GIM - Digital Truck

Name

GIM - Digital Truck

Legal name

eJogajog Limited

Website

https://gim.com.bd

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Freight Marketplace

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

Spot Load Boards (Open Marketplace) (TLAEAJAA)

Keywords

• Freight marketplace
• Truck booking platform
• Logistics software
• Digital freight bidding
• Transport marketplace

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission from Transporters: Transporters pay a percentage of their service fees to GIM for using the platform. The percentage is determined by GIM at its discretion. Payments processed digitally with settlement within 24 hours.
2. Technology Usage Fee: Platform facilitates payments between shippers and transporters, with GIM retaining a portion as technology usage fee included in total service charges

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

GIM operates a cloud-based, dual-sided digital trucking marketplace that connects enterprise shippers with a nationwide pool of verified transporters in Bangladesh through real-time competitive bidding, GPS-enabled trip tracking, and digital billing. Shippers post trips on the Customer Android app and receive competing bids from 13,000+ transporters representing 39,000+ trucks, while transporters access trip requests and bid for freight via the Partner Android app, with GIM retaining a commission on each completed trip.

Product overview

GIM (Goods In Motion) is a cloud-based, tech-light SaaS platform for smart logistics that connects shippers with truck transporters. The platform consists of three integrated solutions: GIM Online Bidding Solution for competitive trip pricing, GIM Control Tower for real-time trip tracking and monitoring, and GIM Asset Management Solution for fleet optimization. The platform serves both customers (shippers needing trucks) and partners (transporters with trucks) through dedicated mobile applications, featuring a nationwide pool of 13,000+ transporters and 39,000+ trucks.

Differentiator

Problem solved

Functional benefit

Products and services

• GIM Online Bidding Solution Cloud-based SaaS platform enabling real-time competitive bidding between enterprise shippers and verified transporters for freight trips across Bangladesh; shippers post trips and receive competing bids, typically achieving 10-15% cost savings through competitive pricing, with transporter KPI monitoring, lane-based cost optimization, and automated digital billing and audit.
• GIM Logistics Control Tower Real-time logistics visibility platform providing 360-degree monitoring of trips from loading to delivery with live GPS-equipped truck tracking, on-time delivery alerts, transporter performance rating, and analytics-driven optimization across Bangladesh.
• GIM Asset Management Solution Fleet management solution that synchronizes fleet capacity with trip demand by matching return trips to reduce empty miles, providing route analytics, live operational KPIs, and overall efficiency optimization for trucking fleets across Bangladesh.

Quantifiable outcome

• 10-15% reduction in trucking costs through competitive real-time bidding
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• GrameenphoneminorOthersStrategic partner for payment processing integration on the GIM platform
• bKashminorOthersStrategic partner for mobile payment processing enabling fast settlements for transporters
• SSL CommerzeminorOthersPayment gateway integration for secure online transactions on the platform

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Delhivery: India's largest logistics and supply-chain platform offering freight, warehousing, and last-mile services. Comparable in serving enterprise shippers with technology-enabled trucking and broader logistics services.
• DAT Freight & Analytics: Largest North American freight marketplace and load board, providing spot pricing data and shipper-carrier matching. Comparable in marketplace architecture but with deeper analytics and broader freight modes.
• Uber Freight: Global digital freight brokerage from Uber offering spot and contract freight matching with TMS integration. Comparable in technology stack and shipper experience, but operates at significantly larger scale and across multiple geographies.
• Loadsmart: US-based digital freight broker combining AI-powered spot pricing, instant booking, and managed transportation. Comparable technology-led marketplace model for full truckload freight, though focused on US/EU lanes.

Regional players

• Lalamove: Asia-focused on-demand delivery and trucking marketplace operating across Southeast Asia, Latin America, and other emerging markets. Comparable in mobile-first two-sided marketplace model for trucks, though primarily serves smaller vehicles and last-mile.
• Pathao: Bangladesh-origin super-app with ride-hailing, food, and logistics verticals including enterprise delivery. Comparable geographic base in Bangladesh with overlapping enterprise logistics ambitions.

Direct peers

• Truck Lagbe: Bangladesh-based digital truck booking marketplace connecting shippers with truck owners via mobile apps. Directly comparable in geography (Bangladesh), product (on-demand truck hire), and customer base (enterprise shippers and transporters).
• Porter (India): India-based on-demand intracity and intercity trucking marketplace serving SMEs and enterprises. Operates a similar commission-based model connecting shippers with a fragmented fleet of truck owners via mobile app.
• Blackbuck (Zinka Logistics): India's largest digital trucking marketplace, offering shipper-trucker matching, financing, and telematics. Directly comparable in business model (spot load marketplace), target customers (enterprise shippers), and digital freight network category.
• Rivigo: Indian technology-driven logistics platform combining freight marketplace with relay-based trucking and fleet management. Comparable in addressing fragmentation, empty miles, and digital visibility for shippers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/GimBangladesh
• Facebookfacebook.com/GIMBangladesh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIM - Digital Truck