Mayden
Mayden is a UK healthcare technology company providing electronic patient record systems (iaptus) and a patient engagement platform (Portasana PEP) primarily to NHS Foundation Trusts for mental health and community care services.
- Company typePrivate
- Founded2000
- HeadquartersBath, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Mayden does
Mayden is a UK-based healthcare technology company headquartered in Bath, founded in 2000 and operating with 51-100 employees. The company builds electronic patient record (EPR) systems and patient engagement software primarily for National Health Service (NHS) Foundation Trusts, with a focus on mental health and community healthcare services. Its flagship product, iaptus, is an EPR system that has been deployed in NHS Trust clinical workflows since at least 2013, including a long-standing deployment at Lincolnshire Partnership NHS Foundation Trust (LPFT).
In March 2026, Mayden acquired Wellola, the creator of the Portasana Patient Engagement Platform (PEP), adding patient-facing digital tools — appointments, secure messaging, symptom tracking, and remote monitoring — to its portfolio. Portasana PEP integrates with multiple EPR systems, including Rio and the national NHS App, enabling Mayden to serve both its installed iaptus base and trusts running other EPR vendors. The combined offering positions Mayden as a platform-plus-modules supplier within the UK NHS digital health ecosystem.
Mayden's revenue model is not publicly disclosed but is consistent with managed web applications, bespoke system development, and SaaS-style licensing to NHS trusts. Capital structure evidence suggests organic, cash-flow-funded growth supplemented by non-dilutive grants: four Innovate UK and SBRI Healthcare awards totalling ~$952K between 2013 and 2018, with no disclosed institutional equity raises. Leadership is anchored by founder and managing director Chris May, with a non-executive director (Richard Hoenich) and a product development manager (Chris E) identified in available records; no AI/ML or data science hires are disclosed.
Mayden firmographics
Firmographics- Name
- Mayden
- Website
- https://mayden.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mayden is a UK healthcare technology company providing electronic patient record systems (iaptus) and a patient engagement platform (Portasana PEP) primarily to NHS Foundation Trusts for mental health and community care services.
- Ownership category
- akta.pro rank
Mayden industry classification
Industry- Product category
- Healthcare Software (Electronic Patient Records)
- NAICS
- Other Scientific and Technical Consulting Services (541690)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Ambulatory & Physician Practice EHRs (HLACAAAB)
- akta.pro secondary industries
- eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB), EHR Implementation, Optimization, Training & Managed Services (HLACAAAL), EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN)
Keywords
Where Mayden is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Mayden business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Mayden product offering
Product offeringCore offering
Mayden develops and supplies the iaptus Electronic Patient Record (EPR) system for mental health and community healthcare providers, primarily serving UK NHS Foundation Trusts. Following the March 2026 acquisition of Wellola, Mayden also offers the Portasana Patient Engagement Platform (PEP), a digital patient-facing tool that integrates with EPR systems (including iaptus, Rio, and the NHS App) to deliver appointments, messaging, symptom tracking, and remote monitoring.
Product overview
Mayden offers a platform-plus-modules architecture consisting of the iaptus EPR system as the core product for electronic patient records, complemented by the Portasana Patient Engagement Platform (PEP), acquired from Wellola in March 2026. Portasana PEP connects with iaptus and other EPR systems including Rio and the NHS App, offering patient-facing modules for appointments, messaging, symptom tracking, and remote monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- Portasana: Patient Engagement Platform (PEP) connecting with electronic patient record systems including Rio and the NHS App, offering modules for appointments, messaging, symptom tracking, and remote monitoring
Products and services
- iaptus Electronic Patient Record (EPR) system providing comprehensive patient data management for mental health and community healthcare services, designed for NHS Foundation Trusts and healthcare providers.
- Portasana Patient Engagement Platform (PEP) Patient-facing digital engagement platform that connects with electronic patient record systems (iaptus, Rio, and the NHS App), offering modules for appointments, secure messaging, symptom tracking, and remote patient monitoring.
Companies that use Mayden
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Mayden technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Mayden partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Lincolnshire Partnership NHS Foundation Trust (LPFT)coreLPFT has been a partner of Mayden since 2013 when they adopted the iaptus EPR system. The trust has now selected Portasana PEP to improve digital access and deliver personalized care to patients across Lincolnshire, expanding the partnership to include patient engagement capabilities.
