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Actifio

Full company profile

uuid0004hvj

Namestring
Actifio
Legal namestring
Actifio, Inc.
Websiteurl
actifio.com
Company typeenum
Private
Founded yearint
2009
Descriptiontext

Actifio, Inc., founded in 2009 and headquartered in Waltham, Massachusetts, is an enterprise cloud data management company that was acquired by Google in 2020 and now operates as a wholly-owned subsidiary within the Google Cloud portfolio. Its technology has been re-positioned as Google Cloud Backup & DR, delivering enterprise-class SaaS backup and disaster recovery for Google Cloud and hybrid workloads, providing data protection, recovery automation, and operational resilience for business-critical data across distributed cloud and on-premises environments.

The product is an enterprise-class SaaS offering providing unified backup and disaster recovery for Google Cloud and hybrid workloads, with native integration into Google Cloud infrastructure and global data center footprint. Distribution is exclusively through Google Cloud's channels: the Google Cloud Marketplace, direct enterprise sales, and authorized partners/resellers. The company targets large enterprise customers and hybrid workload environments, addressing pain points around data protection, disaster recovery, compliance, and operational resilience. The company maintains formal local presence through Google Cloud EMEA Ltd. (Dublin) and Google UK Ltd. (London) for EEA/UK contracting and data protection compliance, and is covered under Google's EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications.

Short descriptiontext

Actifio is an enterprise cloud data management company, acquired by Google in 2020, now operating as Google Cloud Backup & DR — an enterprise-class SaaS backup and disaster recovery service for Google Cloud and hybrid workloads, sold to large enterprises via Google Cloud's salesforce, marketplace, and partners.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersWaltham, United States
HQ citystring
Waltham
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
enterprise data protection, cloud backup services, disaster recovery software, hybrid cloud backup, SaaS data management
Industry5 codes
1Backup & Restore Platforms (Cloud Backup)
CodeHDABAIABPrimaryYes
2Disaster Recovery as a Service (DRaaS)
CodeHDABAIAAPrimaryNo
3Immutable Backup, Air-Gap & Ransomware Recovery
CodeHDABAIAJPrimaryNo
4Disaster Recovery as a Service (DRaaS)
CodeBPAEALAAPrimaryNo
5Cloud DR, Backup & Business Continuity
CodeBPAEACAJPrimaryNo
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services51821
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Enterprise Cloud Backup & Disaster Recovery
Social media profiles3 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS Subscription
TypeSubscription Recurring
Description

Actifio operates as a subscription-based SaaS service providing enterprise cloud data management and backup/disaster recovery capabilities to customers through Google Cloud.

actifio.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Actifio provides an enterprise-class SaaS backup and disaster recovery solution for Google Cloud and hybrid workloads, now marketed as Google Cloud Backup & DR. The platform delivers unified data protection, disaster recovery automation, and operational resilience for business-critical data across cloud and on-premises environments, and is distributed via the Google Cloud Marketplace, direct Google Cloud sales, and authorized partners.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Actifio operates as a unified single-product offering focused on enterprise cloud data management. The primary product is Google Cloud Backup & DR, which delivers enterprise-class SaaS backup and disaster recovery for Google Cloud and hybrid workloads. Actifio was acquired by Google Cloud and its technology now powers Google Cloud's backup and disaster recovery services.

Product and service1 record
1Google Cloud Backup & DR
CategoryEnterprise Cloud Backup & Disaster Recovery
Description

Enterprise-class SaaS backup and disaster recovery solution for Google Cloud and hybrid workloads. Delivers powerful enterprise data protection capabilities integrated within the Google Cloud ecosystem for organizations that need to protect, recover, and ensure operational resilience of business-critical data across cloud and on-premises environments.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Google Cloud
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2020-12-01
Description

Google Cloud acquired Actifio to enhance its enterprise cloud data management capabilities. Actifio now operates as part of Google Cloud, offering backup and disaster recovery solutions as a Google Cloud service. The acquisition provides Actifio access to Google's global infrastructure and enterprise customer base.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Veeam
TypeDirect peer
Description

Veeam is a leading provider of backup, recovery, and data management for cloud, virtual, and hybrid workloads — directly competing with Actifio's enterprise backup and DR capability set across Google Cloud, AWS, Azure, and on-premises environments.

