Perion
Perion Network is an Israeli AI-native adtech company that provides the Perion One operating system and Outmax AI agent for cross-channel ad execution across CTV, DOOH, Display, Social and Retail Media, serving brands, agencies, retailers and publishers across 40+ markets.
- Company typePublic
- Founded2007
- HeadquartersHolon, Israel
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Perion does
Perion Network Ltd. is a publicly traded Israeli adtech company (NASDAQ: PERI, TASE) that has repositioned itself as an AI-native advertising execution platform under the Perion One umbrella. Founded in 2000 (one source) or 2007 (another source, appearing to refer to a corporate re-establishment) and headquartered in Tel Aviv with 630+ employees across 11 offices, the company serves brands, advertisers, agencies, retailers and publishers across 40+ markets. Perion's core product is Perion One, a performance operating system that connects creative, media and measurement across CTV, DOOH, Display, Social and Retail & Commerce channels, with the Outmax AI agent functioning as the real-time execution layer that allocates spend, manages pacing, and optimizes outcomes across external platforms (YouTube, Meta, TikTok, The Trade Desk, DV360) and Perion's own SSP.
The technology stack includes the SORT cookieless audience segmentation engine, Dynamic Creative Optimization, the WAVE dynamic audio product, and the recently launched Ask Perion agentic interface with Insights and Planning Agents. On the publisher side, Perion operates a full-stack DOOH SSP (scaled to 1.7M+ screens globally via the 2023 Hivestack acquisition), an Ad Server, Header Bidding, and the Perion SODA supply path optimization product. The company generates revenue through a mix of programmatic advertising fees, enterprise platform agreements and publisher SSP take-rates, and operates a sales motion combining direct enterprise field sales with self-serve mid-market access and strategic distribution partnerships (Amazon DSP, Walmart, Mastercard, Best Buy Canada, McSorely Media/Mediamark in Africa).
Perion's growth strategy has been substantially acquisition-driven: Vidazoo ($93.5M in 2021) for video, Hivestack ($100M in 2023) for DOOH, and Greenbids ($65M in 2025) for AI capabilities. Following a peak revenue year in 2023, reported revenue declined through 2024 and 2025 alongside a swing to negative EBITDA, and the company is now leaning on AI-engine growth (Outmax AI spend up 316% YoY in Q1 2026, CTV +68%, DOOH +29%) and new retail media partnerships to drive the next phase of the business, backed by a $285-313M net cash position that represents roughly 80% of its $351M market capitalization.
Perion firmographics
Firmographics- Name
- Perion
- Legal name
- Perion Network Ltd.
- Website
- https://perion.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Perion Network is an Israeli AI-native adtech company that provides the Perion One operating system and Outmax AI agent for cross-channel ad execution across CTV, DOOH, Display, Social and Retail Media, serving brands, agencies, retailers and publishers across 40+ markets.
- Ownership category
- akta.pro rank
Perion industry classification
Industry- Product category
- Digital Advertising Technology
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industry
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
Keywords
Where Perion is headquartered
LocationHeadquarters
- HQ city
- Holon
- HQ country
- Israel
- HQ region
- Middle East
Offices11 records
Markets served
Perion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Technology Services: Perion generates revenue through its AI-native advertising platform providing programmatic advertising services across CTV, DOOH, Display, and Social channels to brands, advertisers, agencies, and publishers.
- Platform/SaaS Fees: Revenue from Perion One platform subscriptions and services provided to publishers and advertisers for campaign management, optimization, and analytics.
- Supply-Side Platform (SSP): DOOH publishers and web publishers monetize inventory through Perion's SSP platform, with Perion taking a fee or take rate on impressions sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform agreements |
| Usage-based | Pay-as-you-go | Per campaign/programmatic fees |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Perion product offering
Product offeringCore offering
Perion operates Perion One, an AI-native advertising execution platform that connects creative, media, and measurement into a single operating system, optimizing advertising performance in real time across CTV, DOOH, Display, and Social channels. The platform serves enterprise advertisers, brands, agencies, retailers, and publishers with the Outmax AI execution agent, SORT privacy-first audience segmentation, and full-stack programmatic DOOH infrastructure spanning over 1.7 million screens globally.
