Entri
Entri is a Kochi-based vernacular EdTech platform offering 600+ job-oriented courses in 8 Indian languages to India's non-English-first learners, with government exam prep, professional certification, and AI upskilling delivered through a mobile-first app serving 10M+ users.
- Company typePrivate
- Founded2017
- HeadquartersKochi, India
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What Entri does
Entri is a Kochi-headquartered vernacular EdTech platform that delivers job-oriented courses, test preparation, and professional certifications across 8 Indian languages, serving India's non-English-first learner population. Its core product is the Entri App — a mobile-first platform hosting 600+ courses spanning government exam preparation (Kerala PSC, banking, SSC, RRB), professional upskilling (Full Stack Development, Data Science, SAP FICO, Digital Marketing), vocational certification (Montessori TTC, Yoga, Hospital Administration), and emerging categories (AI Tools, Generative AI). The platform is built on AWS infrastructure with CloudFront CDN delivery, and integrates AI-based progress tracking, a resume builder, an AI-powered interview preparation tool, and placement services reporting 10,000+ job placements.
Entri's business model is freemium-led with paid subscription tiers (Fast-Track, Gold, Elevate) offering mentor-driven live classes, placement-oriented programs, and extended mentorship; the Montessori Teacher Training Course is priced at ₹22,000–₹40,000 INR with UK/US dual certification. The go-to-market is product-led growth combined with community-led distribution: an affiliate/referral program offering 5% commissions on paid enrollments, content marketing through free courses and blog SEO, and app store optimization drive organic acquisition. The platform claims 10M+ users (1.3 crore registered as of December 2023), a 4.8 Google Play Store rating, and 100 crore+ minutes of video consumed.
The company is funded by Omidyar Network India ($7M Series A, February 2022), Ram Shriram and V3 Ventures (December 2023), and earlier investors including Good Capital, Innospark Ventures, and LearnLaunch. Strategic partnerships with Udemy (January 2026) for localized AI/digital skills content and NeST Digital (May 2026) for internship pathways position Entri as a bridge between vernacular learners and global employability credentials. The company operates a US subsidiary, Entri Inc., registered in Delaware with an SEC Form D filing of approximately $3.47 million.
Entri firmographics
Firmographics- Name
- Entri
- Legal name
- Entri Software Private Limited
- Website
- https://entri.app
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Entri is a Kochi-based vernacular EdTech platform offering 600+ job-oriented courses in 8 Indian languages to India's non-English-first learners, with government exam prep, professional certification, and AI upskilling delivered through a mobile-first app serving 10M+ users.
- Ownership category
- akta.pro rank
Entri industry classification
Industry- Product category
- Vernacular EdTech Platform
- NAICS
- Exam Preparation and Tutoring (611691), Language Schools (611630), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
- akta.pro secondary industries
- Test Strategy & Prep Integrated with Admissions (EDAFAMAE), Exam Preparation for Language Proficiency (TOEFL/IELTS/DELE/HSK/JLPT, etc.) (EDAMAFAF)
Keywords
Where Entri is headquartered
LocationHeadquarters
- HQ city
- Kochi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Entri business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Course Subscription (Paid Plans): Entri offers paid subscription plans (Fast-Track, Gold, Elevate) for access to premium courses, live classes, mentorship, and placement-oriented programs. Revenue is generated through course package purchases with varying validity periods.
- Freemium / Free Trial: Free courses, study materials, doubt sessions, practice questions, and exam resources drive user acquisition. Free trial converts users to paid plans.
- Affiliate / Referral Program: Entri runs an affiliate program offering 5% commission for every friend who enrolls in a paid course. Referrers earn rewards when referred users sign up and pay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fast-Track: Short courses for last-minute exam preparation |
| Subscription | Annual | Gold: Mentor-driven live classes with expert guidance |
| Subscription | Annual | Elevate: Intensive placement-oriented programs |
| Unit Pricing | Multi-year contract | Montessori TTC: 6-month Diploma and 9-month PG-Diploma with UK/US certification |
| Other | Pay-as-you-go | Affiliate Referral Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Entri product offering
Product offeringCore offering
Entri operates a mobile-first vernacular learning platform offering 600+ job-oriented courses in 8 Indian languages covering government exam preparation (Kerala PSC, IBPS, SSC, UPSC), professional certifications (SAP FICO, ACCA, CMA USA), coding and data science, teaching (Montessori TTC), and vocational skills. The platform delivers recorded lessons, live mentor-led classes, mock tests, AI-powered progress tracking, and placement support to over 10 million registered learners across India.
Product overview
Entri is a vernacular EdTech platform offering a multi-product portfolio centered on the Entri App as its core platform. The platform provides 600+ courses across 8 Indian languages including Malayalam, Tamil, Telugu, Hindi, Kannada, and English. Key product lines include: Entri Elevate (mentor-driven live classes with placement focus), Entri Gold (premium mentorship plans), and Entri Fast-Track (short courses for last-minute prep) as subscription tiers. Course programs span government exam preparation (Kerala PSC, Banking, SSC/RRB, UPSC, GATE), professional certification (SAP FICO, ACCA, CMA USA), coding/IT (Full Stack Development, Data Science, AI Tools), teaching (Montessori TTC, KTET, CTET), language learning (Spoken English, German, IELTS/PTE), technical skills (MEP, BIM, Quantity Survey), and specialized domains (Hospital Administration, Stock Market). Additional services include AI-powered interview preparation, resume building, and placement assistance with 10,000+ reported job placements.