2Rubrik
TypeDirect peer
Description

Rubrik offers cloud-native data management, backup, and disaster recovery for enterprise hybrid workloads across multiple hyperscalers — directly competing with Actifio, particularly with multi-cloud positioning that contrasts with Actifio's Google Cloud alignment.

3Cohesity
TypeDirect peer
Description

Cohesity provides enterprise data protection, backup, and disaster recovery as a converged platform across on-premises and major public clouds — a direct functional competitor to Actifio's Google Cloud Backup & DR offering.

4Druva
TypeDirect peer
Description

Druva delivers a SaaS-based cloud data protection and backup platform for enterprise workloads including AWS, Azure, and SaaS applications — directly comparable to Actifio's SaaS subscription backup model.

5Commvault
TypeDirect peer
Description

Commvault is an established enterprise data protection and information management platform supporting backup, DR, and hybrid cloud workloads — competing head-to-head with Actifio for large enterprise customers.

6AWS Backup
TypeDirect peer
Description

AWS Backup is the native backup and disaster recovery service within Amazon Web Services — the principal hyperscaler-native alternative to Actifio for cloud-resident workload protection.

7Azure Backup
TypeDirect peer
Description

Azure Backup is Microsoft Azure's native backup and DR service — directly comparable to Actifio's enterprise backup capability and the primary alternative for customers standardizing on Azure.

8Zerto
TypeDirect peer
Description

Zerto (an HPE company) provides disaster recovery and continuous data protection for hybrid and multi-cloud environments — competing with Actifio specifically in the DR portion of the value proposition.

9NetApp
TypeBroad incumbent
Description

NetApp is a large incumbent storage and data management vendor offering enterprise backup, snapshotting, and hybrid cloud data protection capabilities that overlap with Actifio's portfolio as part of a broader infrastructure stack.

10IBM Spectrum Protect
TypeBroad incumbent
Description

IBM's data protection portfolio (Spectrum Protect, formerly Tivoli Storage Manager) provides enterprise backup and recovery across on-premises and cloud environments — a broad incumbent alternative to Actifio for large enterprises.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds9 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors10 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Actifio

Enterprise Cloud Backup & Disaster Recoveryactifio.com

Actifio is an enterprise cloud data management company, acquired by Google in 2020, now operating as Google Cloud Backup & DR — an enterprise-class SaaS backup and disaster recovery service for Google Cloud and hybrid workloads, sold to large enterprises via Google Cloud's salesforce, marketplace, and partners.

What Actifio does

Actifio, Inc., founded in 2009 and headquartered in Waltham, Massachusetts, is an enterprise cloud data management company that was acquired by Google in 2020 and now operates as a wholly-owned subsidiary within the Google Cloud portfolio. Its technology has been re-positioned as Google Cloud Backup & DR, delivering enterprise-class SaaS backup and disaster recovery for Google Cloud and hybrid workloads, providing data protection, recovery automation, and operational resilience for business-critical data across distributed cloud and on-premises environments.

The product is an enterprise-class SaaS offering providing unified backup and disaster recovery for Google Cloud and hybrid workloads, with native integration into Google Cloud infrastructure and global data center footprint. Distribution is exclusively through Google Cloud's channels: the Google Cloud Marketplace, direct enterprise sales, and authorized partners/resellers. The company targets large enterprise customers and hybrid workload environments, addressing pain points around data protection, disaster recovery, compliance, and operational resilience. The company maintains formal local presence through Google Cloud EMEA Ltd. (Dublin) and Google UK Ltd. (London) for EEA/UK contracting and data protection compliance, and is covered under Google's EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications.

