Born Rose

Name

Born Rose

Legal name

BORN BRANDS BCN, S.L.

Website

https://bornrose.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Born Rose is a Barcelona-based, women-founded producer of certified organic, vegan rosé wines (still, sparkling, canned, dealcoholized, and Spritz) selling directly through its Shopify e-commerce store and via 25+ distributors across 25 countries on 4 continents, targeting Mediterranean-lifestyle consumers and HORECA venues.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Organic rosé wine
• Sparkling wine production
• Mediterranean wine brand
• Canned wine formats
• Wine accessories retail

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales (B2C E-commerce): Born Rose sells wine directly to consumers through its Shopify-powered e-commerce website (bornrose.com). Customers purchase wine in various bottle sizes and formats with home delivery across EU and UK.
2. Distributor/Wholesale Revenue: Born Rose distributes through a network of 25+ distributors across 25 countries on 4 continents. Distributors purchase wholesale and resell to retailers, restaurants, and end consumers.
3. Accessories and Merchandise: Born Rose sells branded accessories including ice buckets, wine glasses, tote bags, ice bags, and bottle caps, generating additional revenue alongside wine sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Born Rosé Barcelona produces and sells organic, vegan-certified rosé wines (still, sparkling, premium barrel-aged, spritz, dealcoholized, and canned formats) along with wine-related lifestyle accessories and curated gift packs. The company sells direct-to-consumers through its Shopify-powered e-commerce store and through a global network of 25+ distributors covering 25 countries on 4 continents.

Product overview

Born Rosé Barcelona is a Barcelona-based rosé wine company founded by women passionate about Mediterranean rosé. The product portfolio centers on organic, vegan rosé wines that are dry, light, pale, and low in alcohol. Core wine products include: Born Rosé (flagship still organic rosé in multiple bottle sizes including 75cl, Magnum 1.5L, and Double Magnum 3L), Brutal (sparkling rosé from 100% Pinot Noir), 503 Premium (barrel-aged Grenache Noir rosé with 17/20 Jancis Robinson rating), Rambla (blend of Grenache Noir and Tempranillo), Spritz (aromatized wine-based aperitivo drink), and Sparkling 0% (dealcoholized sparkling option). The company also offers canned wine formats (still and sparkling in 250ml cans) for on-the-go consumption. Beyond wines, the accessory line includes wine lifestyle products: ice buckets (L and S sizes), ice bags, wine cooler sleeves, Tritan wine glass sets, bottle caps, tote bags, and jute bags. Gift pack offerings allow customers to sample multiple products, including the Starter Pack, BR Family Pack, Rosé Lovers Pack, Rosé Friday Pack, and Aperitivo Pack. All wines are certified organic and vegan, with low sulphites.

Differentiator

Problem solved

Functional benefit

Brands

• Born Rosé: The main rosé wine brand of the company, organic and vegan, light on sulphites and alcohol.
• Brutal
• 503 Premium
• Rambla

