What Tıkla Gelsin does

Tıkla Gelsin is a Turkey-based online food ordering and delivery platform operated by ATA EXPRESS ELEKTRONİK İLETİŞİM TANITIM PAZARLAMA DAĞITIM SANAYİ VE TİCARET A.Ş., a subsidiary of the Ata Holding conglomerate. Founded on 23 December 2016 and headquartered at Vadı Istanbul Park in Istanbul's Sarıyer district, the company aggregates multiple restaurant brands on a single consumer-facing iOS/Android mobile app and website. The platform connects Turkish consumers with international QSR chains (Burger King, Popeyes, Arby's, Subway, Sbarro), Turkish casual-dining chains (Usta Dönerci, Usta Pideci), and affiliated packaged-food brands (Amasya Et Ürünleri, Milgo) under two service models: door-to-door delivery (Sana Gelsin) and customer pickup (Gel Al).

The underlying platform combines multi-brand menu aggregation, real-time order tracking, and a proprietary in-app payments layer. The Tıklapay Cüzdan digital wallet stores user balance and accumulates Tıkla Para loyalty points (12-month expiry). A notable technical and commercial differentiator is the integration of tpay's Direct Carrier Billing on the Turkcell network, which lets the platform's 42.8 million accessible Turkcell subscribers pay for orders through mobile carrier billing without a bank card — a use case recognized by the Mobile Ecosystem Forum's MEFFYS 2026 Award in Payment & Commerce.

The company monetizes primarily through restaurant commissions/transaction fees on completed orders, delivery fees, and a loyalty/affiliate dynamic around the Tıkla Para rewards program. Go-to-market is direct-to-consumer and product-led through the mobile app, with restaurant chains and food brands acquired as supply-side partners. In May 2022, ATP GSYO — the venture arm of parent Ata Holding — invested approximately 7 million Turkish lira (~$447K) for a 1% stake, with an option to acquire the remaining 99% over 18 months, indicating a likely full buy-out path rather than an independent growth trajectory.

Name

Tıkla Gelsin

Legal name

ATA EXPRESS ELEKTRONİK İLETİŞİM TANITIM PAZARLAMA DAĞITIM SANAYİ VE TİCARET A.Ş.

Website

https://tiklagelsin.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Tıkla Gelsin is a Turkey-based online food ordering and delivery platform that aggregates major QSR chains (Burger King, Popeyes, Arby's, Subway, Sbarro), Turkish casual-dining brands, and packaged-food affiliates under a single mobile and web app, with delivery, pickup, digital wallet, and Turkcell carrier-billing payment options.

Ownership category

akta.pro rank

Product category

Online food delivery platform

akta.pro primary industry

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

Keywords

• Online food delivery
• Restaurant ordering platform
• Quick service delivery
• Multi-brand food marketplace
• Mobile food ordering

Headquarters

HQ city

Besiktas

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Restaurant Commission/Transaction Fees: Platform acts as intermediary connecting customers with restaurant partners, earning commissions on completed orders. The platform facilitates transactions between restaurants and consumers, with restaurants receiving orders and fulfilling deliveries.
2. Delivery Fees: Revenue generated from delivery charges for orders delivered to customer doorsteps through the Sana Gelsin (delivery to you) service.
3. Tıkla Para Loyalty Points: Earn-as-you-spend loyalty program where customers accumulate points (Tıkla Para) on purchases, redeemable on future orders. Points expire after 1 year from earning.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Tıkla Gelsin operates an online food ordering and delivery marketplace that aggregates multiple restaurant chains (Burger King, Popeyes, Arby's, Subway, Sbarro, Usta Dönerci, Usta Pideci, Amasya Et Ürünleri, Milgo) onto a single consumer-facing platform. It supports both delivery (Sana Gelsin) and pickup (Gel Al) service models, with integrated digital wallet (Tıklapay Cüzdan), Tıkla Para loyalty points, and Direct Carrier Billing payments via Turkcell. The core revenue is generated through restaurant commissions/transaction fees and consumer delivery fees.

Product overview

Tıkla Gelsin® is an online food ordering and delivery platform operated by Ata Express Elektronik İletişim Tanıtım Pazarlama Dağıtım Sanayi ve Ticaret A.Ş. The platform connects users with multiple restaurant chains and food brands including Burger King, Popeyes, Arby's, Subway, Sbarro, Usta Dönerci, Usta Pideci, Amasya Et Ürünleri, and Milgo. The core product is the Tıkla Gelsin Platform accessible via web and mobile application, offering both delivery (Sana Gelsin) and pickup (Gel Al) service models. The platform includes a digital wallet (Tıklapay Cüzdanım) and loyalty rewards program (Tıkla Para) as integrated features. Food categories span diverse Turkish and international cuisines including kebap, döner, pide, lahmacun, burger, pizza, and various other food types.

