SupPlant
SupPlant is an Israeli precision agriculture company offering AI-driven irrigation technology (sensor-based, autonomous, and sensor-less products) to commercial agribusinesses and 100,000+ smallholder farmers across 14 countries.
- Company typePrivate
- Founded2012
- HeadquartersAffula, Israel
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SupPlant does
SupPlant is an Israeli precision agriculture company founded in 2012 and headquartered in Afula, Israel, that develops AI-driven irrigation technology for commercial farms and smallholder growers. The company operates three product tiers: SNS, a sensor-based system using proprietary in-field hardware; SNSpro, an autonomous irrigation product; and Plant;), a sensor-less AI product that delivers recommendations without on-site hardware. SupPlant's technology combines custom-designed sensors, plant-behavior models trained on data from 2,200+ growing seasons, and cloud-based analytics — most recently architected with IBM's watsonx.data, Astra DB, and IBM Confluent stack — to recommend and automate irrigation decisions. Documented customer outcomes include 21-40% water savings and 21-30% yield increases across 33 crop types.
The company serves a dual customer base. On the enterprise side, SupPlant contracts with named agribusiness customers including Driscoll's, Danper, MIIT (UAE), Loxtonia Cider, Joubert and Sons, Marlenique Estate, Harvey Citrus, Moora Citrus, and Carmel Vineyards. On the smallholder side, the company reaches 100,000+ farmers across 14 countries via a B2B2C model that distributes recommendations through cooperatives, insurance providers, and banks, with delivery notably via WhatsApp. SupPlant has raised approximately $49.8M-$59.8M across multiple funding rounds between 2015 and 2023, with Red Dot Capital Partners as a lead investor.
SupPlant's business model combines hardware revenue (custom sensors), subscription and SaaS fees for its SNS and SNSpro platforms, and lower-priced subscriptions for the Plant;) sensor-less product targeting emerging markets. The company's go-to-market blends direct enterprise sales with channel partnerships in smallholder segments. Operations span Israel, South Africa, UAE, Australia, Mexico, Peru, Morocco, India, and additional African markets, reflecting a multi-year geographic expansion strategy following the 2022 Series B.
SupPlant firmographics
Firmographics- Name
- SupPlant
- Legal name
- SupPlant Ltd.
- Website
- https://supplant.me
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SupPlant is an Israeli precision agriculture company offering AI-driven irrigation technology (sensor-based, autonomous, and sensor-less products) to commercial agribusinesses and 100,000+ smallholder farmers across 14 countries.
- Ownership category
- akta.pro rank
SupPlant industry classification
Industry- Product category
- Precision Irrigation / Smart Agriculture Software
- NAICS
- Water Supply and Irrigation Systems (22131), Water Supply and Irrigation Systems (221310)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Precision Irrigation & Water Management (Smart Irrigation, Scheduling, VRI, Water Sensors) (AFAGALAF)
- akta.pro secondary industries
- Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI)
Keywords
Where SupPlant is headquartered
LocationHeadquarters
- HQ city
- Affula
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
SupPlant business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Operations
Revenue model
- SNS Sensor-Based Subscription: Hardware sensors (soil moisture, dendrometer, fruit sensor) are installed on farm, and farmers receive personalized daily irrigation recommendations with weekly agronomist insights. Revenue is generated through subscription for the technology service. Hardware may be provided free to DSS technology subscribers or sold separately.
- SNSpro Autonomous Irrigation: Full AI-powered autonomous irrigation system. Farmers receive fully automated irrigation control with AI adjusting water delivery in real time based on plant needs, weather, and growth data.
- Plant;) Sensor-Less Solution: WhatsApp-delivered irrigation recommendations without hardware installation. Delivered via B2B2C model — partnerships with cooperatives, insurance companies, and banks who provide the service to micro farmers. Generates revenue through per-farmer or volume-based subscriptions to the administrative/enterprise layer.