Products and services

• Born Rosé (Organic Still Rosé Wine) Flagship organic still rosé wine crafted from Grenache Noir and a bit of Tempranillo. Available in 75cl, 1.5L Magnum, 3L Double Magnum, and 6L bottle formats. Pale rose petal color, dry, light, low in alcohol, with aromas of citrus, tropical fruit, jasmine, thyme, and mint. Pairs with Mediterranean cuisine, tapas, sushi, and as an aperitif.
• Brutal (Sparkling Rosé Wine) Organic sparkling rosé wine made from 100% Pinot Noir. Pale rose petal color with delicate and persistent bubbles, crisp and fresh flavor with citrus and red fruit notes. Named 'Brutal' meaning 'awesome' in Barcelona slang. Pairs with aperitifs, tapas, sushi, Mediterranean food, and desserts. Multiple golds at Concours Mondial de Bruxelles and International Bubbles Awards.
• 503 Premium Rosé Wine Premium organic rosé wine made from 100% Grenache Noir with 10% barrel aging. Pale rose petal color (Pantone 503) with high aromatic intensity featuring red fruit, stone fruit, tropical hints, and floral/spicy notes. Rated 17/20 by Jancis Robinson as 'Superior.' Wide, powerful entry with good acidity and a slightly bitter finish. Pairs with cold cuts, cheeses, pastas, rice dishes, stewed fish, white meats, and sushi.
• Rambla Rosé Wine Organic still rosé wine crafted from 60% Grenache Noir and 40% Tempranillo. Pale rose petal color with fresh and fruity nose featuring white and citrus pulp layered with red strawberry and cherry fruit, balanced with good acidity and a long, easy sweet-fruit finish. Pairs with Mediterranean cuisine, salads, grilled vegetables, blue fish, seafood, tapas, and sushi.
• Born Rosé Spritz Refreshing aromatized wine-based drink inspired by Mediterranean aperitivo culture. Features bright citrus notes, subtle bitterness, and delicate bubbles. Recommended served in a balloon wine glass over ice with red berries or grapefruit garnish. Sold in 6-bottle and 12-bottle case formats.
• Born Rosé Sparkling 0% (Dealcoholized) Dealcoholized sparkling wine with 0% alcohol that captures the vibrant Mediterranean spirit of Born Rosé. Fine bubbles, expressive bouquet, fresh red fruit notes, and crisp elegant finish. Sold in 6-bottle and 12-bottle case formats (€84.25 per 6-bottle case, €168.50 per 12-bottle case). Offers a sophisticated alcohol-free option for aperitivo occasions.
• Canned Organic Rosé Wine 250ml canned format of the organic still rosé wine packaged in a 12-can pack. Designed for on-the-go consumption at beaches, pools, picnics, and outdoor events. Same flavor profile as the bottled version with notes of citrus, tropical fruit, jasmine, and fresh herbs. Won Gold Medal at International Canned Wine Awards 2022 (still wine).
• Canned Organic Rosé Wine with Bubbles 250ml canned format of the organic sparkling rosé wine packaged in a 12-can pack. Fine bubbles with the brand's signature rosé flavor profile. Designed for outdoor and on-the-go sparkling consumption. Won Gold Medal at International Canned Wine Awards 2022 (sparkling wine).
• Double Magnum Bottle (3L) of Born Rosé 3L Double Magnum bottle format of organic still rosé wine, vintage 2022, priced at €73.95 (reduced from €85.04). Large-format format designed for sharing and on-premise/restaurant serving.
• Starter Pack Gift Set Introduction gift pack containing one 75cl bottle each of Born Rosé (still), Brutal (sparkling), and 503 Premium. Marketed as the best way to discover the full Born Rosé portfolio. Priced at €57.50.
• BR Family Pack Gift Set Complete collection gift pack including one bottle each of Born Rosé (still), Brutal, 503 Premium, one can of still rosé, one can of sparkling rosé, and one bottle cap (sparkling stopper). Priced at €99.00. Designed for sampling the full Born Rosé product range.
• Rosé Lovers Pack Gift Set Gift pack targeted at rosé enthusiasts containing 2 bottles of Born Rosé still rosé, 2 bottles of Brutal, 4 cans of still rosé, 4 cans of sparkling rosé, 1 tote bag, and 1 bottle cap. Priced at €83.50.
• Aperitivo Pack Gift Set Selection pack designed for aperitivo moments containing 3 bottles of Born Rosé still, 3 bottles of Brutal, 3 bottles of Spritz, and 3 bottles of Sparkling 0%. Priced at €176.20. Curated to address both alcoholic and no/low aperitivo occasions.
• Rosé Friday Pack Gift Set Exclusive Black Friday promotional gift pack with 6 bottles of Born Rosé still rosé (vintage 2024) and 6 bottles of Brutal sparkling rosé. Priced at €182.70. Sold as a limited promotional bundle.
• Ice Bucket 'L' (Accessory) Transparent acrylic ice bucket for 5-6 bottles, high resistance for indoor and outdoor use, featuring Born in Barcelona branding. Priced at €39.50.
• Ice Bucket 'S' (Accessory) Transparent acrylic ice bucket for 1 bottle, high resistance for indoor and outdoor use. Priced at €24.50.
• Ice Bag (Accessory) Superlight, collapsible ice bag designed for wine bottles. Portable, ideal for summer plans and on-the-go rosé enjoyment. Priced at €9.00.
• Bottle Cap / Sparkling Wine Stopper (Accessory) Black and silver bottle cap / sparkling wine stopper designed for Brutal sparkling wine bottles to preserve bubbles. Priced at €6.00.
• Wine Cooler Sleeve (Accessory) Cooling sleeve for wine bottles that can be stored in fridge or freezer for immediate use to keep wine chilled. Priced at €19.50.
• Pack of 6 Tritan Wine Glasses (Accessory) Set of 6 Tritan wine glasses, lightweight, practical, and easy to transport for outdoor use at beaches, pools, or barbecues. Priced at €35.00 per 6-pack.
• Pack of 2 Tritan Wine Glasses (Accessory) Set of 2 Tritan wine glasses, practical and portable for enjoying rosé anywhere. Priced at €17.50 per 2-pack.
• Jute Bag (Accessory) Jute bag from the first Born Rosé lifestyle collection, designed for going out, beach trips, and living the 'Rosé Revolution.' Priced at €21.00.
• Tote Bag (Accessory) Organic cotton tote bag from the Born Rosé lifestyle collection, designed for beach and outdoor use. Priced at €7.00.

