What Questetra does

Questetra, Inc. is a Kyoto-based SaaS company founded in April 2008 that develops and operates Questetra BPM Suite, a cloud-based Business Process Management platform built on the BPMN 2.0 international standard. The platform provides no-code visual workflow design (Modeling), automated execution with task assignment and conditional branching (Workflow), real-time process monitoring and analytics (Monitoring), and built-in collaboration chat linked to process instances. Its server-side automation engine supports generative AI integration via OpenAI, Google Gemini, and Anthropic Claude, alongside integrations with Microsoft 365, Google Workspace, Slack, Okta, Salesforce, Jira, Stripe, PayPal, Box, Dropbox, and kintone. Human-in-the-loop architecture with tamper-proof audit logs targets compliance use cases (J-SOX, ISMS).

The product is offered in three tiers — Basic (¥960-¥1,200/user/month), Advanced (¥2,400-¥3,000/user/month), and Professional (¥3,840-¥4,800/user/month) — with a 60-day free trial (no credit card) supporting up to 100 users. Pricing is per registered user with a 5-user minimum; educational institutions receive a 90% discount. Complementing SaaS subscriptions, Questetra sells structured consulting services (advisory tickets, administrator workshops, Success Onboarding, BPM Assessment, App Creation, and the BPM Success Partner ongoing program).

Questetra serves primarily Japanese enterprises and mid-market companies across industries including automotive manufacturing (Honda, SUBARU), IT/software (Sansan, Clara, Abeam, Smart Value), financial services (SMBC Finance Service), energy (Toho Gas Network), e-commerce (Rakuten Direct), healthcare (Tsukazaki Hospital), and research (Kyoto University iPS Cell Research Foundation) — with 55 documented case studies. Distribution combines a direct self-serve website, a certified partner network, and direct sales for larger deployments. The platform supports Japanese, English, Traditional Chinese, and Simplified Chinese interfaces, holds ISMS/ISO 27001 certification, and was recognized by Gartner as a 'Cool Vendor in BPM' (2010) and 'Promising' in MarketScope for bpmPaaS (2013).

Name

Questetra

Legal name

株式会社クエステトラ

Website

https://questetra.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Questetra, a Kyoto-based SaaS company founded in 2008, sells Questetra BPM Suite — a no-code BPMN 2.0 cloud workflow platform with native AI Agent capabilities — primarily to Japanese enterprises and mid-market firms across manufacturing, IT, finance, and services for approval automation, compliance, and process improvement.

Ownership category

akta.pro rank

Product category

Business Process Management Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industry

Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)

Keywords

• Business process management software
• Cloud workflow automation
• No-code BPM platform
• AI-powered workflow tools
• BPMN process modeling

Headquarters

HQ city

Kyoto-shi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Questetra BPM Suite SaaS Subscription: Three-tier SaaS subscription model: Basic (¥1,200/user/month or ¥960/user/month annual), Advanced (¥3,000/user/month or ¥2,400/user/month annual), Professional (¥4,800/user/month or ¥3,840/user/month annual). Billing based on registered user count with minimum 5 users. Educational institutions receive 90% discount.
2. Consulting Services: Six consulting service menus including advisory tickets (¥200,000 for 10hrs, ¥380,000 for 20hrs), administrator workshops (¥200,000 per 4hr session for up to 5 people), Success Onboarding, BPM Assessment, App Creation, and BPM Success Partner (ongoing).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Questetra provides a cloud-based Business Process Management (BPM) SaaS platform that enables business users to design, execute, and monitor workflows through a no-code visual BPMN 2.0 editor. The platform embeds an AI Agent step supporting OpenAI, Gemini, and Claude at no extra cost, offers server-side automation with integrations to Microsoft 365, Google Workspace, Box, Dropbox, Slack, Salesforce, and others, exposes OAuth2 REST APIs and Webhook endpoints, and includes process-linked internal chat. It is sold in Basic, Advanced, and Professional editions and is offered alongside tiered consulting services.

