oOh!Media

What oOh!Media does

oOh!Media is Australia's largest out-of-home (OOH) advertising operator, running the only national OOH network with presence in every state and territory across seven distinct environments: billboards (digital and classic), street/bus shelters, rail stations, retail shopping centres, airports, office towers, and university/TAFE campuses. The company is publicly listed on the ASX (OML) under the legal entity oOh!media Limited, headquartered in North Sydney, and employs 501-1,000 staff with offices in all five mainland Australian capital cities plus New Zealand operations. Its owned infrastructure includes wholly-owned subsidiary Cactus Imaging (a 24/7 APAC-scale sustainable print facility in Sydney) and POLY (an in-house creative and innovation hub), giving it end-to-end campaign production from printing to 3D anamorphic execution.

The core technology stack combines a physical digital screen network (4,000+ digital assets, including Australia's largest 3D anamorphic footprint and 100+ airport terminals) with a data layer that includes the MOVE audience measurement system (jointly owned with JCDecaux and QMS and now the sole industry standard), Westpac DataX transactional buyer segmentation, and the Analytic Partners research partnership covering 700+ studies on $30B of Australian ad spend. Programmatic buying is enabled through Perion and Vistar Media integrations, allowing real-time, data-driven DOOH trading across all environments. The company reports claimed metrics including 100% metro reach every 28 days, 97% weekly metro reach on billboards, 100% eastern seaboard airport audience coverage via a 20+ year Qantas partnership, and 35% greater retail ROI than competitors (Analytic Partners, 2024).

Commercially, oOh! generates revenue by selling advertising space across digital and classic formats on a quote-based, contract-negotiated pricing model, with multi-year enterprise contracts for major venues (airports, rail, Qantas lounges) and campaign-based selling for brands and local businesses. Go-to-market runs through a sales-led motion: a dedicated national sales team (voted #1 by Media i) targeting four named segments — media agencies, creative agencies, major brands, and local businesses — supplemented by a self-serve booking calendar and programmatic channels. FY2025 revenue was AUD $691.4M (+9% YoY) with EBITDA of AUD $328M (+14% YoY). The company is currently the subject of a competitive privatization process, with Pacific Equity Partners, I Squared Capital, and Oaktree Capital Management all bidding at A$1.60 per share (implied equity value ~A$765.9M) following Bain Capital's withdrawal.

Name

oOh!Media

Legal name

oOh!media Limited

Website

http://www.oohmedia.com.au

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

oOh!Media is Australia's largest out-of-home advertising operator, running the only national network spanning billboards, street, rail, retail, airport, office, and study environments, and serving media agencies, brands, and local businesses across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industries

Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF), Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Out-of-home advertising
• Digital billboards
• Outdoor media networks
• Programmatic advertising
• Creative production services

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Out-of-Home Advertising: Core revenue from selling advertising space across multiple OOH formats including billboards (digital and classic), street furniture/bus shelters, rail stations, retail shopping centres, airports, office buildings, and university campuses. Revenue model based on media spend and share of time (SOT) placements.
2. Printing Services: Revenue from Cactus Imaging printing facility providing end-to-end campaign delivery with world-class quality printing for OOH campaigns, including special builds and extensions.
3. Creative Services (POLY): Revenue from in-house creative hub delivering bespoke OOH creative solutions including 3D anamorphic, special builds, dominations, and branded content partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

oOh!Media is an Australian Out-of-Home (OOH) advertising company that operates a national network of digital and static advertising assets across billboards, street furniture, rail, retail, airports, office buildings, and university campuses. The company complements its media network with creative production through its POLY sub-brand and large-format printing via Cactus Imaging, while monetising inventory via direct sales and programmatic platforms (Perion, Vistar Media).

Product overview

oOh!Media is Australia's #1 Out of Home (OOH) advertising company operating the only truly national OOH network with coverage in every state and territory. The core offering spans seven distinct advertising environments: Billboards (digital and classic across metro and regional Australia), Street/Bus Shelters (street furniture across metropolitan cities), Rail (train station advertising in Sydney, Melbourne, and Perth), Retail (shopping centre advertising with the largest retail network in the country), Airports (end-to-end airport advertising including Qantas lounges and in-flight), Office (lift and lobby advertising in CBD towers targeting business professionals), and Study (university and TAFE campus advertising targeting youth audiences). The portfolio is supported by four key capability layers: POLY, an in-house creative and innovation hub offering 3D Anamorphic, special builds, dominations, and dynamic digital creative; Cactus Imaging, a fully-owned sustainable printing facility; Programmatic OOH, a platform powered by Perion and Vistar Media enabling automated campaign buying; and a Data and Insights Suite including MOVE (industry-backed audience measurement), Westpac DataX (transactional buyer data), and Analytic Partners (marketing mix modelling). A Booking Calendar tool supports campaign planning and scheduling.

Differentiator

Problem solved

Functional benefit

Brands

• POLY: oOh!media's in-house strategy and creative hub specializing in 3D anamorphic billboards, special builds, dominations, dynamic digital creative, and branded content partnerships.
• Cactus Imaging

Products and services

• oOh! OOH Advertising Network
• POLY (Creative Services) In-house creative services sub-brand producing advertising creative for OOH and integrated campaigns.
• Cactus Imaging Large-format printing services for outdoor advertising assets within the oOh!Media network.
• MOVE (Audience Measurement) Audience measurement and analytics product providing movement and reach data for OOH advertising planning.
• Programmatic OOH (Perion / Vistar Media) Programmatic digital out-of-home inventory made available via third-party demand-side platforms Perion and Vistar Media.

