Great Manager Institute

What Great Manager Institute does

Great Manager Institute® (legally Great Manager Research and Consultancy Private Limited) is a Mumbai-based, privately held B2B/B2C people-leadership research and SaaS company founded in 2018. It assesses, develops and recognises people managers through its proprietary Connect-Develop-Inspire (CDI)© framework, deployed via the Great Manager App — an AI-powered SaaS platform that delivers the People Manager Effectiveness Survey (PMES), Leadership Capability Maturity Model (LCMM) Review, Leadership Analytics Dashboard (LAD), AI-personalised nudges, a generative AI coaching bot ("Marshall") and an algorithm-matched peer mentoring community. The company's flagship research and recognition franchise, the Great People Manager Study® (GPMS), now in its 6th edition (2026), underpins the India-specific PMES benchmark of 100,000+ managers across 1,000+ organisations and feeds annual recognition lists (India's Top 100 Great People Managers™, Top 50 CEOs/MDs/Founders, Leadership Factories™ of India, Great Managers to Work With®, India's Most Trusted Leaders™ with Great Place to Work®) featured in The Economic Times. The technology stack integrates with email, WhatsApp, Microsoft Teams and Slack, is delivered as a web/SaaS application under an EULA, and is self-attested compliant with India's DPDP Act 2023 / Rules 2025 and GDPR.

Revenue is generated through four streams: (1) quote-based annual B2B subscriptions for the Great Manager App (PMES + LCMM + LAD) priced per participating manager, (2) self-serve individual GPMS participation sold in three subscription packages, (3) facilitator-led workshops and the 20-week Great Manager Certification Program billed per engagement, and (4) software licensing under an EULA. Go-to-market is hybrid: enterprise direct sales with Schedule-a-Call / Request-a-Demo CTAs, a PLG self-serve portal for individuals, channel/partner referrals through community mentors and facilitators, and an event-led marketing engine (Summit, CXO Conclave, Economic Times features) targeting CHROs, L&D heads, CXOs and practising managers. Pricing is not publicly disclosed and the geographic footprint is single-country (India), with one observed foreign enterprise engagement (Tesco Hungary) via the workshop channel.

Name

Great Manager Institute

Legal name

Great Manager Research and Consultancy Private Limited

Website

https://greatmanagerinstitute.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Manager Institute is a Mumbai-based private SaaS and research firm that assesses, develops and recognises people managers through its AI-powered Great Manager App, built on the proprietary Connect-Develop-Inspire framework and an India benchmark of 100,000+ managers across 1,000+ organisations.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Organisation subscriptions (B2B SaaS): Recurring SaaS subscriptions for organisations licensing the Leadership Assessment & Development Platform (Great Manager App) with PMES, LCMM and LAD modules; pricing scales with the number of participating managers. Recurring revenue with annual contracts.
2. Individual GPMS participation packages (B2C): Self-serve individual subscriptions sold in 3 packages that include assessment, analytics, reporting and the path to recognition. One-time assessment fees plus optional certification add-on.
3. Workshops and certification delivery: Fee-based professional services for facilitator-led workshops (First-Time Manager, DE&I, Performance Conversations, Managing Change, Accountable Teams, Hybrid Teams) and the 20-week Great Manager Certification Program. Charged per engagement.
4. Charged deliverables (Leadership Presentation): Premium add-on such as the 'Leadership Presentation' report that is charged separately, in addition to the complementary Individual Manager Scorecard and Organisation Report.
5. Software licensing (per EULA): End User License Agreement governs subscription to the GMI software and the EULA explicitly notes licensing fees as the cap on aggregate liability — confirming licensing of the proprietary platform is a paid activity.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels12 records

Core offering

Great Manager Institute is an organization focused on research, assessment, and development of people managers and leadership capability. Based on the limited source material provided, the institute's core function centers on studying and improving manager effectiveness, with activities spanning management research, training, and recognition of high-performing managers.

