Hysope

What Hysope does

Hysope (legal entity Hosanna SAS) is a French premium mixer brand founded in March 2019 and headquartered in Bordeaux. The company produces organic-certified tonic waters, ginger beers, ginger ales, and craft sodas made in France at a Normandy production facility, with key inputs including organic beet sugar sourced from Hauts-de-France and natural flavors developed in Grasse. Its core technology revolves around proprietary formulations combining organic certification, intense and persistent carbonation, and significantly reduced sugar content — its Soda Craft Pamplemousse contains only 6.5g of sugar per 100ml, and the company achieved a 15% sugar reduction between 2022 and 2023. The portfolio includes seven Tonic Water variants (Original, Méditerranéen, Concombre, Fleur de Sureau, Citron, plus the Original which won Gold at the 2024 Spirit Business Global Tonic & Mixer Master), Ginger Beer Spicy, Ginger Ale Délicate, and Soda Craft Pamplemousse.

The business operates a hybrid B2C/B2B model across multiple channels. Direct-to-consumer sales run through the hysope.co e-commerce boutique delivering within France in 4-7 working days, with products sold in 20cl, 75cl, and multi-pack formats. B2B sales target HORECA professionals (bars, restaurants, hotels) via a dedicated pro.hysope.co ordering platform with quote-based procurement and a Pro Kit offering. Physical retail distribution is anchored by a national listing at Monoprix (three best-sellers: Tonic Water, Ginger Beer, Tonic Cucumber) and supplemented by independent wine shops (cavistes). Marketing is content-led via a recipe blog, Instagram (@hysope_frenchmixers), Facebook, LinkedIn, and email newsletter, with co-marketing recipe partnerships featuring brands such as Citadelle Gin, St-Germain, Lillet, Giffard, and Cap Corse Mattei.

The company is privately held (SAS with €7,616 share capital), funded by a single €1.6 million round from High Flyers Capital in September 2022 to support expansion. It employs 1-10 people and operates exclusively within France with no international delivery currently offered. Revenue is not publicly disclosed, and there is no evidence of M&A activity, regulatory actions, or external institutional ownership beyond the 2022 funding round.

Name

Hysope

Legal name

Hosanna

Website

https://hysope.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hysope is a French premium organic mixer brand producing tonic waters, ginger beers, and craft sodas made in France, selling directly to consumers via e-commerce and to HORECA professionals through a dedicated B2B platform, with distribution through Monoprix and wine shops in France.

Ownership category

akta.pro rank

Product category

Premium Cocktail Mixers

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Premium mixers
• Organic cocktail mixers
• Tonic water beverages
• Craft ginger beer
• Non-alcoholic mixers

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales - B2C E-commerce: Sale of premium mixers (Tonic Water, Ginger Beer, Soda Craft) directly to consumers through the Hysope e-commerce store. Available in multiple sizes: 20cl, 75cl, 4x20cl packs, and 15cl formats.
2. Direct Product Sales - B2B Professional: Sale of premium mixers to professional clients (bars, restaurants, hotels) through the pro.hysope.co ordering platform and bespoke quotes. Professional clients can request a dedicated Pro Kit.
3. Retail Distribution: Distribution of Hysope products through retail chains (Monoprix) and independent wine shops (cavistes), reaching consumers through physical retail locations across France.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hysope produces and sells premium organic French mixers designed for cocktail preparation. Its range covers tonics, ginger beer, ginger ale, and the "Soda Craft" line crafted to pair with spirits. The brand serves both individual consumers via direct-to-consumer e-commerce and the on-trade (HORECA) through a dedicated professional channel.

Product overview

Hysope is a French premium mixer brand producing organic, craft mixers designed to elevate cocktails without overshadowing spirits. The product portfolio centers on three core mixer lines: Ginger Ale (Délicate), Ginger Beer (Spicy), and Soda Craft (Pamplemousse), plus an extensive Tonic Water range with seven flavor variants (Original, Méditerranéen, Concombre, Fleur de Sureau, and Citron). All products are made in France (Normandy), certified organic, feature intense long-lasting bubbles, bold authentic flavors, and low sugar content. The mixers serve as cocktail bases for pairing with gins, tequilas, vodkas, and other spirits, as well as non-alcoholic creations.

Differentiator

Problem solved

Functional benefit

Products and services

• Soda Craft A line of craft sodas designed to be mixed with spirits, expanding Hysope's mixer portfolio beyond the original tonic and ginger ranges.
• Ginger Ale Organic ginger ale mixer developed to pair with dark and aged spirits.
• Ginger Beer Premium organic ginger beer mixer with a strong ginger profile, designed for spirit-based cocktails.
• Tonic Water Original The flagship premium organic tonic water from Hysope, formulated as a versatile pairing with gin and other spirits.
• Tonic Water Méditerranée Organic tonic water inspired by Mediterranean botanicals, designed to pair with a range of spirits.
• Tonic Water Concombre Cucumber-infused organic tonic water mixer for spirit cocktails.
• Tonic Water Fleur de Sureau Elderflower-flavored organic tonic water mixer designed as a craft pairing with gin and other spirits.
• Tonic Water Citron Lemon-flavored organic tonic water mixer designed to be served with gin and vodka.

