What Dizplai does

Dizplai (legally Never.no Ltd., a UK private limited company) is a cloud-based audience engagement platform headquartered in Manchester with offices in London, Oslo, Sydney, New York, and Dubai. The company serves sports organisations, broadcasters, media networks, creators, gaming/esports properties, and adjacent verticals by converting passive viewers into known, engaged fans through interactive formats (polls, predictors, quizzes, fantasy leagues, and user-generated content). Its core technology is the InterPlai platform, an enterprise ecosystem that bundles five modules: PlaiOn (second-screen engagement), InterPay (monetisation and commerce), PlaiFair (UGC moderation), PlaiBook (training and support), and PlaiLive (broadcast-grade HTML5 graphics). The platform integrates with sports data providers (Opta, SportRadar, PSA, World Archery) and major social channels (X, Instagram, YouTube, WhatsApp, TikTok, Facebook) and is delivered with a no-code Theme Builder for rapid branding configuration. Notable customer engagements include NASCAR's Inside The Race (249,200 views across 17 episodes), ICONS of Football Bangkok (38 million views, 49.8% Interaction Hub CTR), Sky Sports News Fan Club, Channel 4 Crufts, Global Fan Network/AFTV (350,000+ KYC-verified fan sign-ups), Leeds United, Aston Villa, PDC, NBC, BT Sport (now TNT Sport), Bell Media, The Rest Is Politics US election broadcast, and Breast Cancer Now.

Dizplai monetises through four interlocking revenue streams: subscription/SaaS licensing via a Technology Partnership model that includes training, onboarding, and analytics support; professional services covering strategy, media, acquisition, fan engagement, and monetisation consultancy; creation of sponsorable inventory through branded interactive moments and commercial asset slots embedded in broadcast graphics; and direct-to-consumer pathways (memberships, subscriptions, merchandise, ticketing). Pricing is not publicly disclosed and is structured flexibly as revenue share, campaign-based, strategic retainer, or product-solution arrangements. The go-to-market is enterprise-led consultative sales complemented by thought leadership via the CEO-hosted podcast "The Attention Shift," industry-event presence (Speakers Only at Wembley, Stream TV Lisbon), and case-study-driven content marketing.

The company has demonstrated category leadership in the niche of sports-media audience engagement, evidenced by selection into the 2024 Comcast NBCUniversal SportsTech accelerator (providing access to Premier League, NBC Sports, NASCAR, PGA TOUR, and US Olympic sports organisations), the 2025 expansion of the Global Fan Network partnership, and the 2024 appointment of two senior leaders (Jon Robins as Director of Technology from StreamAMG; Mark Clifford as Director of Product & Innovation with explicit AI mandate, also from StreamAMG and previously Deltatre). It remains privately held with no disclosed institutional funding beyond the $50,000 Comcast accelerator participation.

Name

Dizplai

Legal name

Never.no Ltd.

Website

https://dizplai.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Dizplai is a cloud-based audience engagement platform that helps sports organisations, broadcasters, media networks, and creators turn passive viewers into known, engaged fans through second-screen experiences, broadcast graphics, UGC moderation, and first-party data monetisation across global markets.

Ownership category

akta.pro rank

Product category

Fan Engagement Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Prepackaged Software (7372), Services-Allied To Motion Picture Distribution (7829), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community Communications & Voice/Chat Platforms (Discord-like, in-game comms) (MPAFAIAE)

akta.pro secondary industries

Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI), Community Safety, Moderation & Trust Tools (UGC moderation, anti-toxicity) (MPAFAIAJ), Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

Keywords

• Fan engagement platform
• Second screen experience
• Live broadcast graphics
• Sports data integration
• Audience monetisation software