Differentiator

Problem solved

Functional benefit

Brands

• Tıklapay Cüzdan: Digital wallet payment system for Tıkla Gelsin platform users

Products and services

• Tıkla Gelsin Platform Online food ordering and delivery marketplace that connects users with multiple restaurant chains (Burger King, Popeyes, Arby's, Subway, Sbarro, Usta Dönerci, Usta Pideci, Amasya Et Ürünleri, Milgo). Offers both delivery (Sana Gelsin) and pickup (Gel Al) service models for individual consumers in Turkey.
• Tıkla Gelsin Mobile Application Native iOS and Android mobile application enabling users to browse restaurant menus, place orders, make payments, track deliveries in real-time, manage the Tıklapay Cüzdan wallet, and access exclusive campaigns and promotions.
• Tıklapay Cüzdan (Tıkla Pay Wallet) In-app digital wallet allowing users to load balance, make payments for food orders, earn Tıkla Para loyalty points, and transfer balances between Tıkla Pay accounts on the Tıkla Gelsin platform.
• Tıkla Para Loyalty Program Loyalty rewards program where users earn Tıkla Para points on each purchase through the Tıkla Gelsin platform, redeemable for discounts on future orders. Points expire one year after earning.

Quantifiable outcome

• Access to 42.8 million Turkcell subscribers for payment processing

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• tpaycoreTechnology or IntegrationPayment connector providing Direct Carrier Billing solution enabling food ordering and delivery payments in Türkiye. Operates through Turkcell's network of 42.8 million subscribers and is partnered with Tıkla Gelsin, supporting major food brands including Burger King, Popeyes, Arby's, Subway, and Sbarro, eliminating the need for bank cards.
• TurkcellcoreTechnology or IntegrationTurkey's largest mobile operator with 42.8 million subscribers. Enables Direct Carrier Billing payment integration through tpay partnership, allowing Tıkla Gelsin customers to pay for food orders via mobile carrier billing without bank cards.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yemeksepeti: Turkey's leading online food delivery platform, owned by Delivery Hero. Directly comparable to Tıkla Gelsin as a multi-restaurant ordering app targeting Turkish consumers with delivery, payment, and loyalty features.
• İstegelsin: Online food ordering and delivery platform serving Turkish consumers with multiple restaurant and QSR brand partners. Closely comparable to Tıkla Gelsin in target market, model, and restaurant mix.
• Trendyol Yemek: Food delivery service operated by Trendyol, Turkey's largest e-commerce super-app. Comparable as a multi-restaurant delivery platform with integrated payments and a strong consumer base, competing head-to-head for Turkish users.
• Jetizz: Turkish online food delivery platform offering multi-restaurant ordering. Comparable in target market (Turkey), business model (commission-based marketplace), and consumer base.
• Getir (GetirYemek / GetirFood): Turkish-origin rapid delivery and food delivery super-app. Comparable as a multi-category mobile ordering platform with branded restaurant partnerships and aggressive consumer promotions in Turkey.

Broad incumbents

• Just Eat Takeaway: European-headquartered online food delivery marketplace. Comparable as a broad incumbent with the same marketplace business model and restaurant-partner dynamics.
• Foodpanda: Delivery Hero-owned food delivery platform operating in multiple markets. Comparable as an established multi-country online food delivery marketplace with similar restaurant-aggregation mechanics.
• Delivery Hero: Global food delivery operator and parent of Yemeksepeti. Comparable as the broader incumbent in the same online food delivery space, with overlapping technology, restaurant-aggregation model, and consumer-facing apps.
• Glovo: Multi-category on-demand delivery app operating in Turkey and EMEA. Comparable as a broader incumbent offering restaurant delivery alongside groceries, sharing the platform-based, commission-driven model.
• Uber Eats: Global online food delivery platform owned by Uber. Comparable as a broad incumbent in the same restaurant-aggregation and last-mile delivery category, with similar commission economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tiklagelsin_
• Facebookfacebook.com/tiklagelsin1
• LinkedInlinkedin.com/company/tikla-gelsin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tıkla Gelsin