Product overview

Questetra BPM Suite is a cloud-based no-code workflow and BPM platform organized around a continuous process improvement cycle (BPM cycle: Plan → Do → Check → Act). The platform consists of a single unified core product available in three editions (Basic, Advanced, Professional) with differentiated capabilities. Core functional modules include: Modeling (visual BPMN workflow designer), Execution (workflow engine and task management), Monitoring (real-time dashboards and analytics), Internal Chat (collaboration chat with process-namespace channels), Task Form Decoration (form customization with HTML/JS), Server-side Automation (AI Agent steps, data assignment, cloud integrations, PDF generation, script tasks), and REST API (system management, workflow operations, HTTP/Webhook triggers). AI Agent capabilities are built-in to all editions at no additional cost. Three edition tiers (Basic ¥1,200/user/month, Advanced ¥3,000/user/month, Professional ¥4,800/user/month) differ in automation complexity, storage (5GB/15GB/30GB per user), and API/SSO capabilities. Questetra also offers tiered consulting services (advisory tickets, workshops, onboarding, BPM assessment, app creation delegation, and BPM success partnership) to support implementation and continuous improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Questetra BPM Suite Cloud-based no-code BPM platform for designing, executing, and monitoring business workflows using a visual BPMN 2.0 editor. Sold in Basic (¥1,200/user/month), Advanced (¥3,000/user/month), and Professional (¥4,800/user/month) editions, with built-in AI Agent step (OpenAI, Gemini, Claude), server-side automation, REST API/Webhook, internal chat, and free 60-day trial.
• Spot-type Consulting Services Time-bucket consulting offerings including Advisory Tickets (¥200,000 for 10 hours or ¥380,000 for 20 hours) covering design reviews, root-cause analysis, and advanced technical investigation, plus the Administrator Practical Workshop (¥200,000 per 4-hour session for up to 5 attendees) for hands-on training. For Questetra customers needing targeted technical support.
• Project-type Consulting Services Fixed-scope consulting engagements including Success Onboarding (time-limited accompaniment through go-live and self-sufficiency), BPM Assessment (expert process health check and improvement roadmap), and App Creation Delegation Package (build-as-a-service for design and implementation). For customers needing structured implementation support.
• Continuous-type Consulting Services (BPM Success Partner) BPM Success Partner — a monthly accompaniment service for continuous process improvement and user-department expansion. For organizations seeking ongoing external expert support beyond initial implementation.

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability9 records

Feature9 records

Partnerships

One partnership is on record.

• GartnerminorOthersRecognized as a Gartner Cool Vendor in BPM (2010) and received Promising evaluation in Gartner MarketScope for bpmPaaS (2013).

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kissflow: Kissflow is a low-code workflow and process management platform targeting mid-market customers with simple no-code app building and approvals. While smaller and less BPMN-focused than Questetra, it competes for the same business-user-led workflow automation budget with a faster, simpler UX.

Direct peers

• Pegasystems (Pega): Pega is a long-established BPM and CRM workflow platform serving global enterprises with case management, decisioning, and robotic automation. Its BPMN-based modeling and process-centric architecture directly parallel Questetra's BPM Suite positioning.
• Nintex: Nintex provides process mapping, workflow automation, and document generation tools aimed at business users and IT teams. Its no-code approach and focus on rapid workflow deployment make it a comparable peer in the process automation category.
• Bizagi: Bizagi is a BPM platform offering modeling, automation, and process intelligence with a low-code approach. Its BPMN-based engine and emphasis on business-user-led process design closely mirror Questetra's positioning and target customer profile.
• Camunda: Camunda is an open-source process orchestration platform using BPMN and DMN standards, increasingly adding AI-agent orchestration capabilities. It serves similar developer-and-business hybrid audiences with standards-based process automation, overlapping Questetra's BPMN-centric value proposition.
• Appian: Appian is a leading low-code BPM/process automation platform serving large enterprises globally. It targets similar use cases — workflow automation, case management, and process orchestration — with comparable BPMN-based modeling, making it Questetra's closest international direct peer.
• ProcessMaker: ProcessMaker is a low-code BPM and workflow automation platform with case management and process intelligence features. Its no-code workflow builder and BPMN compliance place it in direct competition with Questetra for mid-market and enterprise process automation deals.

Regional players

• intra-mart (NTT DATA): intra-mart is a leading Japan-domestic BPM/application platform owned by NTT DATA, deeply entrenched in Japanese enterprise IT. It is the most direct Japan-market competitor to Questetra, targeting the same workflow and business process modernization use cases among Japanese enterprises.

Broad incumbents

• ServiceNow: ServiceNow is a broad enterprise platform spanning ITSM, HR, and workflow automation with deep enterprise penetration. While not a pure-play BPM vendor, its workflow/automation capabilities (including Now Assist AI) compete for the same enterprise process-automation budget Questetra targets.
• Microsoft Power Automate: Microsoft Power Automate is part of the Power Platform suite offering low-code workflow, RPA, and process mining, often bundled with Microsoft 365. It represents the hyperscaler low-code incumbent threat for Questetra, particularly among Microsoft-centric enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/questetra
• YouTubeyoutube.com/@questetra
• Facebookfacebook.com/questetra
• Instagraminstagram.com/questetra_bpm_suite

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Questetra