HousingMan.com
HousingMan.com is an Indian online residential property discovery portal aggregating 5,000+ listings from 2,000+ RERA-registered builders across 11 cities. It serves individual home buyers, sellers, agents, and builders via a searchable portal, B2B lead-generation tools, and offline consultant support.
- Company typePrivate
- Founded2014
- HeadquartersBengaluru, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What HousingMan.com does
HousingMan.com is an online residential property discovery portal operated by Aurum Analytica Pvt. Ltd., a privately held Indian company headquartered in Bengaluru and founded in 2012. The platform aggregates listings from RERA-registered builders and developers, covering apartments, villas, plots, row houses, and villaments across 11 Indian cities including Bangalore, Chennai, Mumbai, Pune, Hyderabad, Kochi, Kozhikode, Kolkata, Mangalore, Coimbatore, and Mysore. Its primary customer segments are individual home buyers (including NRI buyers), property sellers, real estate dealers/agents, and builders/developers. The portal is supported by an offline team of property consultants who assist buyers with site visits and negotiations, blending self-service discovery with human-assisted sales.
The core product is a property discovery portal with city-specific sub-portals, a builder directory featuring top developers such as Brigade, Prestige, Salarpuria Sattva, and Sobha, and detailed project pages that display floor plans, amenities, RERA registration numbers, and pricing. The platform also operates Automate Leads (leadmanager.automateleads.ai) and Agent Connect (agentconnect.aurumanalytica.in), lead-generation and agent-management tools aimed at dealers and agents, plus an NRI Corner service with international phone capture for overseas buyers. Revenue is generated through two streams: transaction-fee-based referrals from builders (HousingMan acts as an authorized channel partner earning commissions on qualified leads and closed sales) and subscription/recurring fees from dealer and agent tooling. Home-loan referral partnerships with HDFC, SBI, ICICI, Axis Bank, Bank of Baroda, Bank of India, and LIC Housing Finance on specific projects add an additional affiliate layer.
HousingMan has raised a single disclosed funding round of approximately $1.5M in July 2018 from undisclosed investors, with no subsequent capital raises, acquisitions, or major leadership changes recorded in available data. The founder team comprises Bhavdeep Reddy (founder & investor) and Rajendran R (co-founder), and the company reports a headcount of 51-100 employees. The website remains operationally active with 1,653 properties listed in Bangalore alone, and the company appears to be operating in a steady-state mode rather than an active hyper-growth phase.
HousingMan.com firmographics
Firmographics- Name
- HousingMan.com
- Legal name
- Aurum Analytica Pvt. Ltd.
- Website
- https://housingman.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HousingMan.com is an Indian online residential property discovery portal aggregating 5,000+ listings from 2,000+ RERA-registered builders across 11 cities. It serves individual home buyers, sellers, agents, and builders via a searchable portal, B2B lead-generation tools, and offline consultant support.
- Ownership category
- akta.pro rank
HousingMan.com industry classification
Industry- Product category
- Online Residential Real Estate Portal
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where HousingMan.com is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
HousingMan.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Property Listing Referrals: HousingMan earns revenue by referring potential buyers to builders and properties listed on their platform. They act as an authorized channel partner for builders, earning commissions for qualified leads and property sales.
- Dealer/Agent Services: Provides lead generation tools (Automate Leads, Agent Connect) to real estate dealers and agents for a fee.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
HousingMan.com product offering
Product offeringCore offering
HousingMan.com operates an online residential property discovery portal that aggregates listings from RERA-registered builders across 11 Indian cities. The platform enables home buyers to search, filter, and inquire about apartments, villas, plots, and row houses, while earning revenue by referring qualified leads to builders as an authorized channel partner and providing subscription-based lead generation tools (Automate Leads, Agent Connect) to dealers and agents.
Product overview
HousingMan.com is a residential real estate technology platform offering a property discovery portal with city-specific sub-portals across India. The platform features a searchable database of properties from verified RERA-registered builders including apartments, villas, plots, and row houses. Key product components include the Property Discovery Portal with advanced filtering (BHK, budget, status), Builder Network directory, detailed Project Pages with floor plans and amenities, Site Visit Scheduling, and Property Consultation services. The platform operates across multiple Indian cities including Bangalore, Chennai, Mumbai, Pune, Hyderabad, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Discovery Portal Online property search and discovery platform allowing home buyers to search for residential properties including flats, villas, plots, row houses, and villaments from verified RERA-registered builders across 11 Indian cities.
- Builder Network Directory Searchable directory of verified real estate developers and builders including top builders (Brigade Group, Prestige Group, Salarpuria Sattva Group, Sobha Limited) and medium/small-sized builders across India.
- Property Search & Filtering Advanced search with filters for property type (apartment, villa, plot), BHK configuration (1-5 BHK), budget range, project status (ongoing, upcoming, completed), and sales type (new, resale).
- Project Details & Floor Plans Detailed project pages showing unit configurations, floor plans, amenities, pricing, possession dates, RERA registration numbers, gallery images, and neighbourhood information for individual residential projects.
