellness programs (10,000 ₽ group intensives, 15,000 ₽ per-employee lab work, 20,000 ₽/employee/month follow-up plans). Revenue is diversified across USD SaaS subscriptions, marketplace commissions, ruble-denominated Resident Card subscriptions (690 ₽/mo) and managed services, with reported scale of 70,000 app users, 3,000,000+ loyalty scans and 200+ businesses served.

Name

ASAP

Legal name

ASAP

Website

https://asaptaste.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ASAP (asaptaste.com) operates a Moscow-based mobile platform serving office workers and local venues across the Belorusskaya, Mayakovskaya and Moscow City business districts with venue CRM SaaS (ASAP 360), office-lunch delivery (ASAP Lunch), in-office food micro-kiosks (Foodstation), a district perks subscription (Resident Card) and corporate wellness programs (Коллектив).

Ownership category

akta.pro rank

Product category

Restaurant Loyalty Platform

NAICS

Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

akta.pro secondary industries

Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ), Appointment Scheduling & Reservation Management (HSACAIAG)

Keywords

• Restaurant loyalty platform
• Mobile food ordering
• Office lunch delivery
• Hospitality customer management
• Office food service

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. ASAP 360 SaaS subscriptions: Monthly recurring SaaS fees from local businesses subscribing to the all-in-one CRM + Rewards + Feedback + Updates + Activities platform. Bravo plan $65/mo per location ($28/mo per additional location); Mojo plan $157/mo per location ($36/mo per additional location); two-month free trial of premium Mojo features, then paid.
2. ASAP Rewards freemium: Free-forever baseline rewards program that drives venue acquisition and is upsold into ASAP 360 paid tiers.
3. ASAP Lunch marketplace commission: 15% commission on each pre-ordered lunch delivered to Moscow offices; venues unwilling to absorb the full 15% instead pass the 7% gap to the buyer as a markup. ASAP also operates the courier network (electric scooters) for last-mile delivery.
4. Resident Card subscriptions: Monthly subscription (690 ₽/mo) for office workers in Belorusskaya, Mayakovskaya and Moscow City districts unlocking perks at nearby partner venues; first year free for early adopters.
5. Foodstation managed office food service: ASAP-managed in-office micro-kiosks with curated assortment from 100+ suppliers; revenue from per-item sales (company-paid or employee self-pay via scanner + bank terminal) plus optional refrigerator and equipment leasing.
6. Коллектив corporate nutrition and wellness services: Professional services: 10,000 ₽ 'Healthy Office' group intensive; 15,000 ₽ per employee for surveys and 18-marker lab work; follow-up plans from 20,000 ₽ per employee per month with 24/7 nutritionist and trainer support.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels5 records

Core offering

ASAP operates a Moscow-based mobile-app restaurant and lifestyle platform that combines a consumer discovery and ordering app with a vendor CRM/loyalty SaaS (ASAP 360), a free loyalty program (ASAP Rewards), an office-lunch delivery marketplace (ASAP Lunch), a district perks subscription (Resident Card), managed in-office food stations (Foodstation) and a corporate wellness program (Коллектив). It connects local hospitality venues with office workers in Moscow's Belorusskaya, Mayakovskaya and Moscow City business districts.

Differentiator

Problem solved

Functional benefit

Brands

• ASAP 360: All-in-one CRM, rewards, feedback, activities and updates system for local businesses to manage customer relations.
• ASAP Rewards
• ASAP Lunch
• ASAP Resident Card
• ASAP Foodstation
• ASAP Office (Коллектив)

