What Sepiia does

Sepiia (legal entity SEPIIA 2080 S.L.) is a privately held Spanish smart-fashion brand founded in 2016 and headquartered in Valencia, with 11-50 employees. It designs and sells functional apparel for men and women built on proprietary "smart fabric" technologies that deliver anti-wrinkle, anti-stain, anti-odor (antibacterial), thermoregulating, and quick-dry properties. The product is organized into distinct technology lines — the core Sepiia® fabric plus Nova (thermoregulating/stretch), ICE (mineral-based cooling), Ranger (breathable/antibacterial), Soft (thermal comfort/moisture control), LineZero (seamless), and Warm+ (infrared heat retention) — applied across shirts, trousers, blazers, polos, t-shirts, sweatshirts, and bermudas. Garments are manufactured in Spain and Portugal using recycled and recyclable materials, and the company holds B Corp certification and a granted patent on its smart-fabric technology.

The business operates a direct-to-consumer model. Primary revenue comes from one-time product sales through its Shopify-based e-commerce site (sepiia.com), supported by two company-owned retail stores in Madrid and Barcelona and points of sale within El Corte Inglés department stores in Spain. Unit pricing ranges from roughly €23.90 for entry t-shirts to €209.90 for premium items, with curated multi-item "Packs" (€104–€184) and regular promotional discounting. Retention mechanics include the Sepiia Club loyalty program (tiered Core/Advance/Smart levels, points per euro spent) and Pay-in-3 installment options.

Go-to-market is digital-first: content/blog, SEO, Instagram, email (Klaviyo), and paid social, reinforced by earned media in El País, El Mundo, Esquire, and Forbes. Target segments are horizontal use-case cohorts — office/professional workers and frequent travelers as primary, plus warm-climate buyers and plus-size men (to 5XL). The company ships across Western/Southern/Central Europe and internationally to the US, Canada, and Mexico, with a local logistics partner (Banango) serving the Canary Islands.

Name

Sepiia

Legal name

SEPIIA 2080 S.L.

Website

https://sepiia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Spanish smart-fashion brand (founded 2016, Valencia) selling functional anti-wrinkle, anti-stain, antibacterial, and thermoregulating apparel direct-to-consumer online and via Madrid/Barcelona stores and El Corte Inglés, targeting professionals and frequent travelers across Europe and North America.

Ownership category

akta.pro rank

Product category

Smart Apparel

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Premium & Contemporary Apparel Brands (CRAAAAAB)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

Keywords

• Smart apparel
• Functional clothing
• Wrinkle-free garments
• Sustainable fashion
• Technical fabric wear

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of apparel products to consumers through sepiia.com and physical retail stores. One-time purchase model for individual garments and packs.
2. Loyalty Program Points: Sepiia Club loyalty program where members earn points on purchases (5-10 points per euro depending on level), redeemable for discounts. Three tiers: Core, Advance (€200+ spent), and Smart (€400+ spent).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sepiia designs, manufactures, and sells smart-fashion apparel under its own brands, embedding proprietary fabric technologies (anti-wrinkle, anti-stain, antibacterial, thermoregulating, cooling, and seamless construction) into shirts, trousers, blazers, polos, t-shirts, sweatshirts, and curated wardrobe packs for men and women. Products are produced sustainably in Spain and Portugal and sold directly to consumers through sepiia.com, two company-owned retail stores in Madrid and Barcelona, and El Corte Inglés department stores.