Product overview
Perion is an AI-native digital advertising technology company offering a unified platform called Perion One, which serves as a performance operating system connecting creative, media, and measurement across all major advertising channels. The core product is Perion Outmax, an AI-powered execution agent that allocates spend, manages pacing, and optimizes outcomes in real time across YouTube, Meta, TikTok, The Trade Desk, and DV360. Perion's portfolio includes channel-specific solutions (Connected TV, Digital Out-of-Home, Display/Video, Social, Retail & Commerce), audience technology (SORT segmentation, Dynamic Creative Optimization), audio advertising (WAVE Dynamic Audio), and publisher tools (Perion SODA for SPO 2.0, Ad Server, SSP, Header Bidding). The Ask Perion agentic interface provides conversational AI for campaign planning and analysis. The company has grown through acquisitions including Hivestack (DOOH, 2023), Vidazoo (video, 2021), and Greenbids (AI, 2025), with over 1.7 million DOOH screens supported globally across 40+ markets.
Differentiator
Problem solved
Functional benefit
Brands
- Perion One: AI-native performance operating system for modern advertising, connecting creative, media and measurement across channels.
- Outmax
- SORT
- Ask Perion
- WAVE
- Uplift Collective
- Perion DOOH Player
Products and services
- Perion One AI-native performance operating system for modern advertising that connects creative, media, and measurement into a single independent operating system, optimizing in real time across CTV, DOOH, Display, and Social channels. For enterprise brands, advertisers, agencies, and publishers.
- Perion Outmax AI-powered ad optimization technology serving as both a production-grade execution agent for advertisers and a yield and intelligence agent for publishers. Allocates real spend, manages pacing, and optimizes outcomes in real time across YouTube, Meta, TTD, DV360, and TikTok. Delivers up to 40% greater efficiency.
- Outmax AI Agent for TikTok AI-native advertising agent specifically optimized for TikTok, delivering up to 25% greater media performance compared to TikTok's native platform defaults. Status: Generally Available.
- Ask Perion Agentic self-service interface integrated into Perion One platform, featuring an Insights Agent for plain-language campaign performance analysis and a Planning Agent for converting marketing briefs into structured cross-channel media plans. Reduces cost-to-serve, optimizes operational efficiency, and accelerates campaign turnaround times.
- WAVE Dynamic Audio AI-based dynamic audio advertising solution that generates personalized audio ad content for advertisers.
- SORT Audience Segmentation AI-powered audience segmentation technology using SORT (Contextual and UID) that provides targeting based on real-time user behavior without collecting personally identifiable information, replacing traditional cookie-based methods.
- Connected TV (CTV) Full transparency, outcome-based buying, and real-time optimization for CTV advertising, turning the living room into a performance channel with measurable outcomes. 89% reduction in CPA reported.
- Digital Out-of-Home (DOOH) Full-stack programmatic DOOH platform connecting screen management, programmatic delivery, and measurable results end-to-end at scale. Supports over 1.7 million DOOH screens globally across 40+ markets.
- Display & Video Advertising Solutions High-impact creative, AI-driven targeting, and verified outcomes across premium inventory at scale, including display and video ad units (pre-roll, mid-roll, post-roll).
- Retail & Commerce Omnichannel solutions for retailers and brands, including retail media network technology enabling advertisers to connect with shoppers in physical and digital retail environments.
- Perion DOOH Player Full-stack marketing operating system for Digital-Out-of-Home and Retail Media, designed to improve ad campaign management and revenue generation for publishers.
- Perion SODA (SPO 2.0) Supply-side optimization platform for publishers and DOOH operators, enabling traffic shaping, supply path optimization, mediation and multiformat bidding, and yield maximization.
- Perion SSP (Supply-Side Platform) Supply-side platform enabling publishers and screen owners to monetize their digital advertising inventory through programmatic real-time bidding. Powers Best Buy Canada's 308-store DOOH network as one of the largest SSP-enabled DOOH networks in Canada.
- Perion Search Publishers Search advertising solution for publishers that turns user intent into revenue through contextual search ad placements.
- CTV Publishers Suite Connected TV publishing solution enabling smart TV apps and channels to monetize their inventory through programmatic advertising.
Quantifiable outcome
- 89% reduction in CPA with CTV advertising
- +7 more outcomes
Companies that use Perion
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Perion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature6 records
Perion partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Best Buy CanadacoreStrategic partnership where Perion serves as full-stack technology provider for Best Buy Canada's programmatic in-store DOOH media network across 308 Canadian stores. Perion deploys Ad Server, SSP, and Header Bidding technologies, creating one of the largest SSP-enabled DOOH networks in Canada.
- Bouygues TelecomcoreBouygues Telecom deployed Perion's Outmax AI agent to enhance customer acquisition efficiency, achieving 34% reduction in customer acquisition costs and lower campaign carbon intensity.
