CREMA
- Company typePrivate
- Founded2012
- HeadquartersSeongdong, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
CREMA firmographics
Firmographics- Name
- CREMA
- Legal name
- CREMA
- Website
- https://cre.ma
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CREMA industry classification
Industry- Product category
- E-commerce Review Marketing SaaS
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where CREMA is headquartered
LocationHeadquarters
- HQ city
- Seongdong
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
CREMA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Platform Fees): CREMA operates as a B2B SaaS platform charging shopping mall operators subscription fees for access to its review management, size recommendation, product recommendation, and market insight tools. Pricing varies by plan tier with premium features (e.g., KakaoTalk brand account chatbot) available on premium plans.
- Review Integration Services (부가 서비스): Paid add-on services for integrating reviews from external e-commerce platforms (Naver SmartStore, Coupang, Musinsa, etc.) into the shopping mall. Separate charges apply for 'historical review integration' (one-time) and 'daily review integration' (recurring).
- Chatbot Messaging Fees: After initial free allocation of 1,000 chatbot messages, additional messages are charged at KRW 11 per message.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
CREMA product offering
Product offeringCore offering
CREMA provides an AI-powered review marketing SaaS platform for e-commerce shopping mall operators. It collects, manages, and analyzes customer reviews from 12+ Korean e-commerce platforms (Naver SmartStore, Coupang, Musinsa, etc.), and offers four integrated services: CREMA REVIEW (review collection and analysis), CREMA FIT (AI size recommendation using 34M body measurement data points), CREMA TARGET (personalized product recommendation), and CREMA INSIGHT (competitive market intelligence). The platform is sold to online shopping mall operators as a subscription-based software tool to increase purchase conversion, reduce returns, and improve customer experience.
Product overview
CREMA is an AI review marketing platform offering four integrated core products: CREMA REVIEW (review collection, management, and analysis), CREMA FIT (AI size recommendation), CREMA TARGET (personalized product recommendation), and CREMA INSIGHT (competitive market analysis). These products share a unified admin dashboard and leverage a combined data asset of 34 million body/product measurements and 30 million annual reviews from 2,200+ shopping malls. CREMA REVIEW serves as the foundational product, collecting reviews via KakaoTalk chatbot, external platform sync, and popup prompts; its data feeds into AI-powered review analysis and the recommendation engine in CREMA TARGET; CREMA FIT uses body measurement data and size feedback from reviews; CREMA INSIGHT synthesizes competitive intelligence from the same review data lake. Additional modules include AI Review Manager, AI Review Summary, CREMA Chatbot, Review Boost-up Campaign, and Best Widget.
Differentiator
Problem solved
Functional benefit
Brands
- CREMA REVIEW (크리마 리뷰): AI-powered review marketing platform for e-commerce shopping malls. Analyzes customer review data to help shopping malls grow by managing reviews, recommending products, and providing business insights.
- CREMA FIT (크리마 핏)
- CREMA TARGET (크리마 상품 추천)
- CREMA INSIGHT (크리마 인사이트)
Products and services
- CREMA REVIEW (크리마 리뷰)
Quantifiable outcome
- Size exchange/return rates decrease by 18% on average after implementing CREMA Fit
- +6 more outcomes
Companies that use CREMA
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
CREMA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability11 records
Feature8 records
CREMA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Naver SmartStore (네이버 스마트스토어)coreCREMA integrates with Naver SmartStore to synchronize customer reviews bidirectionally or unidirectionally into shopping mall websites. This is a paid add-on service enabling SmartStore operators to leverage their existing review assets on their own e-commerce sites.
- Coupang (쿠팡)coreCREMA integrates with Coupang to pull reviews from Coupang product pages into shopping mall websites. Available as a paid add-on service (separate payment required).
- Musinsa (무신사)coreCREMA integrates with Musinsa to enable cross-platform review synchronization for fashion and lifestyle products.
- Zigzag Beauty (지그재그 뷰티)coreCREMA enables bidirectional review sync between shopping malls and Zigzag's beauty category (직잭뷰티). Beauty category sellers on Zigzag can use CREMA to link reviews across platforms.
- Brandi (브랜디)coreCREMA enables bidirectional review sync with Brandi, a fashion platform targeting MZ generation women (4 out of 5 women in their 20s use Brandi).
- Lookpin (룩핀)coreCREMA enables bidirectional review synchronization with Lookpin, a rapidly growing men's fashion app. Customers using Lookpin integration saw 10% higher purchase conversion rates.
- Naver Pay (카카오페이)coreCREMA supports Naver Pay review integration, allowing Naver Pay purchase reviews to be displayed on shopping mall websites.
