Mayden

What Mayden does

Mayden is a UK-based healthcare technology company headquartered in Bath, founded in 2000 and operating with 51-100 employees. The company builds electronic patient record (EPR) systems and patient engagement software primarily for National Health Service (NHS) Foundation Trusts, with a focus on mental health and community healthcare services. Its flagship product, iaptus, is an EPR system that has been deployed in NHS Trust clinical workflows since at least 2013, including a long-standing deployment at Lincolnshire Partnership NHS Foundation Trust (LPFT).

In March 2026, Mayden acquired Wellola, the creator of the Portasana Patient Engagement Platform (PEP), adding patient-facing digital tools — appointments, secure messaging, symptom tracking, and remote monitoring — to its portfolio. Portasana PEP integrates with multiple EPR systems, including Rio and the national NHS App, enabling Mayden to serve both its installed iaptus base and trusts running other EPR vendors. The combined offering positions Mayden as a platform-plus-modules supplier within the UK NHS digital health ecosystem.

Mayden's revenue model is not publicly disclosed but is consistent with managed web applications, bespoke system development, and SaaS-style licensing to NHS trusts. Capital structure evidence suggests organic, cash-flow-funded growth supplemented by non-dilutive grants: four Innovate UK and SBRI Healthcare awards totalling ~$952K between 2013 and 2018, with no disclosed institutional equity raises. Leadership is anchored by founder and managing director Chris May, with a non-executive director (Richard Hoenich) and a product development manager (Chris E) identified in available records; no AI/ML or data science hires are disclosed.

Name

Mayden

Website

https://mayden.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Mayden is a UK healthcare technology company providing electronic patient record systems (iaptus) and a patient engagement platform (Portasana PEP) primarily to NHS Foundation Trusts for mental health and community care services.

Ownership category

akta.pro rank

Product category

Healthcare Software (Electronic Patient Records)

NAICS

Other Scientific and Technical Consulting Services (541690)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Ambulatory & Physician Practice EHRs (HLACAAAB)

akta.pro secondary industries

eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB), EHR Implementation, Optimization, Training & Managed Services (HLACAAAL), EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN)

Keywords

• Electronic patient records
• Patient engagement platform
• Healthcare software solutions
• Mental health EPR
• Digital health systems

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

Mayden develops and supplies the iaptus Electronic Patient Record (EPR) system for mental health and community healthcare providers, primarily serving UK NHS Foundation Trusts. Following the March 2026 acquisition of Wellola, Mayden also offers the Portasana Patient Engagement Platform (PEP), a digital patient-facing tool that integrates with EPR systems (including iaptus, Rio, and the NHS App) to deliver appointments, messaging, symptom tracking, and remote monitoring.

Product overview

Mayden offers a platform-plus-modules architecture consisting of the iaptus EPR system as the core product for electronic patient records, complemented by the Portasana Patient Engagement Platform (PEP), acquired from Wellola in March 2026. Portasana PEP connects with iaptus and other EPR systems including Rio and the NHS App, offering patient-facing modules for appointments, messaging, symptom tracking, and remote monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Portasana: Patient Engagement Platform (PEP) connecting with electronic patient record systems including Rio and the NHS App, offering modules for appointments, messaging, symptom tracking, and remote monitoring

Products and services

• iaptus Electronic Patient Record (EPR) system providing comprehensive patient data management for mental health and community healthcare services, designed for NHS Foundation Trusts and healthcare providers.
• Portasana Patient Engagement Platform (PEP) Patient-facing digital engagement platform that connects with electronic patient record systems (iaptus, Rio, and the NHS App), offering modules for appointments, secure messaging, symptom tracking, and remote patient monitoring.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Lincolnshire Partnership NHS Foundation Trust (LPFT)coreStrategic or Co-development PartnerLPFT has been a partner of Mayden since 2013 when they adopted the iaptus EPR system. The trust has now selected Portasana PEP to improve digital access and deliver personalized care to patients across Lincolnshire, expanding the partnership to include patient engagement capabilities.
• WellolacoreOEM/ Whitelabel/ Licensing PartnerWellola created the Portasana Patient Engagement Platform (PEP), which was acquired by Mayden in March 2026. This acquisition brought the patient engagement technology into Mayden's product portfolio.
• Rio (EPR System)coreTechnology or IntegrationPortasana PEP integrates with Rio electronic patient record system, one of the EPR systems it connects with to enable comprehensive patient engagement functionality.
• NHS AppcoreTechnology or IntegrationPortasana PEP connects with the NHS App, enabling integration with the national NHS digital health ecosystem for patient engagement and access.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Patients Know Best: Patients Know Best provides a patient engagement and personal health record platform that integrates with NHS EPR systems including the NHS App. It is a direct comparable to Mayden's Portasana PEP for patient-facing digital access in the NHS.
• Elemental Software: Elemental Software provides a social prescribing and patient engagement platform adopted by NHS and local authority customers in the UK. It is a partial comparable to Mayden's Portasana PEP in connecting patients with services via digital channels.
• Better (Better Therapeutics / Better Ltd): Better provides electronic health record and integration platforms used by NHS trusts and internationally, including openEHR-based solutions. It overlaps with Mayden in the mental health EPR and integration layer for UK trusts.

Broad incumbents

• Civica: Civica supplies a broad portfolio of public-sector software including health and social care solutions used by UK local authorities and NHS organisations. It competes with Mayden in adjacent digital health and care management software procurement.
• Dedalus: Dedalus is a major European healthcare IT vendor offering EPR, departmental, and integration solutions across multiple countries including the UK NHS. It is a broader incumbent competing for large NHS digital deals that Mayden's mid-sized customers may also evaluate.
• EMIS Health: EMIS is one of the largest UK primary care and broader health IT vendors, with products spanning GP, community, and hospital settings. It competes indirectly with Mayden for community and mental health EPR budgets across NHS trusts.

Direct peers

• TPP (The Phoenix Partnership): TPP provides SystmOne, an EPR widely deployed across UK primary care and increasingly community and mental health settings. It is a competitor for NHS mental health EPR business and a potential interoperability partner.
• Access HSC (formerly Servelec): Access HSC provides the Rio electronic patient record used widely across NHS mental health and community trusts. It is the closest direct competitor to Mayden's iaptus EPR in the UK NHS mental health EPR market and one of the EPR systems Portasana PEP integrates with.
• System C Healthcare: System C is a UK EPR vendor serving NHS acute, mental health, and community trusts with patient administration and clinical modules. It competes head-to-head with Mayden for mental health and community EPR contracts in the NHS.

Others

• Wellola (now part of Mayden): Wellola was the creator of the Portasana Patient Engagement Platform before being acquired by Mayden in March 2026. It is included as a reference point for the patient engagement platform capability now inside Mayden's product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maydentweets
• Facebookfacebook.com/162138743809797

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayden