Vionlabs
Vionlabs is a Stockholm-based AI company providing emotion-aware video intelligence and content discovery software for streaming platforms, broadcasters, and media studios, delivered via on-prem, cloud, and API deployments serving 20+ media companies.
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vionlabs does
Vionlabs AB is a Stockholm-headquartered, privately held AI company founded in 2015 that builds emotion-aware video intelligence software for the media and entertainment industry. Its Vionlabs Discovery Suite — comprising Editorial Lab (AI-powered metadata enrichment and mood-based editorial curation), Creative Lab (recipe-based thumbnail and preview clip generation with character tracking), and Operations Lab (story-aware ad-break detection, intro/recap/credit detection, contextual targeting) — is deployed by streaming platforms, broadcasters, and media studios including Deutsche Telekom, Hulu, Crunchyroll, Paramount, Plex, Cineverse, and Canela Media. The platform reports 300M+ end viewers reached across 20+ media customers, 99+ languages supported, 90%+ catalog coverage, and 98% accuracy on operational detection tasks.
The underlying technology stack is purpose-built for entertainment rather than adapted from general-purpose AI: domain-specific AI models are trained on video, audio, and text signals to extract emotional DNA — mood, pacing, intensity, character dynamics, and narrative arc — and fuse them into multimodal embeddings (256-dim for video, 1024-dim for scene-level) that power similarity search, semantic retrieval, and just-in-time creative asset generation. Deployment options span on-prem/edge processing inside customer AWS or GCP VPCs (with Terraform-based provisioning and encryption at rest/in transit), cloud-hosted managed environments on Google Cloud, and a comprehensive REST API ecosystem (Catalog, Tasks, Portal via OAuth 2.0/Stytch, plus 12+ result APIs covering Thumbnails, Previews, Ad Breaks, Contextual Ad Breaks, Video-Text Retrieval, Scene-Level Retrieval, Content Summary, Vertical Conversion, Fingerprint+, Marker Results, Emotions, Profanity, Nudity, and Content Similarity).
Vionlabs operates a quote-based enterprise SaaS model with custom annual contracts, targeting media buyers through consultative direct sales anchored by 30-minute demos run on the prospect's own content. The company has raised approximately $19.2M across disclosed rounds from Northzone (2015 seed) and Zenith Venture Capital (2017 Series A and 2021 extension), with no parent company, subsidiaries, or public market listing. It maintains compliance with ISO 27001-aligned practices, GDPR, LGPD, and CCPA/CPRA, and supports enterprise SSO via WorkOS across Okta, Microsoft Entra ID, Google Workspace, OneLogin, Ping Identity, Keycloak, ForgeRock, JumpCloud, and ADFS.
Vionlabs firmographics
Firmographics- Name
- Vionlabs
- Legal name
- Vionlabs AB
- Website
- https://vionlabs.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vionlabs is a Stockholm-based AI company providing emotion-aware video intelligence and content discovery software for streaming platforms, broadcasters, and media studios, delivered via on-prem, cloud, and API deployments serving 20+ media companies.
- Ownership category
- akta.pro rank
Vionlabs industry classification
Industry- Product category
- AI Video Intelligence Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Video Understanding & Content Moderation (HDAAAEAF)
- akta.pro secondary industries
- Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)
Keywords
Where Vionlabs is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Vionlabs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Enterprise SaaS Platform: Subscription-based access to AI-powered video intelligence platform including Editorial Lab, Creative Lab, and Operations Lab products. Pricing appears to be quote-based for enterprise customers with custom deployments.
- API Access: Programmatic access to video analysis APIs including Thumbnails, Previews, Ad Breaks, Emotions, Content Summary, Scene Retrieval, and Video-Text Retrieval. Accessed via API keys with per-customer authorization configured.
- On-Prem/Edge Deployment Licensing: Deployment within customer infrastructure (AWS, GCP) with processing handled on customer cloud environments. Enterprise licensing model for secure on-premise or cloud edge deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise custom pricing - quote-based |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Vionlabs product offering
Product offeringCore offering
Vionlabs provides an AI-powered video intelligence platform for media and entertainment companies. The offering centers on the Vionlabs Discovery Suite, which comprises three core products—Editorial Lab (emotion-aware metadata and AI-curated editorial lists), Creative Lab (mood-matched thumbnail and preview clip generation), and Operations Lab (intro/recap/credit detection, story-aware ad-break detection, and contextual targeting)—delivered alongside an extensive REST API ecosystem for catalog management, video-text retrieval, scene-level search, and content summarization.