- WellolacoreWellola created the Portasana Patient Engagement Platform (PEP), which was acquired by Mayden in March 2026. This acquisition brought the patient engagement technology into Mayden's product portfolio.
- Rio (EPR System)corePortasana PEP integrates with Rio electronic patient record system, one of the EPR systems it connects with to enable comprehensive patient engagement functionality.
- NHS AppcorePortasana PEP connects with the NHS App, enabling integration with the national NHS digital health ecosystem for patient engagement and access.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Mayden competitors and assessment
Company assessmentEmerging players
- Patients Know Best: Patients Know Best provides a patient engagement and personal health record platform that integrates with NHS EPR systems including the NHS App. It is a direct comparable to Mayden's Portasana PEP for patient-facing digital access in the NHS.
- Elemental Software: Elemental Software provides a social prescribing and patient engagement platform adopted by NHS and local authority customers in the UK. It is a partial comparable to Mayden's Portasana PEP in connecting patients with services via digital channels.
- Better (Better Therapeutics / Better Ltd): Better provides electronic health record and integration platforms used by NHS trusts and internationally, including openEHR-based solutions. It overlaps with Mayden in the mental health EPR and integration layer for UK trusts.
Broad incumbents
- Civica: Civica supplies a broad portfolio of public-sector software including health and social care solutions used by UK local authorities and NHS organisations. It competes with Mayden in adjacent digital health and care management software procurement.
- Dedalus: Dedalus is a major European healthcare IT vendor offering EPR, departmental, and integration solutions across multiple countries including the UK NHS. It is a broader incumbent competing for large NHS digital deals that Mayden's mid-sized customers may also evaluate.
- EMIS Health: EMIS is one of the largest UK primary care and broader health IT vendors, with products spanning GP, community, and hospital settings. It competes indirectly with Mayden for community and mental health EPR budgets across NHS trusts.
Direct peers
- TPP (The Phoenix Partnership): TPP provides SystmOne, an EPR widely deployed across UK primary care and increasingly community and mental health settings. It is a competitor for NHS mental health EPR business and a potential interoperability partner.
- Access HSC (formerly Servelec): Access HSC provides the Rio electronic patient record used widely across NHS mental health and community trusts. It is the closest direct competitor to Mayden's iaptus EPR in the UK NHS mental health EPR market and one of the EPR systems Portasana PEP integrates with.
- System C Healthcare: System C is a UK EPR vendor serving NHS acute, mental health, and community trusts with patient administration and clinical modules. It competes head-to-head with Mayden for mental health and community EPR contracts in the NHS.
Others
- Wellola (now part of Mayden): Wellola was the creator of the Portasana Patient Engagement Platform before being acquired by Mayden in March 2026. It is included as a reference point for the patient engagement platform capability now inside Mayden's product set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mayden social profiles
Digital presenceMayden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mayden leadership team
Management profileNumber of profiles
Profiles3 records
Mayden subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mayden funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mayden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mayden
What does Mayden do?
Mayden develops and supplies the iaptus Electronic Patient Record (EPR) system for mental health and community healthcare providers, primarily serving UK NHS Foundation Trusts. Following the March 2026 acquisition of Wellola, Mayden also offers the Portasana Patient Engagement Platform (PEP), a digital patient-facing tool that integrates with EPR systems (including iaptus, Rio, and the NHS App) to deliver appointments, messaging, symptom tracking, and remote monitoring.
When was Mayden founded?
Mayden was founded in 2000. It employs 51 to 100 people.
Where is Mayden based?
Mayden is headquartered in Bath, United Kingdom, in the Europe region.
Who are Mayden's main competitors?
Emerging players on record are Patients Know Best, Elemental Software and Better (Better Therapeutics / Better Ltd). Broad incumbents are Civica, Dedalus and EMIS Health. Direct peers are TPP (The Phoenix Partnership), Access HSC (formerly Servelec) and System C Healthcare. Wellola (now part of Mayden) is listed as an others.
Does Mayden have an API?
No public API is recorded for Mayden.
What industry is Mayden in?
Mayden's product category is Healthcare Software (Electronic Patient Records). Its primary akta.pro industry code is HLACAAAB, Ambulatory & Physician Practice EHRs, with a secondary code of HLACAOAB, eCOA/ePRO/eDiary & Patient-Facing Data Collection. Its NAICS code is 541690 and its SIC code is 7372.