Actifio firmographics

Firmographics
Name
Actifio
Legal name
Actifio, Inc.
Website
https://actifio.com
Company type
Private
Founded year
2009
Operating status
Acquired
Headcount range
251–500 employees
Short description
Actifio is an enterprise cloud data management company, acquired by Google in 2020, now operating as Google Cloud Backup & DR — an enterprise-class SaaS backup and disaster recovery service for Google Cloud and hybrid workloads, sold to large enterprises via Google Cloud's salesforce, marketplace, and partners.
Ownership category
akta.pro rank

Actifio industry classification

Industry
Product category
Enterprise Cloud Backup & Disaster Recovery
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
SIC
Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Backup & Restore Platforms (Cloud Backup) (HDABAIAB)
akta.pro secondary industries
Disaster Recovery as a Service (DRaaS) (HDABAIAA), Immutable Backup, Air-Gap & Ransomware Recovery (HDABAIAJ), Disaster Recovery as a Service (DRaaS) (BPAEALAA), Cloud DR, Backup & Business Continuity (BPAEACAJ)

Keywords

  • Enterprise data protection
  • Cloud backup services
  • Disaster recovery software
  • Hybrid cloud backup
  • SaaS data management

Where Actifio is headquartered

Location

Headquarters

HQ city
Waltham
HQ country
United States
HQ region
North America

Offices4 records

Markets served

Actifio business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

  1. SaaS Subscription: Actifio operates as a subscription-based SaaS service providing enterprise cloud data management and backup/disaster recovery capabilities to customers through Google Cloud.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Actifio product offering

Product offering

Core offering

Actifio provides an enterprise-class SaaS backup and disaster recovery solution for Google Cloud and hybrid workloads, now marketed as Google Cloud Backup & DR. The platform delivers unified data protection, disaster recovery automation, and operational resilience for business-critical data across cloud and on-premises environments, and is distributed via the Google Cloud Marketplace, direct Google Cloud sales, and authorized partners.

Product overview

Actifio operates as a unified single-product offering focused on enterprise cloud data management. The primary product is Google Cloud Backup & DR, which delivers enterprise-class SaaS backup and disaster recovery for Google Cloud and hybrid workloads. Actifio was acquired by Google Cloud and its technology now powers Google Cloud's backup and disaster recovery services.

Differentiator

Problem solved

Functional benefit

Products and services

  • Google Cloud Backup & DR Enterprise-class SaaS backup and disaster recovery solution for Google Cloud and hybrid workloads. Delivers powerful enterprise data protection capabilities integrated within the Google Cloud ecosystem for organizations that need to protect, recover, and ensure operational resilience of business-critical data across cloud and on-premises environments.

Companies that use Actifio

Customer profile

Segments2 records

Ideal customer profiles2 records

Actifio technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Actifio partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Google CloudcoreStrategic or Co-development Partner · 1 December 2020Google Cloud acquired Actifio to enhance its enterprise cloud data management capabilities. Actifio now operates as part of Google Cloud, offering backup and disaster recovery solutions as a Google Cloud service. The acquisition provides Actifio access to Google's global infrastructure and enterprise customer base.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Actifio competitors and assessment

Company assessment

Direct peers

  • Veeam: Veeam is a leading provider of backup, recovery, and data management for cloud, virtual, and hybrid workloads — directly competing with Actifio's enterprise backup and DR capability set across Google Cloud, AWS, Azure, and on-premises environments.
  • Rubrik: Rubrik offers cloud-native data management, backup, and disaster recovery for enterprise hybrid workloads across multiple hyperscalers — directly competing with Actifio, particularly with multi-cloud positioning that contrasts with Actifio's Google Cloud alignment.
  • Cohesity: Cohesity provides enterprise data protection, backup, and disaster recovery as a converged platform across on-premises and major public clouds — a direct functional competitor to Actifio's Google Cloud Backup & DR offering.
  • Druva: Druva delivers a SaaS-based cloud data protection and backup platform for enterprise workloads including AWS, Azure, and SaaS applications — directly comparable to Actifio's SaaS subscription backup model.
  • Commvault: Commvault is an established enterprise data protection and information management platform supporting backup, DR, and hybrid cloud workloads — competing head-to-head with Actifio for large enterprise customers.
  • AWS Backup: AWS Backup is the native backup and disaster recovery service within Amazon Web Services — the principal hyperscaler-native alternative to Actifio for cloud-resident workload protection.
  • Azure Backup: Azure Backup is Microsoft Azure's native backup and DR service — directly comparable to Actifio's enterprise backup capability and the primary alternative for customers standardizing on Azure.
  • Zerto: Zerto (an HPE company) provides disaster recovery and continuous data protection for hybrid and multi-cloud environments — competing with Actifio specifically in the DR portion of the value proposition.