Differentiator
Problem solved
Functional benefit
Products and services
- Entri App
- Entri Elevate
Companies that use Entri
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Entri technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
Entri partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- NeST DigitalcoreEntri partnered with NeST Digital to launch internship pathways for learners, providing real-world work experience alongside academic learning. This initiative bridges the gap between skills acquisition and employment outcomes by connecting learners with industry exposure and placement opportunities.
- UdemycoreStrategic partnership integrating Udemy's global AI-powered content catalog with Entri's localized job training programs in Hindi, Tamil, Telugu, and Malayalam. The collaboration targets India's 400 million vernacular learners, addressing the AI skills gap where only 30% of India's professionals feel confident in AI skills. The partnership aims to expand access to career-focused learning for non-English-first audiences across India.
- NSDC (National Skill Development Corporation)coreEntri partners with NSDC to offer courses officially approved by the National Skill Development Corporation. NSDC affiliation adds government-backed credibility and aligns Entri's training programs with India's national skill development framework.
- Course Partner CertificationscoreEntri's programs carry certifications from global partners including PwC (accounting/finance), AWS (cloud architecture), SAP (enterprise software), Cambridge (language), Illinois University, and NSDC. These certifications enhance the employability credentials of Entri graduates.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Entri competitors and assessment
Company assessmentBroad incumbents
- Byju's: India's largest EdTech incumbent with wide vernacular K-12 and test-prep coverage; competes with Entri broadly on online learning market share and instructor/brand attention in India.
- upGrad: India-focused online professional upskilling platform offering coding, data, MBA, and certification courses — overlaps with Entri Elevate's professional certification and commerce verticals (SAP, ACCA, CMA, finance).
- Simplilearn: Provider of professional certification training (PMP, AWS, SAP, cloud, cybersecurity) — comparable to Entri's coding/IT certification tracks under Entri Elevate but serves a more English-first, higher-ARPU audience.
Direct peers
- Vedantu: Live online tutoring and test-prep platform with vernacular (Hindi, Kannada, Tamil, Telugu) delivery for K-12 and competitive exams, directly comparable to Entri in localization strategy and live-class subscription model.
- Adda247: Vernacular online platform specializing in banking, SSC, railway, and teaching exam preparation in Hindi and regional languages — directly comparable to Entri on exams served, language model, and price-band.
- Unacademy: One of India's largest online test-prep and learning platforms covering banking, SSC, UPSC, and government exams — directly comparable in target audience, vernacular focus, and subscription model with Entri's govt-exam vertical.
- Testbook: India-focused govt exam preparation platform (banking, SSC, railway, state PSCs) offering mock tests and courses in regional languages — closely matches Entri's primary govt-exam catalog and affordability positioning.
Regional players
- Codingal: K-12-focused coding and AI education platform with strong India presence and vernacular ambitions — comparable to Entri's coding/AI verticals but positioned at younger learners with different price points.
Emerging players
- PhysicsWallah (PW): Affordable vernacular-led test prep and upskilling platform expanding into government and professional exams; shares Entri's affordability and vernacular-first playbook, though stronger in engineering/medical (JEE/NEET).
Others
- Udemy: Strategic content partner to Entri (2026 partnership) and a global MOOC marketplace with broadly overlapping course categories (coding, business, certifications) — relevant as both a complement and a potential substitute in professional upskilling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Entri social profiles
Digital presenceEntri compliance and trust
Trust signalCompliance2 records
Entri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entri leadership team
Management profileNumber of profiles
Profiles2 records
Entri funding detail
Funding detailFunding overview
Funding rounds8 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entri
What does Entri do?
Entri operates a mobile-first vernacular learning platform offering 600+ job-oriented courses in 8 Indian languages covering government exam preparation (Kerala PSC, IBPS, SSC, UPSC), professional certifications (SAP FICO, ACCA, CMA USA), coding and data science, teaching (Montessori TTC), and vocational skills. The platform delivers recorded lessons, live mentor-led classes, mock tests, AI-powered progress tracking, and placement support to over 10 million registered learners across India.
Is Entri a public or private company?
Entri is a private company. It is classified as venture growth investor backed and is currently operating.
When was Entri founded?
Entri was founded in 2017. It employs 501 to 1,000 people.
Where is Entri based?
Entri is headquartered in Kochi, India, in the Asia region.
How does Entri make money?
Three revenue lines are on record. Course Subscription (Paid Plans) is the primary driver. The others are freemium / Free Trial and affiliate / Referral Program.
Who are Entri's main competitors?
Broad incumbents on record are Byju's, upGrad and Simplilearn. Direct peers are Vedantu, Adda247, Unacademy and Testbook. Codingal is listed as a regional player. PhysicsWallah (PW) is listed as an emerging player. Udemy is listed as an others.
Does Entri have an API?
No public API is recorded for Entri.
What industry is Entri in?
Entri's product category is Vernacular EdTech Platform. Its primary akta.pro industry code is EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.), with a secondary code of EDAFAMAE, Test Strategy & Prep Integrated with Admissions. Its NAICS code is 611691 and its SIC code is 8200.