Quantifiable outcome

• Sugar content reduced by 15% between 2022 and 2023, making Hysope Tonics and Ginger Beer among the least sugary mixers on the market

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MonoprixcoreChannel Partner/ Reseller/ DistributorMonoprix is a national French retail chain that distributes Hysope's 3 best sellers (Tonic Water, Ginger Beer, and Tonic Cucumber). This is a key retail distribution partnership enabling broad consumer access across France.
• Citadelle GinminorGTM or Marketing PartnerCitadelle Gin (a French gin made with 19 botanicals) is featured in the Hysope cocktail recipe for 'Le Parfait Gin Tonic'. This is a content co-marketing relationship where both brands appear in cocktail recipes on Hysope's website and social media.
• St-GermainminorGTM or Marketing PartnerSt-Germain (elderflower liqueur) is featured in multiple Hysope cocktail recipes including Spritz St-Germain and Expresso Tonic. The partnership manifests through recipe content showcasing both brands together.
• LilletminorGTM or Marketing PartnerLillet (French aperitif wine) is featured in Hysope cocktail recipes including Lillet Tonic Parfait and Lillet Spritz Rosé. Recipe content co-marketing between the two French brands.
• GiffardminorGTM or Marketing PartnerGiffard (French artisan liqueur house founded 1885) is featured in Hysope cocktail recipes including Spritz Rosé (Fleur de Sureau Sauvage) and Expresso Tonic (Liqueur de Café). Recipe content partnership.
• Cap Corse MatteiminorGTM or Marketing PartnerCap Corse Mattei Blanc (Corsican quinquina aperitif) is featured in Hysope's Cap Pamp' cocktail recipe. Collaborative content featuring both brands.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fever-Tree: Global leader in premium mixers (tonics, ginger beers, sodas) and the benchmark premium mixer brand. Directly comparable to Hysope in product category, target customer (premium cocktail consumers and HORECA), and brand-led GTM, though at vastly greater scale and international reach.
• Fentimans: UK-based premium craft mixer brand (tonics, ginger beer, lemonade) using botanically brewed recipes. Comparable to Hysope in positioning as a craft, flavor-forward alternative to mass-market mixers, and in serving both on-premise and retail channels.
• Thomas Henry: German premium mixer brand offering tonics, ginger beers, and soda-based mixers for the bar and home cocktail market. Directly comparable to Hysope as a European craft mixer competitor with similar flavor-variant range and HORECA focus.
• Q Mixers: US premium mixer brand built around less-sweet, all-natural formulations and craft positioning. Comparable to Hysope in product philosophy (real ingredients, lower sugar, cocktail-first design) and in targeting both consumers and the on-premise bar trade.
• East Imperial: New Zealand-based premium tonic and mixer brand with a heritage / apothecary positioning. Comparable to Hysope as a craft mixer targeting cocktail bars, hotels, and specialty retail, though operating primarily in Asia-Pacific and select global markets.
• 1724 Tonic: Premium tonic water brand positioned on natural ingredients sourced from specific geographies. Comparable to Hysope in craft, terroir-driven branding and in targeting premium bars and specialty retail with a flagship tonic SKU.
• Franklin & Sons: British premium mixer and soft drinks brand offering tonics, ginger beer, and mixers with a heritage design and all-natural positioning. Comparable to Hysope in product mix, target customer, and multi-channel distribution (retail, HORECA, e-commerce).

Broad incumbents

• Schweppes: Mass-market global mixer and soft drink brand owned by Keurig Dr Pepper. Not a direct premium craft competitor, but the dominant incumbent in mixers/tonics that Hysope must differentiate against on shelf and on-premise, and whose marketing and retailer relationships shape category economics.
• Cott Corporation: Large-scale beverage manufacturer with significant private-label and branded soft drink / mixer capabilities, including work with major retailers. Comparable to Hysope as a counterparty in retail mixer categories, though at a fundamentally different scale and operating model.

Emerging players

• Belvoir Fruit Farms: UK-based premium cordial and mixer producer with a similar flavor-led, natural-ingredient positioning. Comparable to Hysope in craft mixer / soft drinks overlap and in serving both grocery retail and on-premise accounts, though with a stronger cordial heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/hysope_frenchmixers
• Facebookfacebook.com/hysopetonic
• LinkedInlinkedin.com/company/hysope-fr
• Instagraminstagram.com/hysope_frenchmixers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hysope