Product overview
Vionlabs offers the Vionlabs Discovery Suite, an AI-driven content intelligence platform designed for Media & Entertainment companies. The platform consists of three core products—Editorial Lab, Creative Lab, and Operations Lab—complemented by an extensive REST API ecosystem. Editorial Lab provides AI-powered metadata enrichment and mood-based editorial curation. Creative Lab generates emotion-aware thumbnails and preview clips with character tracking. Operations Lab automates video workflows including ad-break detection and binge markers. The API suite includes specialized endpoints for catalog management, tasks orchestration, thumbnails, previews, ad breaks, video-text retrieval, scene-level search, content summarization, vertical conversion, fingerprinting, marker results, and the Portal API for accessing Smartlists, Recipes, and Creative Assets. Deployment options include on-premises (within customer infrastructure), cloud, and hybrid models with Google Cloud Platform hosting and AWS/GCP edge processing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Discovery Suite: AI-driven content intelligence platform designed to enhance video discoverability, engagement, and editorial efficiency
- Editorial Lab
- Creative Lab
- Operations Lab
Products and services
- Editorial Lab AI-powered metadata enrichment and editorial curation tool for media and entertainment companies. Analyzes emotional DNA of every title (mood, pacing, intensity, character dynamics) and generates AI-curated editorial Smart Lists with 90%+ catalog coverage.
- Creative Lab Visual content generation tool that produces mood-matched thumbnails, preview clips, and shorts using recipe-based generation with character and celebrity tracking. Supports multi-format output from 16:9 to 9:16 for web, mobile, and social platforms, including A/B testing.
- Operations Lab Operational intelligence platform that automates video processing workflows including intro/recap/credit detection at 98% accuracy, story-aware ad-break detection, contextual targeting with IAB categories and mood tagging, and AI-optimized ad breaks that reduce churn by 46%.
- Vionlabs Discovery Suite AI-driven content intelligence platform brand for Media & Entertainment companies. Bundles the three Labs (Editorial, Creative, Operations) with the REST API ecosystem to enhance video discoverability, engagement, and editorial efficiency across streaming, broadcasting, and studio workflows.
Quantifiable outcome
- 64% higher content discovery with emotion-aware AI
- +4 more outcomes
Companies that use Vionlabs
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Vionlabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature9 records
Vionlabs partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Google CloudcoreVionlabs platform is hosted on Google Cloud Platform using secure, managed infrastructure with isolated environments for development, testing, and production. Google Cloud serves as the primary cloud infrastructure provider for Vionlabs' AI platform.
- AWS (Amazon Web Services)coreAWS is used for edge deployment options where customers prefer AWS infrastructure. Vionlabs provides prebuilt AMI images deployable in customer AWS accounts with Terraform-based deployment. Supports auto-scaling cloud processing within customer AWS VPC.
- GCP (Google Cloud Platform)coreGCP is used for edge deployment options. Vionlabs provides prebuilt VM images for GCP deployment with Google Kubernetes Engine support. Customer edge processing runs in Google Cloud VPC with encryption at rest and in transit.
- WorkOSsupportingWorkOS provides SSO integration enabling enterprise customers to use existing company credentials (Okta, Microsoft Entra ID, Google Workspace, etc.) to access Vionlabs systems via SAML 2.0 or OIDC protocols.
- OktasupportingEnterprise identity provider supported for Single Sign-On authentication to Vionlabs platform. Integrates via WorkOS SAML connection.
- Microsoft Entra ID (Azure AD)supportingEnterprise identity provider supported for SSO authentication. Integrates via WorkOS SAML 2.0 connection for enterprise customers.
- StytchsupportingStytch provides OAuth 2.0 Client Credentials authentication for Vionlabs Portal API, enabling programmatic access to Smartlists, Recipes, and Creative Assets.
- MAM/OTT PartnerscorePartnerships with Media Asset Management systems and Over-The-Top platform providers for seamless integration of Vionlabs video intelligence into existing media workflows and content management systems.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Vionlabs competitors and assessment
Company assessmentDirect peers
- Bitmovin: Bitmovin provides video encoding, player, and analytics infrastructure for OTT platforms, overlapping with Vionlabs in serving streaming platforms and increasingly in content-aware encoding and processing for media customers.
- Conviva: Conviva provides real-time video experience analytics and viewer engagement insights for streaming platforms, overlapping with Vionlabs' Operations Lab in operational intelligence and viewer engagement metrics for the same streaming customer base.