Product overview

Sepiia is a Spanish smart-fashion brand founded in 2016, offering a portfolio of technologically enhanced garments for men and women. The core product is the proprietary Sepiia® smart-fabric technology embedded across all offerings, delivering anti-wrinkle, anti-stain, and sweat-mark-resistant performance. The portfolio is organized into distinct technology lines — Nova (thermoregulating/stretch), ICE (cooling/mineral-based), Ranger (antibacterial/quick-drying), Soft (thermal comfort/moisture control), LineZero Seamless (maximum comfort), and Warm+ (infrared heat retention) — applied to a range of apparel including shirts, polo shirts, t-shirts, trousers, blazers, jackets, sweatshirts, and bermudas. The offering is complemented by curated Sepiia Packs (bundled outfits), an Electronic Gift Card, and the Sepiia Club loyalty program. All garments are manufactured in Spain and Portugal using sustainable materials, positioning the brand at the intersection of functional fashion and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Sepiia® Shirts Men's and women's dress and casual shirts engineered with Sepiia® smart-fabric technology, offering wrinkle-free, stain-resistant, and no-iron wear for professional and smart-casual occasions.
• Sepiia® Trousers Smart trousers engineered with Sepiia® technology, providing comfort, flexibility, lightness, and wrinkle/stain resistance for daily wear.
• Sepiia® Blazers Blazers and jackets built with Sepiia® smart-fabric technology, offering wrinkle-free and stain-resistant smart-casual outerwear.
• Nova Collection Trousers Product line featuring thermoregulating, wrinkle-free, and stretchy fabric technology across chinos, cargo trousers, and casual trousers for men and women.
• ICE Collection Summer-focused apparel line using mineral-based cooling fabric technology to provide smart freshness in heat, including ICE-PRO shirts, ICE T-shirts, ICE polos, and ICE bermudas.
• Ranger Collection Technical apparel line featuring breathable, antibacterial, and quick-drying fabric technology in ranger polos and ranger sweatshirts for active and outdoor use.
• Soft Collection T-Shirts T-shirts and tops applying the Soft fabric technology — soft touch, thermal comfort, and moisture control — in V-neck and crewneck styles for men and women.
• LineZero Seamless Women's T-Shirts Women's seamless t-shirts designed with LineZero seamless garment construction, delivering a smooth fit and maximum comfort.
• Warm+ Collection Women's Blazers Women's blazers and garments using Warm+ infrared fabric technology to retain body heat while maintaining the brand's smart-care properties.
• Sweatshirts Hooded and non-hooded sweatshirts with soft, thermoregulating fabric featuring Sepiia's anti-wrinkle and stain-resistant technology.
• Polo Shirts Short-sleeve, long-sleeve, and striped polo shirts across the ICE, Ranger, and Nova lines, offering wrinkle-free, quick-drying, and breathable performance.
• Sepiia Packs Curated outfit bundles combining complementary Sepiia garments such as shirts and trousers at a discounted bundle price (Basic Pack €160, Intermediate Pack €184, Advanced Plus Pack €172).
• Electronic Gift Card Digital gift card allowing customers to give Sepiia garments as gifts, redeemable across the brand's full product range at sepiia.com.

Quantifiable outcome

• Reduced CO2 emissions by at least 16,000 tonnes through sustainable business practices
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered minor and core.

• BanangominorChannel Partner/ Reseller/ DistributorPartnership with Banango app for shipping Sepiia products to Canary Islands. Banango handles local logistics and delivery for Canary Islands customers.
• El Corte IngléscoreChannel Partner/ Reseller/ DistributorEl Corte Inglés department stores host Sepiia points of sale, providing traditional retail distribution alongside direct channels.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ECOALF: Spanish sustainable fashion brand also B-Corp certified, recycling ocean plastics and other waste into apparel. Same Spanish HQ, same B-Corp sustainability positioning, and overlapping product categories (shirts, outerwear, accessories) make it the most comparable peer in the Spanish sustainable fashion niche.
• Rhone Apparel: Men's performance apparel brand offering anti-odor, moisture-wicking, and four-way stretch garments for active professionals. Overlaps with Sepiia's Ranger and ICE collections in men's tech-casual apparel.
• Proper Cloth: Made-to-measure and performance dress shirt maker using smart fabric treatments and direct-to-consumer online fitting. Competes with Sepiia in the performance dress shirt category targeting style-conscious professionals.
• Tommy John: Premium comfort and performance underlayer and basics brand focusing on fabric innovation and fit, comparable to Sepiia's Soft line and seamless LineZero technology on the basics and t-shirt side.
• Ministry of Supply: US-based smart apparel brand founded on MIT-engineered performance fabrics with anti-odor, stretch, and temperature regulation features for shirts and trousers. Closest direct peer to Sepiia in the engineered dress-shirt category targeting professional men.
• Mack Weldon: Smart basics brand selling anti-odor, moisture-wicking underwear, socks, and t-shirts with a focus on tech-enhanced everyday apparel. Comparable to Sepiia's Soft, ICE, and Ranger lines targeting premium, tech-conscious consumers.
• Western Rise: Travel-focused apparel brand offering wrinkle-resistant, quick-drying, and odor-resistant garments for professionals on the move. Highly comparable to Sepiia's travel-pro positioning and seamless wardrobe value proposition.

Broad incumbents

• Stone Island: Italian premium apparel brand built on proprietary fabric treatments (nylon metallics, heat-reactive coatings, reflective finishes). Closest large-scale incumbent analogue to Sepiia's tech-fabric-led premium positioning.
• Patagonia: Iconic B-Corp-certified outdoor and casual apparel company with deep sustainability credentials and broad product portfolio. Serves as an aspirational scale benchmark for sustainable smart-fabric players like Sepiia.

Emerging players

• Vollebak: UK-based experimental apparel brand using high-tech materials (graphene, biodegradable, recycled) in premium-priced garments. Comparable as a smaller, R&D-driven emerging player pushing tech-fabric narratives targeting early-adopter consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/sepiia2080

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sepiia