Bawn

What Bawn does

Bawn, Inc. is a privately held Delaware-incorporated cybersecurity services and insurance firm headquartered in Austin, Texas, founded in 2022 by former FBI cyber leaders Jonathan Trimble (CEO) and Robert Cochran (Chief Solutions Officer). The company sells a five-step Cyber Risk Engineering Framework™ — Assess Cyber Exposure, Quantify Business Risk, Engineer Risk Reduction, Align with Cyber Insurance, and Prepare for Incident Survival — and layers it with core professional services (Cyber Risk Assessment, Security Strategy Development, Cyber Risk Mitigation, vCISO, Incident Response Planning), a managed-services offering called Full Service Secure IT (24/7 Service Desk, endpoint management, MFA, VPN, secure Office 365 configuration, patch management, backup, advisory), and a Cyber Warranty product underwritten against Bawn-validated controls. A curated vendor ecosystem (SentinelOne, Adlumin, Microsoft Azure, Google Workspace, 1Password, Cork, TitanHQ, Dell, Megaport, SendSafely) sits underneath the delivery stack, and Bawn supplements its framework with a free CPA Cyber Advisor Toolkit, an Insurance Affiliate Program paying $1,000 per closed referral, and a founders-hosted 'Crushing It' podcast for executive thought leadership.

Bawn's go-to-market is sales-led and consultative, with prospects booking a '10-Minute Cyber Pulse Check' with the founder before progressing to SOWs under a Master Services Agreement; pricing is quote-based per SOW with net-15 terms and a 2%/month compounded late-payment clause, while managed services run on monthly retainers. The target customer base spans SMBs and mid-market firms (frequently cited as needing help passing cyber-insurance underwriting) plus regulated verticals — financial services (FFIEC/SEC/PCI-DSS/NIST), healthcare (HIPAA), energy and utilities (OT/ICS), manufacturing, legal, and technology — and is reached through three additional motion types beyond direct sales: channel partners (insurance agents/brokers), event-driven CPAs acting as trusted-advisor referrers, and community-led brand-building via the podcast.

Operationally, Bawn runs an asset-light model: the team is small (1–10 employees) and composed primarily of skilled 1099 contractors per the careers page, with only $250,000 in disclosed funding from a single May 2022 Newchip Accelerator seed round. The company holds BBB accreditation in Austin, is registered as a Delaware corporation, complies with CCPA and GDPR in its privacy posture, and aligns its framework with NIST, HIPAA, FFIEC, FDIC, SEC, NYDFS, PCI-DSS, FTC, and GDPR requirements — though it does not hold or claim formal third-party certifications for these standards, and no enterprise customer logos, ARR, or revenue figures are disclosed in the source data.

Name

Bawn

Legal name

Bawn, Inc.

Website

https://bawn.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Bawn, Inc. is an Austin-based cybersecurity services and cyber warranty firm founded in 2022 by former FBI cyber leaders, selling a five-step Cyber Risk Engineering Framework™ — including risk assessment, vCISO, risk mitigation, incident response planning, and managed IT — primarily to SMBs, mid-market firms, and regulated verticals such as financial services, healthcare, energy, and manufacturing, reached via direct sales, insurance-affiliate referrals, CPA partnerships, and a founders-hosted podcast.

Ownership category

akta.pro rank

Product category

Cybersecurity Consulting Services

NAICS

Computer Systems Design Services (541512), Portfolio Management and Investment Advice (52394)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Cybersecurity Management for SMB (Managed Security Add‑ons) (BPAEABAG)

akta.pro secondary industries

Fraud Risk Management & Anti-Bribery/Anti-Corruption (ABAC) (BPAHAFAL), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