Products and services

• ASAP 360

Quantifiable outcome

• 2x increase in per-customer revenue for venues using ASAP Rewards
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Torro GrillminorChannel Partner/ Reseller/ DistributorRestaurant partner on the ASAP Lunch platform; delivers pre-ordered lunches via ASAP couriers to offices around Belorusskaya, Mayakovskaya and City at a 15% commission. Listed Коллектив menu prices 350 ₽ / 590 ₽. Also offers a Resident Card -30% breakfast perk.
• Cheese ConnectionminorChannel Partner/ Reseller/ DistributorRestaurant partner on ASAP Lunch (menu prices 390 ₽ / 490 ₽) and a Resident Card partner offering -20% on the entire menu to Belorusskaya/Mayakovskaya cardholders.
• Upside Down CakeminorChannel Partner/ Reseller/ DistributorRestaurant/bakery partner on ASAP Lunch (menu prices 290 ₽ / 490 ₽) and a Foodstation supplier (eggs Benedict 380 ₽, chia porridge 380 ₽).
• Osteria della Piazza BiancaminorChannel Partner/ Reseller/ DistributorRestaurant partner on ASAP Lunch delivering to nearby offices around Belorusskaya and City; listed Коллектив menu price 590 ₽.
• Траттория Mozza (Trattoria Mozza)minorChannel Partner/ Reseller/ DistributorRestaurant partner on ASAP Lunch; listed Коллектив menu prices 380 ₽ / 570 ₽.
• Magnum Wine BarminorChannel Partner/ Reseller/ DistributorRestaurant partner on ASAP Lunch; listed Коллектив menu prices 310 ₽ / 620 ₽.
• Soul in the bowlminorChannel Partner/ Reseller/ DistributorRestaurant supplier to ASAP Foodstation, providing shrimp poke bowls (400 ₽) for office food-station menus.
• Чан Чан (Chan Chan)minorChannel Partner/ Reseller/ DistributorRestaurant supplier to ASAP Foodstation, providing fried noodles with chicken (310 ₽) for office food-station menus.
• Вкусвилл (VkusVill)coreOthersGrocery retailer whose products stock the ASAP Foodstation office micro-kiosk assortment, alongside Perekrestok and METRO.
• Перекрёсток (Perekrestok)coreOthersGrocery retailer whose products stock the ASAP Foodstation office micro-kiosk assortment, alongside VkusVill and METRO.
• METROcoreOthersWholesale retailer whose products stock the ASAP Foodstation office micro-kiosk assortment, alongside VkusVill and Perekrestok.
• Фудсити (Food City Moscow)coreOthersLargest wholesale food market in Moscow where ASAP's selectors (e.g., Farrukh for fruits, Ali for nuts and dried fruits) personally source inventory for Foodstation deliveries.
• Rock the CycleminorGTM or Marketing PartnerLocal cycle studio offering a free first class to ASAP Resident Card holders in the Belorusskaya/Mayakovskaya district as a Resident Card perk.
• Nailon studiominorGTM or Marketing PartnerBeauty salon offering 500 bonus points toward makeup services to ASAP Resident Card holders.
• Trib 3minorGTM or Marketing PartnerCrossfit studio offering a free first class to ASAP Resident Card holders in the Belorusskaya/Mayakovskaya district.
• CremaminorGTM or Marketing PartnerCoffee shop offering a free coffee to ASAP Resident Card holders.
• Apple App StorecoreOEM/ Whitelabel/ Licensing PartnerDistribution platform hosting the ASAP consumer and venue-manager iOS application (App Store id 1039381232).
• Google PlaycoreOEM/ Whitelabel/ Licensing PartnerDistribution platform hosting the ASAP Android application (package asap.android).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Samokat (Samokat.ru): Leading Russian quick-commerce grocery delivery operator with dark stores across Moscow business districts. Direct competitor to ASAP Foodstation for in-office snacks, fruits and ready meals, with materially larger courier infrastructure and funding.
• VkusVill: Russian healthy-eating grocery chain that both supplies ASAP Foodstation and operates its own office and home delivery. A hybrid supplier/competitor that could bypass ASAP by serving office workers directly.
• Delivery Club: Major Russian food delivery marketplace (VK-owned) covering Moscow offices and beyond. Competes head-on with ASAP Lunch for pre-order office meals, and overlaps with ASAP Foodstation through its dark-store / q-commerce logistics build-out.
• Yandex Eda (Yandex Food): Russia's dominant on-demand food delivery aggregator owned by Yandex, operating restaurant and grocery delivery across Moscow business districts. Overlaps directly with ASAP Lunch and competes for the same office-worker lunch demand, but at vastly greater scale and capital base.

Direct peers

• Loystar: Russian SaaS loyalty platform offering mobile stamp cards, cashback and CRM tools to local SMBs. The closest direct competitor to ASAP Rewards / ASAP 360, targeting the same Moscow café and restaurant segment.
• UDS Game: Cross-vertical customer loyalty and CRM SaaS widely used by Russian SMB restaurants and services. Competes for the same venue-side wallet share as ASAP 360 and ASAP Rewards, with a freemium tier and mobile-app-based rewards.
• Plazius: Restaurant CRM, loyalty and mobile-marketing platform used by chains and independent venues in Russia and CIS. Overlaps with ASAP 360's CRM + rewards + push functionality for hospitality SMBs.

Regional players

• Foody (Russia): Regional office-lunch and corporate food-delivery operator in CIS markets (notably Georgia) with a similar office-district lunch marketplace model. Useful cross-region comparable for ASAP's potential expansion outside Moscow.

Emerging players

• Prime Hill (FoodTech): Russian foodtech venture builder that has incubated office-catering and corporate food-service concepts. Comparable to ASAP's B2B office lunch and Foodstation lines as a fellow emerging Moscow-focused office food operator.

Others

• Performance Foodservice / METRO Corporate: Wholesale food supplier (METRO) that supplies ASAP Foodstation inventory. Adjacent ecosystem participant that could disintermediate ASAP by selling direct corporate wellness/office snack programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asap.moscow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP