Rootd
- Company typePrivate
- Founded2017
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Rootd does
Rootd is a privately held mobile application founded in 2017 by Ania Wysocka and headquartered in Vancouver, Canada. The company develops a consumer-facing app available on both iOS and Android designed to support individuals experiencing panic attacks and anxiety. The product falls within the direct-to-consumer digital mental health and wellness category, competing in a crowded market alongside well-funded incumbents such as Calm, Headspace, and various clinical-grade anxiety tools.
The company operates with a very small team of 1-10 employees, indicating a lean, likely bootstrapped operating model. No information is available regarding the app's underlying technology stack, proprietary features, or technical architecture beyond its mobile-app distribution through the Apple App Store and Google Play. There is no disclosed API, SDK, or documented integrations, and no AI or machine learning capabilities are referenced in the available source material.
Rootd's business model is not explicitly disclosed, though mobile apps in this category typically monetize through freemium downloads, in-app subscriptions, or one-time premium unlocks. The company has raised only a nominal $7,393 from Visa in March 2024 — likely a corporate-sponsored grant rather than institutional capital — and reports no revenue. Overall, Rootd appears to operate as a small, founder-led lifestyle or indie-scale venture rather than a venture-backed growth business.
Rootd firmographics
Firmographics- Name
- Rootd
- Website
- https://rootd.io
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rootd industry classification
Industry- Product category
- Mental Health Applications
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
Keywords
Where Rootd is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Rootd business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Rootd product offering
Product offeringCore offering
Rootd is a mobile application available on Android and iOS designed to help individuals who experience panic attacks and anxiety. The app provides guided self-help tools, exercises, and educational content aimed at managing and reducing the symptoms of panic disorder and anxiety in a private, on-demand format.
Differentiator
Problem solved
Functional benefit
Products and services
- Rootd Rootd is a mobile app on Android and iOS that provides tools, exercises, and educational content to help individuals manage panic attacks and anxiety. It is intended for personal use by consumers seeking self-guided mental health support.
Companies that use Rootd
Customer profileIdeal customer profiles1 record
Rootd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rootd partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Rootd competitors and assessment
Company assessmentDirect peers
- Calm: Calm is a leading consumer meditation and mental wellness app offering content for anxiety, sleep, and stress. It directly competes with Rootd for the same anxious-user segment on iOS and Android with a subscription-based mobile app model.
- Headspace: Headspace is a major consumer mental health and meditation app with guided content for anxiety and panic. It competes head-to-head with Rootd in the app stores and has expanded into employer and payer channels that Rootd could also target.
- Sanvello (Optum): Sanvello is a digital mental health app focused on anxiety, stress and depression, now part of Optum. It shares Rootd's mobile-first, self-guided approach to anxiety and panic and has aggressively pursued payer and employer distribution.
- Wysa: Wysa is an AI-chat-based mental wellness app targeting anxiety and depression with both consumer and employer/B2B offerings. It is comparable as a mobile-first anxiety app exploring clinical and enterprise channels, like Rootd.
- Woebot Health: Woebot is a conversational AI mental health app providing CBT-based support for anxiety and depression. It competes for the same self-directed anxiety user and has pursued regulated DTx and payer partnerships.
Broad incumbents
- BetterHelp: BetterHelp is a large online therapy platform serving anxious users via subscription teletherapy. It is a broader incumbent addressing the same underlying anxiety need but via human therapist matching rather than a self-guided app.
- Talkspace: Talkspace is a publicly-traded virtual mental health provider with an app-based therapy and psychiatry product. It is comparable as an app-centric mental health platform competing for the anxiety-and-panic consumer, with broader clinical scope.
Emerging players
- Moodfit: Moodfit is a smaller mental health app offering tools for anxiety, mood and CBT exercises. It is a niche emerging player overlapping with Rootd on consumer self-guided anxiety content and freemium monetization.
- Youper: Youper is an AI-driven mental health app using CBT and mood-tracking to address anxiety and depression. Comparable as an emerging consumer mental health app targeting similar anxious-user personas as Rootd.
- Mindstrong (historical): Mindstrong was a digital mental health company combining an app with passive biomarkers and clinical care, illustrating the trajectory from consumer anxiety app to clinically-integrated offering that Rootd could pursue.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rootd social profiles
Digital presenceRootd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rootd leadership team
Management profileNumber of profiles
Profiles1 record
Rootd funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rootd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rootd
What does Rootd do?
Rootd is a mobile application available on Android and iOS designed to help individuals who experience panic attacks and anxiety. The app provides guided self-help tools, exercises, and educational content aimed at managing and reducing the symptoms of panic disorder and anxiety in a private, on-demand format.
When was Rootd founded?
Rootd was founded in 2017. It employs 1 to 10 people.
Where is Rootd based?
Rootd is headquartered in Vancouver, Canada, in the North America region.
Who are Rootd's main competitors?
Direct peers on record are Calm, Headspace, Sanvello (Optum), Wysa and Woebot Health. Broad incumbents are BetterHelp and Talkspace. Emerging players are Moodfit, Youper and Mindstrong (historical).
Does Rootd have an API?
No public API is recorded for Rootd.
What industry is Rootd in?
Rootd's product category is Mental Health Applications. Its primary akta.pro industry code is HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs). Its NAICS code is 624190 and its SIC code is 7372.