- Hardware Sales: Sensors, dendrometers, fruit sensors, soil sensors, and weather stations sold as hardware products. Hardware warranty period is 2 years from delivery date. Purchasers receive DSS technology as part of the subscription.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SupPlant product offering
Product offeringCore offering
SupPlant develops and sells precision-irrigation technology that combines proprietary in-field plant and soil sensors, satellite imagery, weather data, and AI-driven agronomic models to deliver real-time, plant-stress-based irrigation recommendations and autonomous irrigation control. The company offers three product tiers — SNS (sensor-based), SNSpro (autonomous closed-loop irrigation), and Plant;) (sensor-less, WhatsApp-delivered) — sold as subscriptions to commercial growers and through B2B2C partnerships (cooperatives, banks, insurers) for smallholder farmers.
Product overview
SupPlant offers a precision agriculture platform with three core products: SNS (sensor-based), SNSpro (autonomous irrigation), and Plant) (sensor-less). SNS uses in-field hardware sensors to collect real-time plant and soil data for irrigation recommendations, while SNSpro provides fully autonomous irrigation control. Plant) is a sensor-less solution that leverages accumulated data from 2,200+ growing seasons to deliver irrigation guidance via WhatsApp without hardware installation. Supporting tools include a Yield Calculator and Crops Vault knowledge resource.
Differentiator
Problem solved
Functional benefit
Brands
- SNS: Sensor-based irrigation solution that collects thousands of crop-related data points daily and generates personalized irrigation recommendations.
- SNSpro
- Plant
Products and services
- SNS (Sensor-Based) Sensor-based precision-irrigation service in which SupPlant installs proprietary plant and soil sensors (dendrometer, fruit, soil, leaf-temperature, micro weather station) on the customer's plot. Sensor, satellite, and weather data are processed by SupPlant's AI/ML irrigation algorithm in the cloud, and an assigned SupPlant agronomist delivers daily, plot-specific irrigation recommendations tailored to the crop. Designed for large commercial growers of crops such as citrus, apples, grapes, dates, macadamia, and cotton, sold as a subscription plus hardware.
- SNSpro (Autonomous Irrigation) Autonomous / closed-loop precision irrigation service that builds on SNS by integrating with the grower's valve and irrigation system: SupPlant's AI algorithm not only recommends the next irrigation cycle but also triggers valves and pumps to execute it without human intervention. Targeted at large commercial growers seeking to automate irrigation labor and optimize water and fertilizer use, sold as a subscription plus hardware.
- Plant;) (Sensor-Less) Sensor-less precision-irrigation product that runs on SupPlant's AI algorithms without requiring hardware on the farmer's plot; irrigation recommendations are delivered as simple, daily WhatsApp messages to the farmer. Sold via a B2B2C motion: cooperatives, agricultural insurance companies, banks, and farm-input companies in emerging markets (e.g., Kenya, Nigeria, Africa, India) package Plant;) to their smallholder farmer members, with administrative portfolio-level visibility for the partner organization.
Quantifiable outcome
- 35% water savings in desert date palm cultivation over 2 years (MIIT, UAE)
- +6 more outcomes
Companies that use SupPlant
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
SupPlant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature12 records
SupPlant partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IBMcoreIBM provides critical cloud infrastructure for SupPlant's precision agriculture platform. SupPlant uses IBM watsonx.data for data governance and lakehouse architecture, Astra DB (Cassandra-compatible vector database) for storing and serving time-series and vector data at scale, and IBM Confluent (Kafka-based streaming platform) for ingesting and processing diverse sensor, satellite, weather, and crop data streams in real time. This architecture enables SupPlant to scale precision agriculture across different farmer segments and regions without adding complexity for end users.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
SupPlant competitors and assessment
Company assessmentDirect peers
- CropX Technologies: Israeli precision agriculture company offering soil-sensor-based irrigation analytics and decision support for farms worldwide. Closest direct peer to SupPlant with comparable farm-sensor + SaaS model and overlapping customer segments (specialty crops, large commercial growers).
- Tule Technologies: California-based company providing plant-based irrigation monitoring (leaf wetness, ET, water stress) for specialty crops including wine grapes, almonds, and tree crops. Direct competitor to SupPlant's plant-response sensor approach targeting the same high-value crop segments.