- WhatTime (whattime.co.kr)coreWhatTime provides CREMA's 1:1 customized consulting booking platform, enabling prospective and existing customers to schedule consultation meetings with CREMA's sales team.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
CREMA competitors and assessment
Company assessmentDirect peers
- Stamped.io: Reviews, loyalty, and referrals platform built for Shopify and e-commerce merchants. Comparable to CREMA Review in review collection, sentiment scoring, and widgeting, plus loyalty points allocation similar to CREMA's automated reward calculations.
- Yotpo: Global B2B SaaS platform for reviews, ratings, visual marketing, and SMS marketing serving e-commerce merchants. Directly comparable to CREMA in its review collection, AI sentiment analysis, and product recommendation capabilities, though operating globally rather than Korea-specific.
- PowerReviews: Enterprise UGC and ratings-and-reviews platform focused on product ratings, Q&A, and review collection for large retailers. Overlaps with CREMA's AI review analysis, syndication, and curated widget offerings, though predominantly US-market focused.
- Trustpilot: Consumer-facing review platform with a B2B SaaS offering for merchants to collect, manage, and display verified reviews. Comparable to CREMA Review's review collection, widgeting, and trust-signal display functionality for e-commerce operators.
- Okendo: Shopify-focused customer review and UGC platform with AI-powered review summaries, video reviews, and product recommendations. Highly comparable to CREMA's review collection, AI summary, and product recommendation toolkit for e-commerce merchants.
- Bazaarvoice: Enterprise review and user-generated content platform serving global retail and CPG brands with syndication networks across retailers. Comparable to CREMA's external review integration layer and AI-driven review analysis capabilities at enterprise scale.
Emerging players
- Bold Commerce: E-commerce conversion rate optimization and personalization platform with AI-powered product recommendations and merchandising. Adjacent peer comparable to CREMA Target's recommendation engine and personalization-driven conversion uplift metrics.
- Loox: Photo reviews platform for Shopify merchants with AI-powered review display and product recommendations. Adjacent peer with focus on visual reviews comparable to CREMA's photo/video review collection and excellence scoring.
Regional players
- Channel Talk (Channel.io): Korean CRM, live chat, and marketing automation platform serving e-commerce and DTC brands, with overlapping capabilities in customer engagement and KakaoTalk-based messaging. Comparable as a regional Korean SaaS peer in the e-commerce marketing stack, though more focused on CS/CRM than review data.
Broad incumbents
- Naver SmartStore (built-in seller tools): Naver's flagship Korean e-commerce marketplace that ships native review and seller-tool features and acts as CREMA's primary integration partner. Comparable as a potential competitor or partner depending on whether Naver chooses to expand native AI review tools or remain an integration surface for CREMA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CREMA social profiles
Digital presenceCREMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
CREMA leadership team
Management profileNumber of profiles
Profiles1 record
CREMA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CREMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CREMA
What does CREMA do?
CREMA provides an AI-powered review marketing SaaS platform for e-commerce shopping mall operators. It collects, manages, and analyzes customer reviews from 12+ Korean e-commerce platforms (Naver SmartStore, Coupang, Musinsa, etc.), and offers four integrated services: CREMA REVIEW (review collection and analysis), CREMA FIT (AI size recommendation using 34M body measurement data points), CREMA TARGET (personalized product recommendation), and CREMA INSIGHT (competitive market intelligence). The platform is sold to online shopping mall operators as a subscription-based software tool to increase purchase conversion, reduce returns, and improve customer experience.
Is CREMA a public or private company?
CREMA is a private company. It is classified as venture growth investor backed and is currently operating.
When was CREMA founded?
CREMA was founded in 2012. It employs 11 to 50 people.
Where is CREMA based?
CREMA is headquartered in Seongdong, South Korea, in the Asia region.
How does CREMA make money?
Three revenue lines are on record. SaaS Subscription (Platform Fees) is the primary driver. The others are review Integration Services (부가 서비스) and chatbot Messaging Fees.
Who are CREMA's main competitors?
Direct peers on record are Stamped.io, Yotpo, PowerReviews, Trustpilot, Okendo and Bazaarvoice. Emerging players are Bold Commerce and Loox. Channel Talk (Channel.io) is listed as a regional player. Naver SmartStore (built-in seller tools) is listed as a broad incumbent.
Does CREMA have an API?
No public API is recorded for CREMA.
What industry is CREMA in?
CREMA's product category is E-commerce Review Marketing SaaS. Its primary akta.pro industry code is HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization), with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541810 and its SIC code is 7310.