Headquarters

HQ city

Neston

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform/SaaS Licensing: Technology Partnership model providing complete access to the InterPlai platform, training, onboarding, updates, and analytics support. Organisations drive growth independently whilst benefiting from Dizplai expertise and best practices.
2. Professional Services: Strategy, media, acquisition, fan engagement, and monetisation consultancy services. Flexible partnership structures designed around specific client needs - revenue share, campaigns, strategic support, or product solutions.
3. Sponsorship Inventory Creation: Creating sponsorable inventory through branded interactive moments, commercial asset slots within broadcast graphics, and sponsored content integrated into engagement formats. Inventory is authenticated and more valuable to commercial partners.
4. Direct-to-Consumer Revenue Pathways: Building pathways to memberships, subscriptions, merchandise, and products through the platform. First-party data enables personalised direct-to-fan commerce opportunities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Dizplai provides a cloud-based audience engagement platform (InterPlai) that combines second-screen experiences, live broadcast graphics, real-time sports data feeds, UGC moderation, and monetisation tools. It enables sports organisations, broadcasters, media networks, and creators to convert passive viewers into known, engaged fans, capture first-party data, and create sponsorable inventory around live events. The platform is delivered alongside professional services covering strategy, media, acquisition, fan engagement, and monetisation consultancy.

Product overview

Dizplai is a cloud-based audience engagement platform that offers a unified platform-plus-modules architecture. The core Dizplai Platform provides the foundational fan engagement tools including Second Screen Hub, Predictors, Polls, Live Graphics, UGC Integration, and Monetisation capabilities. For enterprise clients, Dizplai offers InterPlai as a complete engagement and monetisation ecosystem comprising PlaiOn (second screen), InterPay (revenue), PlaiFair (moderation), PlaiBook (training), and PlaiLive (graphics engine) modules. All products connect through a centralised content library that powers publishing across first and second screens, integrating social platforms, sports data feeds, and commercial systems to turn passive viewers into known, engaged fans with monetisable first-party data.

Differentiator

Problem solved

Functional benefit

Brands

• InterPlai: Complete audience engagement platform ecosystem including PlaiOn, InterPay, PlaiFair, PlaiBook, and PlaiLive modules.
• PlaiOn
• InterPay
• PlaiFair
• PlaiBook
• PlaiLive
• The Attention Shift
• The Full Breakdown

Products and services

• Dizplai Platform Core cloud-based fan engagement platform for sports organisations, broadcasters, and publishers that connects live events, match days, and always-on digital touchpoints with polls, predictors, and broadcast graphics to capture first-party data and create commercial opportunities.
• InterPlai Enterprise Ecosystem Complete enterprise audience engagement platform combining second-screen experiences, broadcast graphics, moderation, and monetisation through a centralised content library that powers publishing across first and second screens with connected CRM and payment services.
• Second Screen Hub Branded digital destination delivered via QR code or link that converts passive broadcast viewers into registered, engaged fans without requiring an app download, with every interaction tied to a verified fan identity for first-party data capture.
• Predictors Interactive prediction games that allow fans to forecast match outcomes and player performances before and during live events, creating appointment-to-view moments, capturing first-party data, and generating content narratives as fan opinion shifts.
• Polls Live audience polling and real-time voting software enabling instant fan opinion capture across broadcast, social, and second-screen channels, with results feeding directly into broadcast graphics and creating sponsorable inventory.
• Live Graphics (PlaiLive) Production-ready broadcast-quality HTML5 graphics that integrate live data feeds, audience poll responses, social content, and sponsor messaging, pushed live through a streamlined graphics controller with presenter portal for direct on-screen talent control.
• UGC Integration (PlaiFair) Fan-generated content integration system that collects, moderates, and surfaces social posts, voice notes, and comments from X, Instagram, YouTube, WhatsApp, TikTok, and Facebook directly into live broadcast graphics.
• Monetisation (InterPay) Audience monetisation tools enabling first-party data capture, sponsorship inventory creation, direct-to-consumer commerce, and membership and subscription models built into engagement formats.
• Strategy Services Consultancy service that maps the path from attention to revenue by identifying growth opportunities, building engagement models, and unlocking commercial value from existing audiences for sports organisations, media networks, broadcasters, and creators.
• Media Services Consultancy focused on turning content into commerce by building creator economies, managing inventory, maximising IP value, and designing social media strategies for audience growth.
• Acquisition Services Service for turning strangers into known fans through smart data capture and audience acquisition programmes tied to the Dizplai platform.
• Fan Engagement Services Consultancy for designing and operating interactive fan engagement programmes across live broadcasts, match days, and always-on digital channels.
• Monetisation Services Consultancy service focused on building sponsorship inventory, direct-to-consumer commerce pathways, and subscription models from engaged audiences.