Quantifiable outcome

• +206% awareness increase (Airwallex campaign)
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Australian Open / Tennis AustraliaflagshipStrategic or Co-development Partner · 17 June 2026Multi-year partnership bringing the Australian Open Grand Slam to millions of Australians across oOh!'s national OOH network. Exclusive Out of Home partnership with Tennis Australia.
• Hotel Communication Network (HCN)coreTechnology or Integration · 3 April 2026OOH Connect partnership with HCN to expand programmatic and direct demand advertising on hotel room tablet screens across the US hospitality industry. Enables real-time, data-driven targeted advertising to hotel guests based on preferences, behaviors, and location.
• Christchurch City Council Metro ServicesminorChannel Partner/ Reseller/ Distributor · 31 March 2026Renewed bus shelter advertising contract effective April 1, 2026. Digital panels expanded to over 100 across Christchurch, expanding digital coverage and advertising reach.
• JCDecauxcoreStrategic or Co-development Partner · 9 March 2026Joint shareholders in MOVE, Australia's world-leading OOH audience measurement system. MOVE launched as sole industry standard starting March 16, 2026.
• QMScoreStrategic or Co-development Partner · 9 March 2026Joint shareholders in MOVE, Australia's world-leading OOH audience measurement system alongside oOh!media and JCDecaux.
• QantasflagshipStrategic or Co-development Partner20+ year exclusive partnership providing 100% coverage of national and international flyers. Includes access to Qantas lounges (Club, Business, Chairman's Lounges), in-flight entertainment, and on-board Wi-Fi partnership.
• Melbourne AirportcoreStrategic or Co-development PartnerLong-term partnership delivering state-of-the-art digital advertising displays in terminals and airport precinct. Covers both internal terminal advertising and external billboard displays.
• Brisbane AirportcoreStrategic or Co-development PartnerPartnership for airport advertising covering terminals and precinct advertising assets.
• Cricket AustraliacoreGTM or Marketing PartnerExclusive Out of Home partnership for The Ashes cricket series. Content sponsorship providing brand integration opportunities across news, live scores, highlights, and match updates.
• WestpaccoreTechnology or IntegrationWestpac DataX partnership provides transactional data powering campaign planning with real audience insights from buyer segments and category-specific case studies. Enables measurable objectives and campaign attribution.
• Analytic PartnerscoreStrategic or Co-development PartnerLong-term research partnership exploring which factors drive greatest OOH campaign performance. Marketing mix modelling informing best practices, drawing from 700+ studies covering $30B ad spend in Australia.
• PerioncoreTechnology or IntegrationProgrammatic trading platform powering DOOH access across billboards, bus shelters, retail, rail, offices, and airports. Enables precision targeting and real-time campaign adjustments.
• Vistar MediacoreTechnology or IntegrationProgrammatic DOOH platform enabling programmatic buying across the network with access to buyer segments and data-driven targeting capabilities.
• Sydney MetrocoreStrategic or Co-development PartnerWon 8 new stations with Sydney Metro across CBD, northern, and inner suburbs. Expanding premium rail advertising network in Australia's busiest rail corridor.
• Metro Trains MelbournecoreStrategic or Co-development PartnerWon 5 new CBD and inner city stations adding half a million new trips into Melbourne CBD weekly. Expanding 36-station network with premium digital rail advertising.
• Melbourne Metro TunnelcoreStrategic or Co-development PartnerLaunching largest full-motion 3D enabled digital screen in Melbourne Metro Tunnel at Town Hall Station. Expanding premium digital rail network presence.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• JCDecaux SE: Global #1 OOH advertising company with operations in airports, transit, and street furniture worldwide, including a direct Australian subsidiary. Co-shareholder with oOh!Media in the MOVE measurement system, making it a structural competitor and industry partner.
• QMS Media: Australia's other major OOH media operator with billboards, transit, retail, and airport assets. Direct competitor across every environment oOh!Media operates in and joint shareholder in MOVE alongside oOh!Media and JCDecaux.
• Clear Channel Outdoor Holdings: US-listed global OOH operator with airport, transit, billboard, and street furniture portfolios across the Americas, Europe, and Asia. Closest US comparable to oOh!Media's multi-environment asset and digital transition model.
• Lamar Advertising Company: US-based outdoor advertising operator focused on billboards, transit, and digital out-of-home formats across US markets. Comparable in digital-OOH transition strategy and operating leverage from owned-inventory model.
• Outfront Media: US outdoor advertising company with billboard, transit, and airport media portfolio. Highly comparable multi-format operating model with similar mix of static and digital inventory across transit-rich geographies.

Broad incumbents

• Ströer SE & Co. KGaA: Germany-based broad-portfolio OOH and digital advertising operator combining traditional outdoor media with a large online advertising platform. Larger scale than oOh!Media with broader portfolio but less APAC exposure.
• IGPDecaux: Italian outdoor advertising joint venture combining IGP and JCDecaux, operating street furniture, airports, and transit OOH across Italy. Comparable as a multi-environment OOH operator under JCDecaux alliance, but regional European focus.

Others

• Vistar Media: Programmatic DOOH supply-side platform and SSP powering oOh!Media's automated trading stack. Not a direct competitor but a critical infrastructure and demand-enablement partner for OOH's digital transition.
• Perion Network: Advertising technology company whose programmatic platforms, including Hivestack, enable DOOH buying for oOh!Media. Functions as enabling ad-tech infrastructure rather than a competing media owner.

Emerging players

• Hotel Communication Network (HCN): Hotel in-room tablet-based advertising and content platform recently partnered with oOh!Media via OOH Connect to expand into US hospitality. Emerging niche OOH channel that complements oOh!Media's core infrastructure with limited overlap today.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ooh-media
• Xx.com/oOh_Unmissable
• Facebookfacebook.com/oOhMediaANZ

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oOh!Media