Keywords

• Cyber risk consulting
• Managed security services
• Cyber insurance alignment
• Incident response planning
• Virtual CISO services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Statements of Work): Custom cybersecurity engagements delivered under a Master Services Agreement and individual Statements of Work — including Cyber Risk Assessments, Security Strategy Development, Cyber Risk Mitigation, vCISO advisory, and Incident Response Planning. Fees billed per SOW, typically net 15 with 2%/month interest on late payments. Recurring engagements under multi-quarter or annual SOWs.
2. Managed Services (Full-Service Secure IT): Recurring managed IT and security services for SMBs and mid-market clients — including 24/7 Service Desk, endpoint management, MFA, VPN, patch management, secure Office 365, SaaS integration, backup, and security advisory. Subscription-style retainer.
3. Cyber Warranty: Cyber warranty product tied to Bawn-validated controls; financial backstop aligned with coverage requirements engineered in step 3 of the framework.
4. Insurance Affiliate Referral Fees: $1,000 finder’s fee paid to licensed insurance agents/brokers for each referral that results in a closed Bawn deal; referral fees treated as affiliate/transaction revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels1 record

Marketing channels9 records

Core offering

Bawn is a cybersecurity consulting and managed services firm that helps SMBs and mid-market companies translate cyber risk into financial and operational impact using its proprietary five-step Bawn Cyber Risk Engineering Framework™. Its core offerings span Cyber Risk Assessment, Security Strategy Development, Cyber Risk Mitigation, vCISO advisory, Incident Response Planning, a Cyber Warranty product, and Full Service Secure IT managed services. The firm is led by former FBI Special Agents and aligns security posture with cyber insurance underwriting and regulatory expectations.

Product overview

Bawn delivers its cybersecurity offerings through a portfolio built around The Bawn Cyber Risk Engineering Framework, which serves as the structured core methodology (Assess Cyber Exposure → Quantify Business Risk → Engineer Risk Reduction → Align with Cyber Insurance → Prepare for Incident Survival). Layered on top of the framework are individual core services — Cyber Risk Assessment, Security Strategy Development, Cyber Risk Mitigation, vCISO, and Incident Response Planning — plus the Cyber Warranty add-on. The portfolio also includes Full Service Secure IT (managed services), the CPA Cyber Advisor Toolkit (a free add-on for accounting advisors), and the Insurance Affiliate Program (partner program paying referral fees). The Crushing It podcast functions as Bawn's content brand rather than a product offering. The framework is delivered sector-specifically for Energy and Utilities, Manufacturing, Startups, SMBs, and Financial Services.

Differentiator

Problem solved

Functional benefit

Brands

• Crushing It: Podcast produced and hosted by Bawn's co-founders, featuring conversations with leaders about risk, resilience, and growth in high-stakes environments. Distributed on Apple Podcasts, Spotify, and YouTube.

Products and services

• Cyber Risk Assessment High-level assessment of an organization's IT environment to identify vulnerabilities, security gaps, and produce a Cyber Risk Score. Includes vulnerability scanning, security policy review, endpoint security check, and quick-wins recommendations. Sold to SMB and mid-market clients under SOW.
• Security Strategy Development Strategic cybersecurity planning service that translates cyber risk into executive-level decisions and develops prioritized mitigation strategies aligned with business priorities. Delivered under SOW to SMB and mid-market clients.
• Cyber Risk Mitigation Implementation service that engineers controls designed to reduce real-world risk through a layered defense strategy and practical security improvements. Delivered under SOW to SMB and mid-market clients.
• vCISO (Virtual Chief Information Security Officer) Virtual CISO service providing executive-level cybersecurity leadership including risk assessments, compliance management, strategic guidance, and incident response leadership. Delivered to SMB and mid-market clients that lack a full-time CISO.
• Incident Response Planning Service that develops customized incident response plans including team training, simulations and drills, rapid response protocols, communication strategies, and post-incident analysis. Sold to SMB and mid-market clients under SOW.
• Bawn Cyber Warranty Cyber warranty offering that complements engineered risk reduction by providing coverage aligned with Bawn-validated security controls. Provides a financial backstop tied to the controls engineered in Step 3 of the Cyber Risk Engineering Framework.
• Full Service Secure IT Cloud-based managed IT and security service for SMBs that includes managed laptops, MFA implementation, VPN, 24/7 Service Desk support, patch management, secure Office 365 configuration, SaaS integration, data backup, and security advisory. Sold as a recurring subscription.
• The Bawn Cyber Risk Engineering Framework Trademarked five-step proprietary methodology (Assess Cyber Exposure → Quantify Business Risk → Engineer Risk Reduction → Align with Cyber Insurance → Prepare for Incident Survival) that transforms cybersecurity from a technical function into a business discipline. The framework underpins all Bawn engagements and is delivered sector-specifically across Energy and Utilities, Manufacturing, Startups, SMBs, and Financial Services.

