What Made of Genes does

Made of Genes (legal entity MADE OF GENES, S.L.) is a Barcelona-based precision health company that operates a Digital Twin platform integrating multi-omics data — genomics, proteomics and metabolomics — with biomarkers, psychometrics, lifestyle inputs, wearables, and GPS/performance data, processed through a proprietary explainable AI engine called MoGIA™. The platform produces individual computational profiles used to predict injuries, optimise training and nutrition loads, and deliver personalised recovery and wellbeing recommendations, and is built on the Genomcore BIMS infrastructure with AES-256 encryption hosted in EU data centres. The company is the only genomic and in vitro diagnostic medical device project selected into Spain's first EU AI Sandbox, and is certified to ISO 27001/27017/27018, ISO 13485, ISO 9001, and Spain's ENS High Category, with documented EU AI Act and GDPR compliance.

Made of Genes operates a hybrid B2B/B2C revenue model. The B2B line is anchored on turnkey enterprise subscriptions for elite sports organisations (notably FC Barcelona, Villarreal CF, Girona FC and Kern Pharma) and corporate workforces, with multi-year contracts priced per user and module and a white-label/OEM programme for partners. The B2C line sells the MOG ONE flagship DNA-plus-blood-plus-coaching study and MOG Focus targeted panels through an online storefront and a certified distributor network of health, fitness and laboratory partners. Barça Innovation Hub holds a strategic equity stake following a 2024 investment, and management is led by co-founders Aleix Serrahima, Miquel A. Bru Angelats (CBDO) and Laura Isús (CSO), with QARA led by María Díez.

The company has positioned itself at the intersection of elite sports science and corporate wellbeing, with quantified outcome claims including a 22.7% reduction in non-contact injuries and 15% faster return-to-play at FC Barcelona, plus workforce metrics of 59% behaviour change, 26% improved stress management, 38% metabolic risk reduction and 41% lower absenteeism. Distribution is direct enterprise sales regionally (Iberia-focused) plus global certified distributor and white-label channels; geographic expansion signals include 4YFN Doha activity. Headcount is reported at 1-10 employees, and no revenue or ARR is disclosed.

Name

Made of Genes

Legal name

MADE OF GENES, S.L.

Website

https://madeofgenes.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Made of Genes is a Barcelona-based precision health company whose MoGIA™-powered Digital Twin platform integrates multi-omics, biomarker, wearable, and psychometric data to predict injuries and optimise performance for elite sports clubs and corporate workforces, with a direct-to-consumer study line via its online store and certified distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

Esplugas De Llobregat

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Enterprise Platform Licensing (B2B): Turnkey programmes for sports clubs and corporations delivered as platform subscriptions, with pricing varying by number of users and modules required, including system integration, analytics, training, and ongoing support. May also include testing kits and sample management services.
2. Consumer Direct Sales (B2C): End-user digital services and molecular studies sold directly to consumers through the Made of Genes Store, including the flagship MOG ONE study offering DNA + full analytics + coaching. Services include one-time purchases for biological sample collection and analysis, results delivery, and platform access.
3. Distributor / White-label Partnerships: Revenue from certified health, fitness, and laboratory partners who resell or white-label Made of Genes services to their own customers, including health coaching consultations offered through partner networks.
4. Health Coaching Services: Personalised health coaching consultations available as additional fee services, included free with some studies, delivered by specialist teams providing advice on nutrition, stress, metabolism, skin care and other health dimensions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Made of Genes builds and sells a Digital Twin platform powered by its proprietary MoGIA™ explainable AI engine, integrating multi-omics (genomics, proteomics, metabolomics), biomarkers, wearables, psychometrics and lifestyle data to deliver personalised injury prevention, performance optimisation and corporate wellbeing programmes. It sells turnkey B2B subscriptions to elite sports clubs and corporations, direct-to-consumer studies (MOG ONE, MOG Focus) via an online store, and white-label services to certified distributor partners. The underlying infrastructure runs on the Genomcore BIMS platform with AES-256 encryption in EU data centres, certified to ISO 27001/27017/27018 and ISO 13485.

Product overview

Made of Genes offers a unified Digital Twin platform that integrates genomics, biomarkers, psychology, lifestyle and real-world data with explainable AI. The platform serves two main segments: Athlete Solutions (MOG+ for sports, MOG Pro for health) for sports organizations, and Workforce Solutions (MOG Focus, MOG ONE) for corporate wellness. MOG ONE is the flagship consumer offering combining DNA analysis, full blood analytics, and coaching. The FC Barcelona Digital Twin Program demonstrates the platform's enterprise application with over 3,000 data points per athlete.

Differentiator

Problem solved

Functional benefit

Brands

• MOG: Brand prefix used for product naming (MOG Focus, MOG One, MOGIA).
• MoGIA
• MOG ONE
• MOG Focus