- McSorely Media and MediamarkcoreExclusive partnership to deploy Perion's Outmax AI agent across African markets. The partnership leverages McSorely Media and Mediamark's combined agency footprint across the continent, with early deployments in South Africa showing 96% video completion rate. Africa's programmatic advertising market projected to reach $6.5 billion by 2029.
- Murley Media and Media MarkminorPartnership to resell Outmax AI advertising across Africa, targeting high-growth digital advertising region.
- AmazoncoreStrategic partnership to integrate Perion One Platform with Amazon DSP, enabling advertisers to utilize Amazon's first-party data and Perion's AI-driven creative solutions for high-impact omnichannel advertising campaigns.
- WalmartcoreStrategic partnership to integrate unique Walmart audience data with Perion's dynamic creative technology for retail media advertising capabilities.
- MastercardcoreStrategic partnership to integrate Mastercard audience data with Perion's dynamic creative technology for enhanced retail media capabilities.
- OAAA (Out of Home Advertising Association of America)minorPerion participates in the first-ever Transparency Pledge for programmatic Out of Home advertising, promoting trust and high standards in transactions alongside Broadsign, Place Exchange, VIOOH, and Vistar Media.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Perion competitors and assessment
Company assessmentDirect peers
- Place Exchange: Programmatic DOOH supply-side platform; direct competitor in DOOH inventory monetization and a fellow OAAA Transparency Pledge participant with Perion.
- The Trade Desk: Leading independent programmatic ad buying platform; competes directly with Perion One on omnichannel campaign orchestration and runs on many of the same demand-side platforms that Outmax integrates with.
- PubMatic: Independent sell-side ad platform operating at scale in programmatic advertising; comparable to Perion's SSP and supply-path optimization offerings for publishers and DOOH operators.
- Magnite: Largest independent SSP focused on CTV and DOOH; most direct competitor to Perion's Hivestack-powered DOOH stack and to its CTV publisher monetization business.
- Criteo: Performance adtech platform using AI-driven bidding and audience targeting; comparable to Perion Outmax on retail media and performance display use cases, with overlapping enterprise advertiser base.
- Vistar Media: Programmatic DOOH SSP and ad server; competes directly with Hivestack/Perion for DOOH inventory and demand, and is part of the OAAA Transparency Pledge alongside Perion.
- Broadsign: Provider of DOOH signage hardware and content management plus programmatic delivery; competes with Perion across the DOOH stack, particularly at the screen-management layer.
- MediaMath: Independent programmatic demand-side platform; comparable to Perion in offering omnichannel buying with AI-driven optimization for agencies and enterprise advertisers.
Emerging players
- StackAdapt: AI-driven programmatic advertising platform for mid-market and enterprise advertisers across native, display, video, CTV, and DOOH; competes with Perion One at the SMB/mid-market end of the market.
Broad incumbents
- Adobe Advertising (Adobe Experience Cloud): Adobe's advertising cloud is part of a much broader enterprise marketing stack; competes with Perion on omnichannel campaign orchestration for large advertisers but as one of many Adobe offerings rather than a standalone focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Perion social profiles
Digital presencePerion compliance and trust
Trust signalCompliance6 records
Perion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perion leadership team
Management profileNumber of profiles
Profiles9 records
Perion subsidiaries and ownership
Company hierarchySubsidiaries11 records
Perion funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perion M&A and investment
M&A and investmentM&A15 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perion
What does Perion do?
Perion operates Perion One, an AI-native advertising execution platform that connects creative, media, and measurement into a single operating system, optimizing advertising performance in real time across CTV, DOOH, Display, and Social channels. The platform serves enterprise advertisers, brands, agencies, retailers, and publishers with the Outmax AI execution agent, SORT privacy-first audience segmentation, and full-stack programmatic DOOH infrastructure spanning over 1.7 million screens globally.
Is Perion a public or private company?
Perion is a public company. It is classified as public and is currently operating.
When was Perion founded?
Perion was founded in 2007. It employs 501 to 1,000 people.
Where is Perion based?
Perion is headquartered in Holon, Israel, in the Middle East region.
How does Perion make money?
Three revenue lines are on record. Advertising Technology Services are the primary driver. The others are platform/SaaS Fees and supply-Side Platform (SSP).
Who are Perion's main competitors?
Direct peers on record are Place Exchange, The Trade Desk, PubMatic, Magnite, Criteo, Vistar Media, Broadsign and MediaMath. StackAdapt is listed as an emerging player. Adobe Advertising (Adobe Experience Cloud) is listed as a broad incumbent.
Does Perion have an API?
No public API is recorded for Perion.
What industry is Perion in?
Perion's product category is Digital Advertising Technology. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 541810 and its SIC code is 7310.