- Tubular Labs: Tubular Labs offers video content intelligence and audience insights for cross-platform video, comparable to Vionlabs' content discovery and editorial analytics for media companies and brands operating in digital video.
- IRIS.TV: IRIS.TV provides AI-powered video-level contextual targeting and content classification for publishers and CTV, sharing Vionlabs' core value proposition of enriching video metadata for ad targeting and content discovery. Direct competitor in the AI video metadata layer for media companies.
- Mux: Mux offers video infrastructure with built-in analytics and AI-powered quality monitoring, comparable to Vionlabs in serving streaming/broadcast customers with developer-first APIs and operational intelligence for video workflows.
- Realeyes: Realeyes applies emotion AI and attention measurement to video content for brands and media owners, overlapping with Vionlabs' emotion-aware AI capabilities in understanding audience response to video.
Broad incumbents
- Brightcove: Brightcove is an established OTT video platform with growing AI/analytics capabilities for streaming customers, overlapping with Vionlabs in serving broadcasters and media companies with video workflow and discovery solutions.
- Microsoft Azure Video Indexer: Azure Video Indexer provides AI-powered video analytics (faces, emotions, topics, scenes) as part of Microsoft's broader media cloud stack, competing with Vionlabs on emotion and scene-level understanding for enterprise media customers.
- JW Player: JW Player provides video hosting, playback, and monetization with AI-driven recommendations, comparable to Vionlabs in serving publishers and broadcasters with content discovery and engagement tools for their video libraries.
- Google Cloud Video AI: Google Cloud Video AI offers scene detection, entity recognition, and content moderation as part of its broader cloud platform, directly competing with Vionlabs while also being its infrastructure partner — the most material broad incumbent threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Vionlabs social profiles
Digital presenceVionlabs compliance and trust
Trust signalCompliance5 records
Vionlabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vionlabs leadership team
Management profileNumber of profiles
Profiles5 records
Vionlabs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vionlabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vionlabs
What does Vionlabs do?
Vionlabs provides an AI-powered video intelligence platform for media and entertainment companies. The offering centers on the Vionlabs Discovery Suite, which comprises three core products—Editorial Lab (emotion-aware metadata and AI-curated editorial lists), Creative Lab (mood-matched thumbnail and preview clip generation), and Operations Lab (intro/recap/credit detection, story-aware ad-break detection, and contextual targeting)—delivered alongside an extensive REST API ecosystem for catalog management, video-text retrieval, scene-level search, and content summarization.
Is Vionlabs a public or private company?
Vionlabs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vionlabs founded?
Vionlabs was founded in 2015. It employs 11 to 50 people.
Where is Vionlabs based?
Vionlabs is headquartered in Stockholm, Sweden, in the Europe region.
How does Vionlabs make money?
Three revenue lines are on record. Enterprise SaaS Platform is the primary driver. The others are API Access and on-Prem/Edge Deployment Licensing.
Who are Vionlabs's main competitors?
Direct peers on record are Bitmovin, Conviva, Tubular Labs, IRIS.TV, Mux and Realeyes. Broad incumbents are Brightcove, Microsoft Azure Video Indexer, JW Player and Google Cloud Video AI.
Does Vionlabs have an API?
Yes. Vionlabs offers a comprehensive REST API ecosystem for managing video asset processing and retrieving analysis results. The API suite includes Catalog API (for ingesting and synchronizing asset information), Tasks API (for creating and managing processing tasks), Portal API (for accessing Smartlists, Recipes, Creative Assets, and Catalogs via OAuth 2.0 Client Credentials authentication), and multiple Result APIs including: Ad Breaks API, Contextual Ad Breaks API, Thumbnails API, Previews API, Video-Text Retrieval API, Scene-Level Video-Text Retrieval API, Content Summary API, Vertical Conversion API, Fingerprint+ API, Marker Results API, Emotions API, Profanity Detection API, Nudity Detection API, and Content Similarity API. Authentication is via API key (X-API-Key header) or OAuth 2.0 (Stytch) for Portal API. Rate limits are 1000 requests per hour per organization for Portal API. Developer documentation is at docs.app.vionlabs.com/specs.
What industry is Vionlabs in?
Vionlabs's product category is AI Video Intelligence Software. Its primary akta.pro industry code is HDAAAEAF, Video Understanding & Content Moderation, with a secondary code of MPAHAJAO, Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles). Its NAICS code is 5162 and its SIC code is 7829.