PARAVERSE
PARAVERSE is a Seoul-based AR metaverse platform that combines augmented reality, blockchain, and geolocation to let users own NFT-based virtual land parcels tied to real-world locations, targeting crypto/NFT enthusiasts and AR users globally via its own NFT marketplace.
- Company typePrivate
- Founded2019
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What PARAVERSE does
PARAVERSE, operated by Seoul-based Imagineers co., ltd, is an augmented-reality metaverse platform that overlays NFT-tied digital content onto real-world geolocations. Its core technology stack combines AR rendering, blockchain-based NFT ownership, and geolocation, allowing virtual land parcels ("AR Lands") to be tied to specific physical coordinates and granting owners control over the digital spaces attached to those locations.
The product portfolio centers on the PARAVERSE Platform, an upcoming PARAVERSE App (Beta, TBA), AR Lands sold as NFTs through a dedicated marketplace at paraverse.land, and AR Glasses NFTs that unlock a "Find to Earn" treasure-hunting mechanic with token and NFT rewards. The platform targets crypto/NFT enthusiasts and AR/metaverse users globally, with a Genesis Event in April 2023 distributing 800 AR Lands via free mint across Seoul, Tokyo, Paris, and New York. Distribution is community-led through Discord, X, Instagram, and LinkedIn, with a litepaper serving as the primary mid-funnel content asset.
The business model relies on one-time NFT license sales (AR Lands and AR Glasses) and a token-rewards ecosystem that implies transaction-fee economics, with no publicly disclosed pricing. The company is privately held, has 11-50 employees, has raised capital from Nextdream Angel Club and New Paradigm Investment, was accepted into Korea's TIPS Program in 2022, and is described by its parent as having over 30 partnerships. No enterprise customers, recurring SaaS revenue, or disclosed transaction volume are referenced in the available data, leaving current monetization largely unproven.
PARAVERSE firmographics
Firmographics- Name
- PARAVERSE
- Legal name
- Imagineers co., ltd
- Website
- https://paraverse.world
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PARAVERSE is a Seoul-based AR metaverse platform that combines augmented reality, blockchain, and geolocation to let users own NFT-based virtual land parcels tied to real-world locations, targeting crypto/NFT enthusiasts and AR users globally via its own NFT marketplace.
- Ownership category
- akta.pro rank
PARAVERSE industry classification
Industry- Product category
- AR NFT Metaverse Platform
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
- akta.pro secondary industries
- In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Metaverse & Virtual Land NFT Marketplaces (FSADANAG), Metaverse & Social Virtual Worlds (BPAMAKAF)
Keywords
Where PARAVERSE is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
PARAVERSE business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- AR Land NFT Sales: PARAVERSE generates revenue through the sale of AR Lands as NFTs. Each AR Land is a digital asset that gives owners control over virtual spaces in the augmented world, along with ecosystem benefits.
- AR Glasses NFT Sales: Revenue is generated from the sale of AR Glasses NFTs, which enable users to participate in Find to Earn treasure hunting activities within the platform.
- Token rewards ecosystem: Users earn tokens and NFTs as rewards through Find to Earn activities, creating a gamified economy within the platform.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
PARAVERSE product offering
Product offeringCore offering
PARAVERSE is an Augmented World platform that merges virtual and real environments through Augmented Reality, blockchain, and geolocation technology. It sells AR Lands (NFTs tied to real-world locations giving owners control over digital spaces) and AR Glasses NFTs that enable a Find to Earn treasure-hunting experience rewarding users with tokens and NFTs. An upcoming PARAVERSE App (Beta) will provide broader access to the augmented world.
Product overview
PARAVERSE is an AR NFT metaverse platform that operates as an Augmented World merging virtual and real worlds. The product portfolio consists of the PARAVERSE Platform/App as the core augmented reality experience, AR Lands as NFT-based virtual properties granting owners control over digital spaces attached to real-world locations, and AR Glasses NFTs powering the Find to Earn gameplay feature for treasure hunting with rewards.
Differentiator
Problem solved
Functional benefit
Brands
- AR Land: NFT-based virtual land parcels within the PARAVERSE platform giving owners control over digital spaces
- AR Metaverse
- AR Glasses NFT
Products and services
- PARAVERSE Platform Core augmented reality metaverse platform that merges virtual and real worlds using AR, blockchain, and geolocation technology, enabling users to explore an augmented world.
- AR Lands NFT-based virtual land parcels tied to real-world locations, giving owners complete control over the digital spaces attached and various ecosystem benefits within PARAVERSE. Sold to individual NFT buyers via the paraverse.land storefront.
- AR Glasses NFT NFT item that enables users to locate and hunt treasures in the Augmented World and receive tokens and NFTs as rewards under the Find to Earn mechanic. Sold to individual participants of the Find to Earn feature.