Broad incumbents

  • NetApp: NetApp is a large incumbent storage and data management vendor offering enterprise backup, snapshotting, and hybrid cloud data protection capabilities that overlap with Actifio's portfolio as part of a broader infrastructure stack.
  • IBM Spectrum Protect: IBM's data protection portfolio (Spectrum Protect, formerly Tivoli Storage Manager) provides enterprise backup and recovery across on-premises and cloud environments — a broad incumbent alternative to Actifio for large enterprises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Actifio social profiles

Digital presence

Actifio compliance and trust

Trust signal

Compliance1 record

Actifio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Actifio leadership team

Management profile

Number of profiles

Profiles1 record

Actifio funding detail

Funding detail

Funding overview

Funding rounds9 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Actifio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actifio

What does Actifio do?

Actifio provides an enterprise-class SaaS backup and disaster recovery solution for Google Cloud and hybrid workloads, now marketed as Google Cloud Backup & DR. The platform delivers unified data protection, disaster recovery automation, and operational resilience for business-critical data across cloud and on-premises environments, and is distributed via the Google Cloud Marketplace, direct Google Cloud sales, and authorized partners.

Is Actifio a public or private company?

Actifio is a private company. It is classified as corporate owned and is currently acquired.

When was Actifio founded?

Actifio was founded in 2009. It employs 251 to 500 people.

Where is Actifio based?

Actifio is headquartered in Waltham, United States, in the North America region.

How does Actifio make money?

One revenue line is on record: saaS Subscription.

Who are Actifio's main competitors?

Direct peers on record are Veeam, Rubrik, Cohesity, Druva, Commvault, AWS Backup, Azure Backup and Zerto. Broad incumbents are NetApp and IBM Spectrum Protect.

Does Actifio have an API?

No public API is recorded for Actifio.

What industry is Actifio in?

Actifio's product category is Enterprise Cloud Backup & Disaster Recovery. Its primary akta.pro industry code is HDABAIAB, Backup & Restore Platforms (Cloud Backup), with a secondary code of HDABAIAA, Disaster Recovery as a Service (DRaaS). Its NAICS code is 51821 and its SIC code is 7372.