- Hortau: Precision irrigation management company using soil moisture tension-based sensors to optimize crop water use for specialty crops in North America. Comparable sensor + SaaS irrigation decision support offering for commercial growers.
- AquaSpy: Provider of soil moisture and salinity probes for irrigation scheduling in broad-acre and row crops. Overlaps with SupPlant's sensor hardware business for growers seeking data-driven irrigation recommendations.
Emerging players
- Semios: Precision agriculture platform combining sensors, pheromone pest management, and analytics for tree crops and specialty agriculture. Adjacent competitor targeting orchards and vineyards — overlapping customer base with SupPlant.
Broad incumbents
- Netafim: Israeli-founded global leader in drip irrigation and precision irrigation systems, now owned by Orbia. Larger incumbent with bundled smart irrigation offerings that increasingly overlap with SupPlant's software analytics layer at installed drip sites.
- Lindsay Corporation: US-based irrigation equipment manufacturer (Zimmatic, FieldNET) with pivot/lateral-move systems and connected irrigation management software. Broad incumbent offering hardware + software irrigation solutions overlapping SupPlant's enterprise analytics tier.
- Valmont Industries: Global irrigation and infrastructure company operating Valley Irrigation, with pivot irrigation systems and increasingly integrated IoT/agriculture technology offerings. Comparable broad incumbent in the digital irrigation space.
- Climate FieldView (Bayer): Bayer-owned digital agriculture platform providing field-level data analytics, satellite imagery, and agronomic recommendations across millions of acres. Overlaps with SupPlant's precision-ag analytics layer at a much larger scale and with deep agrichemical distribution.
Regional players
- Jain Irrigation Systems: India-based integrated irrigation and agri-tech company (Jain Logic) with drip/micro irrigation hardware and emerging precision agriculture software — particularly relevant to SupPlant's India smallholder focus via the Plant;) product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SupPlant social profiles
Digital presenceSupPlant financial estimates
Financial estimateRevenue estimate
Valuation estimate
SupPlant leadership team
Management profileNumber of profiles
Profiles18 records
SupPlant funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SupPlant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SupPlant
What does SupPlant do?
SupPlant develops and sells precision-irrigation technology that combines proprietary in-field plant and soil sensors, satellite imagery, weather data, and AI-driven agronomic models to deliver real-time, plant-stress-based irrigation recommendations and autonomous irrigation control. The company offers three product tiers — SNS (sensor-based), SNSpro (autonomous closed-loop irrigation), and Plant;) (sensor-less, WhatsApp-delivered) — sold as subscriptions to commercial growers and through B2B2C partnerships (cooperatives, banks, insurers) for smallholder farmers.
Is SupPlant a public or private company?
SupPlant is a private company. It is classified as venture growth investor backed and is currently operating.
When was SupPlant founded?
SupPlant was founded in 2012. It employs 101 to 250 people.
Where is SupPlant based?
SupPlant is headquartered in Affula, Israel, in the Middle East region.
How does SupPlant make money?
Four revenue lines are on record. SNS Sensor-Based Subscription is the primary driver. The others are SNSpro Autonomous Irrigation, plant;) Sensor-Less Solution and hardware Sales.
Who are SupPlant's main competitors?
Direct peers on record are CropX Technologies, Tule Technologies, Hortau and AquaSpy. Semios is listed as an emerging player. Broad incumbents are Netafim, Lindsay Corporation, Valmont Industries and Climate FieldView (Bayer). Jain Irrigation Systems is listed as a regional player.
Does SupPlant have an API?
No public API is recorded for SupPlant.
What industry is SupPlant in?
SupPlant's product category is Precision Irrigation / Smart Agriculture Software. Its primary akta.pro industry code is AFAGALAF, Precision Irrigation & Water Management (Smart Irrigation, Scheduling, VRI, Water Sensors), with a secondary code of AFABAHAJ, Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors). Its NAICS code is 22131 and its SIC code is 3523.