Quantifiable outcome

• 17/20 score from Jancis Robinson for 503 Premium Rosé, rated as 'Superior' wine
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

27 partnerships are on record, tiered core and minor.

• Comercial Escolà SLcoreChannel Partner/ Reseller/ DistributorDistributor for Born Rose products in Barcelona, Spain. Represents Born Rose in one of its home markets through escoladist.com.
• Alregi SLcoreChannel Partner/ Reseller/ DistributorDistributor for Born Rose products in Costa Brava, Spain, operating through winepalace.es retail network.
• Distribucions Peret-Olivé SLcoreChannel Partner/ Reseller/ DistributorDistributor for Born Rose products in Cornellà, Spain.
• Wine & More Mallorca SLcoreChannel Partner/ Reseller/ DistributorDistributor for Born Rose products in Mallorca, Spain.
• De Vins Menorca SLcoreChannel Partner/ Reseller/ DistributorDistributor for Born Rose products in Menorca, Spain.
• Distribución Bebidas Miró SLcoreChannel Partner/ Reseller/ DistributorDistributor for Born Rose products in Ibiza, Spain.
• VIP DrinkcoreChannel Partner/ Reseller/ DistributorDistributor for Born Rose products in Alicante, Spain.
• Bodegas Blasco 2012 SLcoreChannel Partner/ Reseller/ DistributorDistributor for Born Rose products in Alicante, Spain.
• Dojoyjo Estate Group Tenerife SLcoreChannel Partner/ Reseller/ DistributorDistributor for Born Rose products in the Canary Islands, Spain.
• Distribuidora de Bebidas Ojén SLcoreChannel Partner/ Reseller/ DistributorDistributor for Born Rose products in Málaga, Spain.
• Wijntransport BVcoreChannel Partner/ Reseller/ DistributorDutch distributor for Born Rose products throughout The Netherlands.
• VINVIN WinescoreChannel Partner/ Reseller/ DistributorDutch distributor for Born Rose products in The Netherlands.
• Le Wine BVBAcoreChannel Partner/ Reseller/ DistributorBelgian distributor for Born Rose products throughout Belgium.
• Wijnhuis BollaertcoreChannel Partner/ Reseller/ DistributorBelgian distributor for Born Rose products in Belgium.
• Wein Wolf GmbHcoreChannel Partner/ Reseller/ DistributorGerman distributor for Born Rose products throughout Germany.
• Majestic Wine Warehouses Ltd.coreChannel Partner/ Reseller/ DistributorUK distributor and retailer for Born Rose products in mainland United Kingdom.
• In Good Spirits GmbHcoreChannel Partner/ Reseller/ DistributorAustrian distributor for Born Rose products throughout Austria.
• O'Briens Wine Off Licence Ltd.coreChannel Partner/ Reseller/ DistributorIrish distributor for Born Rose products throughout Ireland.
• Mission Wine & Spirit ABcoreChannel Partner/ Reseller/ DistributorSwedish distributor for Born Rose products in Sweden.
• Hansen Vin A/ScoreChannel Partner/ Reseller/ DistributorDanish distributor for Born Rose products in Denmark.
• Mission Wine & Spirit AScoreChannel Partner/ Reseller/ DistributorNorwegian distributor for Born Rose products in Norway.
• Bataillard BVcoreChannel Partner/ Reseller/ DistributorSwiss distributor for Born Rose products throughout Switzerland.
• Spain Wine Collection Inc.coreChannel Partner/ Reseller/ DistributorUS distributor for Born Rose products in New York State.
• Monarq Group BVcoreChannel Partner/ Reseller/ DistributorRegional distributor covering Latin America, the Caribbean, and the USA duty-free channel for Born Rose products.
• Saigon FNB Co. Ltd.minorChannel Partner/ Reseller/ DistributorVietnamese distributor for Born Rose products in Vietnam.
• Wine Lovers Co. Ltd.minorChannel Partner/ Reseller/ DistributorThai distributor for Born Rose products in Thailand.
• Coles GroupcoreChannel Partner/ Reseller/ DistributorAustralian distributor/retailer for Born Rose products in Australia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Château Minuty: Established Côtes de Provence rosé with broader portfolio and significantly larger marketing budget. Comparable to Born Rose as a premium French rosé name but with substantially greater scale and distribution depth.