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Live signals
Fact.MRData as a Service (DaaS) Market Size & Growth Report, 2033The Data as a Service (DaaS) market was valued at USD 20.8 billion in 2025 and is projected to grow to USD 199.2 billion by 2036, representing a CAGR of 22.8% during the forecast period, driven by increasing enterprise adoption of cloud-based data platforms across finance, retail, telecommunications, healthcare, and digital commerce sectors. India leads with a projected CAGR of 25.3%, followed by China at 24.1% and the United States at 21.5%, reflecting rapid cloud infrastructure expansion and growing demand for scalable data access without internal infrastructure management. Key players in the market include Amazon.com, Inc., Microsoft Corporation, Google LLC, Oracle Corporation, IBM, SAP SE, Teradata Corporation, and Actifio, Inc., which collectively control a significant share of platform deployments through integrated cloud infrastructure and enterprise data platforms.Business InsiderGoogle Cloud is acquiring Actifio, an Andreessen Horowitz-funded data backup startup last valued at $1.3 billionGoogle Cloud announced plans to acquire Actifio, a data backup and recovery startup, with terms undisclosed. Actifio, valued at $1.3 billion in 2018, has raised $461.13 million and will help Google Cloud protect customer data on cloud and on-premises. The acquisition follows Google Cloud's recent Looker deal and signals continued growth amid competition.PR NewswireActifio Honored Among 'Best of 2020' Data Virtualization Software by Solutions ReviewActifio, a copy data management software company based in Waltham, Massachusetts, was named to Solutions Review's 'The 13 Best Data Virtualization Tools and Software for 2020' list, becoming the only company featured on both the 'Best Data Virtualization' and 'Best Data Protection' lists for that year. The recognition highlights Actifio's Virtual Data Pipeline technology and multi-cloud copy data management platform that enables developers to provision and manage virtual copies of enterprise data. Solutions Review noted Actifio's ability to provide application-consistent backup and data recovery across any cloud environment.PR NewswireAs Ransomware Attacks Worsen, Actifio Helping Immunize Organizations From 'The Most Likely Disaster Recovery Event in 2020'Actifio, a pioneer of multi-cloud copy data management software, used its Data Driven 2020 conference to highlight how its immutable data protection technology enables organizations to recover from ransomware attacks. During the conference, a solutions architect described a case where an Actifio customer in northern California recovered quickly from ransomware while another backup provider's data was compromised. Global ransomware damage is estimated at $20 billion in 2020, up from $8 billion in 2018, with average downtime costs soaring from $46,800 in 2018 to $283,000 per incident in 2020.PR NewswireAchieving Near-SSD Performance From Cloud Object Storage Brings Best of Both Worlds to Actifio CustomersActifio, a multi-cloud copy data management software company, announced that its platform enables customers to achieve near-SSD performance from cloud object storage at significantly reduced costs. A technical validation report by Enterprise Strategy Group confirmed that Actifio's solution running on Google Cloud Platform delivered 95% of solid-state disk performance at 88% lower cost when backing up Microsoft SQL Server databases, with similar results for SAP HANA databases.PR NewswireActifio & Pure Storage Host Webinar on Ensuring Instant Data Access When Managing Massive Oracle DatabasesActifio and Pure Storage are hosting a webinar on October 27, 2020, to demonstrate how their combined technologies facilitate instant data access for Oracle Very Large Databases. The session will outline methods for creating, updating, and managing database copies while minimizing storage consumption and ensuring rapid retention across various cloud environments.PR NewswireActifio Highlighted in Solutions Review 2020 Buyer's Guide for Backup & Disaster RecoveryActifio has been highlighted in the Solutions Review 2020 Buyer's Guide for Backup and Disaster Recovery, recognizing its copy data management platform. A technical validation report by Enterprise Strategy Group demonstrated that Actifio can recover large databases from public cloud object storage with performance comparable to SSDs at significantly lower costs.PR NewswireActifio Announces Two New Solutions Under OEM AgreementActifio announced a new OEM agreement with Dell Technologies to launch two joint solutions: the Actifio Database Cloning Appliance and Actifio Cloud Connect. These solutions are designed to accelerate digital transformation by improving database cloning efficiency and optimizing workload migration to cloud environments.PR NewswireImpact of COVID-19 on DevOps and the 'Next Normal' to Highlight Day Two of Actifio Data Driven 2020Day two of the virtual Actifio Data Driven 2020 conference will feature a discussion on how COVID-19 has impacted DevOps culture, including changes to technical practices and cultural norms affecting how teams deliver applications and services. The session will be led by Gene Kim, author of The Unicorn Project and The Phoenix Project, along with Paul Forte of Actifio and customer representatives including Nader El-Ramy of ZE Power Group. Topics to be covered include how organizations can achieve reliability, security, and productivity through smaller, more frequent deployments.SiliconANGLEActifio and IBM virtualize the data pipeline to reduce security risks, cut storage costs, and speed up strategic insights - SiliconANGLEActifio and IBM partnered to virtualize data pipelines, integrating IBM Virtual Data Pipeline into Cloud Pak for Data. The collaboration aims to accelerate data development, reduce storage costs, and mitigate security risks, with a cited bank merger case.