What Sarona Ventures does

Sarona Ventures is a global venture capital firm headquartered in Tel Aviv, Israel, founded in 2019 as the institutional evolution of the Bouaziz Single Family Office tech investment arm. The firm invests pre-seed to Series B in enterprise software, AI, and transformative technologies across Israel, the United States, Europe, and Latin America, with stated vertical focus in SaaS, FinTech, InsureTech, PropTech, RetailTech, and SMBtech. Its portfolio comprises 64 companies, including seven billion-dollar unicorns (Notion, CoinTracker, Sorare, Verbit, Ramp, and Deel among the named exits/investments) and an estimated combined portfolio value of approximately $45 billion. The firm co-invests alongside tier-1 venture partners including Insight Partners, Coatue, Spark Capital, Point72, Aleph, and Pitango, and operates through a multi-program platform that includes Sarona Studio (venture building since 2018), Sarona Scale-Up (growth acceleration for portfolio companies), three Israel-based Innovation Centers (Ofakim, Tel Aviv, Haifa), a Corporate Innovation program with 350+ multinational partners, an LP Investors Club, and the annual SV2TLV summit connecting the Silicon Valley and Tel Aviv ecosystems.

Sarona's business model is standard venture capital economics — management fees on committed capital plus carried interest on fund returns — combined with a relationship-driven sourcing motion. The firm invests its own capital alongside LP capital to align interests, and reports a selective LP and co-investor base that includes global families, corporate funds, and unicorn founders. Revenue is not publicly disclosed and the firm maintains a deliberately small team (1-10 employees) of founding partners, operating partners, and support staff distributed across nine cities: Tel Aviv (headquarters), New York, San Francisco, Miami, London, Dubai, Singapore, Ofakim, and Haifa. Notable recent capital deployments include participation in Visitt's $22M Series B (2026-01-26) and WINN.AI's $18M Series A (2026-02-11), alongside portfolio acquisitions of Hofy, Immagnify, and Donde Search. As entrepreneurs themselves, the principals — Philippe Bouaziz (Chairman), Toot Shani (Founding Managing Partner), and Alex Bouaziz (Venture Partner and co-founder/CEO of Deel) — provide operator-led support across GTM strategy, talent acquisition, brand development, and new-market entry for portfolio companies.

Name

Sarona Ventures

Legal name

Sarona Ventures

Website

https://sarona.vc

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sarona Ventures is a Tel Aviv-headquartered global venture capital firm founded in 2019 that invests pre-seed to Series B in AI-driven enterprise software across Israel, the US, Europe, and LatAm, serving early-stage founders and a selective base of global family-office LPs.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fund Management: Sarona Ventures operates as a VC firm that invests its own capital alongside LP capital. Revenue is generated through management fees and carried interest on fund returns.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Sarona Ventures is a global venture capital firm that invests its own capital alongside LP capital in pre-seed to Series B enterprise software, AI, and transformative technology companies across Israel, the US, Europe, and LatAm. The firm provides portfolio companies with Go-To-Market strategy, talent acquisition, brand development, and global market entry support, and operates venture-building (Sarona Studio), growth acceleration (Sarona Scale-Up), co-investment, corporate innovation, LP networking, Innovation Centers, and the annual SV2TLV Summit ecosystem programs.

Product overview

Sarona Ventures is a global venture capital firm offering a unified platform of investment and ecosystem services. The core offering is venture capital investment from Pre-Seed to Series B, complemented by multiple support modules including Sarona Studio for venture building, Sarona Scale-Up for growth acceleration, Co-Investment services, Corporate Innovation partnerships, an LP Investors Club, three Innovation Centers in Ofakim/Tel Aviv/Haifa, and the annual SV2TLV Summit connecting Israeli and Silicon Valley ecosystems. The firm also maintains a Founders Community of 450+ entrepreneurs. The portfolio includes seven unicorns: Notion, CoinTracker, Sorare, Verbit, Ramp, Deel, and active investments in Winn.AI and Visitt.