Product overview

Great Manager Institute® (operating entity: Great Manager Research and Consultancy Private Limited) sells a unified, AI-powered people leadership assessment and development platform — centered on the Great Manager App, which delivers the People Manager Effectiveness Survey (PMES), the Leadership Capability Maturity Model Review (LCMM), and the Leadership Analytics Dashboard (LAD) on top of a common data layer. The platform is built on the proprietary Connect-Develop-Inspire© (CDI) framework and powers the company's flagship Great People Manager Study® (GPMS) and the Great People Manager™ Development program (Workshops, Personalized Action Planning, Check-in Sessions, and Customized Nudges). The assessment/development output feeds GMI's recognition ecosystem — Great Managers to Work With®, India's Top 100 Great People Managers™, India's Top 50 (CEOs, MDs & Founders), Companies with Great Managers to Work With™, Leadership Factories® of India, and the co-produced India's Most Trusted Leaders™ with Great Place to Work® — and is anchored by the annual CXO Conclave and Great Managers' League® Summit events.

Differentiator

Problem solved

Functional benefit

Brands

• Great Manager App: AI-powered people leadership assessment and development platform (also referred to as Leadership Analytics and Development Platform)
• Great People Manager Study® (GPMS)
• India's Most Trusted Leaders™
• India's Top 100 Great People Managers™
• Leadership Factories® of India
• Great Managers' League® Summit
• Connect-Develop-Inspire® (CDI) Framework
• Great Manager Certification Program

Quantifiable outcome

• 27% reduction in attrition
• +8 more outcomes

Named customers64 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature9 records

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Korn Ferry: Global organisational consulting firm with a large leadership-development and talent-assessment practice (Korn Ferry Hay Group). Comparable to GMI because it sells leadership assessments, succession analytics and manager development at enterprise scale.
• Gallup: Global leader in employee engagement surveys and manager/leadership effectiveness research (Q12, CliftonStrengths). Comparable to GMI because it sells manager-effectiveness assessment and benchmarking to enterprises — but operates at global scale and lacks GMI's India-specific dataset.
• DDI (Development Dimensions International): Global leadership assessment and development firm with multi-rater leadership 360s, simulation-based selection, and manager development programs. Comparable to GMI's PMES + LCMM + certification portfolio and competes for the same CHRO/L&D budget.
• PDI (PDI Ninth House / Korn Ferry PDI): Provider of behavioural assessments, leadership development, and sales-effectiveness solutions used by large enterprises. Comparable to GMI on the manager-effectiveness survey, multi-rater scoring and AI-personalised coaching layer.
• Center for Creative Leadership (CCL): US-based non-profit and global leadership-development provider offering 360-degree feedback, assessment, and open-enrolment leadership programs. Comparable to GMI's PMES-led 360 surveys, certification program, and benchmarking approach.

Emerging players

• BetterUp: AI-driven leadership coaching and people-development SaaS platform combining 1:1 coaching with personalised AI insights. Comparable to GMI's Marshall AI coaching bot, personalised nudges, and the Great Manager App's behaviour-change loop.
• Culture Amp: Employee engagement, performance and development SaaS with manager-effectiveness feedback surveys and analytics. Comparable to GMI's PMES, LAD dashboard, and India/Asia-Pacific mid-market enterprise buyer profile.
• Lattice: People-management SaaS combining performance reviews, 1:1s, goals and engagement surveys with analytics dashboards. Comparable to GMI on manager-effectiveness measurement, leadership analytics, and HR buyer overlap, though GMI is more specialised in manager effectiveness.
• Humu: People-analytics and AI-nudge platform that uses behaviour-change science to send personalised manager nudges. Direct peer to GMI's AI-personalised nudges, recommendation engine, and perception-gap analytics inside the Great Manager App.

Others

• Great Place to Work India: India's leading employer-certification and trust-index organisation, partner of GMI on the India's Most Trusted Leaders™ list. Adjacent — not a direct competitor — but the closest Indian counterpart to GMI's HR-research, benchmarking and recognition flywheel, and a meaningful ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greatmanageri
• LinkedInlinkedin.com/company/great-manager-institute

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Manager Institute