Companies that use PARAVERSE
Customer profileSegments2 records
Ideal customer profiles2 records
PARAVERSE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PARAVERSE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Imagineers co. ltdcoreImagineers co. ltd is the parent company running PARAVERSE. Described as a leading AR company in South Korea with over 30 partnerships, leveraging their AR expertise to launch the PARAVERSE platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PARAVERSE competitors and assessment
Company assessmentDirect peers
- Decentraland: Decentraland is one of the largest blockchain-based virtual worlds where users buy parcels of LAND (NFTs) and build experiences. It is directly comparable to PARAVERSE in product category (virtual world + NFT land) and target user (crypto/NFT enthusiasts), though it is screen-based rather than AR-native.
- The Sandbox: The Sandbox is a Web3 virtual world where users purchase LAND NFTs, create voxel-based experiences, and monetize via the SAND token. Like PARAVERSE, it sells location-style virtual land as NFTs to a crypto-native audience, and includes play-to-earn style game mechanics.
- Otherside (Yuga Labs): Yuga Labs' Otherside is a Web3 metaverse combining NFT land (Voyager Koda), 3D worlds, and a play-and-earn economy. It is comparable to PARAVERSE in the combination of NFT land ownership, token-based rewards, and 3D immersive world ambitions, and significantly out-resources it.
- SuperWorld: SuperWorld is a Web3 virtual real estate platform where users buy NFT parcels of real-world geographic locations. It is highly comparable to PARAVERSE's AR Land concept (geolocated NFT real estate) and targets a similar crypto/NFT user base, making it one of the closest direct competitors.
- Bloktopia: Bloktopia is a Web3 metaverse built around a virtual skyscraper where users buy NFT real estate ('REBLS') and earn token rewards. It is comparable to PARAVERSE in the NFT-land + token-rewards + virtual-world model targeting crypto-native users.
Broad incumbents
- Niantic: Niantic is the incumbent AR games company behind Pokémon GO and the Lightship AR platform. It is comparable to PARAVERSE as the dominant AR + geolocation platform operator and the most credible competitor for AR-native location-anchored experiences, though it does not sell NFT land.
Emerging players
- Stageverse: Stageverse builds immersive AR/VR virtual venues and worlds for brands and creators. It overlaps with PARAVERSE on the AR/VR virtual world + NFT/event ticketing surface, though it focuses on entertainment events rather than geolocated AR land.
- Spatial: Spatial is a cross-platform metaverse platform for 3D spatial experiences, with NFT integration and creator tools. It is comparable to PARAVERSE as a Web3-friendly 3D/AR world platform, but focuses more on galleries, events, and creator tools than on land NFTs.
- Webaverse: Webaverse is an open-source Web3 metaverse project building interoperable 3D virtual worlds with NFT-based items. It overlaps with PARAVERSE in combining Web3, open virtual worlds, and NFT-based ownership, though it is technology-focused and pre-product.
- Over (formerly OVERxverse): OVER is an AR + Web3 platform that lets users create and explore location-based AR experiences linked to real-world coordinates. It is a very close thematic peer to PARAVERSE, combining AR, geolocation, and Web3 token mechanics, though with a creator-tool focus rather than NFT land.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
PARAVERSE social profiles
Digital presencePARAVERSE financial estimates
Financial estimateRevenue estimate
Valuation estimate
PARAVERSE leadership team
Management profileNumber of profiles
PARAVERSE funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PARAVERSE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PARAVERSE
What does PARAVERSE do?
PARAVERSE is an Augmented World platform that merges virtual and real environments through Augmented Reality, blockchain, and geolocation technology. It sells AR Lands (NFTs tied to real-world locations giving owners control over digital spaces) and AR Glasses NFTs that enable a Find to Earn treasure-hunting experience rewarding users with tokens and NFTs. An upcoming PARAVERSE App (Beta) will provide broader access to the augmented world.
Is PARAVERSE a public or private company?
PARAVERSE is a private company. It is classified as venture growth investor backed and is currently operating.
When was PARAVERSE founded?
PARAVERSE was founded in 2019. It employs 11 to 50 people.
Where is PARAVERSE based?
PARAVERSE is headquartered in Seoul, South Korea, in the Asia region.
How does PARAVERSE make money?
Three revenue lines are on record. AR Land NFT Sales are the primary driver. The others are AR Glasses NFT Sales and token rewards ecosystem.
Who are PARAVERSE's main competitors?
Direct peers on record are Decentraland, The Sandbox, Otherside (Yuga Labs), SuperWorld and Bloktopia. Niantic is listed as a broad incumbent. Emerging players are Stageverse, Spatial, Webaverse and Over (formerly OVERxverse).
Does PARAVERSE have an API?
No public API is recorded for PARAVERSE.
What industry is PARAVERSE in?
PARAVERSE's product category is AR NFT Metaverse Platform. Its primary akta.pro industry code is FSAPAGAD, Metaverse Virtual World Platforms (social worlds, land, UGC), with a secondary code of FSAPAGAE, In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries). Its NAICS code is 71399 and its SIC code is 7900.