Differentiator

Problem solved

Functional benefit

Brands

• Sarona Studio: Building the future, one venture at a time. Since 2018, Sarona Studio supports second-time founders and experienced tech executives in brainstorming, ideating, and validating new ventures in the market.
• Sarona Scale-Up
• Sarona Innovation
• Sarona Innovation Centers

Products and services

• Venture Capital Investment Services Sarona Ventures provides venture capital funding from Pre-Seed to Series B stages to founding teams building enterprise software, AI, and transformative technologies across Israel, US, Europe, and LatAm, focused on SaaS, FinTech, InsureTech, PropTech, RetailTech, and SMBtech verticals. The firm invests its own capital alongside LP capital and offers portfolio companies Go-To-Market strategy, talent acquisition, brand development, new market entry, and ongoing mentorship.
• Sarona Studio Venture-building program supporting second-time founders and experienced tech executives in brainstorming, ideation, and validating new ventures in the market, building the future one venture at a time.
• Sarona Scale-Up Growth acceleration program providing portfolio companies with mentorship, growth milestone clarity, demo script optimization, and introductions to US clients through coaching and network leverage.
• Corporate Innovation Program Collaboration with 350+ multinational corporations to implement cutting-edge technologies through partnerships, investments, and acquisitions, providing a platform for technology leverage, open innovation, and competitive growth, with named partnerships including Goldman Sachs, Microsoft, SalesForce, Accenture Ventures, SOMPO, and Kimberly-Clark.
• LP Investors Club A space for long-term partnerships and investment idea sharing among trusted relationships across the venture ecosystem, including founders, funds, and family offices; hosts networking events in Tel Aviv, New York, Paris, Miami, and San Francisco.
• Sarona Innovation Centers Three innovation centers located in Ofakim, Tel Aviv, and Haifa, Israel serving as hubs for collaboration, idea generation, and talent development, providing entrepreneurs with access to cutting-edge resources, mentorship, and a supportive community.
• SV2TLV Annual Summit Annual flagship event bringing together the Israeli and Silicon Valley ecosystems for networking, knowledge sharing, and collaboration among entrepreneurs, investors, and industry leaders, connecting the two leading ecosystems for the #SV2TLV community.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Y CombinatorcoreGTM or Marketing PartnerCo-investment and ecosystem partnership bringing Israeli startups into the global YC network and support system
• TechstarscoreGTM or Marketing PartnerPartnership for startup acceleration and global ecosystem connectivity for portfolio companies
• Goldman SachscoreGTM or Marketing PartnerCorporate innovation partner providing access to financial services industry and corporate development opportunities
• MicrosoftcoreGTM or Marketing PartnerCorporate innovation partner for technology collaboration and market access
• SalesForcecoreGTM or Marketing PartnerCorporate innovation partner for CRM and enterprise software ecosystem connections
• Accenture VenturescoreGTM or Marketing PartnerCorporate innovation partner for enterprise technology partnerships
• SOMPOminorGTM or Marketing PartnerJapanese insurance corporation innovation partner
• Kimberly-ClarkminorGTM or Marketing PartnerCorporate innovation partner for consumer goods industry
• DeelcoreStrategic or Co-development PartnerPortfolio company that has grown to unicorn status ($1B+ funding), providing HR/payroll services and investment partnership through Deel's investment arm

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pitango: Israel's largest active early-to-growth VC, investing across stages and verticals including enterprise software, AI, and FinTech. Direct competitor for Israeli pre-seed to Series B deals, with substantially larger fund vehicles.
• Aleph: Israel-focused early-stage VC investing in software, AI, and enterprise technology. Closely comparable thesis, stage range, and founder-community orientation to Sarona Ventures.
• Vertex Ventures Israel: Israel-focused arm of Vertex Ventures with overlapping enterprise software and AI deal flow. Active co-investor alongside Sarona (e.g., Visitt Series B).
• Insight Partners: Global software-focused VC with deep Israeli presence and frequent co-investor with Sarona (e.g., WINN.AI Series A). Comparable stage range (Series A and beyond) and AI-software orientation.
• OurCrowd: Israel-based equity crowdfunding and venture platform investing across enterprise software and AI at similar stages. Co-investor with Sarona in WINN.AI's Series A.
• Y Combinator: Global pre-seed/seed accelerator with explicit partnership with Sarona Ventures. Competes for the same Israeli early-stage founder pool and provides the same acceleration and network value proposition.
• Techstars: Global startup accelerator with explicit partnership and ecosystem collaboration with Sarona Ventures. Comparable stage focus and founder-support model.
• Susquehanna Growth Equity: Growth equity investor with deep Israeli software deal flow and active co-investor alongside Sarona Ventures (led Visitt Series B). Comparable stage and vertical focus.
• JVP (Jerusalem Venture Partners): Long-established Israeli VC investing in enterprise software, AI, cybersecurity, and FinTech across early-to-growth stages. Direct competitor for Israeli enterprise software deal flow.

Regional players

• Mangusta Capital: Israel-focused growth and early-stage VC co-leading deals alongside Sarona (e.g., WINN.AI Series A). Comparable Israeli tech thesis and stage range.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SaronaPartners
• YouTubeyoutube.com/@saronapartners2247
• LinkedInlinkedin.com/company/sarona-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments46 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarona Ventures