Products and services

• Digital Twin Platform Data-driven AI-powered platform integrating genomics, biomarkers, psychology, lifestyle and real-world data into individual digital twin profiles that anticipate injuries, accelerate recovery and sustain peak performance. Sold to enterprise customers (sports clubs and corporations) as a turnkey subscription, including system integration, analytics, training and ongoing support.
• MOG+ (Sports Solution) Real-time science solution combining DNA insights and GPS data to personalise training load, recovery and injury prevention for athletes and sports organisations. Stands as a standalone athlete-focused offering within the Made of Genes Performance Solutions portfolio.
• MOG Pro (Health Solution) Precision insights solution combining DNA, biomarkers and lifestyle insights to personalise recovery, nutrition and injury prevention for athletes. Sold as a standalone athlete health offering within the Performance Solutions portfolio.
• MOG ONE Flagship consumer bio-genetic study combining DNA analysis, full multi-omics analytics and expert coaching in a single app. Delivers 40+ personalised insights across 11 health areas including metabolism, immune system, cardiovascular health, oxidative stress, physical performance, bone health, weight management, emotional wellbeing and nutrition. Sold directly to consumers via the Made of Genes Store.
• MOG Focus Consumer health offering combining DNA, biomarkers and lifestyle insights to deliver science tailored to specific health dimensions including nutrition, stress, metabolism and skin. Sold through the Made of Genes Store as a panel-style study.
• FC Barcelona Digital Twin Program Bespoke enterprise deployment of the Digital Twin platform at FC Barcelona's first team squad, integrating over 3,000 data points per player for injury prevention and return-to-play optimisation. Functions as a flagship reference deployment of the broader Digital Twin Platform.

Quantifiable outcome

• 22.7% reduction in non-contact injuries (first season of Digital Twin implementation)
• +7 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Barça Innovation Hub (BIHUB)coreStrategic or Co-development Partner · 28 February 2024Barça Innovation Hub invested in Made of Genes and became a shareholder. The collaboration aims to develop AI-based tools for optimizing athletic performance and injury prevention, especially for female athletes. The partnership has led to the joint development of Digital Twin technology deployed at FC Barcelona's first team squad. Miquel A. Bru (co-founder/CBDO) was invited to present at 4YFN Doha by BIHUB, and BIHUB hosted the Sports Tomorrow Congress dinner at the FC Barcelona Museum.
• Genomcore, S.L.coreTechnology or IntegrationMade of Genes operates on Genomcore's BIMS platform for genomic data management and secure storage, with servers in EU data centres. Genomcore has over 10 years of experience in biomedical data management. Made of Genes is described as a Genomcore spin-off. The Genomcore platform underpins the MoGIA AI engine and all data processing operations.
• Laboratorio EchevarnecoreTechnology or IntegrationClinical analysis and biological sample management partner. Blood samples for molecular studies are processed at accredited clinical laboratories including Echevarne facilities in Spain.
• Laboratorio EurofinscoreTechnology or IntegrationClinical analysis and biological sample management partner. Eurofins processes molecular study samples at accredited clinical laboratories in the EU.
• Laboratorio QuirónsaludcoreTechnology or IntegrationClinical analysis and biological sample management partner. Quirónsalud provides clinical laboratory services for sample processing in Spain.
• Seneca Foundation / UCAMcoreStrategic or Co-development PartnerAcademic research collaboration. The Seneca Foundation (UCAM) study 'Holistic Approach to the Prevention of Hamstring Injuries (HSI) in Soccer' (2023–2025) provided data for +20 days player availability and €1.2M savings per club per year figures cited by Made of Genes.
• BioCatminorGTM or Marketing PartnerMade of Genes attended Health Tech Forward Barcelona as guests of BioCat, a biotechnology and health technology cluster, facilitating its participation and networking at the international event.
• FC BarcelonacoreStrategic or Co-development PartnerFC Barcelona is a primary customer and strategic partner, deploying the Digital Twin platform across its first team squad via Barça Innovation Hub. The collaboration has resulted in a 22.7% reduction in non-contact injuries and faster return-to-play times. FC Barcelona board members visited the Made of Genes stand at MWC 2026.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Viome: Personalised health platform using microbiome, RNA, and AI to generate nutrition and wellness recommendations for consumers and enterprise buyers. Overlapping multi-omics + AI stack and B2B/B2C hybrid model.
• Kitman Labs: Athlete intelligence platform for elite sports organisations, using data and AI to predict injury risk and optimise performance. Directly comparable sports injury-prediction AI offering for clubs.
• DayTwo: Personalised nutrition platform combining gut microbiome, blood, and AI to address metabolic health. Comparable DNA + biomarker + AI model and enterprise wellness distribution.
• InsideTracker: Personalised health platform combining DNA, blood biomarkers, and lifestyle data with AI-driven recommendations for individuals, athletes, and corporate wellness. Closely matches Made of Genes' multi-omics + wearables stack and B2B/B2C GTM mix.
• Zone7: AI injury-prediction platform for professional sports teams, analysing load, wellness, and performance data to forecast injury risk. Directly competes in Made of Genes' core sports injury-prevention use case.
• DNAfit: Sports and lifestyle genetic testing company offering DNA-based training, nutrition, and recovery insights. Closely aligned with Made of Genes' sports-genetics positioning.
• ZOE: Consumer-facing personalised nutrition platform that integrates gut microbiome, blood markers, and continuous glucose data with AI to deliver individualised dietary guidance. Directly comparable multi-omics + AI consumer proposition.

Broad incumbents

• Catapult Sports: Established elite athlete performance analytics platform providing GPS, wearable, and video data for elite sports teams. Larger, broader incumbent in Made of Genes' core sports-performance customer segment.
• Prenetics: Genetics and digital health company offering DNA testing for consumers, enterprises, and clinical use cases, and parent of DNAfit. Broader incumbent in the personal-genomics category.

Emerging players

• Function Health: Comprehensive biomarker testing platform combining 100+ blood markers with AI-driven personalised insights. Emerging D2C and consumer wellness player with overlapping multi-omics + AI thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/madeofgenes
• Facebookfacebook.com/madeofgenes
• LinkedInlinkedin.com/company/made-of-genes

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made of Genes