Actifio
Actifio is an enterprise cloud data management company, acquired by Google in 2020, now operating as Google Cloud Backup & DR — an enterprise-class SaaS backup and disaster recovery service for Google Cloud and hybrid workloads, sold to large enterprises via Google Cloud's salesforce, marketplace, and partners.
- Company typePrivate
- Founded2009
- HeadquartersWaltham, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Actifio does
Actifio, Inc., founded in 2009 and headquartered in Waltham, Massachusetts, is an enterprise cloud data management company that was acquired by Google in 2020 and now operates as a wholly-owned subsidiary within the Google Cloud portfolio. Its technology has been re-positioned as Google Cloud Backup & DR, delivering enterprise-class SaaS backup and disaster recovery for Google Cloud and hybrid workloads, providing data protection, recovery automation, and operational resilience for business-critical data across distributed cloud and on-premises environments.
The product is an enterprise-class SaaS offering providing unified backup and disaster recovery for Google Cloud and hybrid workloads, with native integration into Google Cloud infrastructure and global data center footprint. Distribution is exclusively through Google Cloud's channels: the Google Cloud Marketplace, direct enterprise sales, and authorized partners/resellers. The company targets large enterprise customers and hybrid workload environments, addressing pain points around data protection, disaster recovery, compliance, and operational resilience. The company maintains formal local presence through Google Cloud EMEA Ltd. (Dublin) and Google UK Ltd. (London) for EEA/UK contracting and data protection compliance, and is covered under Google's EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications.
Actifio firmographics
Firmographics- Name
- Actifio
- Legal name
- Actifio, Inc.
- Website
- https://actifio.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Actifio is an enterprise cloud data management company, acquired by Google in 2020, now operating as Google Cloud Backup & DR — an enterprise-class SaaS backup and disaster recovery service for Google Cloud and hybrid workloads, sold to large enterprises via Google Cloud's salesforce, marketplace, and partners.
- Ownership category
- akta.pro rank
Actifio industry classification
Industry- Product category
- Enterprise Cloud Backup & Disaster Recovery
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Backup & Restore Platforms (Cloud Backup) (HDABAIAB)
- akta.pro secondary industries
- Disaster Recovery as a Service (DRaaS) (HDABAIAA), Immutable Backup, Air-Gap & Ransomware Recovery (HDABAIAJ), Disaster Recovery as a Service (DRaaS) (BPAEALAA), Cloud DR, Backup & Business Continuity (BPAEACAJ)
Keywords
Where Actifio is headquartered
LocationHeadquarters
- HQ city
- Waltham
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Actifio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: Actifio operates as a subscription-based SaaS service providing enterprise cloud data management and backup/disaster recovery capabilities to customers through Google Cloud.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Actifio product offering
Product offeringCore offering
Actifio provides an enterprise-class SaaS backup and disaster recovery solution for Google Cloud and hybrid workloads, now marketed as Google Cloud Backup & DR. The platform delivers unified data protection, disaster recovery automation, and operational resilience for business-critical data across cloud and on-premises environments, and is distributed via the Google Cloud Marketplace, direct Google Cloud sales, and authorized partners.
Product overview
Actifio operates as a unified single-product offering focused on enterprise cloud data management. The primary product is Google Cloud Backup & DR, which delivers enterprise-class SaaS backup and disaster recovery for Google Cloud and hybrid workloads. Actifio was acquired by Google Cloud and its technology now powers Google Cloud's backup and disaster recovery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Cloud Backup & DR Enterprise-class SaaS backup and disaster recovery solution for Google Cloud and hybrid workloads. Delivers powerful enterprise data protection capabilities integrated within the Google Cloud ecosystem for organizations that need to protect, recover, and ensure operational resilience of business-critical data across cloud and on-premises environments.
