Waffle
- Company typePrivate
- Founded2025
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Waffle firmographics
Firmographics- Name
- Waffle
- Website
- https://waffle.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Waffle industry classification
Industry- Product category
- AI Bot Platform
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Waffle is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Waffle business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Go-to-market motion1 record
Distribution channels1 record
Waffle product offering
Product offeringCore offering
Waffle is a unified AI bot platform that lets users discover pre-built bots through an Explore marketplace, build custom bots without coding via its Studio tool, and interact with bots through a chat interface. The product is delivered as a self-serve web application accessible at waffle.ai, targeting general users and developers who want to create or consume AI-powered bots without technical expertise.
Product overview
Waffle is a unified bot platform offering a marketplace for exploring pre-built bots (Explore), a creation studio for building custom bots (Studio), and a chat interface for interacting with bots. The platform consists of three integrated components: Explore for bot discovery, Studio for bot creation and management, and Chats for bot interaction.
Differentiator
Problem solved
Functional benefit
Products and services
- Waffle Waffle is a unified bot platform with three integrated components: Explore (a marketplace for discovering pre-built bots), Studio (a no-code creation tool for building custom bots), and Chats (a conversational interface for interacting with bots). It is targeted at general users and non-technical developers who want to create or consume AI-powered bots without coding.
Companies that use Waffle
Customer profileSegments1 record
Ideal customer profiles1 record
Waffle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Waffle partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Waffle competitors and assessment
Company assessmentDirect peers
- Poe: Poe (by Quora) is a direct peer: a unified chat platform where users can explore and interact with multiple AI bots and create their own custom bots. Closely matches Waffle's Explore/Studio/Chats architecture and target persona of general users seeking bot discovery and creation.
- Character.ai: Character.ai is a direct peer offering a marketplace of pre-built conversational AI characters plus creator tooling. Same core use case as Waffle (discover and build AI bots), with a stronger entertainment/persona focus and significantly more scale.
- Botpress: Botpress is a no-code chatbot creation and deployment platform targeting businesses and developers. Comparable to Waffle's Studio component, though Botpress leans more toward enterprise customer-support bots versus Waffle's horizontal consumer focus.
- Voiceflow: Voiceflow is a no-code platform for designing, prototyping, and launching AI agents/chatbots. Direct functional overlap with Waffle's Studio, primarily aimed at teams building customer-facing conversational experiences.
- ManyChat: ManyChat is a no-code bot builder focused on messaging channels (Instagram, WhatsApp, etc.). Comparable creator-tooling model to Waffle's Studio, though anchored to social/marketing use cases rather than general AI exploration.
Broad incumbents
- Hugging Face Chat: Hugging Face offers a chat playground and Spaces marketplace where users can explore and create AI apps/bots. Functions as a broader incumbent with a much larger developer ecosystem, model hub, and enterprise footprint than Waffle.
- OpenAI GPT Store: OpenAI's ChatGPT plus the GPT Store is a broad incumbent that lets end users discover and build custom GPTs (bots) without code. Directly overlaps Waffle's value proposition and is backed by the largest foundational model provider.
- Anthropic Projects: Anthropic ships project-level bot creation inside Claude, allowing users to build customized AI assistants. As a frontier-model owner with embedded bot tooling, it represents both a model dependency and a direct competitive threat to Waffle.
Emerging players
- Replika: Replika is a consumer AI companion platform where users create and interact with personalized bots. Partial overlap with Waffle's Explore/Chats experience, focused narrowly on the companion/persona vertical.
- Flowise: Flowise is an open-source, no-code UI for building LLM applications and chatbots. Comparable to Waffle's Studio in tooling philosophy (drag-and-drop bot construction) but targets developers rather than end consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Waffle social profiles
Digital presenceWaffle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waffle leadership team
Management profileNumber of profiles
Profiles2 records
Waffle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waffle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waffle
What does Waffle do?
Waffle is a unified AI bot platform that lets users discover pre-built bots through an Explore marketplace, build custom bots without coding via its Studio tool, and interact with bots through a chat interface. The product is delivered as a self-serve web application accessible at waffle.ai, targeting general users and developers who want to create or consume AI-powered bots without technical expertise.
Is Waffle a public or private company?
Waffle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Waffle founded?
Waffle was founded in 2025. It employs 1 to 10 people.
Where is Waffle based?
Waffle is headquartered in San Francisco, United States, in the North America region.
Who are Waffle's main competitors?
Direct peers on record are Poe, Character.ai, Botpress, Voiceflow and ManyChat. Broad incumbents are Hugging Face Chat, OpenAI GPT Store and Anthropic Projects. Emerging players are Replika and Flowise.
Does Waffle have an API?
No public API is recorded for Waffle.
What industry is Waffle in?
Waffle's product category is AI Bot Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management).