Direct peers

• Maison Mirabeau: Independent Provence rosé house with strong DTC e-commerce and UK distribution overlap with Born Rose. Both target a similar premium Mediterranean rosé consumer with lifestyle-driven branding and gift-pack formats.
• Château d'Esclans (Whispering Angel): Producer of Whispering Angel and The Pale — the category-defining premium Provence rosé brands most directly comparable to Born Rose in positioning, format, and Mediterranean lifestyle marketing. Both target the same 25-55 lifestyle consumer with pale, dry, food-friendly rosé.
• AIX Rosé: Single-estate Provence rosé with broad multi-market distribution and on-premise focus. AIX competes with Born Rose for HORECA listings and premium dry rosé shelf space across European and international markets.
• Miraval (Brad Pitt & Angelina Jolie): Premium Provence rosé brand with strong celebrity-driven lifestyle marketing; competes head-to-head with Born Rose on shelf space in HORECA and specialty retail, particularly across EU and US markets.

Emerging players

• Summer Water (by Jolie & Co): Canned premium rosé brand that pioneered the canned format for lifestyle rosé occasions — closely aligned with Born Rose's canned format launch and similar target consumer for outdoor/beach and aperitivo moments.
• Bonterra Organic Wines: Largest US organic wine brand, comparable to Born Rose on the organic/vegan certification positioning and sustainability messaging, though broader across varietals rather than rosé-focused.
• Recess (canned sparkling wine): Canned premium wine brand competing in the same canned format lane Born Rose launched in 2020, with overlapping millennial and moderation-focused consumer targets.

Regional players

• Winc (now Bright Cellars competitor): DTC wine subscription/club model comparable to Born Rose's DTC gifting pack and bundle strategy, particularly relevant for repeat-purchase consumer relationship management — though operating primarily in North America.
• Majestic Wine Warehouses: UK wine specialty retailer and Born Rose distributor relationship; comparable as a specialty wine retail channel in the UK market where Born Rose relies on it for distribution and shop-in-shop visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bornrosebcn
• YouTubeyoutube.com/channel/UCAZrXeBVh0-EkoFTgq06A2w/videos
• Facebookfacebook.com/bornrosebcn
• LinkedInlinkedin.com/company/born-brands-bcn
• Instagraminstagram.com/bornrosebcn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Born Rose