Quantifiable outcome

• 350,000+ KYC-verified fan sign-ups from single campaign
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Global Fan Network (GFN)coreStrategic or Co-development Partner · 28 October 2025Expanded strategic partnership to develop interactive live streaming experiences for fans. Collaboration builds on previous success including 350,000+ KYC-verified fan sign-ups through AFTV platform. Dizplai technology integrates real-time data, social comments, and branded interactive overlays into live broadcasts.
• Comcast NBCUniversal SportsTechflagshipStrategic or Co-development Partner · 22 February 2024Selected for 2024 accelerator programme class. Ten companies selected for six-month virtual and in-person programme to develop solutions for sports and entertainment industries. Capstone event scheduled for August 2024. Includes partnerships with Premier League, NBC Sports, NASCAR, PGA TOUR, and US Olympic sports organizations.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WSC Sports: AI-powered sports content platform that automatically generates and distributes real-time video, graphics, and social content for sports organisations and broadcasters. Direct overlap with Dizplai in turning live sports data and broadcasts into personalised, monetisable fan engagement content at scale.
• Grabyo: Cloud-based live sports video production, clipping, and distribution platform with second-screen and interactive fan engagement features. Closely comparable to Dizplai's cloud-first, broadcaster-and-rights-holder-focused engagement stack and live graphics workflows.
• Singular.live: Cloud-based broadcast graphics overlay platform that lets producers and even on-air talent control real-time lower-thirds, polls, and social graphics via a browser. Highly comparable to Dizplai's PlaiLive live graphics and second-screen integration capabilities.
• Greenfly: Content distribution and fan engagement platform used by sports leagues, teams, and entertainment brands to mobilise athletes, creators, and fans to produce and share short-form media. Comparable to Dizplai as a layer between rights-holders/creators and distributed fan audiences, with overlapping broadcast and sponsorship use cases.

Broad incumbents

• Vizrt: Established broadcast graphics and live production vendor whose TriCaster, NRS, and graphics products are deployed across most major sports broadcasters. Overlaps with Dizplai's live graphics and second-screen graphics functionality but as part of a much broader broadcast-tech portfolio.
• Chyron: Long-standing broadcast graphics and storytelling platform (PRIME, CAMIO) serving news and sports broadcasters worldwide. Comparable to Dizplai's PlaiLive in real-time broadcast graphics, but with a much larger installed base and a different go-to-market.
• Genius Sports: Sports data, technology, and media company providing real-time data feeds, live odds, and content to sportsbooks, leagues, and broadcasters. Overlaps with Dizplai in powering data-driven sports engagement and monetisation, but with a much broader data and betting focus.
• Stats Perform (Opta): Sports data and AI company whose Opta feeds are a direct integration partner of Dizplai. Comparable as an upstream data-and-content layer that powers broadcast graphics, second-screen experiences, and fan engagement, though it does not provide Dizplai's overlay and monetisation products.
• Hawk-Eye Innovations (Sony): Sports officiating, broadcast, and visualisation technology used across tennis, cricket, football, and other sports. Relevant peer given shared customers and the overlap with Dizplai in real-time sports data and broadcast graphics workflows.

Emerging players

• Two Hat Security (Community Sift): AI-driven content moderation and trust & safety platform used by social, gaming, and live community operators. Comparable to Dizplai's PlaiFair UGC moderation module, particularly for protecting on-air brand safety in live broadcast workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dizplai
• YouTubeyoutube.com/SocialTelevision
• LinkedInlinkedin.com/company/dizplai
• Instagraminstagram.com/dizplai

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dizplai