Quantifiable outcome

• $355,000+ total impact in typical mid-market ransomware scenario (3 days downtime = $280K lost revenue + $75K recovery costs + insurance coverage reduced)
• +2 more outcomes

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google WorkspacecoreTechnology or IntegrationFeatured partner in Bawn's vendor ecosystem; Google Workspace is part of Bawn's curated vendor stack and aligns with Bawn's secure configuration of Office 365-equivalent SaaS, MFA, and SaaS integration MSP services.
• Microsoft AzurecoreTechnology or IntegrationFeatured partner in Bawn's vendor ecosystem; Microsoft Azure is referenced as part of Bawn's cloud stack supporting client deployments, alongside staff credentials in Microsoft 365 Enterprise Administration and Microsoft Cybersecurity Architect.
• Sentinel OnecoreTechnology or IntegrationFeatured partner in Bawn's vendor ecosystem; SentinelOne provides endpoint detection and response (EDR) technology integrated into Bawn's cybersecurity stack and ongoing monitoring services.
• Maxwell Locke & RitterminorImplementation/ SI/ Consulting PartnerReferenced via Kate Williams (Partner, Risk Assurance & Advisory) as a podcast guest on 'Crushing It'. Maxwell Locke & Ritter is a Texas-based CPA / advisory firm serving fintech, health tech, and other regulated industries on SOC readiness, compliance strategy, and risk management — overlapping with Bawn's financial-services and startup segments.
• Rise AttorneysminorImplementation/ SI/ Consulting PartnerListed in the Master Services Agreement as the cc'd notice contact for Bawn (Frankie Arvelo, General Partner of Rise Attorneys). Functions as external legal counsel supporting Bawn's contracting and customer agreements.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pondurance: Mid-market MDR and compliance services provider combining managed detection, incident response, and vCISO offerings. Closely aligned with Bawn's mix of managed services, vCISO, and risk engineering.
• Huntress: SMB-focused managed cybersecurity platform combining EDR, SIEM, and security awareness training. Highly comparable to Bawn's Full-Service Secure IT and managed security positioning for the under-500-employee segment.
• eSentire: Mid-market-focused MDR provider with 24/7 SOC, threat hunting, and incident response — overlapping directly with Bawn's incident response planning, continuous monitoring, and mid-market risk engineering services.
• Expel: Cloud-native MDR for mid-market enterprises with transparent security operations platform. Comparable to Bawn's managed detection, vCISO, and continuous monitoring services for resource-constrained security teams.
• Avertium: MSSP providing managed detection, response, compliance, and cyber risk advisory for mid-market. Directly comparable service mix to Bawn's Cyber Risk Assessment, Security Strategy, Mitigation, and managed security portfolio.
• Schellman & Co. Cybersecurity compliance and risk advisory firm (SOC, ISO, HITRUST, FedRAMP). Comparable to Bawn's regulatory-mapping and vCISO services for SMB/mid-market clients needing audit-grade cyber posture.
• Cybersheath: Managed security services provider focused on SMB/mid-market compliance and vCISO services. Directly comparable to Bawn's vCISO, managed compliance, and risk engineering positioning.

Broad incumbents

• Arctic Wolf: Large, venture-backed MDR/MSSP serving SMB and mid-market with 24/7 SOC and managed detection. Directly comparable to Bawn's managed security and continuous monitoring ambitions, but at vastly greater scale and platform depth.

Emerging players

• Coalition: Cyber insurance and proactive security services provider combining insurance underwriting with continuous attack surface monitoring. Closely comparable to Bawn's cyber warranty + risk-engineering combination, though Coalition is at materially greater scale.
• At-Bay: Cyber insurance carrier bundled with active security monitoring and risk engineering for SMBs. Comparable to Bawn's Cyber Warranty / cyber insurance alignment motion and SMB/mid-market target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLTdlFlAlE7qscHIo9ppB_5jM9epuGGfKX
• Xx.com/bawnhq
• LinkedInlinkedin.com/company/bawn

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bawn