- Property Consultation Service Expert property consultants available to assist home buyers with property discovery, site visit scheduling, and negotiation with builders for competitive pricing.
- Automate Leads Subscription-based lead generation and management platform (leadmanager.automateleads.ai) enabling real estate dealers and agents to automate buyer prospecting and lead management through HousingMan's network.
- Agent Connect Partner platform (agentconnect.aurumanalytica.in) enabling real estate agents to connect with HousingMan's verified buyer network for lead generation and client management.
- City-Specific Property Portals Location-specific property portals covering Bangalore, Chennai, Mumbai, Pune, Kochi, Kozhikode, Kolkata, Mangalore, Coimbatore, Hyderabad, and Mysore, offering city-level property search experiences.
Quantifiable outcome
- 2000+ developers on platform
- +3 more outcomes
Companies that use HousingMan.com
Customer profileSegments5 records
Ideal customer profiles4 records
HousingMan.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
HousingMan.com partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Axis BankminorHome loan financing partner for Embassy Pristine project, offering customers mortgage options.
- Bank of BarodaminorHome loan financing partner for Embassy Pristine project.
- Bank of IndiaminorHome loan financing partner for Embassy Pristine project.
- HDFC BankminorHome loan financing partner for Embassy Pristine project.
- State Bank of IndiaminorHome loan financing partner for Embassy Pristine project.
- ICICI BankminorHome loan financing partner for DNR Reflection project.
- LIC Housing FinanceminorHome loan financing partner for DNR Reflection project.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HousingMan.com competitors and assessment
Company assessmentDirect peers
- MagicBricks: One of India's largest residential property listing portals, owned by Times Internet. Competes head-to-head with HousingMan on buyer-facing property search, builder listings, and RERA-registered inventory across the same 11+ Indian cities.
- 99acres: InfoEdge-owned property portal covering residential sales, rentals, and new projects across India. Directly comparable to HousingMan in product, audience (home buyers), and builder channel-partner revenue model.
- Housing.com: SoftBank-backed residential property discovery platform offering listings, project details, and home-loan assistance. Closely matches HousingMan's hybrid online-plus-offline consultative buying experience.
- NoBroker: Tech-first property platform that eliminates brokers, operating in both rentals and resale/new-launch sales. Competes with HousingMan for tech-savvy Indian home buyers, particularly in Bangalore, Mumbai, and Pune.
- Square Yards: Full-stack real-estate platform with property search, transaction, mortgage, and interior services. Overlaps directly with HousingMan on primary residential sales and home-loan partnership monetization.
- PropTiger (REA Group): REA Group-owned property advisory platform focused on new-home sales with consultant-assisted buying, very similar to HousingMan's hybrid model of online discovery plus offline expert support.
- CommonFloor: Apartment-focused property portal (now under NoBroker group) covering new launches, resale, and rentals. Direct substitute for HousingMan for buyers searching apartment inventory in Bangalore and other metros.
- Makaan: Helion Ventures-backed property portal covering new projects, resale, and rentals across India. Comparable in buyer-segment focus, builder channel-partner model, and metro-city presence.
Broad incumbents
- Zillow (international benchmark): US-based global benchmark for online residential property discovery. Not a direct Indian competitor but a useful strategic reference for the portal-plus-advisory business model HousingMan is pursuing.
Emerging players
- RoofandFloor (by REA India): REA India-owned new-launch property platform with builder-direct project listings. Competes with HousingMan specifically on the new-project / pre-launch discovery use case, which is HousingMan's strongest category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
HousingMan.com social profiles
Digital presenceHousingMan.com compliance and trust
Trust signalCompliance1 record
HousingMan.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
HousingMan.com leadership team
Management profileNumber of profiles
Profiles2 records
HousingMan.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HousingMan.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HousingMan.com
What does HousingMan.com do?
HousingMan.com operates an online residential property discovery portal that aggregates listings from RERA-registered builders across 11 Indian cities. The platform enables home buyers to search, filter, and inquire about apartments, villas, plots, and row houses, while earning revenue by referring qualified leads to builders as an authorized channel partner and providing subscription-based lead generation tools (Automate Leads, Agent Connect) to dealers and agents.
Is HousingMan.com a public or private company?
HousingMan.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HousingMan.com founded?
HousingMan.com was founded in 2014. It employs 51 to 100 people.
Where is HousingMan.com based?
HousingMan.com is headquartered in Bengaluru, India, in the Asia region.
How does HousingMan.com make money?
Two revenue lines are on record. Property Listing Referrals are the primary driver. The others are dealer/Agent Services.
Who are HousingMan.com's main competitors?
Direct peers on record are MagicBricks, 99acres, Housing.com, NoBroker, Square Yards, PropTiger (REA Group), CommonFloor and Makaan. Zillow (international benchmark) is listed as a broad incumbent. RoofandFloor (by REA India) is listed as an emerging player.
Does HousingMan.com have an API?
No public API is recorded for HousingMan.com.
What industry is HousingMan.com in?
HousingMan.com's product category is Online Residential Real Estate Portal. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.