Companies that use Actifio
Customer profileSegments2 records
Ideal customer profiles2 records
Actifio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Actifio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google CloudcoreGoogle Cloud acquired Actifio to enhance its enterprise cloud data management capabilities. Actifio now operates as part of Google Cloud, offering backup and disaster recovery solutions as a Google Cloud service. The acquisition provides Actifio access to Google's global infrastructure and enterprise customer base.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Actifio competitors and assessment
Company assessmentDirect peers
- Veeam: Veeam is a leading provider of backup, recovery, and data management for cloud, virtual, and hybrid workloads — directly competing with Actifio's enterprise backup and DR capability set across Google Cloud, AWS, Azure, and on-premises environments.
- Rubrik: Rubrik offers cloud-native data management, backup, and disaster recovery for enterprise hybrid workloads across multiple hyperscalers — directly competing with Actifio, particularly with multi-cloud positioning that contrasts with Actifio's Google Cloud alignment.
- Cohesity: Cohesity provides enterprise data protection, backup, and disaster recovery as a converged platform across on-premises and major public clouds — a direct functional competitor to Actifio's Google Cloud Backup & DR offering.
- Druva: Druva delivers a SaaS-based cloud data protection and backup platform for enterprise workloads including AWS, Azure, and SaaS applications — directly comparable to Actifio's SaaS subscription backup model.
- Commvault: Commvault is an established enterprise data protection and information management platform supporting backup, DR, and hybrid cloud workloads — competing head-to-head with Actifio for large enterprise customers.
- AWS Backup: AWS Backup is the native backup and disaster recovery service within Amazon Web Services — the principal hyperscaler-native alternative to Actifio for cloud-resident workload protection.
- Azure Backup: Azure Backup is Microsoft Azure's native backup and DR service — directly comparable to Actifio's enterprise backup capability and the primary alternative for customers standardizing on Azure.
- Zerto: Zerto (an HPE company) provides disaster recovery and continuous data protection for hybrid and multi-cloud environments — competing with Actifio specifically in the DR portion of the value proposition.
Broad incumbents
- NetApp: NetApp is a large incumbent storage and data management vendor offering enterprise backup, snapshotting, and hybrid cloud data protection capabilities that overlap with Actifio's portfolio as part of a broader infrastructure stack.
- IBM Spectrum Protect: IBM's data protection portfolio (Spectrum Protect, formerly Tivoli Storage Manager) provides enterprise backup and recovery across on-premises and cloud environments — a broad incumbent alternative to Actifio for large enterprises.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Actifio social profiles
Digital presenceActifio compliance and trust
Trust signalCompliance1 record
Actifio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actifio leadership team
Management profileNumber of profiles
Profiles1 record
Actifio funding detail
Funding detailFunding overview
Funding rounds9 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actifio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actifio
What does Actifio do?
Actifio provides an enterprise-class SaaS backup and disaster recovery solution for Google Cloud and hybrid workloads, now marketed as Google Cloud Backup & DR. The platform delivers unified data protection, disaster recovery automation, and operational resilience for business-critical data across cloud and on-premises environments, and is distributed via the Google Cloud Marketplace, direct Google Cloud sales, and authorized partners.
Is Actifio a public or private company?
Actifio is a private company. It is classified as corporate owned and is currently acquired.
When was Actifio founded?
Actifio was founded in 2009. It employs 251 to 500 people.
Where is Actifio based?
Actifio is headquartered in Waltham, United States, in the North America region.
How does Actifio make money?
One revenue line is on record: saaS Subscription.
Who are Actifio's main competitors?
Direct peers on record are Veeam, Rubrik, Cohesity, Druva, Commvault, AWS Backup, Azure Backup and Zerto. Broad incumbents are NetApp and IBM Spectrum Protect.
Does Actifio have an API?
No public API is recorded for Actifio.
What industry is Actifio in?
Actifio's product category is Enterprise Cloud Backup & Disaster Recovery. Its primary akta.pro industry code is HDABAIAB, Backup & Restore Platforms (Cloud Backup), with a secondary code of HDABAIAA, Disaster Recovery as a Service (DRaaS). Its NAICS code is 51821 and its SIC code is 7372.